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John Cass
Boston, MA
Recent Activity
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Sleek Marketing conference for Boston Start-ups on May 14th through the 15th in Cambridge, MA Continue reading
Posted 5 days ago at PR Communications
Hi Joe, interesting. How many people from different teams did you have? Also, did you have to reduce the amount of attending team members because of the size of the group? What do you think the team would have preferred to use? What do you think of the idea of starting any agile marketing initiative with a sprint on customer personas, and customer journey mapping?
1 reply
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Barre Hardy and Mary Edwards from CMG Partners talk about agile marketing Continue reading
Posted 7 days ago at PR Communications
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Defining agile marketing and how agile marketing can lead marketing teams to agile customer experience Continue reading
Posted Apr 9, 2015 at PR Communications
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Blog Interview with Nick Muldoon, one of the co-founders of the San Francisco agile marketing meet-up Continue reading
Posted Apr 4, 2015 at PR Communications
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A digital marketing review of the river cruise industry Continue reading
Posted Apr 1, 2015 at PR Communications
A few ideas on marketing maturity mapping Continue reading
Posted Mar 31, 2015 at PR Communications
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Researching Domain Rank and more for the Fortune 10 Continue reading
Posted Mar 22, 2015 at PR Communications
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Futurecmo.org is a great marketing blog written by Toni Keskinen from Helsinki, Finland, a blog about the role of the CMO in today's digitally disruptive world. Some articles I enjoyed... Continue reading
Posted Mar 19, 2015 at PR Communications
Hi Mick, thanks for the comment. Your point about mobile traffic is well taken, so much of the internet is about good design, and thinking about technical SEO issue to make sure you don't fall into traps. how would you update the model?
1 reply
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All PR agencies fail! At least that's the message Neil St. Claire attempts to convey in his Forbes anti-PR agency piece. Forbes has long been known as the publication that... Continue reading
Posted Mar 11, 2015 at PR Communications
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Questions for enterprise SEO's on the search marketing maturity model. Continue reading
Posted Mar 6, 2015 at PR Communications
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The rise of digital transformation for companies doesn't appear to include much coverage on the topics of enterprise SEO and technical SEO. The post discusses how digital transformation can help SEO's break down silos. Continue reading
Posted Mar 4, 2015 at PR Communications
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Clay Fisher wrote about the SEO Maturity Model in his post “SEO Maturity Model: Where is Your Organization?”, and described each of the stages. I thought I would pull out... Continue reading
Posted Mar 3, 2015 at PR Communications
Chief Digital Officers, marketing technologists, agile marketing scrum masters are all roles needed for the new digital marketing economy within the company marketing department. These new roles are needed for... Continue reading
Posted Feb 25, 2015 at PR Communications
Marketo released a new e-book, The rise of the Marketers: Driving engagement, experience and revenue. Here are my notes on the Ebook. Basically the premise of the extensive survey by... Continue reading
Posted Feb 2, 2015 at PR Communications
thanks Sandy!
1 reply
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3 ideas for comment innovation in business blogs. The ideas were inspired from Fred Wilson's blog after he wrote a post about another media company dropping comments. Continue reading
Posted Dec 15, 2014 at PR Communications
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Google's Hummingbird update gives new results by identifying context in text searches. John Cass explores how Hummingbird has changed the top ranked websites for several searches from 'the definition of marketing,' to 'who invented the theory of relativity. Continue reading
Posted Dec 6, 2014 at PR Communications
thanks Kristen.. it is certainly true influence doesn't mean much unless you can lead people.. however, what I'm discussing here is a process for connecting with influencers.. I think some people would suggest that has to be organic, but like anything in life you have to work at the process.
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Two videos from Dr. Walter Carl from Purchased on measuring social media. Continue reading
Posted Nov 24, 2014 at PR Communications
Aiming to get less than one on this social media score card means your conversation is more than interesting. Continue reading
Posted Nov 23, 2014 at PR Communications
Influencer marketing is the process of engagement with influencers with a view to increasing the engagement between the influencer's audience and an individual or company or "X" who aims to... Continue reading
Posted Nov 22, 2014 at PR Communications
The Inbound conference in Boston was where I first came across Highspot, they were a vendor who was in the exhibit hall there. I put a card into their fishbowl,... Continue reading
Posted Oct 19, 2014 at PR Communications
David Morris and Brian Payea from TripAdvisor spoke at the 4th annual super marketing conference: building relationships to build business at Suffolk University Law School, sponsored by LOMAP. David was... Continue reading
Posted Jun 5, 2014 at PR Communications