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jeff monday
creative. tenacious. effective
Interests: yoga, sailing, running, friends, sales, reading, swimming, cycling, my wife, mind mapping, behavioral game theory, mathematical modeling
Recent Activity
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Thank you everyone for your support over this past year. It has been a year and a month since I started mondaydots and really appreciate all the support and comments. We hit 50,000 views on YouTube! I am finally starting to kick the sleep deprivation from my new son and I have some new posts brewing. The one I am really excited about is on "fundamental attribution error". Stay tuned! Thanks again! Here's to another year! - jeff Continue reading
Posted May 24, 2010 at mondaydots
Erz, This is great advice. Would you mind building a tutorial in English? If you do I will post it to the tips and tricks feed for everyone to learn from? Let me know. Sometimes I just build a slide (a whole slide per word) then export it as a high quality .jpg and use insta alpha to have it become a keynote object. This is obviously the slow and broken way to do it so thank you for showing me a faster way. Please send it when it is done!
Toggle Commented May 25, 2010 on zoom effect at mondaydotsdownloads
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Hi Dharmachild! You can use iMovie 08, but a lot of the features I highlight (including speeding up and slowing down the clips to sync with the voiceover) are only included in iMovie 09. Let me know if you any additional questions and thank you for passing on the link. -jeff
Toggle Commented May 14, 2010 on mondaydots "how-to" - basic workflow at mondaydots
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Thank you everyone for your wonderful comments and votes... We have designed the birth announcement and it is has both #5 and #4! Now we just need to find a printer and we will be all set! I hope you enjoy it!
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Etienne, Thanks so much for sharing. I love the gapminder.org work! -jeff
Toggle Commented Apr 10, 2010 on brand animation at mondaydots
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> Jeff Waters, a long time reader and supporter of mondaydots has made his first dot video! You can find the original blog post on his blog, Life up Front. Jeff uses a great story to help the viewer (aimed at the Computer Aided Engineering, project management, and new product development audience) understand the need for the Space Claim product he sells. Really nice work Jeff! Keep it up and I look forward to your next dot video! Continue reading
Posted Apr 8, 2010 at mondaydots
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I was in the panic and excitement of the delivery room and accidentally fired off a couple of posts to the mondaydots blog when they should have gone to family blog to update our family members around the world. I apologize for the inconvenience. I am a proud, first time parent of a big baby boy! Kai Jeffrey Monday was born at 12:07 pm PDT today! He is 9 pounds 7 ounces and 22 1/2" long. Hopefully I have a little dot prodigy on my hands! Continue reading
Posted Apr 5, 2010 at mondaydots
Dave, I understand your point "that a lot can happen in three days", however the goal of an experiment is to isolate a variable and take a snapshot of the behavior. You can assume the participants trusted the harvard professors to pay out, as they were willing to wait 3 extra days in the 28 day/ 31 day decision. Regarding the time value of money. The difference between rewards in both decisions is 3 days. There aren't very many (if you have one please pass it on) investment opportunities that yield 20% return on your money in 3 days. If you have a way to make 30% in 3 days then your decision for both instances would be to take the money and invest in your 30% yield opportunity. The relativity trap is proven by the fact that participants made inconsistent decisions. If they had established a cognitive ruler to assess the situation, they could have avoided the relativity trap and maximized their reward given their investment opportunities: - Access to investment that yields >20% in 3 days -->> take $100 now and invest it. - Access to investment that yields > wait 3 extra days and take the $120. - jeff
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Jamie, The study was done by two Harvard professors, Paul Lawrence and Nitin Nohria, the book did not provide specifics as to how the participants were paid. I have emailed them and if they get back to me I will let you know the answer to your question. The problem in the $100/$120 example is the irrational behavior exhibited by the participants. The participants were willing to wait 3 days for the extra $20 when the reward was way in the future but not when the reward was only 3 days away (versus 31 days away). It is this inconsistency that proves the relativity trap. The technical term for this type of behavior is hyperbolic discounting. Check out this wikipedia article: A great quote from the article: "Subjects using hyperbolic discounting reveal a strong tendency to make choices that are inconsistent over time. In other words, they make choices today that their future self would prefer not to make, despite using the same reasoning. This dynamic inconsistency [3] happens because hyperbolic discounts value future rewards much more than exponential discounting." If you were to increase the rewards, my guess is that participants would make the same irrational decisions. It is not the size of the rewards that is impacting the outcome, rather it is the hyperbolic discounting that sets the relativity trap. -jeff
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download the keynote file: download moonslidedeck script: I recently got a question about how to phase a moon using keynote animations on the showroom background. If you were to do it on a white background you could simply drop a white circle on top of your moon and dissolve it in. This gets a bit more complicated when you try to attempt the same effect on a complex background like the beautiful showroom background included in Keynote. You can't simply drop a white circle on the moon because it looks awful. So how do you accomplish this. You can accomplish... Continue reading
Posted Mar 30, 2010 at mondaydotsdownloads
CB, A great example of information gaps that are too small and too big comes from a study by Iyengar and Lepper. In their experiment, Iyengar and Lepper posed as employees at a high end grocery market. They set up a table at the front of the store offering samples of jams. Each hour they would switch from offering 6 jars of jam to offering 24. Their results were intriguing: When 6 jars were presented: 40% stopped 30% bought. When 24 jars were presented: 60% stopped 3% bought It seems that 24 jars created too much of an information gap which Iyengar and Lepper believed led to decision paralysis and the customers not purchasing the jam. They didn't study one jar of jam, but my inclination is that even less people would have stopped and their conversion rate of customers would have been lower than when six jars of jam were presented (too small of a gap). I'll offer you one more example and it is a good lesson in understanding your audience. My grandma recently got a cell phone (unfortunately it was not an iPhone) and she does a great job of calling out on it (the call feature is a medium information gap based on her previous knowledge of how to use a wireline phone), but the other day I sent her a text message and never heard back. When I talked with her the following week she mentioned she received some weird message but wasn't sure what it was ( the text message feature creates too large of an information gap). I hope these examples help. If you would like something more specific to your tumbleintopeace blog let me know and I will try and give a more specific example. -jeff
Toggle Commented Mar 26, 2010 on mind the information gap at mondaydots
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Thanks for watching the video Christine! Your daughter makes it easy to be a good photographer/videographer... she is just so beautiful!
Toggle Commented Mar 25, 2010 on conquering the mediterranean at family
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Mar 15, 2010
Jeff, Thanks for the nice comment! I look forward to seeing your presentation and reposting it on the site.
Toggle Commented Mar 13, 2010 on release the keynote files at mondaydots
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Sisc, Thanks for the great feedback. I recently saw one of the prezi presentations in an online video I was watching. I have been curious about what they used to make it and I am very grateful that you shared the link! It is a pretty slick application!
Toggle Commented Mar 9, 2010 on release the keynote files at mondaydots
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Gontran, Thank you for the kind words! Let me know what you think! - jeff
Toggle Commented Mar 9, 2010 on release the keynote files at mondaydots
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I am really excited to let you know that I am releasing the raw Keynote files from my mondaydots videos/presentations. I have had quite a number of requests for these files from viewers and one of the core reasons I started the blog was to help people improve their presentations. I hope these files help, and if you make something incredible - please be sure to share it with me and I will repost it (with your permission) so everyone can learn from it too! gamble model: download "the gamble model" file why dots?: download "why dots?" Keynote file cuts! panic! value?: download "cuts! panic! value?" Keynote file goals and alignment: download "goals and alignment" Keynote file disruptive innovation: download "disruptive innovation" Keynote file mind the information gap: download "mind the information" gap Keynote file I can't post them all, as some include images I purchased from iStockphoto.com. Posting them would violate my license agreement. I would like to start posting these Keynote files with every post. This will encourage me to use my own images or draw my own for future posts (be very afraid!).Thanks for reading and I look forward to your feedback. Continue reading
Posted Mar 7, 2010 at mondaydots
watch "mind the information gap" on vimeo In reading "Driven" and "Made to Stick" I stumbled across an incredibly interesting idea. It's called Information Gap Theory. Dr. George Lowenstien wrote a paper about it in 1994 and it works like this: when we come across something new that is not explained by our previous knowledge or experiences, an information gap is formed. If you are a designer, creator or communicator, understanding how to use this gap will have great rewards. Before I tell you how to put it to use, let's explore the gap with a story. Let's say you're a pentagon, and your entire world, all your of your previous experiences, everything you know, everything you think about, is pentagons. Then one day you come across a hexagon. A hexagon is not very different from anything you've previously experienced, so a small gap in your information is formed. This gap is easily rectified by explaining the hexagon as a pentagon with six sides. You quickly close the information gap and move on. Next you come across a polygon. This polygon is so unlike anything you've ever seen before that it creates a huge information gap, and a problem occurs: when the information gap becomes this large it creates fear and people, I mean pentagons, loose the desire to close the gap and don't engage with the new product or service, I mean polygon. They either ignore it or run in the opposite direction as fast as possible. Then you encounter a dot. It's like a pentagon but has a beautiful, continuous, smooth curve and no harsh angles. It is similar but also different from anything you have previously experienced and it creates a medium sized information gap. The power in medium sized information gaps is that they inspire curiosity. They are small enough to be crossed but large enough to create interest and this is the key to putting Lowenstein's Information Gap Theory to work for you: When you are building your next new product, service, or ad campaign, aim to create medium sized information gaps. It amazes me how many new product developers, marketers, and advertisers create the wrong sized gap. They either create a "me too" product or service which creates an information gap that is too small and uninteresting. Or they let their engineers and creatives add wild, bloated, and unnecessary "features", and create a huge information gap that inspires fear over the size of the gap and size of the of the learning curve. Each of us has an inherent desire to learn and explore, to the degree that you can create medium sized information gaps with your audience, with your new website, widget, and or marketing campaign, you will be successful! Thanks for watching and I look forward to your feedback! Continue reading
Posted Feb 28, 2010 at mondaydots
Tudor "Doru" Girba emailed me this past week with a cool animation he built inspired by the mondaydots technique. It is a great testament of what you can build with three simple shapes. Nice work Doru! Check out the full post: "Tools and magic" on his blog. Continue reading
Posted Feb 20, 2010 at mondaydots
watch "relativity and immediate gratification" on vimeo note: Ever since I started mondaydots my friend, Professor Doolittle, has encouraged me to read Back of the Napkin. I finally did this past week and I can easily say it is one my favorite books. I used the SQVID process from his book to refine some of the ideas in this post. If you are interested in the drawings, you can find them here Transcript Most people believe that the inherent need to satisfy immediate gratification stems from greed, a lack of self control, or the ability to sacrifice a smaller short term gain for a greater long term gain. While I agree, I also think that some of our short sighted decisions stem from the natural way we compare alternatives in the decision making process. In fact I think the real cause of immediate gratification can be found in this picture from Dan Ariely's "Predictably Irrational". Which of the darker dots is larger? In this illusion it looks as though the dot on the left is larger. If we do a quick measure, we can easily see that the dots are in fact the same size. Even with this newly minted knowledge if we loose the ruler, our eyes go back to seeing the dot on the left as being larger. The problem is relativity. As Ariely states, "our natural tendency is to compare things that are easily comparable-- and avoid comparing things are not easily compared." So how does this apply to immediate gratification? Just as our eyes can be tricked by visual illusions, our mind can be tricked by cognitive illusions. A great example of a cognitive illusion is my slightly modified example from "Predictably Irrational". It is an illusion I have fallen for many times before. Suppose you are standing in line at the market getting ready to check out with your fancy $15 toothbrush when the person in front of you turns around and tells you that across town, the same toothbrush is on sale for $7. You get out of line, hop in your car, and drive 20 minutes across town to get your toothbrush on sale for $7. The next week you are at the suit store. You are standing in line ready to check out with your $500 suit when the person in front of you tells you that across town they have the same suit on sale for $492. You think to yourself $8 off a $500 suit that's not worth the 20 minute drive, so you stay in line and buy your suit. Aha! You have fallen for the cognitive illusion! How come you were willing to drive 20 minutes to save $8 off a toothbrush but not a suit? Before I explain, let me show you how this same type of cognitive illusion can cause you to fall into the immediate gratification trap. The example comes from the book "Driven: How Human Nature Shapes Our Choices" by Paul Lawrence and Nitin... Continue reading
Posted Feb 13, 2010 at mondaydots
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Shirin over at ColoAdvisor.com/ recently created his first mondaydots presentation explaining what his company does. It is a solid first presentation and I look forward to future ColoAdvisor presentations! Here is the transcript: Hi, this is Shirin with ColoAdvisor, just wanted to walk you through how our service works. As far as colocation and hosting goes; at times working for a single company pushed is to try and place square pegs into round holes for the sale of the sale due to downward pressure to hit certain revenue targets. This is a short term strategy and is bad for both parties involved. As far as selling as selling hosting and colocation services to companies. This didn't work for us; we realized that companies out there usually do one or two things really well but could never be everything to everyone. ColoAdvisor was formed to overcome this issue. Here's how are model works, while taking as little time from our client as possible we gather detailed requirements using an efficient collection and capture method, we'll give you feedback and suggestions to optimize the overall solution you're seeking to purchase. From here we put together a diagram and requirements document that we review with you before sending it off to our trusted partners. This model has worked really great for a lot of our clients to date. ColoAdvisor has relationships wit 40 hosting, colocation, cloud, CDN, messaging and enterprise application management companies. Using these 40+ providers, we narrow down the companies with the best fit to a handful for you. While working directly with our end client we'll work to select the one that fits the best from a technical, cultural and financial perspective. Our hours of consulting and research are covered by the final provider that we mutually choose. If you choose to table or put your project on hold, there's nothing to worry about, no fees are due to us at all. We wanted to thank you for your time in watching our presentation and please do reach out to us for any hosting, colocation, CDN or cloud initiatives that you may have. Thank you very much. Continue reading
Posted Feb 12, 2010 at mondaydots
Watch "principles of contribution" on Vimeo Transcript: In our last post we promised a follow up for making your contribution social media ready. We have a few basic principles that if followed can help your content avoid being ignored and capture the attention of your second and third circles. The first of these principles is to lead with passion. Find something you are passionate about and pursue it. We see so many people using social media just for the sake of using the technology or for shameless self promotion. If you aren't passionate about your work it will show in the quality. If you want your contribution to capture attention, put your heart and time into it, there are no shortcuts. The next principle is possibly the most important. Find a niche, become the expert, and dominate that niche. Stop trying to contribute content, products, or services that attempt to meet everyone's needs while sacrificing what makes you unique. We see so many round pegs trying to fit in triangle, star, and square, holes instead of embracing the fact that their passion, experience, and knowledge makes them the expert to dominate a specific niche no matter how small or eccentric. Fill your niche and rock out! The next of these principles is to make sure your contribution is rooted in story. Story is the essence of the human condition and it is the best way to process, package, and get your audience to remember information. This goes for everything from your blog posts, instructional videos, presentations, and even your resume. The bottom line is that people are suckers for a story. If your contribution has an amazing story, it will travel and it will be remembered. The last principle is important, especially in the social media context. So many social media groupies fall into the "expert's trap" where they are really excited to show off their knowledge of a particular subject on go on to ad nauseum. Don't fall into this trap! Keep it short! We have found that when people view content online their attention span hardly last more than 5 minutes. We have also found that our 2 - 4 minute video posts receive the greatest attention and have the most potential in capturing the audience's attention through out the whole piece. That's it! Now that you know the principles, get out there and start contributing. Thank you for watching and we look forward to your feedback. Continue reading
Posted Feb 2, 2010 at mondaydots
Ivan, Thanks for your comment. The goal in using dots is to remove any prejudice you can form about the dots in order to better illustrate the concept and put the audience member in the position of the dots. To the degree that you move to a more physical representation (e.g. using symbols) you begin to draw prejudices against the symbols. What are your preconceived notions about gender, age, employees, and employers? Are you aware of any? Can you know for sure that you what your audiences preconceived notions are? While you can use any symbol to animate your story or concept in the Keynote application....I will continue to use dots. -jeff P.S. You could use squares to get the same effect, but I personally think they are an inferior shape. =)
Toggle Commented Jan 22, 2010 on why dots at mondaydots
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Vincent, Thanks for the great feedback. I am working on improving the sound compression for the next one! We'll keep at it - relentless pursuit of perfection! -jeff
Toggle Commented Dec 18, 2009 on contribution = rockstar at mondaydots
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Wayne, Thank you so much for your feedback. Your constructive comments from the last post helped drive the quality of this post. I appreciate you taking the time to watch the videos and give feedback. - jeff
Toggle Commented Dec 16, 2009 on contribution = rockstar at mondaydots
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