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ICF Interactive
Richmond VA / Fairfax VA / Worldwide
Technology for Great.
Recent Activity
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From devices that talk to content that stalks — wrangling designs across screens and across platforms Among all the big interactive conferences to choose from in Washington, D.C. each year, An Event Apart is one of my favorites. While it’s impossible to distill a two day event into a single... Continue reading
Posted 4 days ago at ICF Interactive Thinking
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When used properly, targeted content can dramatically improve the user experience, save time, and create trust. Just as responsive design helps push a personalized viewing experience to a user’s screen, targeting helps push a personalized experience to the user’s content itself. Simply put, Targeted Content is adaptive to unique user... Continue reading
Posted Jul 11, 2014 at ICF Interactive Thinking
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Selecting a digital agency that’s a cut above the rest is difficult in this era of information overload. Everywhere you turn, someone has an evaluation method for you. The true challenge in this fast-paced, online world is finding an agency with the perfect blend of strategic and tactical skills necessary for your success. Continue reading
Posted Jul 9, 2014 at ICF Interactive Thinking
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Before I became a UX Architect, I earned a MBA in Strategic Marketing and Services Leadership from Arizona State University. Unlike many other MBA Marketing programs that are focused on traditional or brand marketing, my program was focused squarely on services marketing. Several of my b-school professors worked for The... Continue reading
Posted Jul 7, 2014 at ICF Interactive Thinking
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Enabling your website for mobile is no small feat. From responsive design to mobile sites to mobile apps, selecting the right approach for your audience is key to optimizing the user experience. Want to learn more about mobile content management? Well, your in luck! Experts from ICF Interactive and First... Continue reading
Posted Jul 7, 2014 at ICF Interactive Thinking
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If you (just) build it, they (probably) will (not) come… Intranets can connect employees with other employees and information exactly when and where they need it. Intranets can be extremely powerful and useful organizational tools if well designed, properly governed, and, of course, if anyone actually uses it. That being... Continue reading
Posted Jul 2, 2014 at ICF Interactive Thinking
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A big thanks to everyone who attended our AdAge webinar on Wednesday, “Don’t Get Lost in the Jungle: A Field Guide to Navigating Your Content Strategy.” We hope you enjoyed it! If you missed it, or want to watch it again, head on over to Advertising Age, where you can... Continue reading
Posted Jun 27, 2014 at ICF Interactive Thinking
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Anyone remember that hippy song from the 60s “Age of Aquarius” about a utopian age of “Harmony and Understanding” where “Sympathy and Trust Abound” filled with “Golden living dreams”? In the early days of the internet, the thought of social media conjured up ideas of a web of connectedness between... Continue reading
Posted Jun 12, 2014 at ICF Interactive Thinking
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With out-of-the-box reports, Microsoft Dynamics CRM provides users with easy access to data, decisions. Continue reading
Posted Jun 10, 2014 at ICF Interactive Thinking
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We're at SAPPHIRE NOW and will be at CIRCUIT; here's what you need to know and how to stay connected. SAPPHIRE NOW+ASUG ANNUAL CONFERENCE What it is and why it's cool: SAPPHIRE NOW+ASUG is SAP's annual technology conference aimed at demonstrating how SAP solutions are improving businesses and the lives... Continue reading
Posted Jun 3, 2014 at ICF Interactive Thinking
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What does innovation look like? Someone recently told me that innovation is hard to define, but you know it when you see it. Does it result in an invention? Does improving something count? Definitions differ greatly but I would offer the following need be true for something to be an... Continue reading
Posted May 27, 2014 at ICF Interactive Thinking
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In addition to our dedicated hybris partnership, we’re also the only solution integration partner in the Amercias to offer post-implementation training. Continue reading
Posted May 20, 2014 at ICF Interactive Thinking
A few weeks ago, Keith Long, one of our in-house Microsoft experts, had a chat with two Forrester analysts to discuss SharePoint’s transition to the cloud as a part of Office 365 or Azure. During this meeting of the minds, one thing was clear: Microsoft is moving to the cloud,... Continue reading
Posted May 14, 2014 at ICF Interactive Thinking
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My edition of Newton’s Telecom Dictionary is from 2003. I scanned that dictionary for ‘Big Data’. To my surprise, I found ‘Big Brother’ followed by ‘Big Hat, No Cattle,’ but no ‘Big Data’. This was interesting for a few reasons. First, Big Data was not a recognized term a decade... Continue reading
Posted May 7, 2014 at ICF Interactive Thinking
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If you’re running Office 365 or SharePoint 2013, you can now extend its functionality, tailored to your specific business requirements as they relate to Microsoft Access, in a few simple steps. Continue reading
Posted May 6, 2014 at ICF Interactive Thinking
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Manually Delete TeamSite Search Index HP Autonomy's core infrastructure software, the Intelligent Data Operating Layer (IDOL), is the underlying technology for TeamSite, HP Autonomy's market-leading web content management product. The integration of IDOL with TeamSite provides marketers with tools that help them understand the meaning behind - and immediately take... Continue reading
Posted Apr 29, 2014 at ICF Interactive Thinking
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Without code, digging, fumbling or swearing, you’ll be given a snapshot of the health of your Adobe Analytics system. Continue reading
Posted Apr 23, 2014 at ICF Interactive Thinking
TeamSite by HP Autonomy is the only digital marketing platform with fully integrated analytics and search functions. Considering an update to your CMS? Take a look at TeamSite. Continue reading
Posted Apr 18, 2014 at ICF Interactive Thinking
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Meet Davor Serbic. Davor might be too cool for an intro. Unique, exuburent, tasteful — and that’s just what people say about his design work. He lives on the edge of style, not just in design but wardrobe too, and shows off his mad skills on every project. When it... Continue reading
Posted Apr 16, 2014 at ICF Interactive Thinking
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The ins and outs of hybris 5.1 For those of you currently using hybris or considering a new multi-channel commerce platform, here’s a quick overview of three features in hybris version 5.1 that allow you to better market and sell to your online customers. Buckle up. First, hybris version 5.1... Continue reading
Posted Apr 15, 2014 at ICF Interactive Thinking
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Designing mobile apps is a far cry from designing apps for the desktop, the web or even the mobile web. Mobile users expect a high level of interactivity and are accustomed to certain design elements that have to be taken into account. Today we are going to discuss a few... Continue reading
Posted Apr 14, 2014 at ICF Interactive Thinking
Responsive Design from Ethan Marcotte, himself. A few of us from the office recently attended a lecture by the man, the myth, the legend: Ethan Marcotte. If you’re unfamiliar with Ethan, he is the man who coined the term “responsive design.” Since responsive is all the buzz now a days,... Continue reading
Posted Apr 14, 2014 at ICF Interactive Thinking
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Welcome back friends and lovers of the internet. This week TBT: Interwebs Edition is out of this world! We are taking you back to 1997, when Pluto was still a planet and NASA was about to break the internet - traffic record that is. In 1997, when NASA began broadcasting... Continue reading
Posted Apr 10, 2014 at ICF Interactive Thinking
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Is creating, hosting, and integrating metrics from your CMS to your video hosting platform, or vice-versa, too complex: try the Sitecore Media Framework. Continue reading
Posted Apr 8, 2014 at ICF Interactive Thinking
ICF International just closed its acquisition of CITYTECH. Here’s why we’re so excited. CITYTECH is a Chicago-based global IT and marketing technology enablement company focusing end-to-end solutions for digital marketers. CITYTECH specializes in enterprise application development, implementation, web experience management, mobile application development, cloud enablement, and managed services. We, ICF... Continue reading
Posted Apr 8, 2014 at ICF Interactive Thinking