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Catherine Arrow
Auckland, New Zealand
Public relations consultant
Interests: Insatiably curious, interested in everything and everyone, but particularly in good public relations practice, great storytelling and social change.
Recent Activity
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Public relations builds and sustains the relationships we need to keep our licence to operate - but what is a 'licence to operate' and why should your organisation care? This three minute video and three minute read gives you the reasons why your licence to operate should be at the forefront of your thinking - and why you need public relations to help you keep it. Continue reading
Posted 1 hour ago at PR FROM THE BEACH
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Practitioners have an ethical duty to properly research, measure and evaluate their work. It is not a holy grail - more an every day cup at the back of the cupboard that few can be bothered to dig out and use. Making research, measurement and evaluation part of the daily routine will do much to demonstrate the value of public relations - particularly given we live and work in a relationship driven society - and address the question of professional identity. It really is time we measured up and demonstrated just how effective we are and I hope the video in this post helps that along. Continue reading
Posted 7 days ago at PR FROM THE BEACH
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Everywhere in the world you can hear the same cries - ‘business is broken’ or, more worryingly, ‘government is broken’. If we are to help assuage these cries, then PR needs to break too - break away from past misconceptions, determine its role for the future and equip practitioners with the skills and understanding they need in order to get things fixed. Here’s a graphic - and a video - illustrating what public relations is - and should be - in the years ahead. The fact of the matter is that our atomic power, our DNA, our solar system - call it what you will - is complex, chaotic and far beyond the tactical. Relationships form the nucleus of our activity. Continue reading
Posted May 18, 2016 at PR FROM THE BEACH
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For years now I've been struggling to get practitioners to use video (yes I know I'm using text here but this is a text-based place). It has been an uphill struggle but I'm happy to say that more than a few of them are having a go now. So I... Continue reading
Posted Feb 29, 2016 at PR FROM THE BEACH
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The reality of public relations practice for me is simple - what we do is build and sustain the relationships we need in order to maintain our licence to operate. The three pillars that support this activity are understanding, communication and action - put simply, listen, speak and do... I’d like to suggest that it isn’t just the technology industry that needs to be uncomfortable - it’s high time that public relations got really uncomfortable about what it does and how it does things in order to progress. Continue reading
Posted Jan 23, 2016 at PR FROM THE BEACH
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With the advent of live streaming video apps, Periscope and Meerkat, a whole world of possibilities opens up for public relations and communication professionals - if they dare. And, the chances are, these apps will be the tipping point that shifts us even further away from text to total visual communication. Continue reading
Posted Mar 31, 2015 at PR FROM THE BEACH
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This week Google changed the media relations game. Now, it seems, we can send a cheery gif to mainstream media (via blog or our channel of choice) that expresses not only our organisation's perspective of the news story or issue but provides visual insight into our sentiment as well. Continue reading
Posted Mar 31, 2015 at PR FROM THE BEACH
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Links to media.nzherald.co.nz There's been a huge furore in the last 24 hours over New Zealand's X Factor, thanks to some ill-considered comments by husband-and-wife judging duo Natalia Kills and Willy Moon. Now, New Zealand On Air has announced it is withdrawing funding from the show, although they suggest they... Continue reading
Posted Mar 16, 2015 at PR FROM THE BEACH
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I've been intrigued by female colleagues grumbling about International Women's Day. One said she was always taught that if you put your mind to it, you could do anything you wanted to and that having a 'women's day' actually marginalised women. I'm sure that if you are fortunate enough to... Continue reading
Posted Mar 8, 2015 at PR FROM THE BEACH
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The murders of 12 people at the offices of satirical magazine Charlie Hebdo in France yesterday have left 12 families bereaved and bereft. In Egypt, Al-Jazeera journalists are still held in jail.Worldwide, in 2014, 61 journalists were killed. Everyday, around the world, people are being killed for speaking out, for... Continue reading
Posted Jan 7, 2015 at PR FROM THE BEACH
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Ebola: crisis communication plans have been shredded and rewritten as those at the heart of the outbreak work to help communities understand how to protect themselves and their loved ones. New response road maps must be drafted and made ready - for roads we have never walked before. Continue reading
Posted Oct 15, 2014 at PR FROM THE BEACH
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Today, war is not confined to trenches in far off fields. Today, war arrives unannounced at the front door of our neighbours' homes. It screams and flies into kitchens, it is propelled into schools, it rips through hospitals. Continue reading
Posted Aug 3, 2014 at PR FROM THE BEACH
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With the number of women on boards at woefully low levels in many parts of the world, it is unsurprising that initiatives designed to increase representation are being introduced. Trouble is, these initiatives move at a glacial pace and the big loser isn’t women - it is business itself. The... Continue reading
Posted May 27, 2014 at PR FROM THE BEACH
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Hashtags are interesting things - one minute they look cute, cuddly and amusing and the next they roar into life, turn round and bite you. Continue reading
Posted May 22, 2014 at PR FROM THE BEACH
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The news then, that Linkedin has introduced a new 'ranking' tool made me cringe, reminiscent as it is of high school popularity contests and all the angst that goes with them. Continue reading
Posted May 21, 2014 at PR FROM THE BEACH
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Google currently has under development what is possibly the biggest artificial intelligence lab in the world. IBM's Watson - which famously won the TV quiz show Jeopardy - now has five companions, each of which are deployed busily giving answers to things. Continue reading
Posted May 20, 2014 at PR FROM THE BEACH
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This week's ruling by the European Union's Court of Justice that stressed individuals have the 'right to be forgotten' will inevitably cause Google some serious headaches. But they will not be alone. Public relations practitioners too will need to determine who among their stakeholders will need to be 'forgotten' following... Continue reading
Posted May 13, 2014 at PR FROM THE BEACH
The New York Police Department walked straight into a social media storm today with the launch of their #myNYPD hashtag - proving once again that failure to analyse risks, issues and reputation before a social media campaign, then adjusting behaviour accordingly, leads to significant problems. The Storify below is just... Continue reading
Posted Apr 22, 2014 at PR FROM THE BEACH
People frequently ask me how they should respond to negative criticism on social media. Today there is a great example from Honey Maid as to the best way to respond - with love. Continue reading
Posted Apr 3, 2014 at PR FROM THE BEACH
Lots at CES this year. Most noteworthy - the rise of the robots. This video from The Verge gives a flavour of what's out there. Continue reading
Posted Jan 19, 2014 at PR FROM THE BEACH
It's been a long time coming and I've been speaking about the Internet of Things for a good four years now but as wearable devices begin to arrive in all shapes and forms more internet companies are buying up or investing in the 'things' of life. Most recent addition to... Continue reading
Posted Jan 19, 2014 at PR FROM THE BEACH
New Zealand doesn't really do political scandals so the recent revelations surrounding newly elected Auckland Mayor Len Brown have, for some, been quite absorbing. For most, it has been a storm in a rather sordid tea cup despite the significant speculation as to whether the timing, revelations and subsequent debate... Continue reading
Posted Oct 23, 2013 at PR FROM THE BEACH
The news that the Obama official tweeting for some time under the username @NatSecWonk has been unmasked is no surprise. They were bound to find him out in the end. The most interesting thing for me about the story was closeted in a simple sentence: "It said his travel and... Continue reading
Posted Oct 23, 2013 at PR FROM THE BEACH
I've been up and down the country for the last few weeks talking with people about the coming changes online and the need for organisations to consolidate what they already do as they carve out their digital futures. With device jumps galore just around the corner, the issues of user... Continue reading
Posted Aug 17, 2013 at PR FROM THE BEACH
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In marked contrast to the woeful Fonterra performances on mainstream media of late, the new ACC chief executive Scott Pickering did an excellent job on Q&A this week following the latest privacy breaches within his organisation. Unlike his predecessors, this new CE appeared in control of the situation, was able... Continue reading
Posted Aug 17, 2013 at PR FROM THE BEACH