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I am an eternally curious father, husband, and "creative"
Interests: Nick Cave, Patti Smith, Raymond Carver, Richard Ford, Peter Carey, Social Distortion, J.M. Coetzee, graphic design, sign-painting, design magazines, short story writing, Matt Dillon, Martin Scorcese, Wim Wenders
Recent Activity
The Principles of Social Design Unpacked #1
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More and more, our jobs as marketers are to drive behavior. Sometimes that’s getting folks to buy something or more of something. Sometimes its to spend more time or interact with a brand in the hopes that will lead to... Continue reading
Posted May 13, 2013 at Digital Influence Mapping Project
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3 Places to Get Smart About Content Marketing
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More brands are considering how to put content at the center of their marketing. Coca-Cola has put a stake in the ground with “liquid and linked.” Ford is doing it with their Content Factory. Intel is committed. Driven by the... Continue reading
Posted Apr 29, 2013 at Digital Influence Mapping Project
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Ocean Liners and Pirate Ships: Can Agencies Win the War for Talent?
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Agencies are the Ocean Liners. Sleek, steady vessels following their routes. Start-ups are the Pirate Ships. Oblivious to custom, rough around the edges and ready to change course as it suits them. I work at a large, global agency. We... Continue reading
Posted Apr 21, 2013 at Digital Influence Mapping Project
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Can #CleftToSmile Gain a Million Social Actions?
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My colleagues at Ogilvy India alerted me to a social campaign that aspires to movement status (they worked on this). That means they hope to gain broad awareness for their issue and presumably see that awareness translate into fund-raising and... Continue reading
Posted Apr 8, 2013 at Digital Influence Mapping Project
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Getting the 1% to Do More
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Or how to really engage the true brand fans to become more productive advocates (and save you money while selling more). So much energy and money is being spent on building what we all describe as big “fanbases” in Facebook,... Continue reading
Posted Apr 1, 2013 at Digital Influence Mapping Project
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Buzzworthy: Online, Integrated Word of Mouth Does Drive Sales
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Misleading headlines in research Eric Schmidt, senior manager-marketing strategy and insights at Coca-Cola, presented research at ARF’s Re:think 2013 conference that seemed to indicate that what the AdAge article is calling “buzz” doesn’t drive short terms sales of Coca-Cola product.... Continue reading
Posted Mar 21, 2013 at Digital Influence Mapping Project
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Our Observations at SXSW 2013
The following are the POVs our team created over this year's SXSW2103. I spent a very productive week+ leading up to and into the SXSW Interactive event(s). I summarized that in the Day 2 summary below: Day 1 Reflection at... Continue reading
Posted Mar 15, 2013 at Digital Influence Mapping Project
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Three Steps to Putting Mobile at the Center of Marketing
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All week, we are at Mobile World Congress in Barcelona. Martin Lange will lead the charge for Ogilvy. You can follow our observations via our Tumblr blog and our core Social@Ogilvy blog and Twitter handle. Last post, I suggested the... Continue reading
Posted Feb 27, 2013 at Digital Influence Mapping Project
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How SoMoVa puts Mobile at the Center of Marketing
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We are not mobile enough. Brands are under investing in meeting customers at all of the mobile touch points just as they are under investing in social media. But business leaders want to lead and do more in mobile. THIS... Continue reading
Posted Feb 25, 2013 at Digital Influence Mapping Project
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Tumblr Becomes the 4th Place for Brands
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I just spent the last hour browsing my dashboard in Tumblr, “hearting” many posts and reblogging a couple that live up to what I am trying to publish in my Tumblr. I follow artists, designers, comic book artists, architects, map... Continue reading
Posted Feb 18, 2013 at Digital Influence Mapping Project
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Great Measurement Event in Dublin Now
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I met Damien Mulley (@damienmulley) a few years back when I first visited Ireland to work with our team here. He is one of the earliest folks to get serious about social and has been sharing that with brands and... Continue reading
Posted Feb 13, 2013 at Digital Influence Mapping Project
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I Need a Rockstar – VP of Business Dev and Content
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Social@Ogilvy grows. I need an exceptional “social/digital strategist on-the-rise” to work directly with me at our global center as the VP of Content and Business Development. As we enable a world’s worth of social and digital strategists and specialists to... Continue reading
Posted Feb 8, 2013 at Digital Influence Mapping Project
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We Need Big Data People (More Than the Data, Itself)
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For all of the hullabaloo about BIG DATA (so BIG it requires capital letters), the tangible examples remain ghost-like and hard to grip. Yes, I am sure that all the wonderful data-crunching recommendations I receive when logged into Amazon are... Continue reading
Posted Jan 28, 2013 at Digital Influence Mapping Project
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Why I Love the New MySpace
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Yup, they’re back (The Constellations, above, are a great band in the service). Many in the trades will get snarky about the rising from the ashes of the flameout social network that lost its way. In the apparent triumph of... Continue reading
Posted Jan 20, 2013 at Digital Influence Mapping Project
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Designers' Views of What Happens at CES 2013
This video captures the POVs of several noteworthy designers on how interaction design changes as we move towards the "Internet of things." I find this a refreshing conversation about what I sense is being revealed/wrestled with on the floor of... Continue reading
Posted Jan 9, 2013 at Digital Influence Mapping Project
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Filtering CES 2013: This Marketer’s Guide to What Matters
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This week 156,000 people and 3000 companies will form a virtual mosh pit at CES 2013 in Las Vegas. What was once all about devices – TVs, audio, phones, computers – is broadening every year to include new technologies that... Continue reading
Posted Jan 7, 2013 at Digital Influence Mapping Project
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Becoming Social Leaders at the European Committee of the Regions in Brussels
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This past year, I had the good fortune to speak at the EuroPCom Conference on Public Communication held adjacent to the European Parliament in Brussels. This happened concurrent with a EU leaders session and immediately after the Nobel Prize announced... Continue reading
Posted Jan 1, 2013 at Digital Influence Mapping Project
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Facebook, Amazon and Others Push Socially Enabled Gifts
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My sister’s birthday is on December 27th – every year. Since childhood, she has been shortchanged with relatives doubling up her holiday gifts as her birthday gifts. Sometimes people even forget in the post-holiday stupor. The net takeaway for all... Continue reading
Posted Dec 26, 2012 at Digital Influence Mapping Project
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A Simple Way to Think About ‘Social Business’ in 2013
Last week, I published a ‘white paper’ capturing what I feel is a useful executive-level way to think about making a business or organization more social. My main point is that few executives really care abut the abstract idea of... Continue reading
Posted Dec 17, 2012 at Digital Influence Mapping Project
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Three Social Business Mega-trends for Brand Marketers in 2013
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There are some big, significant changes happening at some of the biggest consumer and b2b marketers. We are all seeing them and participating in making them happen. There are four that may be slow-moving but unmistakable in their path forward.... Continue reading
Posted Dec 3, 2012 at Digital Influence Mapping Project
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The Quality of the Conversation Matters
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Community management is the new black. Everybody is doing it. Everybody claims to do it well. But scan a random sample of brand Facebook pages and you will discover a broad spread of quality. Now check Twitter. Same thing. Brands... Continue reading
Posted Nov 12, 2012 at Digital Influence Mapping Project
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The Brands on the Word of Mouth Bus: WOMMA Summit 2012
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We are about a week away from the WOMMA Summit (Get info and register here) and it still blows me away the delta between brands that are on the bus and actively embrace the discipline of word of mouth and... Continue reading
Posted Nov 5, 2012 at Digital Influence Mapping Project
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Big Brands Need to Understand Word of Mouth
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“…the average American talks each day about roughly ten brands, and that the typical brand conversation lasts between three and five minutes. More that two thirds of these conversations involve a recommendation to buy, consider or avoid the brand,” from... Continue reading
Posted Oct 22, 2012 at Digital Influence Mapping Project
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Social Media Lessons for the Public Sector at EuroPComm 2012
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I will be speaking during the closing session at EuroPComm 2012 this week in Brussels. Hundreds of communication specialists from all levels of EU governments will be there for the third year. This time the agenda focuses on four areas:... Continue reading
Posted Oct 15, 2012 at Digital Influence Mapping Project
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Getting Internal Experts to Create Content
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I am a firm believer in the business value of enterprise-level content marketing programs. That means working across communications, marketing, product development and more to have a unified approach to telling stories via a “social content plan”. We look at... Continue reading
Posted Oct 8, 2012 at Digital Influence Mapping Project
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