This is ICF Interactive's Typepad Profile.
Join Typepad and start following ICF Interactive's activity
Join Now!
Already a member? Sign In
ICF Interactive
Richmond VA / Fairfax VA / Worldwide
Technology for Great.
Recent Activity
Image
Each and every customer touchpoint shapes brand perception. A quick landscape assessment of customer experience shows that technology has elevated the experience in most channels: Mobile commerce is advancing quickly, online shopping and servicing is simple and even a treat with best-in-class firms, and online to in-store purchasing and servicing... Continue reading
Posted Sep 9, 2014 at ICF Interactive Thinking
Grab a bucket, some ice, a smartphone—record and post to your favorite social media account and you too can be a part of a high-profile globally expanding event. By now, most everyone has seen a friend, celebrity, dog, baby, and maybe my boss (see below) take a quick cold shower... Continue reading
Posted Sep 8, 2014 at ICF Interactive Thinking
Image
This coming Tuesday, September 9th, join us for the #CONTENTCONFLICT as Maggie McGary and Colin Eagan take over the weekly Association Twitter Chat (known as #AsssnChat) at 2pm Eastern Time! To get you excited, check out Maggie and Colin’s viewpoints below. Let's get started with Maggie McGary, Senior Associate at... Continue reading
Posted Sep 5, 2014 at ICF Interactive Thinking
Image
Usability testing typically includes evaluating a site or system based on the interaction, perception, and expectations of real users. Continue reading
Posted Sep 4, 2014 at ICF Interactive Thinking
Image
Just as your investor owned utility business has evolved, and your customers’ needs have changed, the technology you leverage and the ways in which your organization uses it must as well. Continue reading
Posted Sep 3, 2014 at ICF Interactive Thinking
Image
With a direct line of site into what your consumers need, within the context they need it, and a strong content repository to deliver that messaging to the appropriate channel, a utility company can increase its revenue and cut back on time-consuming manual processes. Continue reading
Posted Aug 13, 2014 at ICF Interactive Thinking
Image
Nearly all major analytics tools rely on embedded bits of Javascript (tags) to gather site data and generate reports. These tags are critical to collecting data about readers, prospects and customers. If your business is marketing across multiple channels, using multiple tracking platforms that can mean a lot of tags,... Continue reading
Posted Aug 7, 2014 at ICF Interactive Thinking
Image
For investor owned utility companies who are in the initial phases of researching digital marketing strategies, these areas are paramount to successful customer engagement. Continue reading
Posted Aug 6, 2014 at ICF Interactive Thinking
Image
Here’s what’s new in hybris Commerce Suite v5.2, and why you’ll want to upgrade – or migrate, soon. Continue reading
Posted Jul 28, 2014 at ICF Interactive Thinking
Image
From devices that talk to content that stalks — wrangling designs across screens and across platforms Among all the big interactive conferences to choose from in Washington, D.C. each year, An Event Apart is one of my favorites. While it’s impossible to distill a two day event into a single... Continue reading
Posted Jul 24, 2014 at ICF Interactive Thinking
Image
When used properly, targeted content can dramatically improve the user experience, save time, and create trust. Just as responsive design helps push a personalized viewing experience to a user’s screen, targeting helps push a personalized experience to the user’s content itself. Simply put, Targeted Content is adaptive to unique user... Continue reading
Posted Jul 11, 2014 at ICF Interactive Thinking
Image
Selecting a digital agency that’s a cut above the rest is difficult in this era of information overload. Everywhere you turn, someone has an evaluation method for you. The true challenge in this fast-paced, online world is finding an agency with the perfect blend of strategic and tactical skills necessary for your success. Continue reading
Posted Jul 9, 2014 at ICF Interactive Thinking
Image
Before I became a UX Architect, I earned a MBA in Strategic Marketing and Services Leadership from Arizona State University. Unlike many other MBA Marketing programs that are focused on traditional or brand marketing, my program was focused squarely on services marketing. Several of my b-school professors worked for The... Continue reading
Posted Jul 7, 2014 at ICF Interactive Thinking
Image
Enabling your website for mobile is no small feat. From responsive design to mobile sites to mobile apps, selecting the right approach for your audience is key to optimizing the user experience. Want to learn more about mobile content management? Well, your in luck! Experts from ICF Interactive and First... Continue reading
Posted Jul 7, 2014 at ICF Interactive Thinking
Image
If you (just) build it, they (probably) will (not) come… Intranets can connect employees with other employees and information exactly when and where they need it. Intranets can be extremely powerful and useful organizational tools if well designed, properly governed, and, of course, if anyone actually uses it. That being... Continue reading
Posted Jul 2, 2014 at ICF Interactive Thinking
Image
A big thanks to everyone who attended our AdAge webinar on Wednesday, “Don’t Get Lost in the Jungle: A Field Guide to Navigating Your Content Strategy.” We hope you enjoyed it! If you missed it, or want to watch it again, head on over to Advertising Age, where you can... Continue reading
Posted Jun 27, 2014 at ICF Interactive Thinking
Image
Anyone remember that hippy song from the 60s “Age of Aquarius” about a utopian age of “Harmony and Understanding” where “Sympathy and Trust Abound” filled with “Golden living dreams”? In the early days of the internet, the thought of social media conjured up ideas of a web of connectedness between... Continue reading
Posted Jun 12, 2014 at ICF Interactive Thinking
Image
With out-of-the-box reports, Microsoft Dynamics CRM provides users with easy access to data, decisions. Continue reading
Posted Jun 10, 2014 at ICF Interactive Thinking
Image
We're at SAPPHIRE NOW and will be at CIRCUIT; here's what you need to know and how to stay connected. SAPPHIRE NOW+ASUG ANNUAL CONFERENCE What it is and why it's cool: SAPPHIRE NOW+ASUG is SAP's annual technology conference aimed at demonstrating how SAP solutions are improving businesses and the lives... Continue reading
Posted Jun 3, 2014 at ICF Interactive Thinking
Image
What does innovation look like? Someone recently told me that innovation is hard to define, but you know it when you see it. Does it result in an invention? Does improving something count? Definitions differ greatly but I would offer the following need be true for something to be an... Continue reading
Posted May 27, 2014 at ICF Interactive Thinking
Image
In addition to our dedicated hybris partnership, we’re also the only solution integration partner in the Amercias to offer post-implementation training. Continue reading
Posted May 20, 2014 at ICF Interactive Thinking
A few weeks ago, Keith Long, one of our in-house Microsoft experts, had a chat with two Forrester analysts to discuss SharePoint’s transition to the cloud as a part of Office 365 or Azure. During this meeting of the minds, one thing was clear: Microsoft is moving to the cloud,... Continue reading
Posted May 14, 2014 at ICF Interactive Thinking
Image
My edition of Newton’s Telecom Dictionary is from 2003. I scanned that dictionary for ‘Big Data’. To my surprise, I found ‘Big Brother’ followed by ‘Big Hat, No Cattle,’ but no ‘Big Data’. This was interesting for a few reasons. First, Big Data was not a recognized term a decade... Continue reading
Posted May 7, 2014 at ICF Interactive Thinking
Image
If you’re running Office 365 or SharePoint 2013, you can now extend its functionality, tailored to your specific business requirements as they relate to Microsoft Access, in a few simple steps. Continue reading
Posted May 6, 2014 at ICF Interactive Thinking
Image
Manually Delete TeamSite Search Index HP Autonomy's core infrastructure software, the Intelligent Data Operating Layer (IDOL), is the underlying technology for TeamSite, HP Autonomy's market-leading web content management product. The integration of IDOL with TeamSite provides marketers with tools that help them understand the meaning behind - and immediately take... Continue reading
Posted Apr 29, 2014 at ICF Interactive Thinking