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Jaryl
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I like your blog, but you've got to be kidding me with this post. Are you saying that A/B testing doesn't work because of how a plot line in a comedy? Remember when your blog used to have numbers? The thing is, on one level I agree with you; Google puts so much faith in numbers that it's virtually religion for them, which at the same times makes seem cold and unfeeling. They don't even provide end user support; they have forums of which I'm sure they analyze to death. On the other hand, not doing A/B testing is like flying blind. In this case, Rita is just one subject, but A/B testing is to find the optimal way to achieve a goal given a diverse group, which is clearly not the case. Arguably, the multiple instances of Rita could be seen as the target audience, but perhaps we are reading too much into this.
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Jul 20, 2010