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Well done DA!
Commented Sep 4, 2012 on My Kind of Town: New Job, Same Company at Logic+Emotion
My Kind of Town: New Job, Same Company
Over the past couple of years since joining Edelman, I've gotten into the habit of writing up a short post every time I celebrate an "Edelversary". For the rest of you, this is Edelman speak for a one year anniversary at Edelman. I've found it to be a great way to look back at what's been acco...
Congratulations Katie (and team). Very exciting. Can't wait to see what this merger brings to the market!
Commented Aug 1, 2012 on KDPaine & Partners Joins News Group International at The Measurement Standard: Blog Edition
KDPaine & Partners Joins News Group International
The Paine of Measurement: Thinking Internationally This issue of The Measurement Standard was supposed to be “The International Issue” – playing off the European AMEC Measurement Summit. But as we know, good news doesn’t wait, and with all the standards announcements we pretty much covered the...
Great post. What we've considered to be "brands" and what we've considered to be "media" are converging. How long until we see brands become full-fledged media outlets?
I'm working on a project for a large electronics company to sync their content creation to customer inquisitions. It's essentially a robust, content-driven FAQ that's perpetuated in social media and search-optimized as much as possible.
I have a post publishing soon that walks through the methodology. As noted in the comments, the concept of creating content to drive awareness and move consumers through the conversion funnel isn't at all new, but I see the adoption pace picking up speed quickly.
Incidentally, I really enjoyed your session at SXSW. Great format.
Commented Mar 30, 2010 on Brand Journalism at Web Ink Now
Brand Journalism
Brand Journalism is when any organization—B2B company, consumer product company, the military, nonprofits, government agencies, politicians, churches, rock bands, solo entrepreneurs—creates valuable information and shares it with the world. Brand Journalism is not a product pitch. It is not an ...
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