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ICF Interactive
Richmond VA / Fairfax VA / Worldwide
Technology for Great.
Recent Activity
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When it comes to UX and UI, "trust us we're experts" isn't always necessarily true but sometimes "the customer's always right" isn't either. Continue reading
Posted yesterday at ICF Interactive Thinking
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What is Periscope, why is it growing so quickly, and how can brands use it to better interact with their customers and clients? Continue reading
Posted 6 days ago at ICF Interactive Thinking
What if I told you that currently, eCommerce accounts for only 5% of total retail sales? It’s true. As popular as eCommerce is, there are just some things, or some rituals, that buyers prefer to take offline. By developing the proper support networks for the entire commerce ecosystem, retail sales, and B2B sales in particular, are poised to reach 50% of all purchases within the next five years. Continue reading
Posted Jul 27, 2015 at ICF Interactive Thinking
Brands that fail to strategize for the mobile group using analytics specific to this channel will fall far behind their competitors. Continue reading
Posted Jul 22, 2015 at ICF Interactive Thinking
In my last blog post about Customer Journey Mapping, I focused on how to fix a hurdle your customers experience by taking 5 steps to dissect the situation. I want to focus this week on the internal side of the customer journey, and how to navigate in and around it... Continue reading
Posted Jul 13, 2015 at ICF Interactive Thinking
CIRCUIT, ICF Interactive's second annual Adobe-sponsored developer event, is just around the corner. If you are still on the fence about attending this delightfully tech-heavy conference in one of the best cities in the world (Chicago)...I'd like to give you three reasons why you should attend: You're Learning Adobe...From Adobe... Continue reading
Posted Jul 8, 2015 at ICF Interactive Thinking
What the customer doesn’t see – hosting – will be how an organization can further distinguish itself from the competition. Continue reading
Posted Jul 6, 2015 at ICF Interactive Thinking
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A pain point can come at any time along the path and for a multitude of reasons. The way you go about fixing that pain point will lead to better outcomes for both you and your customer. Using the five steps outlined below, you will be able to quickly dissect the situation and turn a rough patch for your customer into a better experience with your brand. Continue reading
Posted Jun 26, 2015 at ICF Interactive Thinking
The digital transformation is revolutionizing the ways in which we communicate with brands and each other; here's how B2B brands can adapt. Continue reading
Posted Jun 19, 2015 at ICF Interactive Thinking
You should know by now, by either your own use or the incessant drum beating of the internet, the value of marketing technology and how it can truly help your business succeed. What you may not be hearing, though, is the small wheels of change turning toward having a complete marketing technology suite. We’re seeing it with our customers as they’ve tried and failed, in areas, to make one piece of the marketing technology juggernaut do the work of all of them. Continue reading
Posted Jun 12, 2015 at ICF Interactive Thinking
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On Monday, June 8, the White House Office of Management and Budget (OMB) released a final memorandum mandating that all Federal websites implement HTTPS (Hypertext Transfer Protocol Secure). By December of 2016, all Federal websites will need to implement HTTPS for all communications. Why the Mandate? Privacy, web communications, and... Continue reading
Posted Jun 11, 2015 at ICF Interactive Thinking
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Maybe you've read about how to begin a customer experience management overhaul - read here on why you have to start now! Continue reading
Posted Jun 5, 2015 at ICF Interactive Thinking
This winter, GSA 18F released an Agile Delivery Services RFI and challenged respondents to show not tell. As a result, ICF has honed our agile processes to a whole new level. Continue reading
Posted Jun 4, 2015 at ICF Interactive Thinking
Deciding to upgrade or create an Intranet for your organization takes a lot of planning, a lot of time, and needs a critical review of your business goals, strengths, weaknesses, and gaps. In short, it’s no easy task, but doing it correctly has many rewards. Whether you’re starting from scratch... Continue reading
Posted Jun 3, 2015 at ICF Interactive Thinking
Intranets are internal. Let’s just get that out there and let it sink in. The executive team, the new college hires, the managers in between, they all use this corporate portal. If you’re a User Experience (UX) developer designing Intranets, these people are your audience. The site UX for any... Continue reading
Posted May 28, 2015 at ICF Interactive Thinking
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Mike Holste of Microsoft recently posted in the SharePoint On-Premise Yammer Group, as well as this blog post, that SharePoint 2016 will be available in Q2 of 2016 and that the public Beta will be available in Q4 of 2015. There has been a lot of speculation: will this be... Continue reading
Posted May 27, 2015 at ICF Interactive Thinking
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Everyone knows that SharePoint is a good choice for Intranet portals that require data listings, form inputs, and workflow. SharePoint is tightly integrated with Active Directory, so it makes it easy maintain and control within the Enterprise. However, SharePoint is so much more than an Intranet portal product. In this... Continue reading
Posted May 21, 2015 at ICF Interactive Thinking
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Learn how to exceed your customers' expectations; join us for an immersive commerce event. Continue reading
Posted Apr 30, 2015 at ICF Interactive Thinking
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If there’s an emerging theme from platform and technology solution vendors in 2015, it’s placing a single, complete view of the customer at the center of all initiatives. Continue reading
Posted Apr 29, 2015 at ICF Interactive Thinking
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Here’s what’s new in hybris Commerce Suite v5.2, and why you’ll want to upgrade – or migrate, soon. Continue reading
Posted Apr 29, 2015 at ICF Interactive Thinking
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By Stacy Surla The environment we work in matters. It gives us agency – the ability to affect things with our actions. As user experience professionals, it’s important for us to think about transforming the business – our environment – so Design Doing can happen. IA as commodity is stupid... Continue reading
Posted Apr 23, 2015 at ICF Interactive Thinking
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While working in what I’ll call the “white hat sector,” it can be a challenge to reach individuals with your message when they are almost as inclined to listen to their friends and family as they are to clinicians. Use this trust of peers to your advantage: engage them in... Continue reading
Posted Apr 14, 2015 at ICF Interactive Thinking
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Only 12% of the U.S. population have the skills needed to obtain, process, and understand health information (NAAL). This statistic is staggering when you consider how many people consume health information online; according to Pew, 72% of internet users say they looked online for health information within the past year.... Continue reading
Posted Apr 9, 2015 at ICF Interactive Thinking
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There is a lot of energy today around innovation in government. This is a good thing. Government agencies, like all large organizations, can fall into a complacent bureaucratic model that fiercely protects established structures, processes, and cultures. When they do, they can become unresponsive to the evolving needs of customers,... Continue reading
Posted Mar 20, 2015 at ICF Interactive Thinking
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The ubiquity of social media compels us to devise unique ways to use it. We are challenged to go beyond the simple post-and-reply format that is commonly used in social media platforms in order to achieve specific outcomes. To rise to this challenge, ICF’s Smokefree.gov social media team piloted a... Continue reading
Posted Feb 24, 2015 at ICF Interactive Thinking