Thanks for this great article, I've been having the same thoughts recently. The solution to marking ebook prices up will probably come from an entirely digital publisher (Google?) that isn't afraid to undercut. What's even worse is the 'rent' options from B&N for example which are extremely overpriced. It's pretty clear that the price point doesn't matter because they don't have losses if they're wrong, so they may as well make it on the high end of outright purchasing the ebook. My issue is the hardware isn't suitable yet, short of iPad 3 (which I haven't tried). Why buy a reader if I can't read my technical or school textbooks? They're great for novels like you said, but just terrible otherwise.