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Joanna Peña-Bickley
New York, NY
Post Digital Anthropologist & Insurgent
Interests: consumer experience building, design, social media and collecting insights on human behavior.
Recent Activity
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As we tap, click, call, share, swipe and purchase products and services, our actions are generating record-breaking amounts of data. Now that everything is measurable, everything is measured. We create 2.5 quintillion bytes of data — so much that 90% of the data in the world today has been created in the last two years alone. Big Data represents a... Continue reading
Posted Feb 27, 2013 at POST DIGITAL
This is still one of my fav. social media moments of the year. On October 8th Richard Neill sent this Facebook post to Bodyform. Here is the Response Video from BodyForm's CEO It was all worth a great laugh! Continue reading
Posted Dec 26, 2012 at POST DIGITAL
The Italian coffee brand Lavazza, who has made a name for themselves creating traditional calendars for twenty years, has taken the leap in to social media with “Opera Viva”. Opera Viva is the first Social Calendar by Lavazza created in partnership with Instagram and overseen by digital artist Marco Brambilla. [via: the wall] Continue reading
Posted Dec 26, 2012 at POST DIGITAL
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YouTube has released the top trending videos worldwide in 2012. The page is complimented with a mashup video produced to feature the YouTube stars of the last year. Check it out at: http://www.youtube.com/user/theyearinreview Continue reading
Posted Dec 24, 2012 at POST DIGITAL
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Facebook has released their review of 2012 - Facebook Stories focuses on the most important trends of the past year. Check it out at http://www.facebookstories.com/2012 Continue reading
Posted Dec 23, 2012 at POST DIGITAL
Most Contagious 2012 from Contagious Continue reading
Posted Dec 13, 2012 at POST DIGITAL
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SoundGap is a really cool personal notification service that notifies you when new music from your favorite artists and bands are added to Spotify and Rdio. based on your personal taste profile. If you a music love, this app will keep you from missing a music release again. Sign up for the Beta at http://soundgap.fm/ Continue reading
Posted Dec 7, 2012 at POST DIGITAL
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Pinterest is still the world’s fourth largest driver of web traffic, standing above Yahoo, Bing and even Twitter. But how often do those visits mean sales? The jury is still out on that question, but eCommerce company Shopify says that Pinterest users are 10% more likely to make a purchase. On the other hand, Zappos discovered that Pinterest users spent... Continue reading
Posted Nov 19, 2012 at POST DIGITAL
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Instagram has introduced web profiles for users. This is one of the first moves away from a mobile only platform. Similar to the Facebook profile design it uses a timeline-esque cover photo and small square profile image. While it makes sense for Instagram to visual cues from its parent company, does it makes sense to launch a web platform? Will... Continue reading
Posted Nov 19, 2012 at POST DIGITAL
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With the launch of facebook gifts and the holidays right around the corner. FedEx has created a Facebook app that allows users to create address labels for parcels based on their friends’ profiles, and it notifies friends when they’re about to receive a package. While this service isn’t much different than what FedEx’s website already offers, - placing it in... Continue reading
Posted Nov 13, 2012 at POST DIGITAL
Comodo has launched a campaign encouraging diners to take photos of their food inorder to create a visual menu. Once you snap your Instagram pic with a #comodomenu hashtag - it appears in the resturants Instgram menu. The Instagram Menu from Raul Mandru on Vimeo. Continue reading
Posted Oct 24, 2012 at POST DIGITAL
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The Romney campaign has been buying Facebook and Twitter social advertising, designed to divert clicks from users who search for “Obama.” Some brands take offense to competitors buying ads on their name keywords and consider it squatting. What do we expect from our presidential candidates? The Facebook “Obama” search ads are well executed. Even start to type “Barack” and the... Continue reading
Posted Oct 22, 2012 at POST DIGITAL
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Facebook has just released a new feature for global brands that enables brands to provide a more localized experiences for the user. This feature has been saught after by the likes of global brands like Ford, Nokia and Starbucks. It also gave way to third party Facebook content mangement solutions and strategy questions about how local should a brand get.... Continue reading
Posted Oct 22, 2012 at POST DIGITAL
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Just try and click on that "Get the Details" button. Its a blast! check it out at http://www.romneytaxplan.com/ Continue reading
Posted Oct 16, 2012 at POST DIGITAL
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LinkedIn has debuted a new design for company pages to all companies. Additionally, LinkedIn also announced its new Featured Updates, which is similar to Facebook’s pinned posts and lets companies highlight an update at the top of their page. Econsultancy has put together a good roundup of all of the company page design changes and specs for giving your company... Continue reading
Posted Oct 11, 2012 at POST DIGITAL
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Shopigram is a new way to sell your stuff online. It's mobile, social and local. It's awesome! Check it out at http://shopigr.am/ Continue reading
Posted Aug 18, 2012 at POST DIGITAL
Facebook has started to add post targeting options for age, gender, ‘Likes’ and more, and this new suite of tools is meant to be rolled out to all pages over the next few weeks. The new list of target options is extensive, but the targeting will apply only to updates in the newsfeed, meaning that friends of fans who don’t... Continue reading
Posted Aug 7, 2012 at POST DIGITAL
With eyes focused on the team USA in London - Ireland puts up a challenge to those who could careless about the sport of the games are are looking for a relaxing break. Continue reading
Posted Aug 7, 2012 at POST DIGITAL
@ adam - I agree with all the restrictions and corporate filters its more like the anti-social games.
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Let the "Social Games" begin! A new partnership between NBC and Facebook opens Olympic coverage through social media. NBC’s fans can tell their FB friends which Olympics-related videos and articles they're watching and reading. NBC & Facebook hopes that this will spurn more views and shares. The most interesting part will be number crunching the conversations afterward to see who... Continue reading
Posted Jul 26, 2012 at POST DIGITAL
Now more than ever design matters. Now that I am back to my roots of video and mobile I have realized that Agile is here to stay. The economic difficulties of the past years as well as the focus on tangible innovation has almost shoved waterfall under the perverbial bus; now more than ever, long requirements phases and vaporous up-front... Continue reading
Posted Jul 23, 2012 at POST DIGITAL