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Interacter
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That's the one - couldn't remember that it was EasyJet for the life of me! Will be really interesting to see how all of this unravels and untangles. I'm just concerned that it will lead to an Olympic London, not a London that's hosting the Olympics.
Toggle Commented May 28, 2012 on Olympics Brand Exclusion Zone at Kosmograd
Kosmagrad - Apologies if my post was misread - I meant it to be helpful in respect of the spectators issue. I do understand the need for brand control. However, I do think that LOCOG have gone way, way over the line here. I don't know if you saw the story, but Sally Gunnell was recently prevented from raising a Union Jack flag above her head on a photoshoot because it looked like her winning pose from an Olympics a few years ago. Looked like. Not replicating. Not trying to steal brand equity. Just looked like. That's madness, in my book... Neil
Toggle Commented May 28, 2012 on Olympics Brand Exclusion Zone at Kosmograd
I've found this within the regulations: "The Regulations do not apply to individuals wearing an advertising costume or clothing bearing an advertisement or carrying personal property bearing an advertisement unless they are knowingly participating in an ambush marketing campaign. Likewise, the Regulations do not apply to individuals displaying an advertisement on their body unless they are knowingly participating in an ambush marketing campaign." So it's not quite as terrible for the tracksuit-devoted spectator. I.e I don't think you'll be turned away for rocking up branded from head to toe in your favourite designer. But still. I do generally agree that this level of brand control is totally unacceptable.
Toggle Commented May 28, 2012 on Olympics Brand Exclusion Zone at Kosmograd
Hey Rich Totally agree with you - nice post! Self conceptualisation is so important for all of us and I think that people hold these concepts without really being aware at a conscious level that they've formed them in the first place. (I looked at this in two posts - Who Are You (http://interacter.wordpress.com/2010/05/20/who-are-you/) and Mind The Gap (http://interacter.wordpress.com/2010/09/23/mind-the-gap/) if you're interested. I've also had a number of discussions about how people move to a place which fits with their self concept - people move to "creative" cities if they're a creative, pick the "right" postcode and so on. The self image and actualisation of that image occurs in all of us - and the sooner that community managers can leverage that, the better for all. Love your work, by the way. Been following it for a while now and get a lot of thought-take-aways. Keep up the awesomeness! Neil
Toggle Commented Dec 14, 2011 on Self-Concept at The Online Community Guide
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Apr 23, 2011