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HeidiMiller
Seattle, WA
Social media consultant & community manager helping you build passionate communities online
Interests: new media, podcasting, speaking, hair, gustave flaubert, tom robbins, facebook, grease, asterix, blogging, social media, antiquing, paris, buffy the vampire slayer, babylon 5, european travel, spider robinson, bulgakov, the producers, wicked, renaissance faires, twitter
Recent Activity
Cheyserr-- Great point! And I would rather chop off my right arm than pick up the phone and talk to a bored human, so I prefer other channels. That's why organizations should at least explore the possible channels and find out what their market base's key preferences are! If a brand I interact with ISN'T on Twitter, I'll admit I most likely won't interact with them much longer. :-/
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At the GartnerCRM summit, an enlightening session using real customer case studies and data to show the trends and techniques for winning customer service on social media Jenny Sussin, Principal Research Analyst at Gartner with a primary focus on social... Continue reading
Posted May 1, 2013 at Talk It Up!
Thanks! It was a lot of fun, and I learned quite a bit from you guys, too!
Toggle Commented Apr 29, 2013 on Writing your own user manual at Talk It Up!
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The session at #shesgeeky Seattle on writing your own user manual. Write your own user manual from Heidi Miller Continue reading
Posted Apr 27, 2013 at Talk It Up!
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Three days ago, Dove launched a new part of its Campaign for Real Beauty: a forensic sketch artist drew women as they described themselves and then a second time, as others described them. The differences are shocking. Dove's Campaign for... Continue reading
Posted Apr 17, 2013 at Talk It Up!
Yup, it's been a while! My position at the rapidly-growing startup Spoken Communications leaves me very little time to indulge in writing up blog posts. However, I'm still quite actively coaching and speaking, and today, I had the honor of... Continue reading
Posted Apr 5, 2013 at Talk It Up!
Tim-- What's funny is that I only switched to Diigo when Delicious was reported to go out of business. By the time Delicious was saved, I'd already made the switch! But I do like that Diigo allows me to tag and group bookmarks by interest area. I have a group for work-related bookmarks (relating to IVR, SIP and call centers), one for social media bookmarks (for gadgets, PR kerfuffles and what Facebook is up to) and one for my sci-fi steampunk hobby.
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An argument in favor of Twitter customer service The Financial Brand recently asked if it is wise for financial institutions to offer customer service through social channels such as Twitter and Facebook. The post posits the dangers of establishing social... Continue reading
Posted Sep 25, 2012 at Talk It Up!
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"A real business needs to drive traffic to its own website, not Facebook." When I hear this, I chuckle, reminiscing about those who in 1990 said, "We need to drive customers to our stores, not to our website. That's just... Continue reading
Posted Sep 21, 2012 at Talk It Up!
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Klout has changed its influence algorithm again. But does anyone care? Yesterday, Klout changed its influence algorithm again in the face of user complaints that the online measurements didn't accurately reflect real-world influence. And critics have been strangely silent of... Continue reading
Posted Aug 16, 2012 at Talk It Up!
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The guide to gaming Facebook's EdgeRank I'll admit that I've been advising brands simply not to use Facebook as a marketing tool unless they are willing to shell out cash for ads and Promoted Posts. Gone are the days of... Continue reading
Posted Aug 15, 2012 at Talk It Up!
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When is the best time to post to your brand Page? 7:00 AM or 11:00 PM After a series of mostly unwelcome changes, Facebook brand Pages have become even more difficult to administer and to derive value and engagement from.... Continue reading
Posted Jul 24, 2012 at Talk It Up!
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In a recent study, Buddy Media reports on when brands should Tweet for maximum engagement Buddy Media recently produced a report analayzing engagement trends for brands engaged in social media marketing through Twitter and Facebook. Engagement was measured with three... Continue reading
Posted Jun 29, 2012 at Talk It Up!
Tim-- Care to elaborate? As diligent as I am about defending Stetten, there *is* a choice of exercising discretion, and that bears more discussion. I'd like to hear more about that point and what others would do. And I would point out that she did at first--she only used his first name at first. It wasn't until her followers looked the guy up and sent her his IMDB link that he was positively identified.
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Chris-- Thanks for the comment! I agree that we can get carried away with reporting, and some events are definitely a storm in a teacup. Is this really the responsibility of the one being lied to by a slimy guy, though? Or is it his responsibility not to behave badly?
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Dave-- Thanks for the comment. Yeah, I agree that it's for him and possibly his friends and family to guard against his addiction, not strangers on a plane. It *is* tough in this day and age to have privacy, but I do stand by my assertion that Stetten did this guy a favor.
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Was it unethical for Melissa Stetten to Tweet about Brian Presley's hitting on her during a flight? Last week, young model Melissa Stetten Tweeted a conversation she had on an airplane with a handsome man named Brian, during which the... Continue reading
Posted Jun 19, 2012 at Talk It Up!
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Mirror, mirror on the wall/Who's the coolest SNS of them all? Pinterest, as a new report from ComScore recently indicated. Since reporting began about a year ago, the image- and video-sharing site Pinterest has experienced exponential growth of 4,377%. Yes,... Continue reading
Posted Jun 14, 2012 at Talk It Up!
Den-- Agreed: lesson learned from Microsoft.
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Dave-- So true. And as I was discussing this experience with a social media buddy this week, we discovered that certain networking groups foster and encourage this behavior, while others don't. I'm thinking I need to do a follow-up post on How to Vet a Networking Group. I've never felt anything but human at a Social Media Club event, for example, but at the networking event where I met this guy, it was all business cards and prospecting. Ugh. Not my cup of tea.
Toggle Commented May 31, 2012 on Networking tip: don't be That Guy at Talk It Up!
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Think you know how to network? Do a quick check to make sure you're not That Guy. My now-podfaded podcast was titled Diary of a Shameless Self-Promoter. The reason I chose that title was because back in 1998 or so,... Continue reading
Posted May 31, 2012 at Talk It Up!
Ike-- I know; I know. I can have my own personalized link shortener. Frankly, I'm a lot more likely to use HootSuite's, since I love love LOVE their analytics.
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Rats. Bitly extensions not available for the current version of Firefox. ::lesigh::
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Tac-- Good idea! I currently only use Bitly to track traffic to my WordPress and Typepad posts. Typepad automatically creates the Bitly links; no issue there. WordPress doesn't, so I do go to Bitly once or twice a week to shorten and track those. Good idea to use the browser extension instead!
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Bit.ly, the popular free link-shortening service, just added new features. Unfortunately, those features mean that the beloved one-click link shortening is no more. Much like Facebook, Bit.ly has chosen to go with complexity over simplicity. The link-shortening service recently rolled... Continue reading
Posted May 29, 2012 at Talk It Up!