Yes! This can totally be applied to the live setting. However, interestingly enough, I've found that live bands don't do enough "selling" on stage. Rare is it that I heard bands give us their name more than 1-2 times while on stage, the website given out (if at all), and incentives to purchase merchandise. But then again, not many artists think like marketers - and that's OK. It's just important to take the most advantage of that limited time when fans have your complete and undivided attention. Thanks for reading!

I understand where you're coming from, but the reasoning behind Sider's suggestion to purchase Facebook ads goes beyond his involvement with Facebook. In terms of effectiveness, it's all about reaching people where their eyes are already drawn. Flyers and posters tend to become part of people's day-to-day "noise", but Facebook ads lay in areas where people spend a great deal of their time anyway. Additionally, they're targeted towards people who will potentially and genuinely be interested, as opposed to random bystanders. Hope this helps.

Hello and Happy New Year Hypebot community! My name is Hisham Dahud and I'm a music producer, drummer, and aspiring music industry professional. I currently study Marketing and Music Industry Business at San Francisco State University. In the past, I've worked with DJ Shadow, IRIS Distribution, and I'll soon begin contributing articles to Hypebot.com on a regular basis so look out for me! My current projects are an instrumental concept album based upon the idea of flying across the world, drumming for a heavy metal project, and producing music for a series of hip-hop mixtapes with rising Bay Area artists. I wish you all the best in 2011! Join my network: http://linkedin.com/in/hishamdahud Follow my Twitter: http://twitter.com/hishamdahud Here my music: http://soundcloud.com/hishamdahud

Hello and Happy New Year Hypebot community! My name is Hisham Dahud and I'm a music producer, drummer, and aspiring music industry professional. I currently study Marketing and Music Industry Business at San Francisco State University. In the past, I've worked with DJ Shadow, IRIS Distribution, and I'll soon begin contributing articles to Hypebot.com on a regular basis so look out for me! My current projects are an instrumental concept album based upon the idea of flying across the world, drumming for a heavy metal project, and producing music for a series of hip-hop mixtapes with rising Bay Area artists. I wish you all the best in 2011! Join my network: http://linkedin.com/in/hishamdahud Follow my Twitter: http://twitter.com/hishamdahud Here my music: http://soundcloud.com/hishamdahud