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ICF Interactive
Richmond VA / Fairfax VA / Worldwide
Technology for Great.
Recent Activity
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A pain point can come at any time along the path and for a multitude of reasons. The way you go about fixing that pain point will lead to better outcomes for both you and your customer. Using the five steps outlined below, you will be able to quickly dissect the situation and turn a rough patch for your customer into a better experience with your brand. Continue reading
Posted 4 days ago at ICF Interactive Thinking
The digital transformation is revolutionizing the ways in which we communicate with brands and each other; here's how B2B brands can adapt. Continue reading
Posted Jun 19, 2015 at ICF Interactive Thinking
You should know by now, by either your own use or the incessant drum beating of the internet, the value of marketing technology and how it can truly help your business succeed. What you may not be hearing, though, is the small wheels of change turning toward having a complete marketing technology suite. We’re seeing it with our customers as they’ve tried and failed, in areas, to make one piece of the marketing technology juggernaut do the work of all of them. Continue reading
Posted Jun 12, 2015 at ICF Interactive Thinking
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On Monday, June 8, the White House Office of Management and Budget (OMB) released a final memorandum mandating that all Federal websites implement HTTPS (Hypertext Transfer Protocol Secure). By December of 2016, all Federal websites will need to implement HTTPS for all communications. Why the Mandate? Privacy, web communications, and... Continue reading
Posted Jun 11, 2015 at ICF Interactive Thinking
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Maybe you've read about how to begin a customer experience management overhaul - read here on why you have to start now! Continue reading
Posted Jun 5, 2015 at ICF Interactive Thinking
This winter, GSA 18F released an Agile Delivery Services RFI and challenged respondents to show not tell. As a result, ICF has honed our agile processes to a whole new level. Continue reading
Posted Jun 4, 2015 at ICF Interactive Thinking
Deciding to upgrade or create an Intranet for your organization takes a lot of planning, a lot of time, and needs a critical review of your business goals, strengths, weaknesses, and gaps. In short, it’s no easy task, but doing it correctly has many rewards. Whether you’re starting from scratch... Continue reading
Posted Jun 3, 2015 at ICF Interactive Thinking
Intranets are internal. Let’s just get that out there and let it sink in. The executive team, the new college hires, the managers in between, they all use this corporate portal. If you’re a User Experience (UX) developer designing Intranets, these people are your audience. The site UX for any... Continue reading
Posted May 28, 2015 at ICF Interactive Thinking
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Mike Holste of Microsoft recently posted in the SharePoint On-Premise Yammer Group, as well as this blog post, that SharePoint 2016 will be available in Q2 of 2016 and that the public Beta will be available in Q4 of 2015. There has been a lot of speculation: will this be... Continue reading
Posted May 27, 2015 at ICF Interactive Thinking
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Everyone knows that SharePoint is a good choice for Intranet portals that require data listings, form inputs, and workflow. SharePoint is tightly integrated with Active Directory, so it makes it easy maintain and control within the Enterprise. However, SharePoint is so much more than an Intranet portal product. In this... Continue reading
Posted May 21, 2015 at ICF Interactive Thinking
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Learn how to exceed your customers' expectations; join us for an immersive commerce event. Continue reading
Posted Apr 30, 2015 at ICF Interactive Thinking
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If there’s an emerging theme from platform and technology solution vendors in 2015, it’s placing a single, complete view of the customer at the center of all initiatives. Continue reading
Posted Apr 29, 2015 at ICF Interactive Thinking
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Here’s what’s new in hybris Commerce Suite v5.2, and why you’ll want to upgrade – or migrate, soon. Continue reading
Posted Apr 29, 2015 at ICF Interactive Thinking
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By Stacy Surla The environment we work in matters. It gives us agency – the ability to affect things with our actions. As user experience professionals, it’s important for us to think about transforming the business – our environment – so Design Doing can happen. IA as commodity is stupid... Continue reading
Posted Apr 23, 2015 at ICF Interactive Thinking
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While working in what I’ll call the “white hat sector,” it can be a challenge to reach individuals with your message when they are almost as inclined to listen to their friends and family as they are to clinicians. Use this trust of peers to your advantage: engage them in... Continue reading
Posted Apr 14, 2015 at ICF Interactive Thinking
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Only 12% of the U.S. population have the skills needed to obtain, process, and understand health information (NAAL). This statistic is staggering when you consider how many people consume health information online; according to Pew, 72% of internet users say they looked online for health information within the past year.... Continue reading
Posted Apr 9, 2015 at ICF Interactive Thinking
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There is a lot of energy today around innovation in government. This is a good thing. Government agencies, like all large organizations, can fall into a complacent bureaucratic model that fiercely protects established structures, processes, and cultures. When they do, they can become unresponsive to the evolving needs of customers,... Continue reading
Posted Mar 20, 2015 at ICF Interactive Thinking
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The ubiquity of social media compels us to devise unique ways to use it. We are challenged to go beyond the simple post-and-reply format that is commonly used in social media platforms in order to achieve specific outcomes. To rise to this challenge, ICF’s Smokefree.gov social media team piloted a... Continue reading
Posted Feb 24, 2015 at ICF Interactive Thinking
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Stop with the task-based approach Have you ever been approached by a client who wants a mobile app but does not have specific requirements, just general goals? That can be a daunting challenge. With mobile apps, ideally there should be opportunities for user interaction and touch gesture feedback beyond simply... Continue reading
Posted Jan 26, 2015 at ICF Interactive Thinking
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Failure is not an option. It's a necessity. If all we ever do is succeed, we have never pushed our own limits. Failure is an important step – and a very liberating one – when interaction designers realize they can miss the mark on something without it being the end... Continue reading
Posted Jan 22, 2015 at ICF Interactive Thinking
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The future is now; we're in a complete digital transformation. Learn more about what that means for your brand from our Gilbane Conference 2014 experts. Continue reading
Posted Jan 9, 2015 at ICF Interactive Thinking
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Last week, while directing a video shoot, I had the great pleasure of working with a veteran script supervisor named Jan. We spent five days working and exchanging stories about interesting characters on past productions. Jan’s first story was how she started her career of script supervision in the early... Continue reading
Posted Dec 8, 2014 at ICF Interactive Thinking
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In Life’s Little Instruction Book, best-selling author H. Jackson Brown warns that “nothing is more expensive than a missed opportunity.” This is very true in business, especially when you’re considering your company’s customer experience strategy. Today, advances in technology and design work together to produce a powerful array of options... Continue reading
Posted Dec 3, 2014 at ICF Interactive Thinking
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I am a mobile guy. I spend a good deal of my time traveling from one place to the next to meet with clients and teams, and I rely heavily on my mobile devices. That’s right. I said devices because I use a variety of tools to perform different kinds... Continue reading
Posted Nov 4, 2014 at ICF Interactive Thinking
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As the holiday season gets closer, online retailers are preparing themselves for the “year in a weekend” that is Black Friday and, more recently, Cyber Monday. Black Friday and Cyber Monday sales last year were higher than ever, much to the joy of digital marketers, and the angst of digital... Continue reading
Posted Nov 4, 2014 at ICF Interactive Thinking