This is Joseph Jaffe's Typepad Profile.
Join Typepad and start following Joseph Jaffe's activity
Join Now!
Already a member? Sign In
Joseph Jaffe
Westport, CT
New Marketing Thought Leader and Author
Recent Activity
Image
By way of context, if you don't know Sarah Fay, you should. I met her about 15 years ago back in the early days of digital. At the time she was running Carat Digital. Since then, she's run Isobar, Aegis... Continue reading
Posted Nov 29, 2017 at Jaffe Juice
Image
Yes I know I haven't blogged in about 10 years, but this is as good as any time to get back into to it :) If you're in NYC on Thursday, November 16th, 8.30-11.30am, please consider yourself my personal guest... Continue reading
Posted Nov 12, 2017 at Jaffe Juice
Image
Shann Biglione, Chief Strategy Officer, Publicis Media Greater China, wrote a terrific article on LinkedIn (hat tip: Eaon Pritchard) titled, “People who predict the death of brands don’t understand why they exist.” In it, he outlined how harbingers of doom... Continue reading
Posted May 3, 2017 at Jaffe Juice
Image
For some strange reason, Westport CT was very quiet last night (where last night = Super Bowl.) Instead of several parties or bars to choose from, it seems like everyone just stayed home to watch with their immediate family. We... Continue reading
Posted Feb 6, 2017 at Jaffe Juice
Image
My co-founder and COO of Evol8tion, Gina Waldhorn, just had a baby. How selfish of her, right? How on earth could she neglect her startup duties of growing this business in favor of starting a family? Even worse is that... Continue reading
Posted Sep 29, 2016 at Jaffe Juice
Image
How was your year? Be honest. Awesome? You shattered your KPI records? You delivered more from less and more with less? You found inefficiencies and eliminated points of friction across your marketing communications and consumer journey? Your agency brought you... Continue reading
Posted Sep 20, 2016 at Jaffe Juice
Image
September 7th is the BIG day! For what you may ask? The announcement of the new iPhone 7, dummy! Oh, yawn! I guess the real question is whether we care anymore. Or maybe we care too much and just have... Continue reading
Posted Sep 6, 2016 at Jaffe Juice
Image
Well actually it was originally a typo but then Yogi Berra style, it made complete sense. Let me explain... A week ago, we had an offsite at Evol8tion. Actually it was an offsite follow up to our previous offsite...so kind... Continue reading
Posted Aug 29, 2016 at Jaffe Juice
Image
As the saying goes, imitation is the sincerest form of flattery. In the innovation space, that's not always the case...unless of course you're operating in China, where there is no such thing as a barrier to entry As an entrepreneur,... Continue reading
Posted Aug 23, 2016 at Jaffe Juice
Warp speed and Teleportation may not quite be ready for Prime Time (or the Prime Directive), but the Holodeck appears to be gearing up for launch. Last week, Evol8tion took one of our clients on a curated 2-day tour in... Continue reading
Posted Aug 15, 2016 at Jaffe Juice
Image
Jason Schlossberg wrote an opinion piece in Ad Age last week, titled, "Why I am (Probably) Not Coming Back to SxSW Interactive Next Year." The sub-head was "Four Reasons Why Discovering Something New is Getting Harder at Event." and they... Continue reading
Posted Mar 23, 2016 at Jaffe Juice
Image
In Flip the Funnel, I outlined Obama '08 as one of the best in class case studies exemplifying what it is to deploy a "retention as the new acquisition" inside-out approach to marketing. Little did I know, I would be... Continue reading
Posted Mar 2, 2016 at Jaffe Juice
Image
My brother-from-another-mother, Mitch Joel (a 2-time best-selling author with 6 Pixels of Separation and Ctrl-Alt-Delete, as well as a successful entrepreneur, having recently sold his agency, Twist Image to WPP) get together once a month to do a healthy debate... Continue reading
Posted Aug 17, 2015 at Jaffe Juice
My brother-from-another-mother, Mitch Joel (a 2-time best-selling author with 6 Pixels of Separation and Ctrl-Alt-Delete, as well as a successful entrepreneur, having recently sold his agency, Twist Image to WPP) get together once a month to do a healthy debate... Continue reading
Posted Aug 17, 2015 at Jaffe Juice
Image
Hello strangers... How about 2 episodes of Jaffe Juice - The New Marketing Podcast for the price of Z.E.R.O.? No actually, zero. Plus you get Mirum's Mitch Joel as value add. The first episode is #179 where we discuss the... Continue reading
Posted Jul 6, 2015 at Jaffe Juice
Image
I know I have been long remiss in updating the podcast. So much so that Apple has removed "Across the Sound" from iTunes (ugggh) and I'm now trying to get the feed back up and running. In the interim, you... Continue reading
Posted May 20, 2015 at Jaffe Juice
Image
Last month, I sat down with Altimeter's Charlene Li to discuss her new book, "The Engaged Leader." This is Charlene's third book and you may recall her first book, best-selling Groundswell. Charlene is gracious, giving, smart, insightful and really understands... Continue reading
Posted Mar 31, 2015 at Jaffe Juice
Image
I recently sat down with my brother from another mother, Mitch Joel, to discuss the Super Bowl, Life after the 30-second spot, the life, death, after life and rebirth of creativity. And Miriam. @mitchjoel and @jaffejuice It's another well spent... Continue reading
Posted Feb 9, 2015 at Jaffe Juice
Image
Andrew Keen is mad as hell...and he's not going to take it anymore. Actually he's just a big softy with a big brain and a big heart. Either way, he's not afraid to stick out his neck and have an... Continue reading
Posted Feb 9, 2015 at Jaffe Juice
Apparently the "Bull" in Red Bull stands for false or misleading advertising as a court recently ruled in favor of customers who did not sprout wings. Who knew?! Here's my Jaffe Juice TV episode talking about this as well as... Continue reading
Posted Oct 15, 2014 at Jaffe Juice
Image
Mitch and I had a great conversation debate about creativity, the legitimacy and integrity of advertising, Jerry Seinfeld's zinger filled "acceptance speech" for winning an honarary Clio (you can read the full text here) and more. Personally I think the... Continue reading
Posted Oct 15, 2014 at Jaffe Juice
I'm continuing to experiment with video formats in an effort to produce more content more regularly. This is my man-on-the-street attempt and clearly I haven't yet mastered the selfie video technique, but I'm learning! Be patient, it'll get better (I... Continue reading
Posted Sep 29, 2014 at Jaffe Juice
Image
I was keynoting at a Satmetrix (the Net Promoter People) customer experience conference earlier this month in London -- and over fish ‘n chips during lunch, I ended up chatting with one of my fellow keynoters, Ian Williams (@CustExpMan), about... Continue reading
Posted Sep 29, 2014 at Jaffe Juice
The Jaffe Juice TV episode where I discuss my MediaPost Online SpIn of the same name. Enjoy! P.S. If you like my videos, please subscribe to my Jaffe Juice TV YouTube Channel. This tells me to do more of these... Continue reading
Posted Sep 3, 2014 at Jaffe Juice
That's the title of my workshop, which - hopefully with your help - I will be giving at next year's SxSW Interactive Festival in Austin, TX in March of 2015. You know how much people hate Powerpoint? Well, maybe it's... Continue reading
Posted Sep 3, 2014 at Jaffe Juice