David, I think it's an interesting concept (and I'll download it to my iPad now) but I wonder how likely it is that anyone in the media would actually download an app to their mobile device to follow a company. I can see it for industry analysts who might follow 8-10 companies closely - then it could be worthwhile, but I can't imagine too many journalists or bloggers being willing to invest the effort. The exception might be for mega companies (Apple has lots of fanboys in the media who would quickly download their media app). But for 99% of the companies out there, it's not going to happen. Now, I'm all in favor of making your content mobile accessible. I think optimizing your media room for mobile (using HTML 5 and using a mobile-friendly design). But a standalone app? I'm not sold on this one.