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Joseph Jaffe
Westport, CT
New Marketing Thought Leader and Author
Recent Activity
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My co-founder and COO of Evol8tion, Gina Waldhorn, just had a baby. How selfish of her, right? How on earth could she neglect her startup duties of growing this business in favor of starting a family? Even worse is that... Continue reading
Posted Sep 29, 2016 at Jaffe Juice
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How was your year? Be honest. Awesome? You shattered your KPI records? You delivered more from less and more with less? You found inefficiencies and eliminated points of friction across your marketing communications and consumer journey? Your agency brought you... Continue reading
Posted Sep 20, 2016 at Jaffe Juice
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September 7th is the BIG day! For what you may ask? The announcement of the new iPhone 7, dummy! Oh, yawn! I guess the real question is whether we care anymore. Or maybe we care too much and just have... Continue reading
Posted Sep 6, 2016 at Jaffe Juice
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Well actually it was originally a typo but then Yogi Berra style, it made complete sense. Let me explain... A week ago, we had an offsite at Evol8tion. Actually it was an offsite follow up to our previous offsite...so kind... Continue reading
Posted Aug 29, 2016 at Jaffe Juice
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As the saying goes, imitation is the sincerest form of flattery. In the innovation space, that's not always the case...unless of course you're operating in China, where there is no such thing as a barrier to entry As an entrepreneur,... Continue reading
Posted Aug 23, 2016 at Jaffe Juice
Warp speed and Teleportation may not quite be ready for Prime Time (or the Prime Directive), but the Holodeck appears to be gearing up for launch. Last week, Evol8tion took one of our clients on a curated 2-day tour in... Continue reading
Posted Aug 15, 2016 at Jaffe Juice
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Jason Schlossberg wrote an opinion piece in Ad Age last week, titled, "Why I am (Probably) Not Coming Back to SxSW Interactive Next Year." The sub-head was "Four Reasons Why Discovering Something New is Getting Harder at Event." and they... Continue reading
Posted Mar 23, 2016 at Jaffe Juice
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In Flip the Funnel, I outlined Obama '08 as one of the best in class case studies exemplifying what it is to deploy a "retention as the new acquisition" inside-out approach to marketing. Little did I know, I would be... Continue reading
Posted Mar 2, 2016 at Jaffe Juice
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My brother-from-another-mother, Mitch Joel (a 2-time best-selling author with 6 Pixels of Separation and Ctrl-Alt-Delete, as well as a successful entrepreneur, having recently sold his agency, Twist Image to WPP) get together once a month to do a healthy debate... Continue reading
Posted Aug 17, 2015 at Jaffe Juice
My brother-from-another-mother, Mitch Joel (a 2-time best-selling author with 6 Pixels of Separation and Ctrl-Alt-Delete, as well as a successful entrepreneur, having recently sold his agency, Twist Image to WPP) get together once a month to do a healthy debate... Continue reading
Posted Aug 17, 2015 at Jaffe Juice
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Hello strangers... How about 2 episodes of Jaffe Juice - The New Marketing Podcast for the price of Z.E.R.O.? No actually, zero. Plus you get Mirum's Mitch Joel as value add. The first episode is #179 where we discuss the... Continue reading
Posted Jul 6, 2015 at Jaffe Juice
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I know I have been long remiss in updating the podcast. So much so that Apple has removed "Across the Sound" from iTunes (ugggh) and I'm now trying to get the feed back up and running. In the interim, you... Continue reading
Posted May 20, 2015 at Jaffe Juice
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Last month, I sat down with Altimeter's Charlene Li to discuss her new book, "The Engaged Leader." This is Charlene's third book and you may recall her first book, best-selling Groundswell. Charlene is gracious, giving, smart, insightful and really understands... Continue reading
Posted Mar 31, 2015 at Jaffe Juice
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I recently sat down with my brother from another mother, Mitch Joel, to discuss the Super Bowl, Life after the 30-second spot, the life, death, after life and rebirth of creativity. And Miriam. @mitchjoel and @jaffejuice It's another well spent... Continue reading
Posted Feb 9, 2015 at Jaffe Juice
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Andrew Keen is mad as hell...and he's not going to take it anymore. Actually he's just a big softy with a big brain and a big heart. Either way, he's not afraid to stick out his neck and have an... Continue reading
Posted Feb 9, 2015 at Jaffe Juice
Apparently the "Bull" in Red Bull stands for false or misleading advertising as a court recently ruled in favor of customers who did not sprout wings. Who knew?! Here's my Jaffe Juice TV episode talking about this as well as... Continue reading
Posted Oct 15, 2014 at Jaffe Juice
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Mitch and I had a great conversation debate about creativity, the legitimacy and integrity of advertising, Jerry Seinfeld's zinger filled "acceptance speech" for winning an honarary Clio (you can read the full text here) and more. Personally I think the... Continue reading
Posted Oct 15, 2014 at Jaffe Juice
I'm continuing to experiment with video formats in an effort to produce more content more regularly. This is my man-on-the-street attempt and clearly I haven't yet mastered the selfie video technique, but I'm learning! Be patient, it'll get better (I... Continue reading
Posted Sep 29, 2014 at Jaffe Juice
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I was keynoting at a Satmetrix (the Net Promoter People) customer experience conference earlier this month in London -- and over fish ‘n chips during lunch, I ended up chatting with one of my fellow keynoters, Ian Williams (@CustExpMan), about... Continue reading
Posted Sep 29, 2014 at Jaffe Juice
The Jaffe Juice TV episode where I discuss my MediaPost Online SpIn of the same name. Enjoy! P.S. If you like my videos, please subscribe to my Jaffe Juice TV YouTube Channel. This tells me to do more of these... Continue reading
Posted Sep 3, 2014 at Jaffe Juice
That's the title of my workshop, which - hopefully with your help - I will be giving at next year's SxSW Interactive Festival in Austin, TX in March of 2015. You know how much people hate Powerpoint? Well, maybe it's... Continue reading
Posted Sep 3, 2014 at Jaffe Juice
My latest MediaPost Online Spin column below, which introduces a concept about "earning" versus "commanding" a bundle of products or brands. Whether you're Panasonic, Nike, Apple or Procter & Gamble...this notion applies. A month ago, Procter & Gamble announced it... Continue reading
Posted Sep 3, 2014 at Jaffe Juice
JJTV is back (after a 3 year hiatus!) In this episode I talk about the Ice Bucket Challenge and the power of Creativity, Conversation, First Mover Advantage, Raising the Bar...and exceeding it. Continue reading
Posted Aug 20, 2014 at Jaffe Juice
Lately I’ve been describing myself as the Robin Hood of marketing. If I look back at my four books -- “Life after the 30-second spot,” “Join the Conversation,” Flip the Funnel” and “Z.E.R.O.” -- they all have a common theme... Continue reading
Posted Aug 20, 2014 at Jaffe Juice
Last week, I popped into my local Apple store for back-to-back-to-back appointments with the Geniuses (or Genii) at the Bar. First port of call was my own iPhone and its radical draining battery. Turns out the problem was my 17,000... Continue reading
Posted Aug 20, 2014 at Jaffe Juice