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Nathan Gilliatt
Tracking the social media analysis and helping companies manage social media
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It's not a good sign for Facebook if companies find the free part useful and the paid part not useful.
Thanks, Bill. I hope the site's helpful.
Part two of the secret is that (some of?) the brands make a lower-quality product to hit the outlet price point. Caveat emptor.
Toggle Commented Oct 27, 2010 on Dirty Retail Secret at Brand Autopsy
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Not sure it's possible to discuss this without getting into the politics of it, but it strikes me as an interesting contrast to the Nestle/Greenpeace tossup on Nestle's Facebook page. Nestle seemed to be in a no-win position; they were going to catch hell whether they deleted comments or not. Are the rules different for business, or are politicians simply more accepting of the inevitability of criticism from their opposition?
Just waiting for you to post 'em. :-) Knowing a little about some of the people behind Ford's efforts, I won't be at all surprised to hear them sound informed.
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Now there's a conversation I'd like to have. Nice catch! One nit to pick, though. I wouldn't be surprised by his use of "platform," which is not used exclusively in technology. Coming from Boeing, Alan would be completely familiar with thinking of products as platforms. Just Google "737 platform" to get a sense of how Boeing aircraft are described. The auto industry has a similar history, especially when you think of different vehicles (say, the VW Jetta and Audi A4) that are built on the same platform. Still, it is nice to see his willingness to talk to people who might not have been on the must-reach media list a few years ago.
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Don't they say something about getting the name right? ;-)
Toggle Commented Sep 18, 2007 on In Which I Take Canada By Storm at StlRecruiting
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It depends on what you want to accomplish. Online removes manufacturing and inventory issues, but a lot of people will expect it to be free and ignore it if it's not. Selling it to a publisher has the most prestige (plus the ego boost of seeing your name on the shelf at Barnes & Noble). Self-publishing has better margins but leaves you with all the work. An editor friend recommended that I consider publishing through Lulu (sort of an on-demand variation on the old subsidy press business). That's worth a look.
Toggle Commented Jun 25, 2007 on Writing A Book On UnEmployment at StlRecruiting
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