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Household Name®
Brooklyn NY
Brand promotion agency with international experience in content creation, brand building and sponsorship with a proven ability to realize big ideas.
Recent Activity
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Congratulations to our client, Airbus Perlan 2 in making history today, setting a new world altitude record for gliding 52,172 feet over the Patagonia region of Argentina. News Article Continue reading
Posted Sep 6, 2017 at Household Name Blog
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In the headlong rush to develop crypto the meaning behind Bitcoin has largely been an afterthought. A Bitcoin glyph must live alongside the Yen, the Euro, Pound Sterling and the dollar with its own unique identity. Before the Unicode Consortium assign the current Bitcoin glyph to us forever, perhaps we should consider its meaning. The current double-stroke is either (a) Spanish in origin (symbolic representation of Pillars of Hercules), or (b) a combination of "U" and "S". Both are nation-specific and run counter to the ideas of Bitcoin/crypto. Using the Thai baht "฿" creates confusion and leaves Bitcoin undifferentiated. A single stroke "฿" has primary visual equivalency to the US dollar mark (among others)––imperfect for a universal currency. "Ƀ" has been proposed as a substitute, but has no wider meaning. In sum, a new currency needs a new glyph, not one borrowed from history. Propose combining "B" with the triple bar "≡" meaning "logical equivalence." Also "congruence"–– agreement or harmony; compatibility. twitter.com/bitcoinglyph (Creative Commons usage. Permission is granted to copy and distribute this document). Continue reading
Posted Aug 28, 2017 at Household Name Blog
Thanks Jerry. A principle is only a principle if it costs you something.
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Hi Dave, I know nothing of his whereabouts, I just love his eye. You might want to email the names in this thread? This image is scanned from a Daily Telegraph print article I tore out many years ago on Paul Arden's collection. Good luck with your search... Adrian
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Cliff Ke Le Matias atop the Perkins Drive Lookout, Bear Mountain, NY, photographed by Ben Draper. Courtesy 1903 Magazine Continue reading
Posted Jun 20, 2015 at Household Name Blog
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The Echo Nest dug into listener data on popular services like Rdio, Spotify and MTV to build a stat-by-state map of the nation's favorite bands. But you probably could have guessed NJ and FL. Continue reading
Posted Dec 17, 2014 at Household Name Blog
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Great aggregating tool this. NameChk searches the availability of your new name on dozens of social sites. Boom! Continue reading
Posted Nov 14, 2014 at Household Name Blog
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Einstein was supposedly once asked what it felt like to be the smartest man alive. “I don’t know," he replied. "You’ll have to ask Nikola Tesla.” Continue reading
Posted Aug 9, 2014 at Household Name Blog
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Credited to British artist, Norman Wilkinson (1878-1971) the concept of 'Razzle Dazzle' camouflage 'Is essential to break up the regularity of outline and this can be easily effected by strongly contrasting shades…a giraffe or zebra or jaguar looks extraordinarily conspicuous in a museum but in nature, especially when moving is wonderfully difficult to pick up.' When a German submarine spotted one of these flamboyant warships in their primitive rangefinders, it became extremely difficult to judge the speed and heading of the vessel’s course. This made it nearly impossible to accurately make a successful torpedo hit. Razzle Dazzle was applied to over 2,000 warships and 4,000 British merchant ships in both the World Wars. And it’s still used today on car prototypes to prevent competitors getting a clear view of a new car’s lines. Continue reading
Posted Jul 1, 2014 at Household Name Blog
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I was recently introduced to the stunning street photography of Saul Leiter (talent I should have known!) His work captures a bygone erea of New York with a abstraction that looks fresh even today; truly, he paints with a lens. And as many images as I've posted here, you're just left wanting to see more... Continue reading
Posted Jun 25, 2014 at Household Name Blog
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As an act of civil disobedience I'm risking a $5,000 fine and six months in prison (under U.S. 18 U.S.C. 331) for this line I penned and have been printing on every bank note that passes through my hands, but it's a chance I'm willing to take to send the White House a message. Today Google says: Your search - "It's time to mother nature" - did not match any documents. So it seems this line has neither been written nor read before. Let's see how long it takes for us all to change that. Blogged by TreeHugger.com x Continue reading
Posted Jun 5, 2014 at Household Name Blog
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kintsukuroi. (noun) Japanese. "To repair with gold"; the art of repairing pottery with gold or silver so the piece is more beautiful for being broken. A stunning concept. Continue reading
Posted Jun 5, 2014 at Household Name Blog
Posted Jun 5, 2014 at Household Name Blog
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Hit the 'Go!' button on MapCrunch and enjoy a random Google Street View from anywhere in the world. Wanderlust activated. Continue reading
Posted Jun 5, 2014 at Household Name Blog
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Maybe the squirrels know something? Continue reading
Posted Jun 5, 2014 at Household Name Blog
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Your playlist curated by mood and location. It's a big idea. beatsmusic.com Continue reading
Posted May 9, 2014 at Household Name Blog
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So basically social, gaming and shopping. God forbid we're working! Continue reading
Posted Apr 2, 2014 at Household Name Blog
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What the revised British flag will look like if Scotland votes "yes" for independence. And no, this isn't an April Fool's. Continue reading
Posted Apr 1, 2014 at Household Name Blog
Posted Mar 24, 2014 at Household Name Blog
Posted Mar 24, 2014 at Household Name Blog
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The screewriter William Goldman (Butch Cassidy, All the President's Men) was asked how you write a screenplay. He said you sit down at a typewriter and type 'FADE IN.' Continue reading
Posted Mar 24, 2014 at Household Name Blog
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Banksy painting Brooklyn. The whitewashing of 5Pointz. And now 1980's style tagging of NYC Subway cars. Graffiti heading for mainstream consciousness. Continue reading
Posted Feb 13, 2014 at Household Name Blog
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Can't remember the parking regulations where you parked your car? Tap the address into Google Street View and save the walk there to find out. Boom. Continue reading
Posted Feb 10, 2014 at Household Name Blog
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Now that's something you don't see every day. (A shared bathroom from a hotel at the Sochi Olympics). Continue reading
Posted Feb 7, 2014 at Household Name Blog