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ICF Interactive
Richmond VA / Fairfax VA / Worldwide
Technology for Great.
Recent Activity
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Meet Davor Serbic. Davor might be too cool for an intro. Unique, exuburent, tasteful — and that’s just what people say about his design work. He lives on the edge of style, not just in design but wardrobe too, and shows off his mad skills on every project. When it... Continue reading
Posted yesterday at ICF Interactive Thinking
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The ins and outs of hybris 5.1 For those of you currently using hybris or considering a new multi-channel commerce platform, here’s a quick overview of three features in hybris version 5.1 that allow you to better market and sell to your online customers. Buckle up. First, hybris version 5.1... Continue reading
Posted 2 days ago at ICF Interactive Thinking
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Designing mobile apps is a far cry from designing apps for the desktop, the web or even the mobile web. Mobile users expect a high level of interactivity and are accustomed to certain design elements that have to be taken into account. Today we are going to discuss a few... Continue reading
Posted 3 days ago at ICF Interactive Thinking
Responsive Design from Ethan Marcotte, himself. A few of us from the office recently attended a lecture by the man, the myth, the legend: Ethan Marcotte. If you’re unfamiliar with Ethan, he is the man who coined the term “responsive design.” Since responsive is all the buzz now a days,... Continue reading
Posted 3 days ago at ICF Interactive Thinking
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Welcome back friends and lovers of the internet. This week TBT: Interwebs Edition is out of this world! We are taking you back to 1997, when Pluto was still a planet and NASA was about to break the internet - traffic record that is. In 1997, when NASA began broadcasting... Continue reading
Posted 7 days ago at ICF Interactive Thinking
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Is creating, hosting, and integrating metrics from your CMS to your video hosting platform, or vice-versa, too complex: try the Sitecore Media Framework. Continue reading
Posted Apr 8, 2014 at ICF Interactive Thinking
ICF International just closed its acquisition of CITYTECH. Here’s why we’re so excited. CITYTECH is a Chicago-based global IT and marketing technology enablement company focusing end-to-end solutions for digital marketers. CITYTECH specializes in enterprise application development, implementation, web experience management, mobile application development, cloud enablement, and managed services. We, ICF... Continue reading
Posted Apr 8, 2014 at ICF Interactive Thinking
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A conductor brings together the individual sounds of an orchestra. These are sounds that, by themselves, may be dissonant or insufficiently amplified. When brought together, the individual instruments and the notes they produce elevate to a glorious symphony — when directed by the right maestro. A similar opportunity lies in... Continue reading
Posted Apr 1, 2014 at ICF Interactive Thinking
Attribution modeling seeks to evaluate touch points on the path to conversion by assigning relative value to those touch points. A good attribution model will accurately determine which touch points are driving users to conversions, and which are not. Understanding which touch points are most valuable helps cut through the... Continue reading
Posted Mar 31, 2014 at ICF Interactive Thinking
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INTERNET MEMES, A CULTURAL REVOLUTION? You know all those hilarious pictures with snarky text people post to the Internet? C’mon - yes you do; at this point they can't be avoided! There just so happens to be a highly technical term for these tidbits of sarcastic gold. That term is... Continue reading
Posted Mar 27, 2014 at ICF Interactive Thinking
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For a long time, the mantra of organizations was “If it ain’t broke, don’t fix it.” It was felt that companies should stick with what had worked in the past and make minor, incremental improvements. And that worked for a while, for some. Others had little success with this mentality.... Continue reading
Posted Mar 26, 2014 at ICF Interactive Thinking
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Struggling to explain to your colleagues exactly what responsive web design is and why it's so important? ICF Interactive to the rescue! Behold, the ICF Interactive responsiveness tester. Simply enter any URL to see how that site sizes up on variety of devices. Now you can show everyone what responsive... Continue reading
Posted Mar 25, 2014 at ICF Interactive Thinking
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According to a recent Pew Research Center poll, over half of U.S. adults own some type of smartphone. As mobile technology becomes less cost prohibitive, and more people forgo or supplement their usage of laptops and desktops for quick-sourcing content, the adoption rate is predicted to steadily increase. Considering the... Continue reading
Posted Mar 24, 2014 at ICF Interactive Thinking
Every website needs to know how many people are visiting their site and what those visitors are doing once they’re there. Analytics tools can tell you all of that (and a whole lot more). Once you have your analytics platform in place, then what? The next best step is determining... Continue reading
Posted Mar 19, 2014 at ICF Interactive Thinking
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These days it seems like every tech company is building their own mobile platform to get their device and their service in the hands of consumers. This competition has sparked the innovation that has given birth to a new era of mobile technology. However, the proliferation of devices and operating... Continue reading
Posted Mar 17, 2014 at ICF Interactive Thinking
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Welcome to the party! Here at TBT: INTERWEBS EDITION we are celebrating the internet's 25th birthday. Grab a party hat and join in... Happy birthday to you, happy birthday dear Internet; happy birthday to you! Tim Berners-Lee, the father of the Internet and the creator of the very first website... Continue reading
Posted Mar 13, 2014 at ICF Interactive Thinking
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Hi there! Welcome back to Throwback Thursday: Interwebs Edition. Several weeks ago we discussed the dawning of the information accompanied by rudimentary text based design patterns for web pages. If the use of Hypertext within a document posted to the web was the beginning of time, then the late 1990’s... Continue reading
Posted Mar 6, 2014 at ICF Interactive Thinking
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This is a common question we hear from current and potential clients, and one that keeps many a business user, marketer or consultant up at night. Most websites use a single analytics tool to collect and report on user activity, but some sites out there run two or more tools... Continue reading
Posted Mar 3, 2014 at ICF Interactive Thinking
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It’s Thursday, and you know what that means… time for TBT: Interwebs edition! This weeks subject is so exciting I can hardly contain myself! In fact, I really don’t think I can express all this emotion with mere words. Love ‘em or hate ‘em this post calls for, and is... Continue reading
Posted Feb 27, 2014 at ICF Interactive Thinking
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Meet Many Lombard. She puts the “resourceful” in human resources. With a solid decade of experience under her belt, she knows what's up when it comes to HR strategy. She’s all about blending strategy with a deep understanding of the business and practicality to improve the work experience, which we... Continue reading
Posted Feb 26, 2014 at ICF Interactive Thinking
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Meet Rachel Dalton. What does she do around here? More like what doesn’t she do! This Senior Specialist works hard facilitating a variety of ongoing administrative to keep this whole production running smoothly. She is a computer wrangler, meeting magician, conference call connector, and much much more. Often referred to... Continue reading
Posted Feb 13, 2014 at ICF Interactive Thinking
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TBT: Interwebs Edition is back with more internet history goodness. Last time on TBT: Interwebs Edition we reminded you what the very first website looked like (spoiler: a bunch of documents connected through hyperlinks). But before the internet got to big for its britches, someone had to step in and... Continue reading
Posted Feb 6, 2014 at ICF Interactive Thinking
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Meet Geoff Harper. Geoff is our Manager of Research and Measurement, but we like to think of him as our very own analytics guru. He has been using his analytical powers to help clients figure out what to do with their data since the dawn of time. Ok, more like... Continue reading
Posted Feb 6, 2014 at ICF Interactive Thinking
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Welcome to the latest installment of TBT: Interwebs Edition. Last week on TBT we explored the epic history of the internet. Could you believe that Pizza Hut offered online ordering as early as 1994? This week will go back to the beginning,1991 to exact, when the first website came into... Continue reading
Posted Jan 23, 2014 at ICF Interactive Thinking
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Meet Mike Reynolds. Looking for someone who is mentally ambidextrous, and physically too? Say hello to Mike Reynolds. Mike is a Director in the enterprise content management (ECM) practice and has a background that encompasses theater, music, graphic design, 3D animation, video production, accounting, and application development. Mike leads the... Continue reading
Posted Jan 22, 2014 at ICF Interactive Thinking