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Heidi Strom Moon
Washington, DC
I'm an interactive marketer with over a decade of experience online. I have great shoes.
Interests: interaction design, project management, web metrics, online marketing, business analysis, analytics, interactive strategy, account management, client services
Recent Activity
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Case study: How we helped a client recover from a 98-point drop in ranking for its most important non-branded keyword after Penguin 2.0. Continue reading
Posted Jan 28, 2014 at CDG Interactive
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The world of search is changing, from hidden keywords to semantic search. Your content strategy has to keep up. Here's how. Continue reading
Posted Oct 9, 2013 at CDG Interactive
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Short form video marketing via Vine and Instagram is an effective method of reaching audiences. Here are 7 ideas for short marketing videos. Continue reading
Posted Aug 28, 2013 at CDG Interactive
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A new search ranking factor called AuthorRank can affect the SEO of your business blog. Here's what you need to know about Google Authorship. Continue reading
Posted Mar 13, 2013 at CDG Interactive
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Don’t just make New Year’s resolutions for your 2013 digital strategy. Follow our comprehensive advice to improve your site and online marketing this year and every year. Continue reading
Posted Jan 2, 2013 at CDG Interactive
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Microblogging platform Tumblr isn’t just for sharing animated GIFs. Here are 3 reasons to use Tumblr for your business marketing and promotion strategy. Continue reading
Posted Nov 21, 2012 at CDG Interactive
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When you're using social media for business, you need to find out where your target audience is. Here are 5 surprising statistics about social media demographics. Continue reading
Posted Nov 6, 2012 at CDG Interactive
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Every business should consider Google+ as part of its social media marketing plan. Here are two changes to be aware of for Google+ Business Pages. Continue reading
Posted Aug 22, 2012 at CDG Interactive
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Are you ready to respond on social media if (and when) a crisis hits your business? Here are 5 tips for social media crisis communications. Continue reading
Posted Jul 3, 2012 at CDG Interactive
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What do comic website The Oatmeal, nonprofit fund-raising and social media have in common? Continue reading
Posted Jun 13, 2012 at CDG Interactive
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For arts and culture organizations using social media, particularly in the performing arts, there is often a tension between competition and collaboration. Continue reading
Posted Jun 4, 2012 at CDG Interactive
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How do you know which social media platforms to use, and when to add new ones, like Pinterest or Tumblr? You need social media discernment. Here’s how. Continue reading
Posted May 16, 2012 at CDG Interactive
Your users don’t share your content or interact with you on social media by accident. Here’s how to get your audience to act. Continue reading
Posted Apr 3, 2012 at CDG Interactive
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On March 30, all Facebook Pages for businesses will switch to the new Timeline layout. Here's what you need to know now. Continue reading
Posted Mar 14, 2012 at CDG Interactive
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Not long after JCPenney launched a brand transformation, it was given the opportunity to live up to its new brand promise of "fair and square." Here's how. Continue reading
Posted Feb 21, 2012 at CDG Interactive
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Pinterest has skyrocketed in recent months to over 3 million members. Is this new social network right for marketing your brand? Continue reading
Posted Jan 25, 2012 at CDG Interactive
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Google+ participation impacts search ranking and now it's part of the search results, too. You ignore it at your peril. Here's what you can do. Continue reading
Posted Jan 17, 2012 at CDG Interactive
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Has the time come to move from one creative agency to another? Here are tips to make the transition as painless as possible--for everyone. Continue reading
Posted Jan 10, 2012 at CDG Interactive
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Prepare for the Google Analytics Individual Qualification (IQ) test with these tips and sample question content. Continue reading
Posted Dec 20, 2011 at CDG Interactive
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Google+ for Business pages have been live for a month; here are 5 things we've learned--and that you need to know. Continue reading
Posted Dec 6, 2011 at CDG Interactive
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How many ways can you use QR codes in your marketing? Take a look at them through a day (or more) in the life of QR codes. Continue reading
Posted Oct 25, 2011 at CDG Interactive
Do you know who your target audience is--or where to find them online and when? Continue reading
Posted Oct 18, 2011 at CDG Interactive
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Grow--or create--your company's presence on Facebook with our 7-step Facebook for Business Starter Kit. Continue reading
Posted Oct 4, 2011 at CDG Interactive
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Campaigning and marketing are a lot alike. Here are 4 things politicians can teach you about marketing (and it's not just about Twitter). Continue reading
Posted Sep 27, 2011 at CDG Interactive
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Netflix's latest PR debacle teaches some valuable lessons on the relationship between your company's brand and its reputation. Continue reading
Posted Sep 20, 2011 at CDG Interactive