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Hunter Wimmer
SFBay Area
Hunter Wimmer is the Associate Director of Undergraduate and Graduate Graphic Design at the Academy of Art University in San Francisco.
Recent Activity
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The original Eames fiberglass chairs were, of course, groundbreaking in many ways: an innovative uses of materials, an interjection of color into businesses and homes, the creation of a "system" of shells and bases... and doing it, originally, at a fairly modest cost. Today, the irony is that these original... Continue reading
Posted Nov 29, 2016 at norcalmod
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The below is an excerpt from a round of correspondence with a student this semester. The student was having a hard time connecting the great ideas tin their head with a way to properly communicate them through design... as well as how to get the most out of the in-class... Continue reading
Posted Nov 24, 2016 at Welcome to Room557
Listening is a skill. As a designer, listening is as much of a skill as picking the perfect typeface… more so, really. But when we say “listen”, we often forget that the concept has many facets. Like George Nelson showed us in his book How to see, listening — like... Continue reading
Posted Nov 10, 2016 at Welcome to Room557
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When you're working on a project, it's easy to get distracted... and even procrastinate. It's important to keep yourself honest along the way. There will always be bad days and time will slip away, but it's important to know where you are and make realistic plans. Conversely, don't try to... Continue reading
Posted Oct 28, 2016 at Welcome to Room557
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We know that people have a need to wrap things up, compartmentalize, and see things in tidy boxes. It's how we're wired. When creating communications, we keep that tendency in mind and find ourselves boiling down complex ideas into more manageable bites, or diagrammed out via doodles... or both. The... Continue reading
Posted Oct 28, 2016 at Welcome to Room557
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Students always have questions… which is awesome (when they don’t, we worry). As instructors, we try to help guide them to answers (and sometimes simply provide them). This semester is particularly busy and time is in short supply. For brevity, I’ve had to qualify and clarify the idea of questions.... Continue reading
Posted Oct 28, 2016 at Welcome to Room557
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This spring, we tackled a small project that turned into a major one that was going to turn into an even more major one and then we got sidetracked... and then it was October. Long story short, the workshop was... Continue reading
Posted Oct 22, 2016 at RedneckModern
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Typefaces and their personalities can be like spices and sauces in cuisine — they can be very specific to a genre or area and give off very specific feeling. But, if you’re not familiar with the nuances and subtleties of them, you might miss quite a bit along the way.... Continue reading
Posted Oct 16, 2016 at Welcome to Room557
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(or how American Apparel took over the world) In our early classes, we look at Gestalt principles and learn that people are coded to be a bit lazy — that we tend to see things in groups, lines and structured arrangements... and even if they're not truly there, we kind... Continue reading
Posted Oct 8, 2016 at Welcome to Room557
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Branding is bullshit. However, it’s bullshit that people willingly line up for, pay extra for, and — in some very sad cases — will incite very real pain in the lives of others. And it’s something that good designers need to understand because the reasons that people subscribe the idea... Continue reading
Posted Oct 2, 2016 at Welcome to Room557
Yesterday, when working on a conceptually difficult assignment in an early class, a student said: “But, I’m confused!”… We paused, reflected on that statement and I replied: "The things about that, is that there are two ways that can be interpreted: (1) 'I’m confused as to what to do' or... Continue reading
Posted Sep 20, 2016 at Welcome to Room557
MA Breakdown: Download GR.MA_breakdown MFA Breakdown Download GR.MFA_breakdown Continue reading
Posted Sep 13, 2016 at 79NMinfo
[CPT short-term employment / not for credit] In the Graduate School of Graphic Design, we've worked to help our international students — in the US on a student visa — gain valuable experience in the professional world to bolster the learning in the classroom. However, in order to ensure that... Continue reading
Posted Sep 13, 2016 at 79NMinfo
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Dan contacted me about a shell chair that needed some love. It had seen better days for sure. It was missing a few feet, the shell was cracked and the entire surface has some sort of goo brushed over it... but underneath there was a beautiful chair wanting to shine... Continue reading
Posted Sep 5, 2016 at norcalmod
One of the things that's hard to do is define oneself as a craftsman, artist, designer, etc... and with multiple projects afoot (some personal, some commercial), it's hard to draw lines. The enterprise, as it is, started with the renovation of our own Eichler-built house which begat RedneckModern. It didn't... Continue reading
Posted Sep 5, 2016 at norcalmod
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Ellen lives a few streets over and needed a new door... as most folks know, the original doors are hollow-core 1-3/8 interior doors — not really suited for exterior use... especially 50+ years of exterior use. She has the same... Continue reading
Posted Aug 15, 2016 at RedneckModern
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As many readers know, Norcalmod was born from Redneckmodern ... and in time, it will likely be the entity that remains after the renovation that started *rnm is finished off. In the meantime, there are still quite a few projects to finish off and there's a good bit of overlap... Continue reading
Posted Jul 21, 2016 at norcalmod
(I'm teaching this summer. I'm also traveling this week. I typed this up for the class as a way to think about the depth of engagement of the communications they design.) While brevity is great, do not conflate it with inadequacy. As designers, you need to communicate on levels that... Continue reading
Posted Jul 4, 2016 at Welcome to Room557
"I had been doing the searches on-line and never actually asked anyone yet." ... wait, what!? well, yeah. the thing about DIY is there's actually a "D" to it. you'll have to get out of the chair, meet some people, get your hands dirty and make some mistakes... all before asking the third question. and you'll make a /lot/ of mistakes. you will definitely not have all of the answers lined up before you start and if you try you'll likely be spending a lot of time compiling non-applicable information. this is a "trust me" moment from the POV of someone with dirty hands.. and from the POV of a college design professor with a classroom full of students often looking for instruction on exactly /how/ do to something when the process involves taking that first step of self-exploration. you'll get there, but trying to monitor the battlestations from behind a high-speed connection isn't going to yield the results you're looking for... like your rogue trip to concord, you'll need to get out of the house and explore a bit and talk to a lot of different people -- generally in person (and often one tiny question at a time to various people... because, especially with salespeople, unless you have a credit card in hand, there's a three question limit). one of the ways i've been able to learn is a balance between doing/trying and diversifying my exploration (wide ranges of questions from tiny to a bit more complex and from various types of people: tradespeople, DIYers, salespeople, etc). this yields a few things, but namely it builds a bit of cred when asking that next question because you come to the engagement with a bit of knowledge that you can share back (that you picked up from the previous encounter)... but it starts with getting out of the chair. and with that, I'm in North Carolina visiting family and -- believe it or not (actually, probably no surprise) -- I'm headed to Home Depot before everyone wakes up to see what kind of stock they have in the gutter/downspout department as on the west coast, they've changed distributors and the merchandise is crap. And somewhere on aisle 14, I'll probably ask another random redneck a question. ;)
Toggle Commented Jul 1, 2016 on Monica and Ron's New Dutch Door at RedneckModern
the basic specs are: solid core // exterior // 1-3/4 // slab (plain - no panels) ... past that, if your door/window salesperson isn't helping you enough to get the order completed then you need to talk to a better salesperson. ;) ... it'd be like walking to a Honda dealership saying "i'd like a sedan with 4 doors" and the salesperson not being able to help you. (i know, it's hard to work with people wearing orange aprons, but there are a few good ones). (you're in SJ, right? that's not too far...)
Toggle Commented Jun 30, 2016 on Monica and Ron's New Dutch Door at RedneckModern
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On the side of the MicroEichler, there was an under-used space that needed a purpose. I had been wanting to put either an outdoor shower or a potting area (we need to latter more than the former) and both could... Continue reading
Posted Jun 27, 2016 at RedneckModern
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(or... my Dutch neighbor's new non-Dutch door). Judith and David needed a new door... it's good thing they lives across the street. This was one of the most convenient, yet time-intensive installs yet. Convenient in that the workshop was 150... Continue reading
Posted Jun 26, 2016 at RedneckModern
it's not buying the doors as much as fitting them correctly. you can buy them at the big box stores through the millworks desk (we purchased all of our interior luan doors through lowes, for instance). what happens after that is what matters. ;)
Toggle Commented Jun 24, 2016 on Monica and Ron's New Dutch Door at RedneckModern
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It was a double-Dutch-door week with the install of Mendi and Mike's door... and now Monica and Ron's. Interestingly enough, they were coincidental and also identical — Monica and Ron's actually served as a template for Mendi and Mike's since... Continue reading
Posted Jun 23, 2016 at RedneckModern
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Neighbors and friends, Mike and Mendi, were in need of a new door — two in fact (their bath exterior door is next)... and hit me up while on summer break. However, theirs is a bit more complex. It's a... Continue reading
Posted Jun 19, 2016 at RedneckModern