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Jenna Taffet
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There was quite the buzz around the office yesterday, July 15th and also's highly publicized and anticipated Prime Day. The excitement here was not just because we work in shopper marketing and pay attention to big retail events like these, but also because, well, many of us were hoping for deals of our own. Reviews around our office on the success of this big event were mixed. Some were underwhelmed, but amused, by the selection offered, while one colleague was delighted with her Vitamix score. By late yesterday afternoon, #PrimeDayFail was trending on Twitter and Buzzfeed's "25 of the Best Responses to Amazon's Prime Day" had 650,000+... Continue reading
Posted Jul 16, 2015 at Shopper Culture
American shoppers are showing more interest than ever before about the food they buy and eat, where it comes from, and how it's made or sourced. However, they're not as well versed when it comes to defining and understanding the many marks and certifications that dot their food labels. Case in point: A new study from BFG shows that Americans are "concerned, but confused" when it comes to what they're eating. 70% of respondents said that they agreed some food labels were meaningless, but 37% said they still “trusted” the label’s intent 59% of respondents said they were concerned about GMOs, but only 32% could define GMO 70%... Continue reading
Posted Nov 20, 2014 at Shopper Culture
After a first attempt to install a pop-up store at the Galeries Lafayette last year, Bourjois will open its first flagship store in Paris. The store will introduce a critical turning point for the brand’s brick and mortar strategy, for it will be the very first shop owned by the makeup and beauty brand since 1923. Bourjois is thus moving from a strictly B2B2C model to a direct-to-consumer model, which will enable the retailer to showcase its whole range of products and services and freely highlight its brand equities. Built in an all pink and bright boudoir-chic atmosphere, the shop’s layout will leverage the Parisian brand personality and... Continue reading
Posted May 2, 2013 at Shopper Culture
March 2013 saw the Kaiser of Fashion unveil a brand new concept store in Paris that offers ready-to-wear collections for men and women, along with a selection of limited-edition accessories, design, and photography books. The 200 square meter black and white shop cleverly mixes baroque-inspired and state-of-the-art digital features, paying tribute to the off-the-wall personality of the high-profile fashion designer. Providing an interactive brand experience through digital devices, the whole store revolves around the iconic figure of the creator, epitomized by the neon lights forming Lagerfeld’s outline. Each fitting room, dubbed “Karl’s Booth,” comes equipped with a camera, allowing visitors to snap a picture of their look, apply... Continue reading
Posted Apr 25, 2013 at Shopper Culture
For the launch of its new Fall/Winter 2013 womenswear collection, the London fashion house Burberry created a seamless digital shopping experience. Following a similar principle to the Topshop “Enter the Catwalk” campaign, which provided viewers with live-streamed footage of the show and customization features, The Burberry smart personalization allows shoppers to browse and shop for items they like straight from the catwalk via their mobile devices. Once an order is placed, shoppers receive tailor-made outerwear and bags with personalized, engraved nameplates. Shoppers are also invited to virtually peek backstage at the fashion house: each item is equipped with a digital-enabled device that retraces its journey and conveys the... Continue reading
Posted Mar 25, 2013 at Shopper Culture
Oxford Street was abuzz, but the queue strangely quiet as H&M kicked off their four day launch extravaganza for the newly refurbished 6-floor Oxford Street flagship store at 1pm Thursday March 14th. Traffic was disrupted as the staff performed the Harlem Shake in front of the store shortly before the doors opened. The red carpet was rolled out, DJ's span discs and staff kept the energy and pace of the launch at around high-octane level. Lou and Nova greet shoppers and set the tempo. I was lucky enough to get into the first 500 club despite arriving 5 minutes before the doors opened - a sign of the... Continue reading
Posted Mar 19, 2013 at Shopper Culture
London Fashion Week is an opportunity for fashion brands to connect with shoppers and fans beyond showcasing the upcoming product lines. Topshop is fast becoming a best-in class-example in this space. For the 2013 show, the retailer joined forces with Google+ for “The Future of the Fashion Show” activation. Two new developments made the 2013 show exciting - holding the show at the iconic Tate and allowing shoppers to follow the stories of Topshop models throughout the week online with behind-the-scenes videos. On Google+, bloggers and fans were invited to join a Hangout to talk to the Topshop design team and Kate Phelan, Topshop’s creative director. The live... Continue reading
Posted Feb 27, 2013 at Shopper Culture
It’s the time of year when many of us are in planning mode for summer holidays because airline and holiday companies are holding big sales. I’ve scoured the internet for deals to good locations and on a recent glance at my Facebook news feed, I spotted a shared post about the chance to win a holiday. Lo and behold, it was a British Airways competition that offered a chance to win tickets to a chosen destination, such as Orlando or Barbados, every day for a week. Usually these competitions offer one pair of tickets and a highly unlikely chance of winning, but British Airways was giving hundreds of... Continue reading
Posted Feb 21, 2013 at Shopper Culture
In the wake of Puma’s successful “fastest purchase” campaign, which enabled shoppers to get higher discounts if they bought sneakers quickly, and Nike Mexico offering runners the opportunity to redeem their kilometers into currency to buy new shoes, Guatemalan shoe retailer Meat Pack just launched a funny, cutting-edge discount initiative. The amount of the promotion directly depended on shoppers’ ability to physically surpass themselves. The faster they ran, the cheaper it got. To increase loyalty and drive sales, Meat Pack came up with a brilliant, irreverent promotional campaign addressing its core audience: hardcore sneaker fans, also known as sneakerheads. To promote the new discount, they created Hijack, an... Continue reading
Posted Jan 14, 2013 at Shopper Culture
Tesco’s rise to preeminence in the UK occurred on a wave of innovation, both in products offered to customers and in customer service. Recent years have brought global expansion for the retailer, the development of its own label, and laterally venture brands, alongside the continued quest for outstanding value dominating the Tesco agenda. The shoppers’ in store experience began to take more of a supporting role. Tesco recently announced its likely departure from the U.S. with the sale or closing of the Fresh and Easy banner. This announcement coincides with a greater focus on what the retailer does best, with 2012 bringing in-store revamps to UK Tesco stores... Continue reading
Posted Jan 9, 2013 at Shopper Culture
Happy New Year from all of us at! There's a lot to be excited about in 2013. And the momentum behind shopper marketing continues to grow. Here are three things we're keeping our eyes on this year. Sophisticated Data Sharing and Usage. As retailers and brands get smarter about collecting shopper data and using it to create a more personal experience, shoppers are still reluctant to give up their personal information without knowing they're getting something in return. Even in this age, shoppers are still protective of their privacy and becoming more discerning about what they share on their social networks. In 2013, we're interested in seeing... Continue reading
Posted Jan 4, 2013 at Shopper Culture
There must have been something potent in the British air this year. A summer of celebration and a nation coming together has seemingly spilled out into the Christmas campaigns created on the backdrop of the Jubilee and Olympics. There’s been a common theme of emotional advertising in a category that is generally about price drops and saving shoppers money. Retailers are focusing more on identifying with shoppers by representing family moments that only Christmas can bring. Sainsbury’s has created a lovely integrated “12 Days of Christmas” campaign. The TV advertising brings to life 12 special days that happen in the run up to Christmas. The Christmas section on... Continue reading
Posted Dec 20, 2012 at Shopper Culture
As 2012 comes to a close, we take time to review the grocery landscape in Australia, how it has evolved, and the notable trends we’ve observed throughout the year. While smaller retail groups such as Aldi, IGA, and Costco have begun making inroads in the Australian market, the powerful duopoly that is Coles and Woolworths has continued to dominate. Quality (freshness), value, and price strategies have been a focus for all retailers in an attempt to own their respective positions within the market. Generous loyalty programs, aggressive expansion and diversification tactics, and the drive to create a one-stop-shopping environment for shoppers have been a core focus for the... Continue reading
Posted Dec 19, 2012 at Shopper Culture
As the final wisps of smoke from the Paralympic flame dissipate over East London, and the gates to the Olympic Park close (until 2014), London after the London 2012 euphoria finds itself in a period of reflection. While the media and the government reflect on the golden summer, and Brazilian Olympic organizers reflect on learnings to apply to their plans; we at Integer London have reflected on the brands that decided that official status wasn’t for them. An unofficial Brand Olympics, if you will. For guerrilla product placement, the gold medal goes to Dr Dre and The Beats Athletes from the top 20 countries in the last Olympics... Continue reading
Posted Oct 2, 2012 at Shopper Culture
Recently, the Wall Street Journal reported that Clinique, a top cosmetics brand, has revised its in-store selling strategy. The brand changed from a high-service, pressure-selling approach to a softer, hands-on approach that lets the shopper play. This new type of shopping environment is known as an “open-sell” environment. This approach was made popular by Sephora, the specialty beauty chain whose hands-on product displays attract a lot of shoppers seeking experiential play with products. Clinique now displays its products in open shelves and drawers for people to interact with rather than being stocked behind the counter. This allows shoppers to easily pick products up, sample, and help themselves. This... Continue reading
Posted Aug 6, 2012 at Shopper Culture
With the London 2012 Olympic Games Opening Ceremonies just around the corner, a few of us at the newly opened Integer London office thought we would have a go trying to win some tickets from two of the official sponsors. Cadbury seems to have been on a steady build-up for years, priming us initially with their Spots V Stripes campaign in 2011 with the Challenge Bar, which split into three: “one for the spot, one for the stripe, and one for the winner.” It was an ambitious plan to get us all taking a side, and we loved its goal to get us all playing. In the run-up... Continue reading
Posted Jul 25, 2012 at Shopper Culture
Agreed, Laura! I think this is a fantastic example of innovative QR code usage. I hope we'll see this type of creativity more often. Thanks for reading and commenting!
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It'd be really interesting to see how Target, a very large retailer. could tie into this promotion since they are now supporting small businesses. It's like the retailer created its own version of Small Business Saturday. I haven't thought of The Shops in this way yet. Thanks for your comment, Katie!
Toggle Commented Jun 8, 2012 on Target's New Shops at Shopper Culture
1 reply
The Nordic Checkout 2012, Part 1 is the second iteration of The Nordic Checkout study. This release is the first of four parts for 2012. The study was conducted in partnership with Research Insight in Finland, Sweden, Norway, and Denmark. All in all, 2,000 shoppers were interviewed in March of 2012. This issue covers Nordic shopper profiles (the Price Seeker is shown below), as well as digital and mobile behaviors. You can download The Nordic Checkout here. Contributed by Integer Nordic Continue reading
Posted May 17, 2012 at Shopper Culture
Agreed, Caroline. We are loving the directional signage Target is using in-store to direct shoppers to the different shops across the store. We can't wait to see what's to come with the new Shops in the Fall!
Toggle Commented May 17, 2012 on Target's New Shops at Shopper Culture
1 reply
On Sunday, Target will launch the long-awaited The Shops at Target, the retailer’s latest installment of its design and limited-edition boutiques. But this time around, the retailer took a different approach. Rather than signing a big designer name like in past years (Zac Posen, Missoni, and Calypso St. Barths, to name a few), Target sought out unique specialty stores and boutiques from around the country. Products from five different boutiques will be featured: The Candy Store (candy, out of San Fransicso), Cos Bar (makeup and skincare, out of Aspen), Polka Dog Bakery (pet items, out of Boston), Privet House (home goods, out of Connecticut), and The Webster (apparel,... Continue reading
Posted May 4, 2012 at Shopper Culture
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Aug 23, 2010