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I'm a marketing consultant who believes marketing is not something you do TO customers, it's a service FOR customers: helping customers make the best decisions in the easiest way.
Interests: How people make decisions about products, marketing, word of mouth, magic, gadgets, computer applications, innovative web sites, cutting edge technology photography, windsurfing, writing.
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George Silverman is now following The Typepad Team
Mar 15, 2010
I completely agree about finding visionary customers. You should hear what focus groups of them sound like! Henry Ford said, "If I'd have asked my customers what they wanted, they'd have said 'faster horses.'" The trick is to ask regular customers for their experiences, find themes — particularly frustrations/problems — and work with the visionaries to solve the problems. If that had been done, the iPod could have been invented years earlier by Sony, because it's a music discovery/transfer/purchasing/sharing/storage/search/listening system, not just a player. iTunes is the invention, not the iPod. Thanks for your thoughtful comments. I'll look into Hippel. You might enjoy reading "Concept 'testing' in focus groups" at http//www.mnav.com/contest.htm. It's embarrassingly dated, but it's a good guide as far as it goes. Working on revisions. I'm looking into Drupal and Joomla for the information managent system described above. BTW, your blog is a find and I'll be following it.
Thanks for the kind words, folks. If you have any questions about my book, email me at nospam at mnav dot com. George Silverman
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