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Hunter Wimmer
SFBay Area
Hunter Wimmer is the Associate Director of Undergraduate and Graduate Graphic Design at the Academy of Art University in San Francisco.
Recent Activity
The term “storytelling” has come into its own lately as a term that’s been embraced — and sometimes over-used — in design. Are we really storytellers? Yes… and no. But mostly, yes. I ran across this video the other day: [During my first month at IDEO, I had the great... Continue reading
Posted Apr 22, 2016 at Welcome to Room557
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This is one I wish I'd discovered earlier, although it's been with me for a few years now. It will also make you feel like a Jedi in the yard. • Cordless Reciprocating Saw [+] • Pruning Blade We all... Continue reading
Posted Apr 18, 2016 at RedneckModern
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One of the things that came up in class this week was the idea of perspective… and knowing where you are on the spectrum in relationship to ______ (the project, your audience, your peers, the industry, overall expectations, etc). Knowing where you stand and where you need to get to... Continue reading
Posted Apr 1, 2016 at Welcome to Room557
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The original Eames fiberglass chairs were, of course, groundbreaking in many ways: an innovative uses of materials, an interjection of color into businesses and homes, the creation of a "system" of shells and bases... and doing it, originally, at a... Continue reading
Posted Mar 22, 2016 at RedneckModern
As a designer, how you approach a problem is the hallmark of the trade. We look at things from a different point-of-view, often bringing insights from other disciplines to enrich the wisdom of our own methods. It's this point-of-view that differentiates us, too, from other designers. Today, a former student... Continue reading
Posted Mar 20, 2016 at Welcome to Room557
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Our friends are selling their home... it's an amazing gem of a house as you can see from the photos below (and, over the years, I've spent a lot of time there.) Opening times are: Broker tour (open to the... Continue reading
Posted Mar 16, 2016 at RedneckModern
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Our Friends Michael and Iris are selling their house and that makes us quite sad... some recent work on the house bought me back to San Rafael where I was able to review some of the past work, get some... Continue reading
Posted Mar 15, 2016 at RedneckModern
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Scott contacted me years ago for some renovation consultation. It was great to hear from him again... with one additional kid in tow and a need for some extra storage. We volleyed a few files back and forth and came up with a design that was a balance of material-efficiency... Continue reading
Posted Mar 6, 2016 at norcalmod
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You know those little red straws on WD40 (and other aerosol) cans that you always lose? Never lose them again. I've been using Velcro One-wrap tie-wraps around the workshop for a number of things, but the handiest has been as... Continue reading
Posted Feb 25, 2016 at RedneckModern
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A few months back, we replaced the redwood strips in the atrium... we got tired of sweeping rocks up and tripping from where we had to remove the decayed spacer strips. It was a success. This weekend, I tackled the... Continue reading
Posted Feb 15, 2016 at RedneckModern
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We all have an inner teenager. Sometimes they surface more often than we would like, but they’re there… and when creating something that might hit the public sector, it’s important to remember that the 15-year-old in us comes out most often when surfing the internet and when in a group... Continue reading
Posted Feb 11, 2016 at Welcome to Room557
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When speaking to our early graduate students, we remind them that the choice they’ve made is to come back to school… to leave the path that their BFA prepared them for, or to put their working life on hold to embark on a new adventure. The process is all encompassing... Continue reading
Posted Feb 5, 2016 at Welcome to Room557
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Internships are not jobs. They're not replacements for junior designers. Students can't work 40-hours/week and remain committed to their studies (and attend classes). These things are common sense, but have been hard bits to remind folks of when studios are busy and someone yells "we need an intern!". My suggestion... Continue reading
Posted Jan 28, 2016 at Welcome to Room557
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It's been a while since I've update this page with new work from GR604: Nature of Identity... not because there hasn't been great work, but because I've been distracted with a toddler. On the contrary, the work has been fantastic — some of the best yet — and it's time... Continue reading
Posted Jan 24, 2016 at Welcome to Room557
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Every Eichler owner's nightmare is having one of the large glass panes break. There are also a lot of misconceptions involved in what it might take to replace one — from the forfeiture of a kidney to having to separate... Continue reading
Posted Jan 22, 2016 at RedneckModern
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Phil had some unusual storage requirements and a personal style atypical of NorCalMod... but we delivered something to his liking. In this build, we powdercoated the legs a satin black and swapped out the zinc hardware for brass (backed with fiber washers) which gave it an aesthetic very different than... Continue reading
Posted Jan 20, 2016 at norcalmod
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Chris and Sara had the original "conquistadoor"... the poorly placed Spanish revival door more appropriate for a Taqueria than an Eichler. It needed to go and they had been counting the days until its departure for some time. Chris even... Continue reading
Posted Jan 15, 2016 at RedneckModern
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I'd like to direct everyone's attention to Bert Krages website. Bert is a lawyer, so he knows his stuff. Look this over and know your rights and responsibilities as a photographer in the American public space. Below are a few bits I've paraphrased over the years: ... In general, if... Continue reading
Posted Jan 3, 2016 at Welcome to Room557
We've all heard the mantra: Find your bliss ... the missive that commands you to find your passion, chase it down (and -- generally -- find a way to make it your job). In a lot of ways, this is a bad idea and I've recently been counseling my students... Continue reading
Posted Dec 19, 2015 at Welcome to Room557
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Kevin Roberts describes building a consumer brand as a process of instilling “loyalty beyond reason” in the hearts and minds of consumers. As a person, building a personal brand is not that much different — and when working with students this is a discussion we start to have with them... Continue reading
Posted Dec 10, 2015 at Welcome to Room557
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One of the most time consuming parts of teaching is assessment — not because it’s hard to tell good work from bad — but because we know there’s a lot on the line; we know our students have a lot invested in a class; and, we want to grade their... Continue reading
Posted Dec 5, 2015 at Welcome to Room557
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In GR618-Visual Literacy, we tackle a project about timelines… and we ask the students (among other things) to look at the timeline a few different ways. This brings up questions: Why? Is this realistic? Can you really change history? What are we learning here? While you can’t literally change history,... Continue reading
Posted Nov 25, 2015 at Welcome to Room557
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One of the things I’ve discovered over the years is that the educational culture of our students differs as greatly as the languages that they speak. However, when stepping into the classroom, we have the same expectations of our students regardless of background. This week, the topic of “how can... Continue reading
Posted Nov 24, 2015 at Welcome to Room557
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Designers can wear many hats. Depending on the designer, one hat might fit a bit better than others — but, in general, we’ve become adept at sporting a good variety of headgear: that of a strategist, writer, researcher, photographer, illustrator, programmer, craftsman, aesthete, typographer, production manager, information-architect, etc. However, knowing... Continue reading
Posted Nov 21, 2015 at Welcome to Room557
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Here's a consumer hack for you: Save 5% at Home Depot by opening a Lowe's Credit card. Home Depot (aka: Big Orange) matches prices. Lowe's offers a 5% discount when you use their store credit card. When shopping at Home... Continue reading
Posted Nov 16, 2015 at RedneckModern