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Catherine Arrow
Auckland, New Zealand
Public relations consultant frequently sidetracked by serendipity
Interests: Insatiably curious, interested in everything and everyone, but particularly in good public relations practice, great storytelling and social change.
Recent Activity
If you haven't seen this, it is well worth a look. Google Earth's timelapse of the changes to our world from 1982 - 2012. Deforestation, coastal erosion, urban sprawl - all there as cautionary visuals demonstrating the affect we humans have on this beautiful planet. Continue reading
Posted May 9, 2013 at PR FROM THE BEACH
Following her death, many people have remarked that Margaret Thatcher genuinely loved the country that she served. Trouble was, she never really seemed to like the real flesh-and-blood people of Britain very much at all. And it will be those people, the ones who watched their lives and livelihoods crumble to dust under her reign, who will turn their backs on her funeral cortege as it rumbles through London beneath a silent Big Ben. Continue reading
Posted Apr 16, 2013 at PR FROM THE BEACH
As the mobile phone is replaced in its ubiquity by the wearable or implanted device, the question every public relations professional should be asking is this: how ready are you for the technology waiting around the corner and the change it will bring to your organisation? Continue reading
Posted Apr 14, 2013 at PR FROM THE BEACH
I thought it was a hoax when I first read the tweets from journalists at the State Services Commission press conference today - they had, apparently, been banned from tweeting. Then, later this afternoon, out came the story via the Herald and Newstalk ZB that this had, indeed, been the... Continue reading
Posted Apr 3, 2013 at PR FROM THE BEACH
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Amazed and awed by this story from the BBC on DNA storage for files. What a future lies ahead. Continue reading
Posted Jan 24, 2013 at PR FROM THE BEACH
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Earlier this month, the United Nations Committee on Food Security met in Rome. Among the many grave warnings they issued was one concerning the effect of extreme weather on the United States' crops and grain reserves - extreme weather that, when described, was a lot like today's Hurricane Sandy. A... Continue reading
Posted Oct 29, 2012 at PR FROM THE BEACH
Stumbled over this video from Altaeros Energies today. It's a few months old and I can't track the company down via its website (which is only returning cached results at the moment, so it could be a start-up still starting-up) but I thought the innovation was exciting. I also thought... Continue reading
Posted Sep 16, 2012 at PR FROM THE BEACH
I was saddened to hear of the passing of Neil Armstrong yesterday. There are many people I admire and deeply respect for their contribution to this world but Neil Armstrong has, for me, been a hero since childhood - and not just for his incredible achievements as an astronaut and... Continue reading
Posted Aug 26, 2012 at PR FROM THE BEACH
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The beginning of August saw Pacific Fibre close its doors after valiant attempts to finance and construct a second cable to secure New Zealand's connections to all things web. At the moment we have only the Southern Cross cable to keep us going, which to me seems utterly foolhardy -... Continue reading
Posted Aug 6, 2012 at PR FROM THE BEACH
I've been really enjoying the spread of Azonto these last few months - and you know something has reached critical mass when the BBC starts analysing a trend and getting its reporters into the swing. From a work perspective, I've been delighting in the fact that the dance blends fun... Continue reading
Posted Jun 18, 2012 at PR FROM THE BEACH
As we move ever deeper into our socially connected world, with mobiles on, emails constant and tweets round the clock, how do we make sure we get a break? Personally, I don't think it is the 'always on' challenge that's the problem - more the constant noise. Organisations need to... Continue reading
Posted Jun 18, 2012 at PR FROM THE BEACH
Knowledge Graph is filled with bear-traps and Orwellian group-think. It might seem that our knowledge is 'extended' by this - I fear wisdom is being left behind. Continue reading
Posted May 17, 2012 at PR FROM THE BEACH
Lost count of the times you've struggled a bit when someone has said: "What are we going to do about social media"? Rest easy - because that's the wrong question. The question that today's leadership teams need to be addressing is this: "What do we need to do to create... Continue reading
Posted Mar 26, 2012 at PR FROM THE BEACH
If you are looking for the latest technology developments to dazzle your friends - or yourself - then look no further than the International Consumer Electronics Show which has just kicked off in Vegas. One thing's for sure - the interconnectedness of the technologies now available means that we have... Continue reading
Posted Jan 9, 2012 at PR FROM THE BEACH
Facebook published its 'top 40 list of most shared stories today - and what interesting reading it made. Dominating the shares were stories via CNN and the list, unsurprisingly, has a heavy US bias. It will be interesting to see how this Facebook list has changed in November 2012 when... Continue reading
Posted Nov 29, 2011 at PR FROM THE BEACH
I have to confess I have sadly neglected this blog over recent weeks, simply because there has been a lot to do offline and, I have to confess, I do spend more time on Twitter than I should when I get round to blogging. Probably not the best approach, as... Continue reading
Posted Nov 27, 2011 at PR FROM THE BEACH
Brilliant timelapse photography from Jared Brandon. No comment to make on it - just absolutely worth sharing and watching. Stunning. Mt Ruapehu Timelapse from Jared Brandon Productions on Vimeo. Continue reading
Posted Sep 4, 2011 at PR FROM THE BEACH
Couple of good clips from Air New Zealand this week. Firs one below takes a quick look at their use of social media. The second is Rob Fyfe talking about how the stories, the channels and the way they intersect change approaches and engagement. It's long, but worth sticking with.... Continue reading
Posted Jul 13, 2011 at PR FROM THE BEACH
[View the story "PRINZ 11 - PR: Art or Science?" on Storify] Continue reading
Posted May 30, 2011 at PR FROM THE BEACH
I know there are huge life-and-death concerns in the world right now but, at a local level, I find myself worrying more and more as to whether or not we will be ready for kick-off come the Rugby World Cup on September 9 this year. I love New Zealand, I... Continue reading
Posted Apr 25, 2011 at PR FROM THE BEACH
Last week - and this weekend - saw major outages at Amazon and Sony. Gamers hoping to get down to some serious wins over Easter were struck by the fail - highlighted here on the Playstation blog, while Amazon's super fail affected sites far and wide, most notably, Quora, Hootsuite... Continue reading
Posted Apr 25, 2011 at PR FROM THE BEACH
If there is an organisation left in New Zealand that has, post-February 22 - failed to appreciate the power and potential of online and social media then seriously - we need to talk. The ferocity and scale of the second Christchurch earthquake meant that organisations were forced to leave 'old'... Continue reading
Posted Mar 23, 2011 at PR FROM THE BEACH
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We should never underestimate the power of the neighbourhood and how simple community actions can change disaster to hope, dictatorship to democracy, isolation to engagement. These last few weeks we have seen the power of local action resonate around the world but it has to be said that for many... Continue reading
Posted Mar 20, 2011 at PR FROM THE BEACH
Yesterday's Christchurch Memorial Service saw the end of an indescribably long three weeks, punctuated by unbelievable tragedy, devastation and destruction. Many have remarked on the resilience of the human spirit and taken great comfort from the selfless humanitarian actions of others. At this very minute, that selflessness is in evidence... Continue reading
Posted Mar 18, 2011 at PR FROM THE BEACH