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Richmond VA / Fairfax VA / Worldwide
Technology for Great.
Recent Activity
By many accounts, B2B eCommerce is expected to exceed the trillion dollar mark by 2020. Driven by the digital transformation - the idea that every aspect of daily life is affected by technology’s business applications, corporate customers now expect their suppliers and vendors to deliver an online experience that is as easy to use, personalized, and engaging as retail and other consumer-facing sites. As the B2B market continues to evolve, with professionals looking to improve their organizations' digital ecosystems with robust, agile technology, so do the platforms on which they're built. We at ICF Interactive pride ourselves on helping our... Continue reading
Posted Nov 5, 2015 at ICF Interactive Thinking
Part of a larger mobile marketing strategy, text messages can be an effective engagement tactic when used to offer timely or convenient offers, codes, or information. Continue reading
Posted Sep 18, 2015 at ICF Interactive Thinking
Learn more about CIRCUIT 2015's mobile application, built leveraging Adobe Experience Manager and powered by Amazon Web Services. Continue reading
Posted Sep 15, 2015 at ICF Interactive Thinking
SCENARIO: A developer on a web responsive design project was assigned a sprint story with a new requirement: to add a bit of padding on a text component of a specific page. He updated the CSS file and the page reflected the requirement so he checked in the changes. Using a build with the revision, QA performed regression testing and revealed that there were other pages affected by the change. The padding addition caused the one-liner text to have an overflow. The above scene has a familiar echo where simple changes have diverse effects. One recommended approach is visual comparison between versions or, Perceptual Diff. Continue reading
Posted Sep 1, 2015 at ICF Interactive Thinking
LISTEN UP! How brands can and should listen to their audiences for content generation inspiration to increase engagement rates and campaign success. Continue reading
Posted Aug 31, 2015 at ICF Interactive Thinking
The trend right now in Analytics is to collect more, MORE, MORE data in order to improve marketing efforts and optimize websites, but what if MORE isn’t the solution? How can we take the idea of demanding and gathering MORE data and make it work for us? The devil is in the details. While marketing blogs and analytics vendors are yelling ‘more!’ what we really need is well-rounded data. We have to get beyond simple metrics. It’s not just the quantity of data collected that will help us improve our brands, it’s the quality-- as in literal qualitative data. In order to achieve the next level of customer insight, we need to rethink the connections and underlying actions among data. Continue reading
Posted Aug 27, 2015 at ICF Interactive Thinking
All brands have a great responsibility to not only maintain the relationships they have with those who've been loyal, but to foster ones with new customers in well-conceived, interactive ways. Continue reading
Posted Aug 26, 2015 at ICF Interactive Thinking
As we take a slow exhale after the fun and education of CIRCUIT, we know the next inhale is going to be planning CIRCUIT 2016 and making sure we continue to raise our game. This year’s breakout DevOps sessions, App development, and thoughtful topics like best practices for authoring component dialogs set a high bar for next year’s session submissions. If you missed CIRCUIT 2015 and can’t wait for 2016, head over to Slideshare to see many of our presentation decks. In the coming weeks full A/V of CIRCUIT sessions will be made available as well. Continue reading
Posted Aug 13, 2015 at ICF Interactive Thinking
This article by Emily Grenen of ICF International originally appeared on If you work in social media, you’re likely quite aware that creating new content is an intensive process. It often requires a good bit of creativity to find material that resonates with your target audience, but that also fits the guidelines that you, a partner, or a client have developed. I find that for myself, that ‘good bit of creativity’ is occasionally lacking. Whether it’s simply that I’ve missed my morning coffee (which I tend to blame most of my inadequacies on), or (when I’ll admit it) the... Continue reading
Posted Aug 6, 2015 at ICF Interactive Thinking
When it comes to UX and UI, "trust us we're experts" isn't always necessarily true but sometimes "the customer's always right" isn't either. Continue reading
Posted Aug 4, 2015 at ICF Interactive Thinking
What is Periscope, why is it growing so quickly, and how can brands use it to better interact with their customers and clients? Continue reading
Posted Jul 30, 2015 at ICF Interactive Thinking
What if I told you that currently, eCommerce accounts for only 5% of total retail sales? It’s true. As popular as eCommerce is, there are just some things, or some rituals, that buyers prefer to take offline. By developing the proper support networks for the entire commerce ecosystem, retail sales, and B2B sales in particular, are poised to reach 50% of all purchases within the next five years. Continue reading
Posted Jul 27, 2015 at ICF Interactive Thinking
Brands that fail to strategize for the mobile group using analytics specific to this channel will fall far behind their competitors. Continue reading
Posted Jul 22, 2015 at ICF Interactive Thinking
In my last blog post about Customer Journey Mapping, I focused on how to fix a hurdle your customers experience by taking 5 steps to dissect the situation. I want to focus this week on the internal side of the customer journey, and how to navigate in and around it within your business. The customer experience, in this day and age, is delivered through multiple channels, devices, applications, and interfaces. Not only do all of these points of contact have to resonate with customers, they have to echo and build off of each other. That sounds like a lot of... Continue reading
Posted Jul 13, 2015 at ICF Interactive Thinking
CIRCUIT, ICF Interactive's second annual Adobe-sponsored developer event, is just around the corner. If you are still on the fence about attending this delightfully tech-heavy conference in one of the best cities in the world (Chicago)...I'd like to give you three reasons why you should attend: You're Learning Adobe...From Adobe With half of CIRCUIT’s sessions presented by the actual product owners at Adobe, you know you’re going to get the most relevant, up-to-date information about the Adobe products you use. Carston Zeigler, noted Adobe Switzerland Researcher, kicks off CIRCUIT with a keynote about the State of the Union- and what... Continue reading
Posted Jul 8, 2015 at ICF Interactive Thinking
What the customer doesn’t see – hosting – will be how an organization can further distinguish itself from the competition. Continue reading
Posted Jul 6, 2015 at ICF Interactive Thinking
A pain point can come at any time along the path and for a multitude of reasons. The way you go about fixing that pain point will lead to better outcomes for both you and your customer. Using the five steps outlined below, you will be able to quickly dissect the situation and turn a rough patch for your customer into a better experience with your brand. Continue reading
Posted Jun 26, 2015 at ICF Interactive Thinking
The digital transformation is revolutionizing the ways in which we communicate with brands and each other; here's how B2B brands can adapt. Continue reading
Posted Jun 19, 2015 at ICF Interactive Thinking
You should know by now, by either your own use or the incessant drum beating of the internet, the value of marketing technology and how it can truly help your business succeed. What you may not be hearing, though, is the small wheels of change turning toward having a complete marketing technology suite. We’re seeing it with our customers as they’ve tried and failed, in areas, to make one piece of the marketing technology juggernaut do the work of all of them. Continue reading
Posted Jun 12, 2015 at ICF Interactive Thinking
On Monday, June 8, the White House Office of Management and Budget (OMB) released a final memorandum mandating that all Federal websites implement HTTPS (Hypertext Transfer Protocol Secure). By December of 2016, all Federal websites will need to implement HTTPS for all communications. Why the Mandate? Privacy, web communications, and encryption are certainly in the news. For a long time, HTTP minus the S has been the standard for most websites. Websites that manage financial transactions, personal health information, and other potentially sensitive information have utilized HTTPS, while many others have relied solely on HTTP. In recent years (in no... Continue reading
Posted Jun 11, 2015 at ICF Interactive Thinking
Maybe you've read about how to begin a customer experience management overhaul - read here on why you have to start now! Continue reading
Posted Jun 5, 2015 at ICF Interactive Thinking
This winter, GSA 18F released an Agile Delivery Services RFI and challenged respondents to show not tell. As a result, ICF has honed our agile processes to a whole new level. Continue reading
Posted Jun 4, 2015 at ICF Interactive Thinking
Deciding to upgrade or create an Intranet for your organization takes a lot of planning, a lot of time, and needs a critical review of your business goals, strengths, weaknesses, and gaps. In short, it’s no easy task, but doing it correctly has many rewards. Whether you’re starting from scratch or committing to a redesign, the following five steps will take you through the processes necessary for a successful Intranet implementation. In these five steps we’ve applied the results of the most recent data concerning Intranet trends, effective tools, strategies, and uses. Find more information on these five steps in... Continue reading
Posted Jun 3, 2015 at ICF Interactive Thinking
Intranets are internal. Let’s just get that out there and let it sink in. The executive team, the new college hires, the managers in between, they all use this corporate portal. If you’re a User Experience (UX) developer designing Intranets, these people are your audience. The site UX for any Intranet design is the first taste of the experiences to come from within the system. Much like teaser movie trailers, the initial layout and home page is going to lure people in and have them make a snap judgment, “Yes, I’m seeing that movie opening day.” “Yes, I know I... Continue reading
Posted May 28, 2015 at ICF Interactive Thinking
Mike Holste of Microsoft recently posted in the SharePoint On-Premise Yammer Group, as well as this blog post, that SharePoint 2016 will be available in Q2 of 2016 and that the public Beta will be available in Q4 of 2015. There has been a lot of speculation: will this be the last On-Premise release of SharePoint? The latest announcement seems to shed significant light on this question, and the answer seems to be: NO! If this isn’t the last of On-Premise SharePoint then how does SharePoint 2016 fit with Office 365? SharePoint 2016 appears to have a focus on Hybrid... Continue reading
Posted May 27, 2015 at ICF Interactive Thinking