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Hunter Wimmer
SFBay Area
Hunter Wimmer is the Associate Director of Undergraduate and Graduate Graphic Design at the Academy of Art University in San Francisco.
Recent Activity
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When speaking to our early graduate students, we remind them that the choice they’ve made is to come back to school… to leave the path that their BFA prepared them for, or to put their working life on hold to embark on a new adventure. The process is all encompassing... Continue reading
Posted 4 days ago at Welcome to Room557
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Internships are not jobs. They're not replacements for junior designers. Students can't work 40-hours/week and remain committed to their studies (and attend classes). These things are common sense, but have been hard bits to remind folks of when studios are busy and someone yells "we need an intern!". My suggestion... Continue reading
Posted Jan 28, 2016 at Welcome to Room557
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It's been a while since I've update this page with new work from GR604: Nature of Identity... not because there hasn't been great work, but because I've been distracted with a toddler. On the contrary, the work has been fantastic — some of the best yet — and it's time... Continue reading
Posted Jan 24, 2016 at Welcome to Room557
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Every Eichler owner's nightmare is having one of the large glass panes break. There are also a lot of misconceptions involved in what it might take to replace one — from the forfeiture of a kidney to having to separate... Continue reading
Posted Jan 22, 2016 at RedneckModern
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Phil had some unusual storage requirements and a personal style atypical of NorCalMod... but we delivered something to his liking. In this build, we powdercoated the legs a satin black and swapped out the zinc hardware for brass (backed with fiber washers) which gave it an aesthetic very different than... Continue reading
Posted Jan 20, 2016 at norcalmod
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Chris and Sara had the original "conquistadoor"... the poorly placed Spanish revival door more appropriate for a Taqueria than an Eichler. It needed to go and they had been counting the days until its departure for some time. Chris even... Continue reading
Posted Jan 15, 2016 at RedneckModern
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I'd like to direct everyone's attention to Bert Krages website. Bert is a lawyer, so he knows his stuff. Look this over and know your rights and responsibilities as a photographer in the American public space. Below are a few bits I've paraphrased over the years: ... In general, if... Continue reading
Posted Jan 3, 2016 at Welcome to Room557
We've all heard the mantra: Find your bliss ... the missive that commands you to find your passion, chase it down (and -- generally -- find a way to make it your job). In a lot of ways, this is a bad idea and I've recently been counseling my students... Continue reading
Posted Dec 19, 2015 at Welcome to Room557
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Kevin Roberts describes building a consumer brand as a process of instilling “loyalty beyond reason” in the hearts and minds of consumers. As a person, building a personal brand is not that much different — and when working with students this is a discussion we start to have with them... Continue reading
Posted Dec 10, 2015 at Welcome to Room557
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One of the most time consuming parts of teaching is assessment — not because it’s hard to tell good work from bad — but because we know there’s a lot on the line; we know our students have a lot invested in a class; and, we want to grade their... Continue reading
Posted Dec 5, 2015 at Welcome to Room557
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In GR618-Visual Literacy, we tackle a project about timelines… and we ask the students (among other things) to look at the timeline a few different ways. This brings up questions: Why? Is this realistic? Can you really change history? What are we learning here? While you can’t literally change history,... Continue reading
Posted Nov 25, 2015 at Welcome to Room557
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One of the things I’ve discovered over the years is that the educational culture of our students differs as greatly as the languages that they speak. However, when stepping into the classroom, we have the same expectations of our students regardless of background. This week, the topic of “how can... Continue reading
Posted Nov 24, 2015 at Welcome to Room557
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Designers can wear many hats. Depending on the designer, one hat might fit a bit better than others — but, in general, we’ve become adept at sporting a good variety of headgear: that of a strategist, writer, researcher, photographer, illustrator, programmer, craftsman, aesthete, typographer, production manager, information-architect, etc. However, knowing... Continue reading
Posted Nov 21, 2015 at Welcome to Room557
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Here's a consumer hack for you: Save 5% at Home Depot by opening a Lowe's Credit card. Home Depot (aka: Big Orange) matches prices. Lowe's offers a 5% discount when you use their store credit card. When shopping at Home... Continue reading
Posted Nov 16, 2015 at RedneckModern
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One of the first things we did when we bought the house was to plan the wired house network prior to putting on the foam roof. This was a good move in a number of ways and we've gotten a... Continue reading
Posted Nov 8, 2015 at RedneckModern
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We've all heard of Design Thinking and it's a great way to envision how designers see the world — and how we can help the world see itself. However, there's a practical side that we might call "Production Thinking" that's sometimes hard to teach in design school. Recently in one... Continue reading
Posted Nov 8, 2015 at Welcome to Room557
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Claire made all of the right (and brave) decisions... and helped to create a few new categories. What started as a simple record/turntable storage unit turned into the +MOV, +XL, +HD, and +MIN ... +MOV // Casters... it's a simple addition, but we wanted to find just the right ones.... Continue reading
Posted Nov 1, 2015 at norcalmod
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Lindsey and Jeff are great new neighbors with a formerly terrible purple leaded-glass, paneled front door. Now they have an awesome new magenta door. I did this one a week before Wilson and Nicola's but have been busy... installing doors.... Continue reading
Posted Oct 25, 2015 at RedneckModern
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Wilson dropped me a note a few weeks back. He and his wife Nicola recently bought a house in Marin that really needed a new front door. We've done a few in the area, but never one that opened into... Continue reading
Posted Oct 25, 2015 at RedneckModern
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When the exterior slabs in our home were poured, they used redwood spacers — and left them there for effect (and a nice control joint)... which is nice until they degrade. Most folks tear the wood out and replace with... Continue reading
Posted Oct 20, 2015 at RedneckModern
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The shop has been closed for the summer while I was out for hand surgery (fun!). Now that I can feel my fingers again, we've re-opened the workshop and Jessica's piece is the first out the door. She opted for a good blast of color to offset some of the... Continue reading
Posted Sep 21, 2015 at norcalmod
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One of my favorite projects is one I've been using since teaching at UCBerkeley. It's a simple formal exercise with an underlying verve of historical relevance. In it, students take classic modernist posters designed by Josef Muller-Brockmann, Jan Tschichold and Herbert Bayer and create a series of new compositions —... Continue reading
Posted Aug 18, 2015 at Welcome to Room557
The other day, we were asked what we might tell beginning students insofar as bits of advice on how to improve their game. One of the ways to get better at anything: music, fitness, chess… is to incorporate it into your everyday life in an effortless way. Design is no... Continue reading
Posted Aug 6, 2015 at Welcome to Room557
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Rebecca dropped us a line and let us know she needed some storage. A few sketches later and we had a 2X3 planned out. It's now ready to box off and send to her... Continue reading
Posted Jul 24, 2015 at norcalmod
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Dave contacted us in need of some vinyl storage for his growing collection. We made this one a bit longer (30in) than standard in anticipation that he'll need a bit more space as time goes by. He chose wisely with the red enamel interior — the color really covers well... Continue reading
Posted Jul 18, 2015 at norcalmod