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ICF Interactive
Richmond VA / Fairfax VA / Worldwide
Technology for Great.
Recent Activity
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Last week, while directing a video shoot, I had the great pleasure of working with a veteran script supervisor named Jan. We spent five days working and exchanging stories about interesting characters on past productions. Jan’s first story was how she started her career of script supervision in the early... Continue reading
Posted Dec 8, 2014 at ICF Interactive Thinking
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In Life’s Little Instruction Book, best-selling author H. Jackson Brown warns that “nothing is more expensive than a missed opportunity.” This is very true in business, especially when you’re considering your company’s customer experience strategy. Today, advances in technology and design work together to produce a powerful array of options... Continue reading
Posted Dec 3, 2014 at ICF Interactive Thinking
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I am a mobile guy. I spend a good deal of my time traveling from one place to the next to meet with clients and teams, and I rely heavily on my mobile devices. That’s right. I said devices because I use a variety of tools to perform different kinds... Continue reading
Posted Nov 4, 2014 at ICF Interactive Thinking
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As the holiday season gets closer, online retailers are preparing themselves for the “year in a weekend” that is Black Friday and, more recently, Cyber Monday. Black Friday and Cyber Monday sales last year were higher than ever, much to the joy of digital marketers, and the angst of digital... Continue reading
Posted Nov 4, 2014 at ICF Interactive Thinking
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Interdisciplinary has always been one of those words that bothered me. Not the actual intent of interdisciplinary – approaching work by involving practitioners from several areas of knowledge – but what it sounds like. So many ways to be disciplined or punished … will it be writing lines, scrubbing gum... Continue reading
Posted Oct 28, 2014 at ICF Interactive Thinking
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There are hundreds (conservatively) of platforms that all claim to solve the challenge of social media monitoring, but they all do slightly different things. The challenge for all of us is in selecting the right tools to accomplish our research objectives without spending too much or creating too much overlap between systems. Continue reading
Posted Sep 30, 2014 at ICF Interactive Thinking
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Each and every customer touchpoint shapes brand perception. A quick landscape assessment of customer experience shows that technology has elevated the experience in most channels: Mobile commerce is advancing quickly, online shopping and servicing is simple and even a treat with best-in-class firms, and online to in-store purchasing and servicing... Continue reading
Posted Sep 9, 2014 at ICF Interactive Thinking
Grab a bucket, some ice, a smartphone—record and post to your favorite social media account and you too can be a part of a high-profile globally expanding event. By now, most everyone has seen a friend, celebrity, dog, baby, and maybe my boss (see below) take a quick cold shower... Continue reading
Posted Sep 8, 2014 at ICF Interactive Thinking
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This coming Tuesday, September 9th, join us for the #CONTENTCONFLICT as Maggie McGary and Colin Eagan take over the weekly Association Twitter Chat (known as #AsssnChat) at 2pm Eastern Time! To get you excited, check out Maggie and Colin’s viewpoints below. Let's get started with Maggie McGary, Senior Associate at... Continue reading
Posted Sep 5, 2014 at ICF Interactive Thinking
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Usability testing typically includes evaluating a site or system based on the interaction, perception, and expectations of real users. Continue reading
Posted Sep 4, 2014 at ICF Interactive Thinking
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Just as your investor owned utility business has evolved, and your customers’ needs have changed, the technology you leverage and the ways in which your organization uses it must as well. Continue reading
Posted Sep 3, 2014 at ICF Interactive Thinking
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With a direct line of site into what your consumers need, within the context they need it, and a strong content repository to deliver that messaging to the appropriate channel, a utility company can increase its revenue and cut back on time-consuming manual processes. Continue reading
Posted Aug 13, 2014 at ICF Interactive Thinking
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Nearly all major analytics tools rely on embedded bits of Javascript (tags) to gather site data and generate reports. These tags are critical to collecting data about readers, prospects and customers. If your business is marketing across multiple channels, using multiple tracking platforms that can mean a lot of tags,... Continue reading
Posted Aug 7, 2014 at ICF Interactive Thinking
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For investor owned utility companies who are in the initial phases of researching digital marketing strategies, these areas are paramount to successful customer engagement. Continue reading
Posted Aug 6, 2014 at ICF Interactive Thinking
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Here’s what’s new in hybris Commerce Suite v5.2, and why you’ll want to upgrade – or migrate, soon. Continue reading
Posted Jul 28, 2014 at ICF Interactive Thinking
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From devices that talk to content that stalks — wrangling designs across screens and across platforms Among all the big interactive conferences to choose from in Washington, D.C. each year, An Event Apart is one of my favorites. While it’s impossible to distill a two day event into a single... Continue reading
Posted Jul 24, 2014 at ICF Interactive Thinking
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When used properly, targeted content can dramatically improve the user experience, save time, and create trust. Just as responsive design helps push a personalized viewing experience to a user’s screen, targeting helps push a personalized experience to the user’s content itself. Simply put, Targeted Content is adaptive to unique user... Continue reading
Posted Jul 11, 2014 at ICF Interactive Thinking
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Selecting a digital agency that’s a cut above the rest is difficult in this era of information overload. Everywhere you turn, someone has an evaluation method for you. The true challenge in this fast-paced, online world is finding an agency with the perfect blend of strategic and tactical skills necessary for your success. Continue reading
Posted Jul 9, 2014 at ICF Interactive Thinking
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Before I became a UX Architect, I earned a MBA in Strategic Marketing and Services Leadership from Arizona State University. Unlike many other MBA Marketing programs that are focused on traditional or brand marketing, my program was focused squarely on services marketing. Several of my b-school professors worked for The... Continue reading
Posted Jul 7, 2014 at ICF Interactive Thinking
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Enabling your website for mobile is no small feat. From responsive design to mobile sites to mobile apps, selecting the right approach for your audience is key to optimizing the user experience. Want to learn more about mobile content management? Well, your in luck! Experts from ICF Interactive and First... Continue reading
Posted Jul 7, 2014 at ICF Interactive Thinking
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If you (just) build it, they (probably) will (not) come… Intranets can connect employees with other employees and information exactly when and where they need it. Intranets can be extremely powerful and useful organizational tools if well designed, properly governed, and, of course, if anyone actually uses it. That being... Continue reading
Posted Jul 2, 2014 at ICF Interactive Thinking
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A big thanks to everyone who attended our AdAge webinar on Wednesday, “Don’t Get Lost in the Jungle: A Field Guide to Navigating Your Content Strategy.” We hope you enjoyed it! If you missed it, or want to watch it again, head on over to Advertising Age, where you can... Continue reading
Posted Jun 27, 2014 at ICF Interactive Thinking
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Anyone remember that hippy song from the 60s “Age of Aquarius” about a utopian age of “Harmony and Understanding” where “Sympathy and Trust Abound” filled with “Golden living dreams”? In the early days of the internet, the thought of social media conjured up ideas of a web of connectedness between... Continue reading
Posted Jun 12, 2014 at ICF Interactive Thinking
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With out-of-the-box reports, Microsoft Dynamics CRM provides users with easy access to data, decisions. Continue reading
Posted Jun 10, 2014 at ICF Interactive Thinking
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We're at SAPPHIRE NOW and will be at CIRCUIT; here's what you need to know and how to stay connected. SAPPHIRE NOW+ASUG ANNUAL CONFERENCE What it is and why it's cool: SAPPHIRE NOW+ASUG is SAP's annual technology conference aimed at demonstrating how SAP solutions are improving businesses and the lives... Continue reading
Posted Jun 3, 2014 at ICF Interactive Thinking