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Josh Bernoff
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Great comments, guys. Regarding Mother Theresa, sure she left a mark -- it's just that as a writer I'm more likely to be remembered as something like Hitchens (since I'm certainly no Mother Theresa). As for the prose, I would say that erudite and articulate does not contradict uneven. Other writers are a much smoother, more elegant read. Hitchens is provocative, it's never easy to read his prose -- but that's the point. As a reader, you have to engage with it. I am teaching young writers now. In general they need to learn to be more provocative and more interesting. Should they aspire to Gladwell or Hitchens? Depends on your objectives.
Toggle Commented Dec 20, 2011 on The Hitchens post at Empowered
Steve, ironically, we are quite close to the same spot -- we're right next to Alewife again.
Toggle Commented Aug 31, 2011 on New building at Empowered
@Daniel: An executive at our publisher pushed hard for an iconic, one-word title. I deferred to his judgment.
@Dino: HMS Host generates $2.5 billion per year and revenue and has 34,000 employees. A company this size needs a strategy.
Ed: If I thought this would actually drive any traffic, I'd agree with you. But the customers need to be able to find the page and do something useful there, first.
@Brother Trevor, that's exactly the right advice. The receipt could work great, if there was a good reason and a good Facebook page on the other end of it.
@Dave: Brands go where the people are. People use Facebook and Twitter, the brands will go there -- even if these worlds are controlled by the people who own the platform.
Sandra, I recognize that people record and talk about comments as a matter of course -- and I accept that. But that's very different from the conference organizer making an official recording -- which has to be part of the agreement ahead of time.
Satguru, I'm very interested in your idea. Amazingly, you didn't include your email address in your comment (the complete inverse of what usually happens). Contact me at jbernoff at forrester dotcom.
Jeff: to answer your ironic comment seriously . . . We got a bunch of questions about Cluetrain and Empowered so I wanted to get this out there to help people understand the relationship. Cluetrain is not as quasi-obscure as you think ;-)
Toggle Commented Sep 28, 2010 on Cluetrain made actionable at Empowered
Anastasia: it starts with a HERO. And those mysterious Managers are the people with authority to help get stuff done.
@feyzi We're not distributing the book in PDF form.
Toggle Commented May 20, 2010 on Groundswell: what's in a name? at Empowered
Wow, friendraiser, I'm embarrassed. First time anyone has pointed out that error in 2+ years. Sorry to insult a whole city full of people!
Toggle Commented May 20, 2010 on Groundswell: what's in a name? at Empowered
The variety in responses here is fascinating. Pat: wasn't exchanging our IP for the cost of a ticket. Just was hoping that the conference would treat me nicer after what they chose to do. Nope. I guess this is where I come down. Next time, I hope the company asks for our collaboration rather than just plowing ahead heedless.
Toggle Commented May 5, 2010 on Groundswell: what's in a name? at Empowered
Bruce, thanks for the comments. It's an interesting example you use, because in fact, the academy awards people DO police use of the word "Oscar" in this context. P.S. This blog post is my version of "treading lightly"
Toggle Commented May 4, 2010 on Groundswell: what's in a name? at Empowered
jgraziani: Hey, we're not trying to claim we invented the word. It's just people who are explicitly referring to the book that get my attention.
Toggle Commented May 4, 2010 on Groundswell: what's in a name? at Empowered
The best reason to write a book is that you have something important and new of book-length significance to say. The best reason not to write a book is that you don't. This doesn't mean you don't have new ideas. But if your ideas are a bunch of valuable but varied insights vs a coherent new idea, that's not a good book. There are so many books out there. The second best reason not to write a book is that you aren't willing to put your whole life into it. Because it does frustrate clients, family, other people you care about. It's not just writing, it's promotional effort. Those who plow ahead despite the last two reasons create books that aren't that good, and don't sell. Not worth it.
Will follow you anywhere. /josh
Toggle Commented Dec 14, 2009 on I'm Joining Edelman at Logic+Emotion