Read the original post on Mediapost.com here. by Joe Mandese, Yesterday, 8:54 AM Even as Madison Avenue pushes to raise the bar for ad exposure from an “opportunity to see” to a “likelihood to see,” a promising new research technology has emerged that could raise it even further to, well, actually seen. The new research, which is based on state-of-the-art eye-tracking technology, uses consumers' own eye movements to verify what ads they have looked at. While eye-tracking technology has been around for years, what makes the new system -- dubbed Sticky -- so powerful is that it doesn’t apply it in a laboratory or a resting facility, but in the real world, in real-time, while people are exposed to ads online. “Fifty percent of all ad impressions are never seen,” says Jeff Bander, president of Sticky, who recently won the Advertising Research Foundation’s “Great Mind Award” for helping to develop... Continue reading

Posted on April 23, 2013 by itz1013 from an original post on content.sociative.net… The following are the stories with the highest number of mentions last week by our top influencers on 100% Content Marketing. Why Google+ Is the Best Social Platform for Content Marketers Copyblogger Imagine some drunk wandering down the sidewalk at 3 in the morning. He’s got a cigarette dangling from his lip and a half-empty beer bottle he&… more How Google’s Image Search Update Killed Image SEO Define Media Group Google’s January 23 image search update brought high resolution pictures directly within search results, leaving users with little incentive to… more 4 Truths About Content Marketing Agencies You may be wondering why, but this trend has been happening for years now. In the search for “content gold,” providers of marketing serv… more Study shows that nearly all teenagers have Internet access; 25% have smartphones A recent study... Continue reading

Read the original post on Mediareset.com here. APR 22 Posted by Steve Gray The quality of newspaper content is getting some much-needed attention these days, as companies work to justify their print price increases and digital meters/paywalls. They realize they need to reverse the slide in amount and quality of content and talk plainly about it, so readers can see they ‘re serious about meeting their needs despite our shrinking ad revenues. This strategy works, as several companies, including Morris Publishing Group, have shown. But from what I’m seeing, even the smartest companies are missing a huge part of the consumer value proposition: the advertising itself. Back in the late ’80s, when I was an editor, I was shocked when our reader survey showed that people valued the newspaper’s advertising content almost as much as the news. For some, in fact, the ads were the main reason to buy the... Continue reading

Digital dollars make up half of total ad revenue By Emma Bazilian Since launching its BrandVoice platform in 2010, Forbes has become one of the leaders in native advertising, fueling the debate over whether publishers should be running sponsored posts alongside—and sometimes indistinguishable from—editorial content. Ethics aside, the conceit seems to be working: In the wake of a Pew report that sponsorship advertising was up 40 percent in 2012, Forbes Media is touting the growth of its own revenues—thanks, in part, to its success with native ads. The company achieved its best financial performance in five years in 2012, according to a memo released this morning by Forbes Media CEO Mike Perlis. Digital ad revenue, which increased 19 percent year over year, accounted for half of the company's total ad revenue for the year, said Perlis. Ten percent of total revenue came from advertisers who incorporated BrandVoice into their buys,... Continue reading

Read the original story by the NY Times here: By TANZINA VEGA Published: April 7, 2013 Articles in a series on Mashable.com called “What’s Inside” looked for all the world like the hundreds of other articles on the digital media site. But journalistically, they were something very different. Enlarge This Image (photo by Suzanne DeChillo/The New York Times) Lance Ulanoff, Mashable’s editor in chief. Enlarge This Image Pete Pachal of Mashable wrote about Google Glass for a sponsor. (photo by Suzanne DeChillo/The New York Times) The articles, about technology topics in a wide variety of products, including modems and the Hubble Space Telescope, were paid for by Snapdragon, a brand of processor chip made by Qualcomm, and the sponsor of the series. Most were even written by Mashable editorial employees. An article on Google Glass technology was shared almost 2,000 times on social media, indicating that readers may not have... Continue reading

by Will Price, Apr 5, 2013 Read original post here: http://www.mediapost.com/publications/article/197056/ad-creation-native-style.html#ixzz2Pv8BFcjp Native advertising is one of the industry’s hot topics right now, so we have introduced this three-part series to delve into the phenomenon from the perspective of a technology company and premium ad network (Martini Media), an agency (Morpheus Media), and a SaaS platform (Flite). Native advertising is the next generation of rich media advertising. For publishers, it means higher CPMs, higher revenues and less commoditization by ad networks. For advertisers, native ads offer a more integrated brand experience, which in turn defeats banner blindness and drives engagement with consumers. If you’re not exploring native advertising, you run the risk that your inventory will be commoditized in the long term. Below you will learn what you need to know about how to build native ads, the constraints of the medium and how to surpass them to build a scalable... Continue reading

See original post on adage.com here. Social News Site Extends Advertiser Campaigns to Other Homepages By: Jason Del Rey Get ready to see sponsored posts from Buzzfeed on other homepages around the web. In October, Ad Age reported that Buzzfeed was experimenting with advertising the sponsored content of its advertisers on the homepages of other sites, including The Awl and Demand Media's Cracked.com. Earlier this month, Forbes reported that news aggregation site Fark.com was another partner running headlines linking to Buzzfeed sponsored posts. A sponsored story from Buzzfeed on Dealbreaker Now, the ad network is official and Buzzfeed is pitching it to ad agencies as part of their advertisers' campaigns with Buzzfeed, according to Buzzfeed President Jon Steinberg. Buzzfeed is working with eight publisher partners in total -- niche sites with loyal audiences such as The Hairpin, Thought Catalog and Dealbreaker -- and Mr. Steinberg said he wants to double... Continue reading

See the original post on http://socialmediatoday.com here. For businesses, Facebook is an amazing marketingplatform. It’s surprising that more businesses don’t use all of the free tools that are available.Here’s a look at some of my favorite free tools on Facebook. File this one under “Favorite apps for 2012” because Facebook is always adding new features so who knows what will make the list for 2013. • The App Center. The app center is basically a directory of cool apps. For instance, if you want a music player, you can find more than a dozen (Spotify isn’t the only FB music player). There are shopping and map apps, an app called Zimride that will help you arrange for carpooling, lots of travel apps and even horoscope apps. Basically the App Center allows you to add all sorts of utility to your Facebook Page. If you have an idea for an app,... Continue reading

Posted on April 7, 2013 by itz1013 New native advertising study from Nielsen and Sharethrough shows why choice beats interruption While the interest and conversation around native advertising has only continued to escalate, there has been a lack of concrete data about the effectiveness of native ads. To that end, Sharethrough recently conducted a study with Nielsen to compare the brand-building effectiveness of native video ads against pre-roll video ad units. Sharethrough worked with five leading advertisers to serve the same creative message in both pre-roll and native advertising formats for each advertiser’s campaign and used Nielsen Online Brand Effect for in-depth metrics on brand lift and the campaign elements driving that lift. So what happened?! Native advertising showed higher brand lift across all the campaigns in the study. You read that right, in 5 out of 5 campaigns native ads delivered higher brand lift than pre-roll. In fact, in... Continue reading

(See the original post on http://www.digiday.com here.) by Josh Sternberg There was a time when putting ads on the front page of newspapers was considered risque. Those days are over. The Washington Post became the latest publisher to quit worrying and learn to love sponsored content. WaPo today launched “BrandConnect” that will let marketers create content throughout the WaPo site and on its homepage. It’s kind of like Forbes’ BrandVoice, which lets brands post on the Forbes platform. and will create content through blog posts, videos and infographics, according to a rep. As a sign of how important it views this, the Post is giving the sponsored content prime real estate on its homepage. CTIA, the wireless trade association, is the inaugural advertiser. The CTIA sponsored post appears in a box within the main news well. It carries the label “Sponsor Generated Content” and includes an information symbol, which when... Continue reading

Posted on April 7, 2013by itz1013 (See the original post at http://socialmediatoday.com/ryannorthover/1340711/why-your-brand-needs-content-marketing-strategy) 1. Trust in Advertising is Terrible A recent report from market research giant Nielsen shows consumer trust in traditional media advertising has plummeted. Users don’t like, nor trust the sales messages The survey found whopping 90% of OECD consumers said they trusted brand recommendations from friends or users they trusted online, while only 10% said they trusted messages from display advertising. Content Marketing represents a form of word-of-mouth marketing, whereby users consumer, engage and share your useful brand content. A strong content marketing strategy hits closer to the 90% trust level than any paid banner ad at the other end of the consumer trust scale. 2. Content Marketing Delivers Quality Lead Generation “Half the money I spend on advertising is wasted; the trouble is I don’t know which half,” said John Wanamaker. This problem may be solved with... Continue reading

Read the original report on http://www.nielsen.com here. ONLINE| 03.21.2013 Americans spent more than 360 billion minutes online in December 2012 and streamed a whopping 24.6 billion videos, according to Nielsen. That massive block of time represents a significant opportunity for advertisers, but making meaningful connections with consumers online can be challenging as consumer choice, and media, expands across and within devices. As advertisers explore new opportunities online, recent research highlights the power of native video advertising, a budding content-based, user-initiated ad format with no length limit. According to a new case study from Nielsen, native video advertising proved a successful option in driving brand lift for five leading advertisers—including Jarritos, a naturally flavored soft drink brand. Sharethrough, an online video advertising distribution company, tapped Nielsen Online Brand Effect to compare the effectiveness of its native video ads in affecting brand lift metrics like awareness, purchase intent and favorability with that... Continue reading

by Rick EdmondsPublished Feb. 11, 2013 5:54 amUpdated Feb. 11, 2013 3:03 pm U.S. newspaper organizations are shedding print ad revenue far faster than they can generate replacement dollars, reported Pew’s Project for Excellence in Journalism a year ago, and those organizations remain stubbornly resistant to innovation — except for a few outliers. For a follow-up, PEJ has just released a study on four such outliers that are making much faster revenue progress than the norm. One of those cases, Clark Gilbert’s Mormon-owned Deseret News, will be familiar to those who follow the industry’s transformation efforts. The three others provide fresh looks and results: ad sales reorganization at the Naples (Fla.) Daily News; a digital marketing agency homegrown at the Santa Rosa, Calif. Press Democrat; and a barrage of experiments at the tiny Columbia (Tenn.) Daily Herald. Mark Jurkowitz, principal author of “Newspapers Turning Ideas into Dollars,” found a common... Continue reading

read original post here. Posted on January 11, 2013 by Mike Fourcher Three years ago this week I launched a neighborhood news site that eventually transformed into Center Square Journal. It’s hard to believe it was so long ago, and yet really only three years. For the amount of learning I’ve absorbed, it feels like I’ve been to college. Some of the things I learned may be obvious to you, dear reader, but they weren’t to me. Here, in easily digestible list form, and in no particular order, are 21 things I learned while running hyperlocal news sites. 1. Building an audience is getting harder. As a member of the original writing crew for Chicagoist in 2004, I was stunned at how I could write a post at 8:00 a.m. and by noon thousands of people had read it. Good content got lots of word of mouth, and nine years... Continue reading

Read more: http://www.inma.org/blogs/ideas/post.cfm/pd-media-lab-gains-70-local-business-clients-in-first-year 15 January 2013 · By Greg Retsinas The Press Democrat’s in-house digital agency began with five strategic decisions that set it on a path to success that continues in its second year of providing advertising solutions to local advertisers. The appeal of a start-up company with the backing of an established credible organisation has proven to be a successful recipe so far for The Press Democrat in Santa Rosa, California. In late 2011, the Northern California media company launched a new in-house agency devoted to digital services and marketing. We intended to offer a comprehensive suite of offerings apart from traditional print and digital media solutions. This included custom Web and mobile site development, search engine optimisation, pay-per-click campaigns, social media, reputation management, and e-mail marketing. The newspaper had long been a leader in digital advertising, both when it was a member of newspaper chains owned by... Continue reading

Read the original post at http://www.inma.org/blogs/ideas/post.cfm/morris-publishing-rethinks-itself-as-an-audience-company-hiring-accordingly 21 January 2013 · By Steve Gray Hiring a vice president of audience focuses attention in a direction news media companies have missed in the past, which might explain some of the industry’s current struggles. I had a minor epiphany in late 2010. In light of the changing advertising market realities surrounding our industry, I began to think about my company, Morris Publishing Group, as an audience company, where the ability to generate revenues and profits stemmed entirely from the size and character of the audiences we reached. I asked myself who was responsible for managing our audience model. The answer? Nobody. No one came to work every day thinking specifically about audiences, with questions like: How can we grow our audiences? Are we reaching the right audiences? What audiences do our advertisers need to reach? What new audience opportunities could we develop in... Continue reading

The Neighborhood Watch Read the original post on Adweek.com here. ByJanet Stilson Halley Griffin covers Tacoma, Wash., and runs social media in Tacoma for Seattle-based Fisher Communications.Photos: John Keatley Spelunking equipment, climbing gear and snowshoes are Steve Sutorius’ life. That’s clear watching him as he peddles outdoor-sports merchandise in his shop, Wildernest, on this 10-mile-long jewel in Puget Sound just off the coast from Seattle. Somewhat further down his list of priorities is his marketing strategy, which, forWildernest, includes ads on the hyperlocal news site Inside Bainbridge, whose content includes such stories as the one about a woman who nearly rammed her car into a store on Winslow Way called Danger. (Gotta love small-town news.) While such coverage might not win journalism prizes or bring the government to its knees, Inside Bainbridge "does a really good job of putting out local content, and I wanted to support another small business,"... Continue reading

Read the original post on flavorwire.com here. By Daniel Roberts The print landscape is changing swiftly, web journals are now forced to innovate as a result, and blah blah blah — you know all of this. What we’ve seen this year, in addition to an exciting crop of brand new literary magazines (a warm welcome to all of them!) is a healthy number of artistic outlets trying new things. Literary magazines are exploring alternative publishing techniques, and whether it’s a new way to deliver something on dead trees or an exciting twist on the traditional idea of submissions, we applaud it. Here are some of the publications (okay, not all of them are “litmags”) that came up with fresh ideas this year. Read them! Submit your work to them! Share with friends! But ignore them at your own peril. These publishing outlets are thinking outside the box. Electric Literature’s Recommended... Continue reading

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Read the original post on efrontlearning.net here. Posted on December 19, 2012 This post was submitted by Duma Cornel Lucian. 1. Glogster Edu is my favorite curation and presentation tool and I am proud to be an Ambassador. This edu tool opens the gateway through knowledge for students because it develops children’s creativity and innovation . Glogster EDU is the leading global education platform for the creative expression of knowledge and skills in the classroom and beyond. GlogsterEdu empower educators and students with the technology to create GLOGS – online multimedia posters – with text, photos, videos, graphics, sounds, drawings, data attachments and more. I made a GlogsterEdu for Curation Restart Education Project herehttp://dumacornellucian.edu.glogster.com/credproject/ 2. Scoop.it enables professionals to share important ideas with the right audiences giving them an opportunity to create and maintain a meaningful Web presence, a crucial component to the success of their business and career. Scoop.it... Continue reading

Read the original post on Econsultancy.com here. Posted 21 December 2012 10:23am by David Moth For the final time in 2012, we've rounded up six of the best infographics we've seen this week. The topics include email, 2012 stats from YouTube, the growing online social space, New Year's resolutions for ecommerce and the anatomy of a search results page. Email is most important channel for Christmas sales (eCircle) The year on YouTube (YouTube) The growing online social space (IMRG) New Year's resolutions for ecommerce and site search (SLI Systems) The anatomy of a search results page (ReachLocal) What peaked our interest in 2012 (SEO.com) David Moth is a Senior Reporter at Econsultancy. You can follow him on Twitter or Google+. Continue reading

Read the origianl post hongkiat.com here. By Alvaris Falcon. We have seen great leaps in digital technology in past the past five years. Smartphones, cloud computing, multi-touch tablets, these are all innovations that revolutionized the way we live and work. However, believe it or not, we are just getting started. Technology will get even better. In the future, we could live like how people in science fiction movies did. (Image Source: YouTube) Today’s post is about 10 upcoming, real-life products that is set to revolutionize the world as we know it. Get ready to control the desktop and slice Ninja fruits with your eyes. Get ready to print your own creative physical product. Get ready to dive into the virtual world, and interact with them. Come unfold the future with us. Read Also: 20 Futuristic Concept Gadgets That Really Inspire 1. Google Glass Augmented Reality has already gotten into our... Continue reading

Read the original post on Venture Beat, here. John Koetsier Android has Field Trip, an app that connects you to interesting sights and information, wherever you are. Now iPhone has Wanderous. The brand-new app, which launched yesterday on the app store, shows you highlights of what’s near, what’s interesting, and what you should explore. But where Field Trip pops up information as you go, Wanderous is more like a treasure map for a route you’ve already selected. Here’s how Adam Wolf, the app’s creator, described it to me: “Wanderous is a navigation app that creates routes optimized for adventure. Routes in Wanderous start and end where the user specifies, but here’s the twist: During the journey, the routes intentionally wander to one or more interesting, unique, or notable spots chosen by the user. Spots can include parks, landmarks, historical sites, busy city corridors, scenic vistas, and public attractions.” Wanderous isn’t... Continue reading

See the original post on Clickz.com here. Harry Gold | December 4, 2012 | Today it's quite normal, and in fact standard, for companies to expend amazing amounts of time and resources on social media marketing. But it's clear to me that one simple fact is constantly lacking in their strategies and tactics - SEO. That fact is that success in social, especially for B2B companies, is very often realized through search. People aren't just finding out about your products, services, and industry thought leadership through your tweets, posts, and other social chatter - they're finding your content that has been woven throughout the web and posted to other sites in organic search results. Google and other engines are reading and scanning what's happening in social media. They're scanning and indexing public Facebook pages, trending topics in Twitter, every blog post on the web, as well as photos, videos, and... Continue reading

Originally published on marketingexperiments.com here By Daniel Burstein - In our recently released MarketingSherpa 2012 Website Optimization Benchmark Report, we asked about average conversion rates … Q. Please write in your organization’s average conversion rate. Click to enlarge It’s human nature to see a number and to instantly think of it as a fact, so let me first briefly mention the limits of numbers. Just because you see the numbers above, don’t assume that all of your, for example, media and publishing competitors are getting 10% conversion rates for every offer. These numbers are simply meant to give you a general idea of how certain industries are fairing as you work on your own conversion rate optimization efforts. “Where ever you are, you should also try to figure out how you can improve your conversion rate 5-10% monthly,” is how Bryan Eisenberg, Managing Partner, Eisenberg Holdings, put it in “Average... Continue reading