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John Bell
I am an eternally curious father, husband, and creative marketer
Interests: Nick Cave, Patti Smith, Raymond Carver, Richard Ford, Peter Carey, Social Distortion, J.M. Coetzee, graphic design, sign-painting, design magazines, short story writing, Matt Dillon, Martin Scorcese, Wim Wenders
Recent Activity
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I have been re-reading A.G.Lafley and Roger Martin’s Playing to Win. Okay, I have been noodling through it via my Kindle Reader for some months now. I gobbled up the first chapters quickly convinced that I found my peeps. Then... Continue reading
Posted Jan 3, 2016 at Digital Influence Mapping Project
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Google recently announced support for programmatic native ad buying and delivery in mobile. It is a hard nut to crack as it will require coordination between the ad networks with sophisticated programmatic buying capabilities like Google’s DoubleClick and standardization across... Continue reading
Posted Nov 16, 2015 at Digital Influence Mapping Project
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Reading the marketing trades online, one would get the sense that every brand has gotten wise to the value of content marketing and is busy shifting budget dollars from ineffective display or interruptive advertising to juicy content. But attend a... Continue reading
Posted Nov 8, 2015 at Digital Influence Mapping Project
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No big mystery that Xerox CMO John Kennedy would embrace content as a way to achieve commercial and brand goals. After all, he was part of IBM’s golden years of Smarter Planet. That initiative famously created a bigger, purpose-driven platform... Continue reading
Posted Sep 7, 2015 at Digital Influence Mapping Project
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I love Native Advertising. When it’s done well, it is user-centered and delivering value to the reader/user. Valuable content allows a brand to demonstrate rather than claim its strengths. It’s one thing to say you are an expert in supply... Continue reading
Posted Aug 10, 2015 at Digital Influence Mapping Project
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Marketing automation and intelligence aims to make marketing and, potentially, sales more efficient. They can become the high performance engine that marketing never had. Investments in marketing technology continue to rise in many large companies making the CMO a primary... Continue reading
Posted Jul 13, 2015 at Digital Influence Mapping Project
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I just got back from my first BMA event, BMA15. This is the association of B2B marketing professionals. (TirelessMC Gary Slack pictured above) The hall held more than a thousand people from brands, agencies and technology providers. Informative, thought-provoking sessions... Continue reading
Posted Jun 1, 2015 at Digital Influence Mapping Project
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Simple, open stories with a clear hierarchy that is easy to follow. That’s all I want. I still have my RSS reader to scan the hundreds of stories I track daily. That approach works perfectly well on smart phone as... Continue reading
Posted May 11, 2015 at Digital Influence Mapping Project
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Marketing and sales should be closer disciplines. Too many organizations manage them separately and end up engaging prospects in very different ways. There is a lot of wisdom in using very similar content in integrated marketing programs as in your... Continue reading
Posted Apr 20, 2015 at Digital Influence Mapping Project
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Like any brand marketer, I went through the 3 phases of Facebook algorithm grief in 2014: outrage, sadness, and finally, sanguinity. The changes to the Facebook algorithm that may ultimately limit the organic exposure to 1-2% of your fan base... Continue reading
Posted Apr 6, 2015 at Digital Influence Mapping Project
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One of the biggest changes for marketers over the next 10 years will be to become more and more data-driven. Think about what that actually means. If you are a direct marketer, that’s all about more precise performance measurement. If... Continue reading
Posted Mar 15, 2015 at Digital Influence Mapping Project
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Being ‘modern’ sounds quaint. It’s one of those baffling descriptors used for architecture and even art that more often than not describes something created a long time ago. But the simple definition of modern means “of, relating to, or characteristic... Continue reading
Posted Feb 2, 2015 at Digital Influence Mapping Project
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First things first. I have to actually get to CES 2015. Last year, record snowfall grounded me. Since it’s almost 50 degrees about a week in advance, I am pretty sure I’ll make it this year. If you are there,... Continue reading
Posted Dec 29, 2014 at Digital Influence Mapping Project
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I am always learning. While I have accrued expertise in many areas, my knowledge is never static, never authoritative, always subject to improvement. I learn from doing. I learn from interaction and I learn from reading just a ton of... Continue reading
Posted Dec 8, 2014 at Digital Influence Mapping Project
Brands who want to get the most out of a content marketing program ought to embrace a user-centered approach to developing and delivering that content. The content and the channels that deliver that content should be designed around prospect and... Continue reading
Posted Nov 24, 2014 at Digital Influence Mapping Project
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I love reading fiction. Trouble is, I just don’t have that much time to read. I squeak in a bit each day but I am too embarrassed to admit how many pages (paragraphs?) I manage before I fall asleep. I... Continue reading
Posted Nov 2, 2014 at Digital Influence Mapping Project
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Hack the Solution Watching the TechCrunch Disrupt Hackathon in London this past weekend, I was reminded about all of the live collaborative creative sessions that I have been a part of over the last several years. (BTW Infected Flight -... Continue reading
Posted Oct 19, 2014 at Digital Influence Mapping Project
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As marketers, we are paid to get people to take an action, usually one that improves the financial or mission performance of an organization (sales, money-donated, customer retention, etc…). We are trying to get people to buy, buy often, support... Continue reading
Posted Sep 29, 2014 at Digital Influence Mapping Project
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Remember when the term “new media’ referred to CD-ROMs and such. I made quite of few of those and remember the term being applied to this new form of interactive media. A few chapters later – the Internet, social media... Continue reading
Posted Sep 15, 2014 at Digital Influence Mapping Project
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When it comes to exceptional video from brands, most of the marketing trades or subject matter experts cite entertaining videos. That’s likely what makes it to the top of the “view” charts. A great resource for top video lists is... Continue reading
Posted Sep 2, 2014 at Digital Influence Mapping Project
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People question the ethics of advertisers creating content and putting it alongside editorially-driven content (see AdAge article). Journalists turn their noses up at native articles produced by writers in their own media company (see this thoughtful article from David Weinberger).... Continue reading
Posted Aug 18, 2014 at Digital Influence Mapping Project
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I have always been a fan of collaborating with emerging or non-traditional subject matter experts who may have influence on buying customers or other recommenders. Often these are people who have earned an audience over time because they consistently delivered... Continue reading
Posted Jul 28, 2014 at Digital Influence Mapping Project
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I learn a lot by watching and experiencing what everyday content marketers do to innovate the experience. Sometimes I lose site of the fact that those publisher/marketers who are learning and adjusting by making the donuts everyday have a leg-up... Continue reading
Posted Jul 14, 2014 at Digital Influence Mapping Project
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For a short time following the Cannes Lions Awards, the organization makes the winning videos available for viewing. Then they get locked up behind the pay-wall. You can often still find them strewn across YouTube or more likely Vimeo by... Continue reading
Posted Jun 26, 2014 at Digital Influence Mapping Project
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The Awards are over. The agencies have all packed up their bags and tallied their wins against the millions of dollars of effort. Brand marketers are heading home with trophies or not. Hangovers and trucker sunburns are tended to. And... Continue reading
Posted Jun 23, 2014 at Digital Influence Mapping Project