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Stockholm, Sweden
Hans Leijström, Community Evangelist at Circuit Interactive
Recent Activity
The potential of "social" is not used by the e-retailers today. Hence, 60% of the 20 largest e-retailers in the United States do not use the power of "social" and user-generated content (UGC) according to PowerReviews. It is time for a change! Google already accounts for 80% of the traffic... Continue reading
Posted Jan 2, 2012 at Iceman65's blog
Iceman65 is now following Tommy Sollén
Aug 19, 2010
Thanks Birger! I am happy to hear that you like my work and I appreciate your comment and suggestions. Many people have tried to define the term online community but it is obvious that we will never succeed in finding one single definition. Search Google for "definition of community" and you will get about 80 million hits. Wikipedia is on top (as always) but who has written the definition? Swedish Computer Terminology Group "float" in the cloud in its definition, but so do the experts and scientists. The problem with the word community is that it is used by so many different people in so many different contexts. Usually to communicate the unique values that are created through the interaction and collaboration between people. The word community is not an English term, but data comes from the Latin word meaning Communis common, public, shared by all or several. In English, the word community is used to describe a society in the analouge world. Usually, we talk about a community when we really should be talking about an online community for the online course, accessible from the Web and / or cell phone. To complicate it even further, many people uses the term virtual community in order to differentiate an online community from the analog world (community). Social Network Service (SNS) is also frequently used to emphasize that we are talking about a social network and relationships. Hence, I think we all have to accept that there always will be more than one single definition of online community which is one of my conclusions from the blog post made by Jeremiah Owyang:
Iceman65 is now following Birgerking
Aug 10, 2010
Online customers, Customer 2.0, is a “researcher” who never will buy anything without first carefully reading product reviews and discuss products and brands with people they trust. Social shopping is about engagement and inspiration to stimulate impulse buying. What do you like, what are you going to buy, what is... Continue reading
Posted Aug 9, 2010 at Iceman65's blog
A shared virtual space where shared values are created by members, using an appropriate social software managed by the owner, in which the participants have at least one shared purpose to consume, share, criticize or make contributions (user generated content) or interact with likeminded members (social networking). Continue reading
Posted Jun 16, 2010 at Iceman65's blog
Thanks Richard for a great post which I agree upon. Very often I have to explain the great importance of openess to newcomers in order to generate valuable members only. The registration process is important and I belive in offering multiple choices for authentication in addition to "in-house".
Basic requirements according to me in order to create a successful online community: - Knowledge (how are we going to build?) - Personas (who are we going to engage?) - Business (why are we going to build?) - Concept (what are we going to build?) - Product (protect investment/insurance) Build a solution which encourage members: - To join - To contribute - To recruit - To come back - To interact - To pay - To be nice - To provide feed-back Build a launching strategy which covers: - Preparation - Marketing - Observation
I belive purpose (to join) is important to consider in order to get a high conversion ratio (number of member registrations). Purpose is, however, less important for niche communities since it is obvious what the community is about. Main purpose to join can be derived from personas which are created during the concept phase prior to build phase. Create 4-6 personas (groups of members) and define primarily and specific purposes for each persona (different roles and purposes). A purpose will help you to build (who are we going to target) and become a succesful owner.