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John Cass
Boston, MA
Recent Activity
David Morris and Brian Payea from TripAdvisor spoke at the 4th annual super marketing conference: building relationships to build business at Suffolk University Law School, sponsored by LOMAP. David was on the legal team, and Brian the marketing guy. While... Continue reading
Posted Jun 5, 2014 at PR Communications
Recruiting from 3,051 miles away isn’t always easy, but I’m looking for someone with marketing savvy and a keen interest in organizing several agile marketing events in the city of Seattle. The current organizer, Jim Ewel is tapped out running... Continue reading
Posted May 15, 2014 at PR Communications
Here are some tips on writing good content article writing... Take the important keywords you are targeting and search Google, review each of the top ten pages for each of the keyword searches, and review all of the content. Pull... Continue reading
Posted May 14, 2014 at PR Communications
Last night I attended Jim Ewel's excellent presentation on the marketing maturity model and creating a world class marketing team at the Boston Agile Marketing Meet-up at OpenView Venture Partners in the Innovation District in Boston. Jim covered a lot... Continue reading
Posted Jan 30, 2014 at PR Communications
Boston has long been an important city for Search Engine Marketing, PubCon held their first major conference here in 2003 and Search Engine Strategies was held in March of 2003 as well. The Search Engine Professionals Organization is based in... Continue reading
Posted Oct 21, 2013 at PR Communications
Marc Benioff, CEO of Salesforce opens his forward for the new book, Age of Context (by my favorite author Shel Israel, with help from Robert Scoble), with a story about traveling to Boston, and tweeted his hopes for the trip:... Continue reading
Posted Oct 18, 2013 at PR Communications
Just finished reviewing the entries for the SNCR.org awards for 2013; as always these entries are pleasures to review; I find I learn a lot from the process. If you don’t know the Society for New Communications, it’s a non-profit... Continue reading
Posted Oct 3, 2013 at PR Communications
CX Day kicked off in the States when Jeannie Walters of 360Direct hosted a Google Hangout with Jim Rembach and Stan Phelps. The topic was how important is employee engagement to providing customer experience? Jim and Stan both did a... Continue reading
Posted Oct 1, 2013 at PR Communications
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Having lived in several states, California, Washington State, and North Carolina, I believe there’s no State or maybe region like Massachusetts and New England for Baseball. Here in Boston the sport is celebrated like no other. A colleague of mine... Continue reading
Posted Sep 14, 2013 at PR Communications
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I heard this NPR radio article “To Attract Millennials, Automakers Look To Smartphones,” about car makers looking to Smartphones to attract Millennials to buy cars, because the adoption rate of millennials for cars has reduced. One concept floated in the... Continue reading
Posted Aug 30, 2013 at PR Communications
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Tom Webster's recent article, “When Content Marketing Stops Working," explores why it’s tougher to be successful in your content marketing efforts, and also what you must do and not do to start blogging and run an effective content marketing process.... Continue reading
Posted Aug 23, 2013 at PR Communications
Do you hate those people who snipe from the sidelines, critique without offering anything positive, and act better than thou... well I do as well... Yet... lately I've been seeing a series of articles about how agile is about being... Continue reading
Posted Jul 30, 2013 at PR Communications
Shel Israel is one of my favorite authors in the world of blogging and social media. He needs your help in getting ideas for his latest post. He gave his permission to reprint a recent facebook posting. "Robert and I... Continue reading
Posted Jun 26, 2013 at PR Communications
What is the importance of translating keywords in a url for international SEO? Specifically for Germany, France, China and Japan. International SEO Question Overview I'm asking a question about the importance of translating keywords in a URL for international SEO... Continue reading
Posted Jun 4, 2013 at PR Communications
I'm off to California in mid-June for my company's annual conference on Innovation. This year's SDL theme is all about 'Global Customer Experience Management.' I really like this term because I think it describes a concept that existed but wasn't... Continue reading
Posted May 30, 2013 at PR Communications
Thanks Mike, I enjoy using typepad... though wordpress is certainly the leader in the industry. See my post on blogging in the fortune 500.
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Thanks Michael, so it was a case of McDonalds and Starbucks jumping ahead of Starbucks in terms of customer experience innovation. But interestingly, Starbucks drew the brand equity, this reminds me of Geoffrey Moore and his book Crossing the Chasm, where he writes about the larger players in an industry being able to remain dominant. Perhaps Starbucks has a larger market share with people looking for that meeting and relaxation? Here's an article on relative market share. http://www.stockmarketsreview.com/recommendations/mcdonalds_report_20101115_59520/
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Hi Bernie, I've been wondering about the strategy overall. It would be interesting to hear from the brand marketing team at McDonalds what the strategy is there.
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Hi Jeff, thanks for the comment, you're not the first person who has pointed out the existing expectation that McDonalds is family friendly. I'm very much wondering if the company is testing the concept in particular areas, and while I don't believe I've seen paneled walls, I believe I have seen a fireplace in a McDonalds in Virginia!
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When I read a paragraph from B. Joseph Pine II and James H. Gilmore’s Welcome to the Experience Economy article in the Harvard Business Review I was thinking, are the authors suggesting that companies can charge for an experience? Here’s... Continue reading
Posted Mar 18, 2013 at PR Communications
I remember watching a presentation where a restaurant in New Orleans was mentioned, the wait staff at the restaurant would simultaneously deliver the food and plates to 10 diners at the same time. The experience wowed the customers who also... Continue reading
Posted Mar 9, 2013 at PR Communications
Francisco Ghelfi Fontela has created a new meetup group in Spain, as part of the new group he wants to set up a blog and gather agile marketing articles, he wants to translate existing English articles into Spanish, and give... Continue reading
Posted Mar 3, 2013 at PR Communications
02/28 Update: About one year ago, Jim Ewel and I met in a coffee shop in Harvard Square, and as a result of that meeting we organized SprintZero, now the Agile Marketing community is really starting to take off. In... Continue reading
Posted Feb 28, 2013 at PR Communications
02/18 Update: San Francisco is growing tremendously and now has 460 members, I believe this is the largest group of agile marketers on the web... I'm not sure if this is larger than the Linkedin group now! Shanghai shrank, and... Continue reading
Posted Feb 18, 2013 at PR Communications
I agree Rob, I think we all have to think about saving our content, when a company can just delete. But that's the risk you take when you use something for free.
1 reply