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Anthony,
Loved the post--especially the Star Trek references! When it comes to the compliance points you make, I would add another Star Trek quote and analogy:
"Scotty...I need more power!"
"I'm giving it all she's got Captain"
Credit unions need more compliance power. And the 2012 Credit Union Compliance GPS gives them just that. You are spot on that the GPS manual is just the power they need!
Mark
Commented Mar 22, 2012 on 5 Lessons from Captain James T. Kirk? Yes. And One Huge Shameless Plug at Musings from the NAFCU CU Suite
5 Lessons from Captain James T. Kirk? Yes. And One Huge Shameless Plug
Written by Anthony Demangone As a young kid growing up in Towanda, Pennsylvania, I didn't have the 200 cable channels that currently barrage us. We had 20, give or take. But we had WSKG, a public TV station out of Elmira. And they aired Star Trek. That was all I needed. I loved that show, al...
If you market to women, the men will follow. However, I would also recommend credit unions better define which subset of the female market they are seeking. "Women" marketing is too large a group. Is it single moms, working women, stay at home moms, young professionals, mom-prenuers, prime time women, etc.? The more you can refine and define that female audience, the better chances you will have of reaching them.
Commented Mar 2, 2012 on Marketing Credit Unions to Women - Getting Men On Board at Marketing to Women Online
Marketing Credit Unions to Women - Getting Men On Board
I've talked and worked with many people in the credit union industry, and there is a lot of interest in reaching out to women consumers. In many ways credit unions are offering the kind of financial experience so many women are looking for. And yet, there seems to be some hesitation, especial...
The stats are staggering--and suggest a powerful target market for credit unions. Many credit unions are already pulling out of the new car business because they simply can't compete with the dealers. Going the used car loan route is a great strategic move. Based on your post, I would also suggest that credit unions heavily market their own warranty programs. This is a great source of additional income. Another action step to take with this demographic is develop some type of video promotion (for example, have Gen Y members post a 60 second flip video on why they need a used car).
Commented Apr 6, 2011 on 70% of Gen Y will be buying USED...so why are CUs still stuck in "new"! at CU Tweet Track
70% of Gen Y will be buying USED...so why are CUs still stuck in "new"!
7 out of every 10 auto purchased by Gen Y will be USED! And yet, most credit union Auto Centers are still focused on NEW. This Callahan article about a Gen Y auto initiative at Arlington Community FCU really hit me (please listen to the brief audio too). Now believe me, I am not being critical...
Mike,
Thanks for the comment. You are on target with the service comparison. Credit unions need to understand that we are not competing as retailers. We must think like retailers. We must act like retailers. We must serve like retailers.
Mark
Commented Mar 23, 2011 on If Service Isn't Your Sweet Spot, What Is? at Mark Arnold > speaking • branding • planning
If Service Isn't Your Sweet Spot, What Is?
What does your financial institution do better than any other? If you answered “service,” go directly to branding jail. Do not pass go. Do not collect $200. So many credit unions say they do service better than anyone. You know what? So does every other financial institution, restaurant, groc...
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