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John Bell
I am an eternally curious father, husband, and creative marketer
Interests: Nick Cave, Patti Smith, Raymond Carver, Richard Ford, Peter Carey, Social Distortion, J.M. Coetzee, graphic design, sign-painting, design magazines, short story writing, Matt Dillon, Martin Scorcese, Wim Wenders
Recent Activity
Data management sounds so boring. The field is rife with acronyms for solutions that remain a bit vague like Customer Data Platform (CDP), Data Management Platform (DMP) and, in our case, Master Data Management (MDM). This is not exactly what... Continue reading
Posted yesterday at Digital Influence Mapping Project
To connect with customers and communities, brands need to put more energy into brand storytelling. This is as much advice I am giving myself as anyone else wrestling with marketing at a large, enterprise brand. It’s not enough to pump... Continue reading
Posted May 20, 2018 at Digital Influence Mapping Project
Listening to Hugo Larochelle, researcher at Google Brain, talk about the relationship between artificial intelligence, deep learning and the, apparently, much-maligned neural networks, two things become clear. First he is super smart. Like PhD+ smart. Like unattainably smart. The second... Continue reading
Posted Apr 1, 2018 at Digital Influence Mapping Project
Agile marketing is still being defined. The rules are being written and tested as we speak. As such, I am not sure I buy into a dogmatic application of the software version of “agile” with its Scrum masters and 6-member... Continue reading
Posted Feb 4, 2018 at Digital Influence Mapping Project
I am just back from CES 2018 and found myself trying to sort through that experience of hobnobbing with 184K of my closest friends. What did I see or experience that really mattered to me? There are plenty of great... Continue reading
Posted Jan 15, 2018 at Digital Influence Mapping Project
Continuing down the “roadmap of exploration” on how artificial intelligence and machine learning may impact marketing, I have discovered 4 videos which serve as a good foundation for thinking about the opportunity. These videos provide 4 important concepts for me... Continue reading
Posted Jan 7, 2018 at Digital Influence Mapping Project
Most of the talk about current use of artificial intelligence (AI) in marketing cites what the 4 Horsemen are doing or likely doing. Google, Facebook, Apple and Amazon have digital, data and automation at the heart of their businesses. They... Continue reading
Posted Dec 27, 2017 at Digital Influence Mapping Project
I have seen a lot of “new and improved” marketing POVs –guerrilla marketing, disruptive marketing, social media marketing, “Marketing 4.0”, “Growth Hacker Marketing,” content marketing, performance marketing and more. Some are onto something. Social media marketing was a true shift... Continue reading
Posted Dec 23, 2017 at Digital Influence Mapping Project
True customer insights are gold for marketers. They serve as the key to unlock relevance and drive important behaviors. They are not new to marketing yet remain as elusive and misunderstood as ever. In our fast-paced, performance marketing world where... Continue reading
Posted Nov 12, 2017 at Digital Influence Mapping Project
A lot has been written about the basics of good content marketing - from gathering customer insights to defining what the brand can talk about to understanding the impact on business. At a big, enterprise brand, the challenge that many... Continue reading
Posted Sep 5, 2017 at Digital Influence Mapping Project
Content marketing remains a critical strategy for brands eager to earn the attention and interest of customers – ones they already have and those they seek to attract. It’s different than advertising messages but is just as high-tech and data-driven.... Continue reading
Posted Jul 31, 2017 at Digital Influence Mapping Project
The words “digital,” “mobile,” and “social” each describe changing behaviors and technology that affect how we make decisions, buy things and live our lives. Marketers must put extra energy behind each to learn and master how to use these technologies,... Continue reading
Posted Jun 19, 2017 at Digital Influence Mapping Project
The entire insurance community is wrapping its head around the big disruptions: shared economy, autonomous vehicles, Internet of things and so forth. These new models and technologies will in fact change the industry. That an industry with “rich heritage” (overheard... Continue reading
Posted May 29, 2017 at Digital Influence Mapping Project
First, you have to decide if “account-based marketing” is really a “thing.” Unlike other marketing channel disciplines or specialisms, account-based marketing (ABM), doesn’t require a whole new set of technologies. Sure, there are emerging tech and service providers who specialize... Continue reading
Posted Apr 17, 2017 at Digital Influence Mapping Project
Econsultancy's Digital Trends in Financial Services and Insurance Report from December 2016 outlines here top priorities for marketers in 2017: Targeting and Personalization Customer Journey Management Content Marketing Clearly, these three are all connected. They reflect a shift in financial... Continue reading
Posted Mar 13, 2017 at Digital Influence Mapping Project
Well-designed apps that actually meet an unmet need tend to stand out from the crowd. Countable rises above so many apps out there. If you are a citizen of the United States, I highly recommend downloading it. I have become... Continue reading
Posted Feb 26, 2017 at Digital Influence Mapping Project
What’s your preference – mobile app or mobile web site? If you are like me, I appreciate the quickness and focus of a well-designed app. And I am happy to discover a well-design mobile web site. Both, in other words.... Continue reading
Posted Feb 6, 2017 at Digital Influence Mapping Project
Along with 170,000 other people, I am fresh back from CES 2017. Before I left, I had some idea of what to expect there. I had three missions during the show. One was to shoot some video with our partners... Continue reading
Posted Jan 8, 2017 at Digital Influence Mapping Project
We have replaced the marketing and sales funnel with the buyer journey. After three years of re-framing funnel references to buyer journey terms, using key slides consistently in presentation after presentation and sharing outside-in thinking on the customer/buyer journey, we... Continue reading
Posted Jan 2, 2017 at Digital Influence Mapping Project
Most people who know me understand that I have been a lifelong fan of Nick Cave. Alerted via my Facebook news feed, I bought tickets to “One More Time with Feeling,” the 3D movie that chronicled the making of the... Continue reading
Posted Dec 29, 2016 at Digital Influence Mapping Project
It’s possible that a top product or story will break out at CES 2017. More likely we will witness the slow evolution of some big categories like virtual reality, drones and autonomous vehicles. The size of the show makes finding... Continue reading
Posted Dec 26, 2016 at Digital Influence Mapping Project
Does the value your customers get from their relationship with your business grow over time? This is one of the killer questions for businesses who want to build a strong value proposition and walk-the-walk of being ‘customer-centered.’ Does the value... Continue reading
Posted Dec 19, 2016 at Digital Influence Mapping Project
Established businesses struggle with maintaining organic innovation. They inevitably gravitate to the ‘operational’ side of their business looking to squeeze efficiency to meet important numbers. Innovation is messy and counter to those operational priorities. (see Roger Martin's The Design of... Continue reading
Posted Oct 24, 2016 at Digital Influence Mapping Project
Marketers once created brand value propositions that claimed the benefits of a particular brand. Advertising was then created to telegraph that brand position in the hopes that repeated exposures would establish that brand position in people’s minds. But times have... Continue reading
Posted Sep 10, 2016 at Digital Influence Mapping Project
The ANA held its annual ANA Digital & Social Media Conference in Colorado Springs, Colorado this past week. I continue to be impressed with the quality of the content and programming from this organization. The staff is smart and energetic.... Continue reading
Posted Jul 25, 2016 at Digital Influence Mapping Project