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Identiture
New York
Sensory Branding + Future DeSign
Interests: Branding, Design thinking, Strategic planning, Brand Experience
Recent Activity
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Don’t try to accommodate every customer. The more you do, the more you can potentially dilute your initial strength that people loved you for. Sure, it’s a balance; just keep it tipped the correct way. Building a better business is certainly about giving the customer what we want e.g. the... Continue reading
Posted Jan 12, 2011 at Identiture's Blog
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Social shopping has been heating up over the past few years and got a big boost from Facebook’s Open Graph API and Like button this year. The most exciting services in the space are taking the trend offline, letting you “like” products you see in retails stores as well as... Continue reading
Posted Dec 13, 2010 at Identiture's Blog
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Google Organizes Online Fashion Around the Shopper Despite clear market dominance in its core fields of search and the cloud, Google's experiments in more fun and frivolous areas have not always been successful (let's not talk about Wave). However, this week saw geek and chic colliding as the search giant... Continue reading
Posted Dec 13, 2010 at Identiture's Blog
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This model comes from Kay Plantes, a PhD strategist from MIT that has her own consulting practice. Her thesis is simple: the ONLY source of competitive advantage a company can have is its business model. A winning business model is proactive and changes with time. The consequence (rather than the... Continue reading
Posted Nov 28, 2010 at Identiture's Blog
Interview by Mario Gamper [Ideas Will Travel] with Piers Fawkes, Founder of PSFK. Inspiration As A Future Agency Model [Via Ideas Will Travel] Continue reading
Posted Nov 27, 2010 at Identiture's Blog
Identiture is now following Matthew Milan
Nov 25, 2010
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Method: 4 Things Video Games Teach Us About Motivating People. Continue reading
Posted Nov 25, 2010 at Identiture's Blog
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BBDO, Factory Design Labs, and Victors & Spoils show what advertising will be, in pictures. In the December/January issue, Fast Company magazine takes an in-depth look at the tumultuous state of advertising on the eve of the biggest creative revolution the industry has witnessed in decades. Three agencies -- BBDO,... Continue reading
Posted Nov 21, 2010 at Identiture's Blog
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Is iPad an iFad? The data below, produced by Morgan Stanley and Forrester presents growth scenarios for iPad and its ilk. What's probably most surprising is how mainstream their appeal is -- a whopping 14% of online shoppers say they plan to purchase an iPad in the next five months;... Continue reading
Posted Nov 17, 2010 at Identiture's Blog
"Gamification" is a hot topic in the design community these days and it's up to us, as designers, to turn it into an opportunity for the good." Check out this presentation by Giorgio Baresi [of frog design] on how to design for behavior change in healthcare for more details. Designing... Continue reading
Posted Nov 14, 2010 at Identiture's Blog
Check out the Google Creative Canvas video: Their annual compilation of the best, most innovative awesomeness in marketing. Continue reading
Posted Nov 10, 2010 at Identiture's Blog
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Microsoft Kinect will trigger the largest tipping point the gaming industry has ever seen, thus changing how we experience games forever. The combination of motion and gesture-based gaming will create a wave of innovation that is yet to be fully recognized. Nintendo Wii and Playstation Move got us off the... Continue reading
Posted Nov 5, 2010 at Identiture's Blog
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Thinking Ahead...Always! It started when I began collaborating with my former agency to search for, and appoint, an innovation agency in developing an integrated lifestyle platform for an off-shoot independent shop. Eventually, that project evolved with my own company sending a brief to this innovation agency/inspiration lab to 'rethink' our... Continue reading
Posted Oct 21, 2010 at Identiture's Blog
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One thing every company has in common is a desire to innovate. Whether it means creating entirely new products or improving existing ones, everyone is familiar with the anxiety that accompanies all things new. All too often, we strive to get everything right the first time around. As a consequence,... Continue reading
Posted Sep 29, 2010 at Identiture's Blog
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Game Change In The Design of Retailing Earlier this week, the Cooper-Hewitt National Design Museum presented a panel discussion about innovation in the design of retail spaces. Michael Bierut from Pentagram moderated the discussion with Rob Forbes, Founder of Public Bicycles and formerly of Design Within Reach, Glen T. Senk,... Continue reading
Posted Sep 24, 2010 at Identiture's Blog
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Welcome to the new, hyper-connected, technology-based travel paradigm. It’s the era of the smartphone as ubiquitous tool of navigation, when what matters is not just the here but the now. Google Maps and Google Street View blanket more and more of the planet. Facebook and Twitter allow users to ‘‘geotag’’... Continue reading
Posted Sep 24, 2010 at Identiture's Blog
Identiture is now following Account Deleted
Sep 9, 2010
Identiture is now following Matt Jacobs
Sep 9, 2010
Identiture is now following heatherbailey
Sep 9, 2010
Identiture is now following Jennifer Skarakis
Sep 9, 2010
Identiture is now following Walt Grayson
Sep 9, 2010
Identiture is now following Rahul Ganjoo
Sep 9, 2010
Identiture is now following .tiff
Sep 9, 2010
Identiture is now following Eric
Sep 9, 2010
Identiture is now following Mandi
Sep 9, 2010