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Catherine Arrow
Auckland, New Zealand
Public relations consultant frequently sidetracked by serendipity
Interests: Insatiably curious, interested in everything and everyone, but particularly in good public relations practice, great storytelling and social change.
Recent Activity
The murders of 12 people at the offices of satirical magazine Charlie Hebdo in France yesterday have left 12 families bereaved and bereft. In Egypt, Al-Jazeera journalists are still held in jail.Worldwide, in 2014, 61 journalists were killed. Everyday, around the world, people are being killed for speaking out, for... Continue reading
Posted Jan 7, 2015 at PR FROM THE BEACH
Ebola: crisis communication plans have been shredded and rewritten as those at the heart of the outbreak work to help communities understand how to protect themselves and their loved ones. New response road maps must be drafted and made ready - for roads we have never walked before. Continue reading
Posted Oct 15, 2014 at PR FROM THE BEACH
Today, war is not confined to trenches in far off fields. Today, war arrives unannounced at the front door of our neighbours' homes. It screams and flies into kitchens, it is propelled into schools, it rips through hospitals. Continue reading
Posted Aug 3, 2014 at PR FROM THE BEACH
With the number of women on boards at woefully low levels in many parts of the world, it is unsurprising that initiatives designed to increase representation are being introduced. Trouble is, these initiatives move at a glacial pace and the big loser isn’t women - it is business itself. The... Continue reading
Posted May 27, 2014 at PR FROM THE BEACH
Hashtags are interesting things - one minute they look cute, cuddly and amusing and the next they roar into life, turn round and bite you. Continue reading
Posted May 22, 2014 at PR FROM THE BEACH
The news then, that Linkedin has introduced a new 'ranking' tool made me cringe, reminiscent as it is of high school popularity contests and all the angst that goes with them. Continue reading
Posted May 21, 2014 at PR FROM THE BEACH
Google currently has under development what is possibly the biggest artificial intelligence lab in the world. IBM's Watson - which famously won the TV quiz show Jeopardy - now has five companions, each of which are deployed busily giving answers to things. Continue reading
Posted May 20, 2014 at PR FROM THE BEACH
This week's ruling by the European Union's Court of Justice that stressed individuals have the 'right to be forgotten' will inevitably cause Google some serious headaches. But they will not be alone. Public relations practitioners too will need to determine who among their stakeholders will need to be 'forgotten' following... Continue reading
Posted May 13, 2014 at PR FROM THE BEACH
The New York Police Department walked straight into a social media storm today with the launch of their #myNYPD hashtag - proving once again that failure to analyse risks, issues and reputation before a social media campaign, then adjusting behaviour accordingly, leads to significant problems. The Storify below is just... Continue reading
Posted Apr 22, 2014 at PR FROM THE BEACH
People frequently ask me how they should respond to negative criticism on social media. Today there is a great example from Honey Maid as to the best way to respond - with love. Continue reading
Posted Apr 3, 2014 at PR FROM THE BEACH
Lots at CES this year. Most noteworthy - the rise of the robots. This video from The Verge gives a flavour of what's out there. Continue reading
Posted Jan 19, 2014 at PR FROM THE BEACH
It's been a long time coming and I've been speaking about the Internet of Things for a good four years now but as wearable devices begin to arrive in all shapes and forms more internet companies are buying up or investing in the 'things' of life. Most recent addition to... Continue reading
Posted Jan 19, 2014 at PR FROM THE BEACH
New Zealand doesn't really do political scandals so the recent revelations surrounding newly elected Auckland Mayor Len Brown have, for some, been quite absorbing. For most, it has been a storm in a rather sordid tea cup despite the significant speculation as to whether the timing, revelations and subsequent debate... Continue reading
Posted Oct 23, 2013 at PR FROM THE BEACH
The news that the Obama official tweeting for some time under the username @NatSecWonk has been unmasked is no surprise. They were bound to find him out in the end. The most interesting thing for me about the story was closeted in a simple sentence: "It said his travel and... Continue reading
Posted Oct 23, 2013 at PR FROM THE BEACH
I've been up and down the country for the last few weeks talking with people about the coming changes online and the need for organisations to consolidate what they already do as they carve out their digital futures. With device jumps galore just around the corner, the issues of user... Continue reading
Posted Aug 17, 2013 at PR FROM THE BEACH
In marked contrast to the woeful Fonterra performances on mainstream media of late, the new ACC chief executive Scott Pickering did an excellent job on Q&A this week following the latest privacy breaches within his organisation. Unlike his predecessors, this new CE appeared in control of the situation, was able... Continue reading
Posted Aug 17, 2013 at PR FROM THE BEACH
Bit of a shout-out to Wellington Region Emergency Management Office this afternoon. A great example of people being organised and communicative long before a crisis hits, WREMOnz should be a case study for all NZ's civil defence organisations and especially the government ministry tasked with national organisation. WREMOnz on Facebook... Continue reading
Posted Aug 16, 2013 at PR FROM THE BEACH
The web's abuzz with the news of a possible 'pay-per-gaze' patent filed by Google to work with Google Glass. Certainly would make things very distracting for us all and one more step closer to the 'personal' ads we saw imagined in Minority Report. For now, I had to laugh at... Continue reading
Posted Aug 16, 2013 at PR FROM THE BEACH
There's been much commentary on the Fonterra botulism scare and the subsequent reputational meltdown since the company broke the news of the contaminated whey just a fortnight ago. Heads have started to roll - first Gary Romano and now two other managers - and there will probably be other management... Continue reading
Posted Aug 16, 2013 at PR FROM THE BEACH
It's been a very busy couple of months with some great personal highlights. As a rule, I tend not to post the personal stuff on here but it was a special moment at the end of May when I was inducted as a Fellow by the Public Relations Institute of... Continue reading
Posted Jul 7, 2013 at PR FROM THE BEACH
If you haven't seen this, it is well worth a look. Google Earth's timelapse of the changes to our world from 1982 - 2012. Deforestation, coastal erosion, urban sprawl - all there as cautionary visuals demonstrating the affect we humans have on this beautiful planet. Continue reading
Posted May 9, 2013 at PR FROM THE BEACH
Following her death, many people have remarked that Margaret Thatcher genuinely loved the country that she served. Trouble was, she never really seemed to like the real flesh-and-blood people of Britain very much at all. And it will be those people, the ones who watched their lives and livelihoods crumble to dust under her reign, who will turn their backs on her funeral cortege as it rumbles through London beneath a silent Big Ben. Continue reading
Posted Apr 16, 2013 at PR FROM THE BEACH
As the mobile phone is replaced in its ubiquity by the wearable or implanted device, the question every public relations professional should be asking is this: how ready are you for the technology waiting around the corner and the change it will bring to your organisation? Continue reading
Posted Apr 14, 2013 at PR FROM THE BEACH
I thought it was a hoax when I first read the tweets from journalists at the State Services Commission press conference today - they had, apparently, been banned from tweeting. Then, later this afternoon, out came the story via the Herald and Newstalk ZB that this had, indeed, been the... Continue reading
Posted Apr 3, 2013 at PR FROM THE BEACH
Amazed and awed by this story from the BBC on DNA storage for files. What a future lies ahead. Continue reading
Posted Jan 24, 2013 at PR FROM THE BEACH