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Catherine Arrow
Auckland, New Zealand
Public relations consultant frequently sidetracked by serendipity
Interests: Insatiably curious, interested in everything and everyone, but particularly in good public relations practice, great storytelling and social change.
Recent Activity
People frequently ask me how they should respond to negative criticism on social media. Today there is a great example from Honey Maid as to the best way to respond - with love. Continue reading
Posted Apr 3, 2014 at PR FROM THE BEACH
Lots at CES this year. Most noteworthy - the rise of the robots. This video from The Verge gives a flavour of what's out there. Continue reading
Posted Jan 19, 2014 at PR FROM THE BEACH
It's been a long time coming and I've been speaking about the Internet of Things for a good four years now but as wearable devices begin to arrive in all shapes and forms more internet companies are buying up or investing in the 'things' of life. Most recent addition to... Continue reading
Posted Jan 19, 2014 at PR FROM THE BEACH
New Zealand doesn't really do political scandals so the recent revelations surrounding newly elected Auckland Mayor Len Brown have, for some, been quite absorbing. For most, it has been a storm in a rather sordid tea cup despite the significant speculation as to whether the timing, revelations and subsequent debate... Continue reading
Posted Oct 23, 2013 at PR FROM THE BEACH
The news that the Obama official tweeting for some time under the username @NatSecWonk has been unmasked is no surprise. They were bound to find him out in the end. The most interesting thing for me about the story was closeted in a simple sentence: "It said his travel and... Continue reading
Posted Oct 23, 2013 at PR FROM THE BEACH
I've been up and down the country for the last few weeks talking with people about the coming changes online and the need for organisations to consolidate what they already do as they carve out their digital futures. With device jumps galore just around the corner, the issues of user... Continue reading
Posted Aug 17, 2013 at PR FROM THE BEACH
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In marked contrast to the woeful Fonterra performances on mainstream media of late, the new ACC chief executive Scott Pickering did an excellent job on Q&A this week following the latest privacy breaches within his organisation. Unlike his predecessors, this new CE appeared in control of the situation, was able... Continue reading
Posted Aug 17, 2013 at PR FROM THE BEACH
Bit of a shout-out to Wellington Region Emergency Management Office this afternoon. A great example of people being organised and communicative long before a crisis hits, WREMOnz should be a case study for all NZ's civil defence organisations and especially the government ministry tasked with national organisation. WREMOnz on Facebook... Continue reading
Posted Aug 16, 2013 at PR FROM THE BEACH
The web's abuzz with the news of a possible 'pay-per-gaze' patent filed by Google to work with Google Glass. Certainly would make things very distracting for us all and one more step closer to the 'personal' ads we saw imagined in Minority Report. For now, I had to laugh at... Continue reading
Posted Aug 16, 2013 at PR FROM THE BEACH
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There's been much commentary on the Fonterra botulism scare and the subsequent reputational meltdown since the company broke the news of the contaminated whey just a fortnight ago. Heads have started to roll - first Gary Romano and now two other managers - and there will probably be other management... Continue reading
Posted Aug 16, 2013 at PR FROM THE BEACH
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It's been a very busy couple of months with some great personal highlights. As a rule, I tend not to post the personal stuff on here but it was a special moment at the end of May when I was inducted as a Fellow by the Public Relations Institute of... Continue reading
Posted Jul 7, 2013 at PR FROM THE BEACH
If you haven't seen this, it is well worth a look. Google Earth's timelapse of the changes to our world from 1982 - 2012. Deforestation, coastal erosion, urban sprawl - all there as cautionary visuals demonstrating the affect we humans have on this beautiful planet. Continue reading
Posted May 9, 2013 at PR FROM THE BEACH
Following her death, many people have remarked that Margaret Thatcher genuinely loved the country that she served. Trouble was, she never really seemed to like the real flesh-and-blood people of Britain very much at all. And it will be those people, the ones who watched their lives and livelihoods crumble to dust under her reign, who will turn their backs on her funeral cortege as it rumbles through London beneath a silent Big Ben. Continue reading
Posted Apr 16, 2013 at PR FROM THE BEACH
As the mobile phone is replaced in its ubiquity by the wearable or implanted device, the question every public relations professional should be asking is this: how ready are you for the technology waiting around the corner and the change it will bring to your organisation? Continue reading
Posted Apr 14, 2013 at PR FROM THE BEACH
I thought it was a hoax when I first read the tweets from journalists at the State Services Commission press conference today - they had, apparently, been banned from tweeting. Then, later this afternoon, out came the story via the Herald and Newstalk ZB that this had, indeed, been the... Continue reading
Posted Apr 3, 2013 at PR FROM THE BEACH
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Amazed and awed by this story from the BBC on DNA storage for files. What a future lies ahead. Continue reading
Posted Jan 24, 2013 at PR FROM THE BEACH
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Earlier this month, the United Nations Committee on Food Security met in Rome. Among the many grave warnings they issued was one concerning the effect of extreme weather on the United States' crops and grain reserves - extreme weather that, when described, was a lot like today's Hurricane Sandy. A... Continue reading
Posted Oct 29, 2012 at PR FROM THE BEACH
Stumbled over this video from Altaeros Energies today. It's a few months old and I can't track the company down via its website (which is only returning cached results at the moment, so it could be a start-up still starting-up) but I thought the innovation was exciting. I also thought... Continue reading
Posted Sep 16, 2012 at PR FROM THE BEACH
I was saddened to hear of the passing of Neil Armstrong yesterday. There are many people I admire and deeply respect for their contribution to this world but Neil Armstrong has, for me, been a hero since childhood - and not just for his incredible achievements as an astronaut and... Continue reading
Posted Aug 26, 2012 at PR FROM THE BEACH
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The beginning of August saw Pacific Fibre close its doors after valiant attempts to finance and construct a second cable to secure New Zealand's connections to all things web. At the moment we have only the Southern Cross cable to keep us going, which to me seems utterly foolhardy -... Continue reading
Posted Aug 6, 2012 at PR FROM THE BEACH
I've been really enjoying the spread of Azonto these last few months - and you know something has reached critical mass when the BBC starts analysing a trend and getting its reporters into the swing. From a work perspective, I've been delighting in the fact that the dance blends fun... Continue reading
Posted Jun 18, 2012 at PR FROM THE BEACH
As we move ever deeper into our socially connected world, with mobiles on, emails constant and tweets round the clock, how do we make sure we get a break? Personally, I don't think it is the 'always on' challenge that's the problem - more the constant noise. Organisations need to... Continue reading
Posted Jun 18, 2012 at PR FROM THE BEACH
Knowledge Graph is filled with bear-traps and Orwellian group-think. It might seem that our knowledge is 'extended' by this - I fear wisdom is being left behind. Continue reading
Posted May 17, 2012 at PR FROM THE BEACH
Lost count of the times you've struggled a bit when someone has said: "What are we going to do about social media"? Rest easy - because that's the wrong question. The question that today's leadership teams need to be addressing is this: "What do we need to do to create... Continue reading
Posted Mar 26, 2012 at PR FROM THE BEACH
If you are looking for the latest technology developments to dazzle your friends - or yourself - then look no further than the International Consumer Electronics Show which has just kicked off in Vegas. One thing's for sure - the interconnectedness of the technologies now available means that we have... Continue reading
Posted Jan 9, 2012 at PR FROM THE BEACH