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John Cass
Boston, MA
Recent Activity
Chief Digital Officers, marketing technologists, agile marketing scrum masters are all roles needed for the new digital marketing economy within the company marketing department. These new roles are needed for marketing technological change. Except it's not just a matter of... Continue reading
Posted 5 days ago at PR Communications
Marketo released a new e-book, The rise of the Marketers: Driving engagement, experience and revenue. Here are my notes on the Ebook. Basically the premise of the extensive survey by the Economist on behalf of Marketo is that marketing departments... Continue reading
Posted Feb 2, 2015 at PR Communications
thanks Sandy!
1 reply
3 ideas for comment innovation in business blogs. The ideas were inspired from Fred Wilson's blog after he wrote a post about another media company dropping comments. Continue reading
Posted Dec 15, 2014 at PR Communications
Google's Hummingbird update gives new results by identifying context in text searches. John Cass explores how Hummingbird has changed the top ranked websites for several searches from 'the definition of marketing,' to 'who invented the theory of relativity. Continue reading
Posted Dec 6, 2014 at PR Communications
thanks Kristen.. it is certainly true influence doesn't mean much unless you can lead people.. however, what I'm discussing here is a process for connecting with influencers.. I think some people would suggest that has to be organic, but like anything in life you have to work at the process.
1 reply
Two videos from Dr. Walter Carl from Purchased on measuring social media. Continue reading
Posted Nov 24, 2014 at PR Communications
Aiming to get less than one on this social media score card means your conversation is more than interesting. Continue reading
Posted Nov 23, 2014 at PR Communications
Influencer marketing is the process of engagement with influencers with a view to increasing the engagement between the influencer's audience and an individual or company or "X" who aims to conduct influencer marketing... to measure the success of such online... Continue reading
Posted Nov 22, 2014 at PR Communications
The Inbound conference in Boston was where I first came across Highspot, they were a vendor who was in the exhibit hall there. I put a card into their fishbowl, and one of their marketing people contacted me to tell... Continue reading
Posted Oct 19, 2014 at PR Communications
David Morris and Brian Payea from TripAdvisor spoke at the 4th annual super marketing conference: building relationships to build business at Suffolk University Law School, sponsored by LOMAP. David was on the legal team, and Brian the marketing guy. While... Continue reading
Posted Jun 5, 2014 at PR Communications
Recruiting from 3,051 miles away isn’t always easy, but I’m looking for someone with marketing savvy and a keen interest in organizing several agile marketing events in the city of Seattle. The current organizer, Jim Ewel is tapped out running... Continue reading
Posted May 15, 2014 at PR Communications
Here are some tips on writing good content article writing... Take the important keywords you are targeting and search Google, review each of the top ten pages for each of the keyword searches, and review all of the content. Pull... Continue reading
Posted May 14, 2014 at PR Communications
Last night I attended Jim Ewel's excellent presentation on the marketing maturity model and creating a world class marketing team at the Boston Agile Marketing Meet-up at OpenView Venture Partners in the Innovation District in Boston. Jim covered a lot... Continue reading
Posted Jan 30, 2014 at PR Communications
Boston has long been an important city for Search Engine Marketing, PubCon held their first major conference here in 2003 and Search Engine Strategies was held in March of 2003 as well. The Search Engine Professionals Organization is based in... Continue reading
Posted Oct 21, 2013 at PR Communications
Marc Benioff, CEO of Salesforce opens his forward for the new book, Age of Context (by my favorite author Shel Israel, with help from Robert Scoble), with a story about traveling to Boston, and tweeted his hopes for the trip:... Continue reading
Posted Oct 18, 2013 at PR Communications
Just finished reviewing the entries for the awards for 2013; as always these entries are pleasures to review; I find I learn a lot from the process. If you don’t know the Society for New Communications, it’s a non-profit... Continue reading
Posted Oct 3, 2013 at PR Communications
CX Day kicked off in the States when Jeannie Walters of 360Direct hosted a Google Hangout with Jim Rembach and Stan Phelps. The topic was how important is employee engagement to providing customer experience? Jim and Stan both did a... Continue reading
Posted Oct 1, 2013 at PR Communications
Having lived in several states, California, Washington State, and North Carolina, I believe there’s no State or maybe region like Massachusetts and New England for Baseball. Here in Boston the sport is celebrated like no other. A colleague of mine... Continue reading
Posted Sep 14, 2013 at PR Communications
I heard this NPR radio article “To Attract Millennials, Automakers Look To Smartphones,” about car makers looking to Smartphones to attract Millennials to buy cars, because the adoption rate of millennials for cars has reduced. One concept floated in the... Continue reading
Posted Aug 30, 2013 at PR Communications
Tom Webster's recent article, “When Content Marketing Stops Working," explores why it’s tougher to be successful in your content marketing efforts, and also what you must do and not do to start blogging and run an effective content marketing process.... Continue reading
Posted Aug 23, 2013 at PR Communications
Do you hate those people who snipe from the sidelines, critique without offering anything positive, and act better than thou... well I do as well... Yet... lately I've been seeing a series of articles about how agile is about being... Continue reading
Posted Jul 30, 2013 at PR Communications
Shel Israel is one of my favorite authors in the world of blogging and social media. He needs your help in getting ideas for his latest post. He gave his permission to reprint a recent facebook posting. "Robert and I... Continue reading
Posted Jun 26, 2013 at PR Communications
What is the importance of translating keywords in a url for international SEO? Specifically for Germany, France, China and Japan. International SEO Question Overview I'm asking a question about the importance of translating keywords in a URL for international SEO... Continue reading
Posted Jun 4, 2013 at PR Communications
I'm off to California in mid-June for my company's annual conference on Innovation. This year's SDL theme is all about 'Global Customer Experience Management.' I really like this term because I think it describes a concept that existed but wasn't... Continue reading
Posted May 30, 2013 at PR Communications