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Iamiq
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The immediate thought in my mind is a viral campaign that brings attention to the Corporate Social Responsibility policies of the brand.
Commented Sep 5, 2011 on How to revive a brand at In through the outfield blog
How to revive a brand
On the way home from a recent road trip to Scotland, I made a ‘pit-stop’ at a McDonalds restaurant near Birmingham. I’m not a regular customer at the ‘golden arches’, so was very surprised to discover a waterless urinal with a sticker on it saying it saved 100,000 litres of water a year. Copy...
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Sep 5, 2011
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