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Jackie Huba
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Trevor, Thanks for the kind words about our book : ) I'm *guessing* that Coca-Cola would not be as dismissive today as they were back then. But we have not seen alot of external evidence that they understand or participate in what's going on online. Even their director of digital has updated his Twitter account in almost 2 months :) http://twitter.com/adamcb
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Thanks for the mention! And the feedback : )
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