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Ike
Birmingham, AL
A communicator, who likes to make the complex simple
Recent Activity
http://georgewbush-whitehouse.archives.gov/news/releases/2005/12/20051219-6.html
Erasing Transparency One Holiday At a Time
I used to debate Kwanzaa here at Cobb. It has been many years since I have. But I happened upon an old link and read some history. After reading that, I was reminded that GWBush wished us all a happy Kwanzaa for several years during his administration. It was something I would like to have in my...
When I transferred into public schools in the fourth grade, I was just three weeks into the semester when the teacher told me point blank, in front of the class, that I was a freak and I didn't belong there.
I didn't get much pleasure from that -- took years to shake that stigma.
Lost at Barnsdall
I was in a gifted children’s class at 6th Avenue School, and among the children I had gotten more points than anyone else. I was number one in the class - I had always been number one in every class. My best friend at the time was a kid named Guy. Guy was a Boy Scout. I never found out where he l...
Sadly, all it takes it a distinguished-looking counsel to call the executive leadership together, and completely ignore the Crisis Communications protocol.
"Here, this is it. This is all you say. Just this. Trust me. I went to school for three extra years, and all of those classes on estates and trusts and taxes and torts and contracts and negotiations automatically give me God-like powers in understanding better communications and how people will react to information we present. Did I mention I am a lawyer?"
Which we all know is a crock, but until you've got the buy-in at the top, AND someone advocating for real-time responses to real human questions, then you'll never have someone in the room when the attorneys throw their weight around.
I hesitate to call this a communications crisis, because some would then blame the practitioners.
Progressive Insurance PR Crisis & Twitter
The image above makes me assume that, while Progressive Insurance may have a social media policy in place, it does not have a crisis plan. Or at least not a crisis plan that considers social media -- Twitter most obviously. With nearly a dozen people designated as Progressive Insurance Twitte...
Good luck, Peter. We'll be watching.
I'm a free agent
Four years ago, I saw a market opportunity and left Forrester Research to start Dachis Group. We outlined that opportunity for the world and gave it a name: social business. Dion Hinchcliffe and I co-authored a book that endcaps what we've seen so far. Today, the social business market has matur...
Lovely, every last one of you, inside and out.
Merry Christmas To All
May the eternal blessings of the God, the good will of good men and the spirit of the season find you and your family in health, serenity and prosperity today and throughout the new year. Peace, Love & Soul from the Bowen Family Boy, Scholar, The Spousal Unit, Sprite & Your Humble Servant.
While we're at it, let's bring our Congress-weasels home and let them vote from their districts.
http://ike4.me/ocp
Hack The Vote
I got this from the VWRC this morning captioned "Irony". And now I finally get it. The Left typically says that using a picture ID for voting is discriminatory and on the slippery slope to the sorts of dirty tricks of the Jim Crow South. But here when there is a vote required to make a union l...
Great point. Additional dimensions are often necessary to give context to a data set.
We recently added that to something as simple as a threat matrix, by not just plotting the relative likelihood and magnitude, but including the anticipated drift over time. Just adding a vector arrow can make a chart more useful.
An Infographic That Neglects the Delta Is Instantly Obsolete, e.g. The Internet in 60 Seconds
There is much more knowledge to be gained in understand how something is changing, rather than just knowing where it is. For example, above is an infographic about the Internet, dated 6/15/11, from Design You Trust. It’s an appealing design, and would have been sort of interesting five months ...
Well, at least Obama announced he was bringing home the troops!
(...on the same exact timetable that Bush announced years ago. Doh!)
Obama the Hack
David Brooks. Him say Obama faced a choice. Double down on conciliator mode or become a fighter. Think of the latter as the Bibi Netanyahu strategy: since I have no negotiating partner I’m going to come out swinging in a way that pleases my base. If Obama were a Republican, he could win with th...
As I had to tell some others...
"That planet is pronounced 'YOOR-uh-nuhs,' so your sign really isn't that funny!"
Occupy Jupiter
Bless you for saying it.
We're actively separating our Monitoring and Analysis functions (we use Analysis instead of Measurement to highlight that difference further) by putting them in different departments.
Our goal is to train up by the end of the year a team in customer service who will handle the minute-to-minute monitoring, and will be able to engage where it makes sense. Outside of that, though, Measurement and Analysis need to exist far outside of the hamster's wheel, lest you allow recency bias to cause overcorrection.
Real Time is Wrong Time in Measurement
Serena Ehrlich pointed me towards this post that announced that Google Analytics is now available in "real time." I guess I was supposed to be excited by this latest evidence that you can now track everything instantly. I'm not. In fact, the proliferation of promises of "real time" is to me ...
I've been trying to get this idea stolen for almost two years: http://ike4.me/odtv
Please Steal This Idea
Not long ago, I found myself talking with several clients about a trend I felt would truly impact their business. Social Sharing. There's no brilliance to identifying this as a meaningful trend, we see social sharing everywhere. In the real world and most recently on networks as people not on...
Magnificent!
Of Midgets and Men...
(If you're here for the ipad giveaway - hit the home button.) Me: I am 8 pounds away from the weight I was the day I met you. Him: Awesome! Me: Next Step, a boob job! Him: I'm sure you've already considered this, but if you think I'm all over you now, IMAGINE what I'll be like if you have a magn...
That's why I want to bring Congress home. All of them.
http://ike4.me/ocp
A NEW WAY OF THINKING: "Federal Budget 101"
In the wake of tonight's big S&P downgrade [pdf], my Dad sent me the following email from Dave Thomas, CEO of Equitas Capital Advisors LLC. Until now, I hadn't considered the situation in this light ... The U.S. Congress sets a federal budget every year in the trillions of dollars. Few people k...
Spot on, David.
Let's also look at the long-term implications of Google's strategy.
By going with a "social layer" as you describe it, Google+ doesn't have to go toe-to-toe with Facebook, and doesn't have to replace it. Eventually, Facebook will either stumble, crumble, or fade to irrelevance as some new technology bypasses the need for a walled garden. It won't be next year, but online empires are ripe for overthrow in 10 years.
Google+ gives Google a way to stay nimble and flexible, adding new techs and services with the minimum touch necessary. They exist as standalone entities, making incorporation into the +System a matter of alliance or outright purchase. For instance, Facebook bought Friendfeed to grab the people who could scale certain types of features into the whole. Google+ builds those features outside, with a +bar to unite it all.
Which architecture will be more nimble?
Which architecture involves less investment for the casual user?
The Social Layer: Six Thoughts On Where Google Plus Is Going
I've been deeply immersed in Google Plus for the last week or so, not only following what's being said about the service but actually using it, kicking the tires and making observations along the way. For what it's worth, I think Google Plus has an incredible amount of potential for a number o...
Redbox + Green Hornet = answer to the question: "Can a movie be worth less than a dollar?"
Kato & The Crazy White Boy
If there was ever a moment that I thought, hmm, maybe Green Hornet starring Seth Rogan might be a good idea. then I'm not as sane as I think I am. It was a stupid idea, and Green Hornet is a stupid movie. I sit here wondering how anything so slapdash can earn money. The good news is, that in the...
Dan, I know this post is old... but I just came across it.
I finally got an answer on March 30, but it wasn't positive. Nor was it helpful, nor was it specific:
http://ike4.me/o180
Is Facebook Reneging On Your Ability to Claim a Community Page?
Is Facebook reneging on our ability to "claim" community pages? Back on December 1, I wrote about how you could "claim" a community page on Facebook, after seeing an article B.L. Ochman wrote in Ad Age. But here's the thing... Facebook has NOT contacted several of us who "claimed" pages. Faceboo...
I agree with everything, but the experiment that got you there.
White Tees are a commodity, and Websites aren't used to sell commodities, because there is too much noise in the marketplace.
The people making money selling white tees are likely doing it as a B-to-B provider, or are succeeding at a retail level. They are dealing with economies of scale that make it impractical to seek out "onesies and twosies." You're not finding them because they aren't trying to be found.
Back to the main point, I find it funny that companies trying to fill positions roll out a set of "job requirements" that not only are impossible to meet given the relative newness of the technologies, but rely on psychological attributes that are most often exclusive.
"WANTED: Deeply creative artist, self-starter, who functions within teams and always makes deadline."
Is Social Media Creating a Wholesale Culture?
You know, thinking in bulk. I did an experiment yesterday. With the help of a couple of search engines I ran a search for white t-shirts. This should be a fairly common item. My criteria where -- 100% cotton, fitted style for women and flattering shape for men. I'm Italian, I cannot help looki...
Sorry, Valeria, but I was looking for the Tip Jar for this post...
"Pay for" Content is Serious Business
And I'm not talking about pay walls, or paying for news. Instead, I'd like you to consider initiatives such as what Taylor Davidson has been doing with his premium newsletter. He charges for it, you pay for it. Yet, it's not about the money. It's about taking the exchange seriously. I should k...
Ah, your sin isn't in sharing the statistics.
The data DOES NOT LIE.
No, your unpardonable sin is in your title.
How DARE you come to such a hateful conclusion. Women are NOT weaker than men, even though they average 37 pounds less muscle, 5 pounds more in fat, 72 percent of lower body strength...
Women Are Simply Weaker
Here's a piece of text I picked up. We've all heard the blather about women not having upper body strength and all that. Here are the details of the US Army study. Some simple facts that just sound so crazy because nobody ever speaks plainly about it. The average female Army recruit is 4.8 inch...
warning - use of cannabis has been shown to cause unintended side effects, such as:
- loss of sleep
- cravings for snack foods
- incarceration
- prolonged staring at the television
- cravings for snack foods
- surfer speak
- Pink Floyd concert flashbacks
- prolonged staring at the television
- cravings for snack foods
- poverty
- loss of ability to play Jeopardy
- loss of ability to play Wheel of Fortune
- loss of ability to name a vowel
- Vanna's what, like 60?
- cravings for snack foods
- unemployment
- loss of that new car smell
- loss of sleep
- memory loss
- cravings for snack foods
Smokin' message strategy
A press release from Greenway Medical Marijuana Doctors in San Francisco takes the high road in educating consumers about its value-added product line: "Many patients are unaware that cannabis enhances their lives as well as controls the symptoms of their illnesses. Taken properly, cannabis help...
Well, *that* didn't go very well for us, did it...?
This does not feel unlucky to me!
All I can say is.... THIRTEEN!!!!!!!!! What an awesome ride this season has been. Way to go, Alabama Crimson Tide!
Gary, I have had a real problem with the Worshiping Transparency Flock (WTF).
They see the source of friction as governments and agents who ought to be operating completely in the open.
Let's say we know that Boris Yeltsin has a mistress that he meets on Monday nights, and gets more drunk than usual on Tuesday. That means there are certain kinds of communications that we ought not engage on Tuesdays when he's hung over.
According to the WTF crowd, Yeltsin ought to not be a drunk. But the issue isn't whether he's hung over on Tuesdays, it's what we do with that information, and our speculation about the competitive advantage.
According to Wikileaks supporters, WE should not be allowed to have internal memos about our Yeltsin suspicions, because they aren't above board.
Yeah.
WTF?
The WikiLeaks Saga: Transparency without Judgment is Gossip, not Journalism
Everyone is talking about the WikiLeaks disclosure of confidential diplomatic cables revealing the oft prickly relationship nations have with each other. That this comes as a shock is almost as shocking as the messages themselves, which, stripped of the Bond/Bourne intrigue and hurt pride, amount...
Ike is now following Ravit Lichtenberg
Nov 3, 2010
Always an honor to be included!
The Week's Best, 1 November 2010
Facebook, Twitter, and the Two Branches of Social Media, Ben Parr (via @katlady) The Five Scariest Things to Tell a PR Firm, John Terrill (via @Sarah_Linker) How to Drive Traffic with QR Codes (podcast), Eric Schwartzman Perspectives on International PR from the Middle East, Houda Elyazgi 10 of...
David...
Back in my TV days, I was asked to moderate a panel for a local association. It was about two months after the 2001 terror attack, and they wanted to focus on that.
It was an ideal topic for a panel, because there were so many divergent directions from which to draw. We had 7 or 8 people on the dais, representing the FBI, the TSA, and even a rep from a cruise line.
I thought I did a decent job of stitching together the transitions, keeping the conversation flowing, and incorporating everyone's input. It was about a 90 minute session, and it has spoiled me on what panels can be.
That panel worked because it gave us the Google Streetview Immersive Camera perspective. The people who attended got much more than if an individual presenter had tried doing it in a linear way. There was back and forth, progression, and healthy discussion about why different segments of the business and government world were responding in the manner they were.
Most panels today are only drawing on the surface, and aren't thinking multi-dimensionally. Most topics are not conducive to what a panel can bring.
My advice on panels? Mothball them. As you're putting together a conference, when you find a topic that no presenter will touch because it is beyond their individual comfort zone, then maybe you have a use for the tool.
(Just picked up Resonate the other day... can't wait to get into it.)
Is it time for conferences to do away with panels?
Author's note: This is the second in a series of three posts reflecting on BlogWorld 2010, where I was a presenter and an attendee. You can read the first post here. If there’s one thing you can expect at a conference these days other than awkwardly large nametags and a one-hour wait at Starbu...
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