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Jenna Taffet
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Bourjois Opens Its First Flagship Store In Paris
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After a first attempt to install a pop-up store at the Galeries Lafayette last year, Bourjois will open its first flagship store in Paris. The store will introduce a critical turning point for the brand’s brick and mortar strategy, for... Continue reading
Posted May 2, 2013 at Shopper Culture
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Lagerfeld’s Concept Store Provides Holistic Digital Experience
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March 2013 saw the Kaiser of Fashion unveil a brand new concept store in Paris that offers ready-to-wear collections for men and women, along with a selection of limited-edition accessories, design, and photography books. The 200 square meter black and... Continue reading
Posted Apr 25, 2013 at Shopper Culture
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Burberry Introduces Smart Personalization for Shoppers
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For the launch of its new Fall/Winter 2013 womenswear collection, the London fashion house Burberry created a seamless digital shopping experience. Following a similar principle to the Topshop “Enter the Catwalk” campaign, which provided viewers with live-streamed footage of the... Continue reading
Posted Mar 25, 2013 at Shopper Culture
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H&M Gets London's Oxford Street Buzzing
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Oxford Street was abuzz, but the queue strangely quiet as H&M kicked off their four day launch extravaganza for the newly refurbished 6-floor Oxford Street flagship store at 1pm Thursday March 14th. Traffic was disrupted as the staff performed the... Continue reading
Posted Mar 19, 2013 at Shopper Culture
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Topshop and Google+ Revolutionize London Fashion Week
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London Fashion Week is an opportunity for fashion brands to connect with shoppers and fans beyond showcasing the upcoming product lines. Topshop is fast becoming a best-in class-example in this space. For the 2013 show, the retailer joined forces with... Continue reading
Posted Feb 27, 2013 at Shopper Culture
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Redefining Brand Engagement - British Airways
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It’s the time of year when many of us are in planning mode for summer holidays because airline and holiday companies are holding big sales. I’ve scoured the internet for deals to good locations and on a recent glance at... Continue reading
Posted Feb 21, 2013 at Shopper Culture
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Buy Fast or Die Tryin'
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In the wake of Puma’s successful “fastest purchase” campaign, which enabled shoppers to get higher discounts if they bought sneakers quickly, and Nike Mexico offering runners the opportunity to redeem their kilometers into currency to buy new shoes, Guatemalan shoe... Continue reading
Posted Jan 14, 2013 at Shopper Culture
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Tesco Recaptures the Shopper's Imagination
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Tesco’s rise to preeminence in the UK occurred on a wave of innovation, both in products offered to customers and in customer service. Recent years have brought global expansion for the retailer, the development of its own label, and laterally... Continue reading
Posted Jan 9, 2013 at Shopper Culture
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Three Things to Watch in Shopper Marketing for 2013
Happy New Year from all of us at ShopperCulture.com! There's a lot to be excited about in 2013. And the momentum behind shopper marketing continues to grow. Here are three things we're keeping our eyes on this year. Sophisticated Data... Continue reading
Posted Jan 4, 2013 at Shopper Culture
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Emotional Advertising for FMCG Retailers
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There must have been something potent in the British air this year. A summer of celebration and a nation coming together has seemingly spilled out into the Christmas campaigns created on the backdrop of the Jubilee and Olympics. There’s been... Continue reading
Posted Dec 20, 2012 at Shopper Culture
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The Australian Grocery Channel in Review, 2012
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As 2012 comes to a close, we take time to review the grocery landscape in Australia, how it has evolved, and the notable trends we’ve observed throughout the year. While smaller retail groups such as Aldi, IGA, and Costco have... Continue reading
Posted Dec 19, 2012 at Shopper Culture
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The Unofficial Brand Olympics, London 2012
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As the final wisps of smoke from the Paralympic flame dissipate over East London, and the gates to the Olympic Park close (until 2014), London after the London 2012 euphoria finds itself in a period of reflection. While the media... Continue reading
Posted Oct 2, 2012 at Shopper Culture
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Open Sell, A New Trend in Retailing
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Recently, the Wall Street Journal reported that Clinique, a top cosmetics brand, has revised its in-store selling strategy. The brand changed from a high-service, pressure-selling approach to a softer, hands-on approach that lets the shopper play. This new type of... Continue reading
Posted Aug 6, 2012 at Shopper Culture
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Having a Go at Winning London 2012 Olympic Games Tickets
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With the London 2012 Olympic Games Opening Ceremonies just around the corner, a few of us at the newly opened Integer London office thought we would have a go trying to win some tickets from two of the official sponsors.... Continue reading
Posted Jul 25, 2012 at Shopper Culture
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Agreed, Laura! I think this is a fantastic example of innovative QR code usage. I hope we'll see this type of creativity more often. Thanks for reading and commenting!
Toggle Commented Jul 17, 2012 on A Sunny Take on the Ubiquitous QR Code in Korea at Shopper Culture
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It'd be really interesting to see how Target, a very large retailer. could tie into this promotion since they are now supporting small businesses. It's like the retailer created its own version of Small Business Saturday. I haven't thought of The Shops in this way yet. Thanks for your comment, Katie!
Toggle Commented Jun 8, 2012 on Target's New Shops at Shopper Culture
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Integer Nordic Releases The Checkout 2012, Part 1
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The Nordic Checkout 2012, Part 1 is the second iteration of The Nordic Checkout study. This release is the first of four parts for 2012. The study was conducted in partnership with Research Insight in Finland, Sweden, Norway, and Denmark.... Continue reading
Posted May 17, 2012 at Shopper Culture
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Agreed, Caroline. We are loving the directional signage Target is using in-store to direct shoppers to the different shops across the store. We can't wait to see what's to come with the new Shops in the Fall!
Toggle Commented May 17, 2012 on Target's New Shops at Shopper Culture
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Target's New Shops
On Sunday, Target will launch the long-awaited The Shops at Target, the retailer’s latest installment of its design and limited-edition boutiques. But this time around, the retailer took a different approach. Rather than signing a big designer name like in... Continue reading
Posted May 4, 2012 at Shopper Culture
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