Sam Ewen's Profile

Everyone has a story about where they were and what they were doing on 9/11/01, this story happens to be mine. I was driving down the Westside Highway that day from my tiny apartment on 104th street in Manhattan. I... Continue reading

Posted Sep 11, 2013 at On The Ground Looking Up

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IBM And Ogilvy Go Experiential On Outdoor In France

These are very clever and cute executions for IBM via Ogilvy. As seems to be the trend these days, create something that you can shoot for a viral video, and then you don't really have to fully execute it. I... Continue reading

Posted Jun 5, 2013 at On The Ground Looking Up

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In Case Of Emergency - The Physical Meme

Perhaps there should be a case for physical memes. Ideas that have existed in the real world, that over time, get adopted for other purposes, often in the use of humor or political statement. A quick search on the phrase... Continue reading

Posted Apr 17, 2013 at On The Ground Looking Up

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The MarionetteBot Is Here

Whether you like it or not, the MarionetteBot is here. A store window, some mannequines, a kinect and some creative programing make this a fun execution. Seen on CGM, this Japanese execution claims to have people lining up to play... Continue reading

Posted Mar 22, 2013 at On The Ground Looking Up

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Keep Calm & Watch Youtube

In talking with my daughter after a recent trip to London, she asked the question about where the 'Keep Calm & Carry On' poster came from. My first response, "The Internet", did not seem to satisfy her, so I then... Continue reading

Posted Mar 15, 2013 at On The Ground Looking Up

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An Endless Stream of Elevator Virals

Today, the talented and lovely Chris Rojas posted this video on my Facebook timeline. Now this is not the first elevator stunt we have seen. There was this one, and this one too. They seem to pop up every year... Continue reading

Posted Mar 7, 2013 at On The Ground Looking Up

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Creative Code x DJs x Gawker Media #Laterpost

A bit of a #laterpost of some tech we created while producing Gawker Media's HUSH Silent Disco event. With a lot of DJ experiences these days there are elaborate visual shows that accompany the music. Since we did not have... Continue reading

Posted Feb 25, 2013 at On The Ground Looking Up

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Urban Garden Made From Recycled Soda Bottles

I love the way this simple idea not only changes the landscape but also sends an important message at the same time. I could see this being repurposed for brands looking to give a 'green' image to their events. Simple,... Continue reading

Posted Feb 21, 2013 at On The Ground Looking Up

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TBS Goes Tear Off For New Nerd Show

I am always a fan of the Tear-Off campaign. Having done them here and there over the years for brands and art, they are a low-cost and often effective way of getting the word out. These, for the new show... Continue reading

Posted Jan 24, 2013 at On The Ground Looking Up

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Mark Jenkins FTW!

A Artist Mark Jenkin's and his Street Toast. Continue reading

Posted Nov 27, 2012 at On The Ground Looking Up

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Coke Zero Turns Everyday Consumers Into James Bond

Nice bit of experiential for Coke Zero and Skyfall, the new 007 movie about to take over the world. Reminds me a bit of TNT's Drama Button idea, but still a super fun experience to both participate in and witness.... Continue reading

Posted Oct 19, 2012 at On The Ground Looking Up

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Naukri Goes Homeless To Promote Getting A Job

Every once in a while brands utilize homeless iconography (or the homeless themselves) to promote a new offering. Often it does not go over well. Perhaps this execution for Indian job site Naukri wentover a little better than some in... Continue reading

Posted Oct 15, 2012 at On The Ground Looking Up

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Is Water The Next Experience Medium?

When looking for new ways to inspire, I often look to what the art world is doing. While on a recent trip to London I heard about an installation at the Barbican Gallery called the Rain Room by Random International.... Continue reading

Posted Oct 11, 2012 at On The Ground Looking Up

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Dexter and Homeland @ Grand Central Station

To get people primed for the season premiere of Showtime's Dexter and Homeland, Interference participated in an activation at Grand Central Station in NYC for die-hard fans and newbies alike. For Dexter we installed a 24 foot artwork by Iri5... Continue reading

Posted Oct 2, 2012 at On The Ground Looking Up

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The US Open Should Take This Idea

The US Open should take this for next year's tennis match and install it around NYC. Play pong/tennis/etc with a person on the other side of the street while you are both waiting to cross. LOVE. Thx Happybox for the... Continue reading

Posted Sep 6, 2012 at On The Ground Looking Up

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iPhoneCarly

This is probably just an algorythmic placement, but I thought it somewhat brilliant that alongside a video that purports to show a leaked iPhone 5, we see Carly Rae Jepsen's Call Me Maybe as one of the recommended videos. Perhaps... Continue reading

Posted Sep 5, 2012 at On The Ground Looking Up

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Fiction/Reality?

This hypothetical product from Dana Wyse feels a little too real at the moment. This find courtesy or Rob Walker. Continue reading

Posted Aug 23, 2012 at On The Ground Looking Up

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The V-Motion Project Makes Me Want To Get Back Into DJing

Certainly one of the best uses of Kinect and Music control out there, this project literally blows my mind, both from the experience and the design perspective. I hope we all take this to heart when we think of what... Continue reading

Posted Aug 6, 2012 at On The Ground Looking Up

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Combined Projection Map and 3-D Water Effects = Awesome

Straight projection mapping has become the norm (Hello Olympics!) and while it is still a lovely thing to see when done well, we need some new innovation in creative projection. This event from about 9 months ago seems like it... Continue reading

Posted Jul 31, 2012 at On The Ground Looking Up

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Yet Another Amazing Tear-Off

I think I would have a fulfilled life if all I did was come up with tear-off campaigns. Source unknown. Continue reading

Posted Jul 30, 2012 at On The Ground Looking Up

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All The Data In One Minute

I don't know who Domo is, well other than this Domo. But they have collected a set of data on what users do in one minute on the aggregate social network. When you look at this data-vis you really get... Continue reading

Posted Jul 24, 2012 at On The Ground Looking Up

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A Portrait of Andy Warhol, Made Up of the Art of Andy Warhol

This is a pretty interesting use of mosaic style art. I find it inspiring as it could be a really good live installation. Charis Tsevis' Andy Warhol, created using the artwork of Andy Warhol. View more of Charis Tsevis' work... Continue reading

Posted Jul 23, 2012 at On The Ground Looking Up

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Dexter x Iri5 x Interference Go To Comic-Con

We had the wonderful opportunity to create the following experience for Showtime at their annual Dexter party at this year's Comic-Con in San Diego. To celebrate the final season of the popular series we created the concept of a large... Continue reading

Posted Jul 23, 2012 at On The Ground Looking Up

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Artist Gives New Adam Sandler Movie The Appropriate Treatment

Artist Jilly Ballistic is clearly not an Adam Sandler fan and decided to do a little poster modification to the recent movie marketing in a creative way. The use of the common menu system and appropriate highlighting allows people to... Continue reading

Posted Jun 28, 2012 at On The Ground Looking Up

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VW Makes QR Code From Fruit, Stuffs It All In A Van

Yeah the title pretty much says it all. I am not the biggest fan of QR codes (I can't imagine there are many out there) and this one is clearly done more for the viral impact than the actual experience,... Continue reading

Posted Jun 26, 2012 at On The Ground Looking Up

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