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Really intriguing! So true, I have found many traditional ad agencies are not nimble enough to do social media or react to it and until recently haven't felt comfortable suggesting this to their clients. On a side note. The USDA's "new pyrmaid" wasn't MyPlate...My Plate replaced that icon to convey the USDA's nutritional messages. I think a better message for Hartz would have been the MyDog Bowl.
This is a great article...but Ingles Supermarkets has more than 1400 twitter followers as InglesDietitian -
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Jun 13, 2010