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John Bell
I am an eternally curious father, husband, and creative marketer
Interests: Nick Cave, Patti Smith, Raymond Carver, Richard Ford, Peter Carey, Social Distortion, J.M. Coetzee, graphic design, sign-painting, design magazines, short story writing, Matt Dillon, Martin Scorcese, Wim Wenders
Recent Activity
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We are constantly designing new ideas: content marketing programs, ways to practically educate customers, brand ideas, tools that help people get stuff done and more. It’s all highly creative and requires a back and forth between those designing the solution,... Continue reading
Posted 2 days ago at Digital Influence Mapping Project
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There are many flavors of content marketing. Most of us are using content to build a direct relationship with our customers and sales channel. We divert resources from what we would have tried to accomplish via advertising towards creating valuable... Continue reading
Posted Apr 7, 2014 at Digital Influence Mapping Project
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We must turn the corner from merely collecting and repackaging social and digital data to actually analyzing "big data" and learning from it. We Are Social have it right in their Future Factors 2014 Report. 3 Phases of Listening I... Continue reading
Posted Mar 31, 2014 at Digital Influence Mapping Project
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We could have seen it coming. Build a million brand fans on Facebook and then watch as Facebook turns off your access to those very fans. That’s what people are talking about when they mention Facebook Zero. As Marshall Manson... Continue reading
Posted Mar 24, 2014 at Digital Influence Mapping Project
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Many businesses will make moves to put content marketing at the heart of their marketing and communications. It may look simple but just as the Tim Robbins character in Robert Altman's The Player underestimated the power of the writer, it's... Continue reading
Posted Mar 10, 2014 at Digital Influence Mapping Project
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Loads of analysts are taking a look at the $19 billion ($16b in cash & stock; $3bn in restricted stock) acquisition of the 55-person messaging company, What’s App. It’s a lot of money. And despite the stories of a deal... Continue reading
Posted Feb 24, 2014 at Digital Influence Mapping Project
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The broad promise of brands building direct relationships with stakeholders via genuinely valuable content seems right enough. Coca-Cola seems to be living its Content 2020 mission (see this original manifesto). GE continues to innovate with content that captures the grandeur... Continue reading
Posted Feb 10, 2014 at Digital Influence Mapping Project
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A lot of Super Bowl marketing talk is about command centers – teams of social media analysts and content creators ready to make content and engage with followers in-sync with the live broadcast. This is more than ‘me-too’ strategy from... Continue reading
Posted Feb 2, 2014 at Digital Influence Mapping Project
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Back when it snowed above my head and I walked to school three miles barefoot everyday, Web sites were Web sites. They were a special breed of communications. We even capitalized the word Web site. As Creative Director at Discovery.com,... Continue reading
Posted Jan 20, 2014 at Digital Influence Mapping Project
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Update: Sadly due to serial plane cancellations (at least 4), I will not be attending CES2014. While disappointing, I know I can follow along #CES2014. Just don't bother trying to connect with me at the show. And don't rub in... Continue reading
Posted Jan 5, 2014 at Digital Influence Mapping Project
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Recently, Burger King Norway purged its Facebook fanbase. They reduced it from 38,000 fans to 8,000...on purpose. Their stated goal was to encourage fickle deal-hunters to exit their addressable fanbase leaving those who really cared and preferred Burger King (over... Continue reading
Posted Dec 30, 2013 at Digital Influence Mapping Project
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Which way will the wind blow in 2014? Here are three marketing trends that I expect will take hold as we roll into next year. As usual, timing is everything and it will be interesting if these actually "take off"... Continue reading
Posted Dec 16, 2013 at Digital Influence Mapping Project
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Native advertising is a good idea and a better name for an old idea. With the past few years attention on social media marketing and Facebook's defining approach to social advertising, media companies of all types are ecstatic to bring... Continue reading
Posted Dec 3, 2013 at Digital Influence Mapping Project
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Listening is getting more useful. Many brands are well past the first phase of social data mining (the fancy term for ‘listening’) where they bought a license for Radian6 or Sysomos and then dusted their hands saying “done.” They learned... Continue reading
Posted Nov 25, 2013 at Digital Influence Mapping Project
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There are 1.5 billion smartphones in the world. According to Business Insider, “The annual smartphone growth rate in 2013 is projected to be 44 percent, which is just ever-so-slightly down from 2012′s 45 percent but is still a torrid pace.”... Continue reading
Posted Nov 19, 2013 at Digital Influence Mapping Project
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Nate Elliot, Forrester analyst in the social media track, published a report with the headline and subhead, “Why Facebook Is Failing Marketers: The Leading Social Network Has Abandoned Social Marketing.” His position is that Facebook has devolved into a “push”... Continue reading
Posted Nov 4, 2013 at Digital Influence Mapping Project
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Digital and social sales enablement is going to have a grand year in 2014. That’s because more B2B and B2C brands will implement (not just plan or “do PowerPoint”) actual programs that help customers value and connect with salespeople earlier... Continue reading
Posted Oct 28, 2013 at Digital Influence Mapping Project
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We are constantly looking at software and services that add real value in any part of our content activation model. There are new startups everyday. People will ask you, “have you heard of XYZ…” Half of the time you’ve not... Continue reading
Posted Oct 20, 2013 at Digital Influence Mapping Project
New methods of crunching "Vast Data Sources" (bigger than “Big”) to reveal meaning will give us the ability to understand our customers and prospects as individuals. Then if we can just figure out how to deliver individually relevant content and... Continue reading
Posted Oct 14, 2013 at Digital Influence Mapping Project
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As usual, the media has begun its see-sawing articles about the IPO intentions of Twitter. Either it is an ascending giant or a floundering service whose potential is as stalled as its user growth. I realize this type of coverage... Continue reading
Posted Oct 7, 2013 at Digital Influence Mapping Project
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We think of the practice of ‘content activation.’ That means using the right content in the right way to drive the right action. I know, a lot of ‘rights’ in that sentence. And, of course, ‘right’ is a purely subjective... Continue reading
Posted Sep 30, 2013 at Digital Influence Mapping Project
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Next week I am speaking at Social Data Week in San Francisco. My colleague, Irfan Kamal, speaks at Social Data Week in NYC. When I heard that DataSift was organizing events dedicated to social data, I jumped at the chance... Continue reading
Posted Sep 11, 2013 at Digital Influence Mapping Project
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Next week is our second annual Social Media Matters conference in Hong Kong. Last year, Thomas Crampton and our Social@Ogilvy team worked with event organizers from All That Matters to create a regional event designed specifically around the interests of... Continue reading
Posted Sep 1, 2013 at Digital Influence Mapping Project
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We have been designing and rolling out “how-to’s” or playbooks for the past 5 years that help established marketing and communications teams learn new tricks. This is part of our training heritage. We designed how-to’s for our Social teams before... Continue reading
Posted Aug 19, 2013 at Digital Influence Mapping Project
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Nothing captures marketer’s attention today like content marketing. It’s been adopted by every pundit and marketing expert as the wave of the future. And for good reason. Picture this – in the future, we will have all the data integrated... Continue reading
Posted Aug 12, 2013 at Digital Influence Mapping Project