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John Bell
I am an eternally curious father, husband, and creative marketer
Interests: Nick Cave, Patti Smith, Raymond Carver, Richard Ford, Peter Carey, Social Distortion, J.M. Coetzee, graphic design, sign-painting, design magazines, short story writing, Matt Dillon, Martin Scorcese, Wim Wenders
Recent Activity
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People question the ethics of advertisers creating content and putting it alongside editorially-driven content (see AdAge article). Journalists turn their noses up at native articles produced by writers in their own media company (see this thoughtful article from David Weinberger).... Continue reading
Posted Aug 18, 2014 at Digital Influence Mapping Project
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I have always been a fan of collaborating with emerging or non-traditional subject matter experts who may have influence on buying customers or other recommenders. Often these are people who have earned an audience over time because they consistently delivered... Continue reading
Posted Jul 28, 2014 at Digital Influence Mapping Project
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I learn a lot by watching and experiencing what everyday content marketers do to innovate the experience. Sometimes I lose site of the fact that those publisher/marketers who are learning and adjusting by making the donuts everyday have a leg-up... Continue reading
Posted Jul 14, 2014 at Digital Influence Mapping Project
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For a short time following the Cannes Lions Awards, the organization makes the winning videos available for viewing. Then they get locked up behind the pay-wall. You can often still find them strewn across YouTube or more likely Vimeo by... Continue reading
Posted Jun 26, 2014 at Digital Influence Mapping Project
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The Awards are over. The agencies have all packed up their bags and tallied their wins against the millions of dollars of effort. Brand marketers are heading home with trophies or not. Hangovers and trucker sunburns are tended to. And... Continue reading
Posted Jun 23, 2014 at Digital Influence Mapping Project
The 2014 Cannes Lions is coming up. Bono will speak as will a host of others (happier to have seen Lou Reed last year, personally). Beyond the frenzy of awards, late night parties and an unhealthy dose of "fomo", there... Continue reading
Posted Jun 9, 2014 at Digital Influence Mapping Project
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A journalist, marketer and a senior vice president walk into a bar Most “3 guys walk into a bar”-jokes are about a clash of cultures or POVs. As brands explore what it means to shift marketing to content marketing and... Continue reading
Posted May 27, 2014 at Digital Influence Mapping Project
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There is content marketing that sells and there is content marketing that strengthens the brand. B2B marketers use content to drive demand and lead generation. IBM does this with their various Smarter Planet content efforts or their C-Suite reports. A... Continue reading
Posted May 12, 2014 at Digital Influence Mapping Project
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Reading books can be a chore. Don’t get me wrong, I love books. I have a ton of them and have actually read most of them. Still, they tend to be long (Compared to, say, a tweet) and I tend... Continue reading
Posted Apr 28, 2014 at Digital Influence Mapping Project
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We are constantly designing new ideas: content marketing programs, ways to practically educate customers, brand ideas, tools that help people get stuff done and more. It’s all highly creative and requires a back and forth between those designing the solution,... Continue reading
Posted Apr 14, 2014 at Digital Influence Mapping Project
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There are many flavors of content marketing. Most of us are using content to build a direct relationship with our customers and sales channel. We divert resources from what we would have tried to accomplish via advertising towards creating valuable... Continue reading
Posted Apr 7, 2014 at Digital Influence Mapping Project
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We must turn the corner from merely collecting and repackaging social and digital data to actually analyzing "big data" and learning from it. We Are Social have it right in their Future Factors 2014 Report. 3 Phases of Listening I... Continue reading
Posted Mar 31, 2014 at Digital Influence Mapping Project
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We could have seen it coming. Build a million brand fans on Facebook and then watch as Facebook turns off your access to those very fans. That’s what people are talking about when they mention Facebook Zero. As Marshall Manson... Continue reading
Posted Mar 24, 2014 at Digital Influence Mapping Project
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Many businesses will make moves to put content marketing at the heart of their marketing and communications. It may look simple but just as the Tim Robbins character in Robert Altman's The Player underestimated the power of the writer, it's... Continue reading
Posted Mar 10, 2014 at Digital Influence Mapping Project
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Loads of analysts are taking a look at the $19 billion ($16b in cash & stock; $3bn in restricted stock) acquisition of the 55-person messaging company, What’s App. It’s a lot of money. And despite the stories of a deal... Continue reading
Posted Feb 24, 2014 at Digital Influence Mapping Project
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The broad promise of brands building direct relationships with stakeholders via genuinely valuable content seems right enough. Coca-Cola seems to be living its Content 2020 mission (see this original manifesto). GE continues to innovate with content that captures the grandeur... Continue reading
Posted Feb 10, 2014 at Digital Influence Mapping Project
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A lot of Super Bowl marketing talk is about command centers – teams of social media analysts and content creators ready to make content and engage with followers in-sync with the live broadcast. This is more than ‘me-too’ strategy from... Continue reading
Posted Feb 2, 2014 at Digital Influence Mapping Project
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Back when it snowed above my head and I walked to school three miles barefoot everyday, Web sites were Web sites. They were a special breed of communications. We even capitalized the word Web site. As Creative Director at Discovery.com,... Continue reading
Posted Jan 20, 2014 at Digital Influence Mapping Project
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Update: Sadly due to serial plane cancellations (at least 4), I will not be attending CES2014. While disappointing, I know I can follow along #CES2014. Just don't bother trying to connect with me at the show. And don't rub in... Continue reading
Posted Jan 5, 2014 at Digital Influence Mapping Project
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Recently, Burger King Norway purged its Facebook fanbase. They reduced it from 38,000 fans to 8,000...on purpose. Their stated goal was to encourage fickle deal-hunters to exit their addressable fanbase leaving those who really cared and preferred Burger King (over... Continue reading
Posted Dec 30, 2013 at Digital Influence Mapping Project
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Which way will the wind blow in 2014? Here are three marketing trends that I expect will take hold as we roll into next year. As usual, timing is everything and it will be interesting if these actually "take off"... Continue reading
Posted Dec 16, 2013 at Digital Influence Mapping Project
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Native advertising is a good idea and a better name for an old idea. With the past few years attention on social media marketing and Facebook's defining approach to social advertising, media companies of all types are ecstatic to bring... Continue reading
Posted Dec 3, 2013 at Digital Influence Mapping Project
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Listening is getting more useful. Many brands are well past the first phase of social data mining (the fancy term for ‘listening’) where they bought a license for Radian6 or Sysomos and then dusted their hands saying “done.” They learned... Continue reading
Posted Nov 25, 2013 at Digital Influence Mapping Project
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There are 1.5 billion smartphones in the world. According to Business Insider, “The annual smartphone growth rate in 2013 is projected to be 44 percent, which is just ever-so-slightly down from 2012′s 45 percent but is still a torrid pace.”... Continue reading
Posted Nov 19, 2013 at Digital Influence Mapping Project
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Nate Elliot, Forrester analyst in the social media track, published a report with the headline and subhead, “Why Facebook Is Failing Marketers: The Leading Social Network Has Abandoned Social Marketing.” His position is that Facebook has devolved into a “push”... Continue reading
Posted Nov 4, 2013 at Digital Influence Mapping Project