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Waterloo, Wisconsin
Recent Activity
On February 14, 2018, 17 kids were murdered at their high school in Parkland Florida. Since that day, less than one month later, there have been 16 more mass shootings in the United States. I am not a Democrat. I am not a Republican. I am not anti-gun. But I... Continue reading
Posted Mar 7, 2018 at A Great Ride
This past week has been a week of reflection. If you read my last post about the legendary Chris Kegel, you already know that the world recently lost one of its best people. Chris' legacy will live on for many years and there were so many people who loved him... Continue reading
Posted Feb 21, 2017 at A Great Ride
Today the world lost one of its all-time best, Chris Kegel, the owner of Milwaukee’s Wheel and Sprocket, who passed away from liver cancer. Chris was a legend who did so much for so many people. In a recent interview, someone asked me what Chris meant to me. My reply... Continue reading
Posted Feb 7, 2017 at A Great Ride
This month, I had the privilege to participate in my 11th Annual Etape du Tour—a crazy annual cycling event that covers the hardest stage of that year’s Tour De France route. This year’s edition had four mountain climbs planned, however an avalanche knocked out one of the roads and the... Continue reading
Posted Jul 21, 2016 at A Great Ride
Each year, my wife Tania and I participate in L’Etape du Tour. L'etape is a one-day citizen’s bike race on one of the most difficult Tour de France mountain stages of the year. This year was our 10th annual ride and it was a BEAR. The course has more vertical... Continue reading
Posted Jul 24, 2015 at A Great Ride
Every year I write a recap of my Étape Du Tour. The Étape is an annual citizen’s race held on one of the most difficult stages the Tour de France covers that year and is put on by the Amaury Sport Organization (ASO), the organizers of the Tour. This year’s... Continue reading
Posted Jul 21, 2014 at A Great Ride
Last Saturday was the 25th annual Trek 100. Trek hosts the ride every year to raise money for the MACC Fund which benefits the fight against childhood cancer. In the last 25 years, we've raised over $12 million to help this great cause. When we founded the ride 25 years... Continue reading
Posted Jun 13, 2014 at A Great Ride
Friends of the Bicycle, On Saturday, May 3, we lost a legend when Congressman Jim Oberstar passed away in his sleep. He was 79 years old. The Congressman was the leader of the bicycle movement in America. As his story goes, his first wife was battling breast cancer and he... Continue reading
Posted May 6, 2014 at A Great Ride
A few years ago, something terrible happened. In the span of a few months we suffered three massive employee health crises. One of our longtime employees died in the prime of their lives. Shortly after, another one of our people along with a spouse of an employee experienced life-altering medical... Continue reading
Posted Feb 26, 2014 at A Great Ride
Fellow Cyclists, I love working at Trek. I love riding my bike. Last year I rode over 6,000 miles. Many of those miles on my 22.4 mile route to work from Madison to Waterloo. I love the exercise, I love the sun rising in the morning and setting in the... Continue reading
Posted Jan 6, 2014 at A Great Ride
Last Sunday I participated in l’Étape du Tour. It is an annual citizen's race in France that covers one of the stages of the Tour de France. This year’s was stage 20: Annecy to Semnoz. My wife Tania and I ride l’Étape every year and this was our eighth straight... Continue reading
Posted Jul 19, 2013 at A Great Ride
Every year we have a 20-Year Club dinner for those Trek employees who have served the company for 20 or more years. We honor the new inductees and this year 12 new members joined the club. I talked about the accomplishments of the class of 1993 and then introduced each... Continue reading
Posted Jun 10, 2013 at A Great Ride
Today, I'm excited to announce the publication of a book I wrote about my father's life. When I began writing, I thought it would be something for my kids to have to help them remember the lessons of their grandfather. But the further I got, the more I began to... Continue reading
Posted Nov 13, 2012 at A Great Ride
This week I had the honor of addressing the attendees at Interbike. I wanted to talk about the good and the bad news and the "state of the union" about what's going on in bicycle advocacy. It was an awesome group of people capable of doing great things. Remember, the... Continue reading
Posted Sep 21, 2012 at A Great Ride
Leslie Bohm passed away on August 20. On Sunday I had the privilege to share a few memories at his services. Jb I want to thank Lynn, Griffin, and Cooper for the honor of being here. Trek’s first customer was Elmer Sorenson the owner of Penn Cycle in Minneapolis. Elmer... Continue reading
Posted Sep 4, 2012 at A Great Ride
Friends, I awoke this morning to check my e-mail and saw a CarePages update on Leslie Bohm, one of the foundering members of Bikes Belong. About a year and a half ago, Leslie found out he had brain cancer and has been fighting it ever since. Leslie's wife Lynn, who... Continue reading
Posted Jul 18, 2012 at A Great Ride
This past Sunday I got in the saddle for my seventh straight L'Étape du Tour. The Étape is a race put on by the Tour de France organizing group ASO, and is usually held on the course of one of the hardest stages of the Tour. This year’s version was... Continue reading
Posted Jul 11, 2012 at A Great Ride
Congressman Earl Blumenauer has been a great supporter of bicycles over the last 20 years. Earl issued a statement in regards to the Transportation Bill and I think it is worth a read. Congressman Blumenauer Statement on Surface Transportation Authorization Jb. Continue reading
Posted Jul 2, 2012 at A Great Ride
Cycling advocates, Over the past few years, we have been working hard to make sure that bicycling gets a fair shake in the transportation bill. I am sorry to report that we LOST with the signing of the new transportation bill. Please read the note below from Tim Blumenthal, President... Continue reading
Posted Jun 29, 2012 at A Great Ride
Every year we have a 20-year Club dinner at Trek to recognize members of the Trek team who have worked here for two decades. Last Friday we inducted the class of 1992 and added 17 new members to the Trek 20-year Club. As a company that started in 1976, 20... Continue reading
Posted Jun 8, 2012 at A Great Ride
My daughter Courtney graduated from high school last week, with honors! Graduating with honors is a big deal because yours truly never made the honor roll, and neither did my dad. Courtney kicked off high school with a 2.9 freshman year GPA and picking dandelions at the tennis matches. A... Continue reading
Posted May 25, 2012 at A Great Ride
This is a great article and worth a read. The key point: bicycling and walking make up 12% of mode share in the U.S and yet only receive 1.6% of transportation funding. Biking and walking help to reduce congestion, are environmentally friendly, and lead to more healthy people which in... Continue reading
Posted May 22, 2012 at A Great Ride
I like to read a lot. Books, magazines, newspapers, whatever. Last week, my friend Mark McKinnon visited Waterloo and one night at dinner we were talking bikes and talking life. The next morning Mark sent me an article which he had written a few years ago. It is one of... Continue reading
Posted May 8, 2012 at A Great Ride
Last weekend I headed to Amarillo, Texas and rode in the Warrior 100 mountain bike event with 20 members of the Wounded Warrior Project, an organization that provides wounded military veterans with unique resources to live healthy, happy lives after their service. We’ve worked with them in the past to... Continue reading
Posted May 4, 2012 at A Great Ride
Last December, my rock star assistant, Cindy, walked into my office and said Bo Jackson was on the phone. “Really,” I replied. The legendary Bo Jackson from my youth, who starred in the “Bo Knows” Nike commercials, and who was the Rock Star football player and baseball player? “Put him... Continue reading
Posted Apr 25, 2012 at A Great Ride