It once took Netflix 8 weeks to remove a review of mine, so this new system is a huge improvement, even though you can only edit or delete the last 5 reviews posted. Maybe with enough 'encouragement' from us they'll make ALL our reviews accessible for updates and corrections? And yes, the 'helpful/unhelpful' buttons should obviously only be usable once per person per review, and disabled for our own reviews. As for those hideous and inane cartoon avatars, why not have an 'add photo' option on the profile page for people who want to personalize their reviews, but just have the our name - as before - for those of us that don't? Sure, you can change the assigned image, but most downloaded pix to date seem to be protest votes - including mine - and are thus equally annoying!