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John Cass
Boston, MA
Recent Activity
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Gary DeAsi from Smartbear Software did a great job with his presentation on content and customer experiences at the Boston Agile Marketing Meet-up last week. After his session, he was... Continue reading
Posted Jun 22, 2015 at PR Communications
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In the last San Francisco Agile Marketing Meetup Mark gave a presentation, “Extreme testing: Massive conversion rate improvements without going bankrupt” . Mark gave an example of testing different prices... Continue reading
Posted Jun 10, 2015 at PR Communications
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Interview with Nicholas Scalice on agile marketing Continue reading
Posted May 26, 2015 at PR Communications
This is going to be an ongoing post about the growth in terms related the New Marketing. I think I can say marketing is changing sufficiently that it is new.... Continue reading
Posted May 22, 2015 at PR Communications
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David Mathison, Founder of the CDO Club describes chief digital officers to John Cass Continue reading
Posted May 20, 2015 at PR Communications
At ProductCamp recently in my panel discussion on digital transformation both the audience and panel members discussed the topic of how to manage larger teams with agile processes. I asked... Continue reading
Posted May 12, 2015 at PR Communications
Product management professionals talk about their product, they write collateral about the product when marketing. Whereas the drum beat for marketers has been, "stop talking about yourself and talk about... Continue reading
Posted May 2, 2015 at PR Communications
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Pursuing my project to build a new search engine maturity model, I queried Jason Healey, SEO consultant at J2H Marketing, about his thoughts on the existing model, and what advice... Continue reading
Posted Apr 28, 2015 at PR Communications
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ProductCamp features this session on digital transformation hosted by John Cass and 3 panelists. Continue reading
Posted Apr 27, 2015 at PR Communications
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Scott Sweeney of Kubotek discusses how he uses agile marketing with John Cass Continue reading
Posted Apr 24, 2015 at PR Communications
It makes sense that you'd use customer personas and customer journey maps as part of your ongoing sprints. I agree, in a way isn't that the opportunity to test out your assumptions?
Toggle Commented Apr 22, 2015 on CMG Partners & Agile Marketing at PR Communications
1 reply
Hi Paul, thanks for the comment, though I'm a little surprised to hear you thought that there wasn't much sharing of tech knowledge. I was curious do you mean digital transformation when you say tech distribution?
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Mark Marino of PureHockey discusses the concept of SEO maturity models in an interview with John Cass Continue reading
Posted Apr 21, 2015 at PR Communications
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Sleek Marketing conference for Boston Start-ups on May 14th through the 15th in Cambridge, MA Continue reading
Posted Apr 15, 2015 at PR Communications
Hi Joe, interesting. How many people from different teams did you have? Also, did you have to reduce the amount of attending team members because of the size of the group? What do you think the team would have preferred to use? What do you think of the idea of starting any agile marketing initiative with a sprint on customer personas, and customer journey mapping?
Toggle Commented Apr 14, 2015 on CMG Partners & Agile Marketing at PR Communications
1 reply
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Barre Hardy and Mary Edwards from CMG Partners talk about agile marketing Continue reading
Posted Apr 13, 2015 at PR Communications
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Defining agile marketing and how agile marketing can lead marketing teams to agile customer experience Continue reading
Posted Apr 9, 2015 at PR Communications
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Blog Interview with Nick Muldoon, one of the co-founders of the San Francisco agile marketing meet-up Continue reading
Posted Apr 4, 2015 at PR Communications
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A digital marketing review of the river cruise industry Continue reading
Posted Apr 1, 2015 at PR Communications
A few ideas on marketing maturity mapping Continue reading
Posted Mar 31, 2015 at PR Communications
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Researching Domain Rank and more for the Fortune 10 Continue reading
Posted Mar 22, 2015 at PR Communications
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Futurecmo.org is a great marketing blog written by Toni Keskinen from Helsinki, Finland, a blog about the role of the CMO in today's digitally disruptive world. Some articles I enjoyed... Continue reading
Posted Mar 19, 2015 at PR Communications
Hi Mick, thanks for the comment. Your point about mobile traffic is well taken, so much of the internet is about good design, and thinking about technical SEO issue to make sure you don't fall into traps. how would you update the model?
1 reply
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All PR agencies fail! At least that's the message Neil St. Claire attempts to convey in his Forbes anti-PR agency piece. Forbes has long been known as the publication that... Continue reading
Posted Mar 11, 2015 at PR Communications
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Questions for enterprise SEO's on the search marketing maturity model. Continue reading
Posted Mar 6, 2015 at PR Communications