"This is also a successor to the well-loved but orphaned Panasonic DMC-LC1/Leica Digilux 2 (2004). 2/3" sensor and same design aesthetic; Fujinon (2.0-2.8) lens instead of Leica DC Vario-Summicron (2.0-2.4); and OVF not EVF. Posted by: Teahousemusic " My exact thoughts as well. I don't get excited about digicams much anymore but I'm making an exception in this case. The ads play it off as a fashion accesory but if the X100 and the things Fuji's engineers learned from the X100's users helped to birth this camera, I think we're looking at a very capable camera that would serve a lot of folks well. I'm excited to get my hands on one of these. Jim