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John Cass
Boston, MA
Recent Activity
As a leader in several professional and member non-profits over the years, American Marketing Association, Boston Agile Marketing etc. I've received several unsolicited emails from companies about asking help to... Continue reading
Posted Oct 28, 2016 at PR Communications
One of the frequent questions I’m always asked regarding agile marketing is what tools are available to manage agile marketing. Beyond a Kanban board, excel and Google Spreadsheet. There are... Continue reading
Posted Oct 17, 2016 at PR Communications
Running a community seems a lot tougher today than it did just a few years ago. Our smartphones enable us to know what's happening, and stay in touch. We are... Continue reading
Posted Oct 17, 2016 at PR Communications
Chad Pollitt wrote a post suggesting that Google is the reason we have a huge volume of content in the industry. I'm confused by Chad's statement that Google ruined Content... Continue reading
Posted Oct 1, 2016 at PR Communications
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I’m ex-Forrester Research, during my time there I was in Online Community Management in the Marketing department. My time overlapped Charlene Li leaving to found The Altimeter Group, and Jeremiah... Continue reading
Posted Sep 28, 2016 at PR Communications
At a recent Boston Agile Marketing I spoke with one of the speakers about how to spread the word so other marketers can gain similar benefits from using agile marketing.... Continue reading
Posted Sep 21, 2016 at PR Communications
WorkFront is a comprehensive solution for agile marketing project marketing. Formerly known as AtTask, the solution provide marketers with project management either by waterfall method or agile. Check out some... Continue reading
Posted Aug 19, 2016 at PR Communications
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Jeff Julian from Aji Software gave a presentation on content marketing and agile marketing at the Boston Agile Marketing Meet up tonight in Woburn, MA. Jeff's background is programming. He... Continue reading
Posted Jul 29, 2015 at PR Communications
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Tonight I attended the 3rd Boston Marketing Technology (martech) meet-up group in Cambridge at Microsoft's NERD center, in the common room. I think about 75+ people attended the event. Rick... Continue reading
Posted Jul 9, 2015 at PR Communications
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Gary DeAsi from Smartbear Software did a great job with his presentation on content and customer experiences at the Boston Agile Marketing Meet-up last week. After his session, he was... Continue reading
Posted Jun 22, 2015 at PR Communications
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In the last San Francisco Agile Marketing Meetup Mark gave a presentation, “Extreme testing: Massive conversion rate improvements without going bankrupt” . Mark gave an example of testing different prices... Continue reading
Posted Jun 10, 2015 at PR Communications
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Interview with Nicholas Scalice on agile marketing Continue reading
Posted May 26, 2015 at PR Communications
This is going to be an ongoing post about the growth in terms related the New Marketing. I think I can say marketing is changing sufficiently that it is new.... Continue reading
Posted May 22, 2015 at PR Communications
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David Mathison, Founder of the CDO Club describes chief digital officers to John Cass Continue reading
Posted May 20, 2015 at PR Communications
At ProductCamp recently in my panel discussion on digital transformation both the audience and panel members discussed the topic of how to manage larger teams with agile processes. I asked... Continue reading
Posted May 12, 2015 at PR Communications
Product management professionals talk about their product, they write collateral about the product when marketing. Whereas the drum beat for marketers has been, "stop talking about yourself and talk about... Continue reading
Posted May 2, 2015 at PR Communications
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Pursuing my project to build a new search engine maturity model, I queried Jason Healey, SEO consultant at J2H Marketing, about his thoughts on the existing model, and what advice... Continue reading
Posted Apr 28, 2015 at PR Communications
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ProductCamp features this session on digital transformation hosted by John Cass and 3 panelists. Continue reading
Posted Apr 27, 2015 at PR Communications
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Scott Sweeney of Kubotek discusses how he uses agile marketing with John Cass Continue reading
Posted Apr 24, 2015 at PR Communications
It makes sense that you'd use customer personas and customer journey maps as part of your ongoing sprints. I agree, in a way isn't that the opportunity to test out your assumptions?
Toggle Commented Apr 22, 2015 on CMG Partners & Agile Marketing at PR Communications
1 reply
Hi Paul, thanks for the comment, though I'm a little surprised to hear you thought that there wasn't much sharing of tech knowledge. I was curious do you mean digital transformation when you say tech distribution?
1 reply
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Mark Marino of PureHockey discusses the concept of SEO maturity models in an interview with John Cass Continue reading
Posted Apr 21, 2015 at PR Communications
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Sleek Marketing conference for Boston Start-ups on May 14th through the 15th in Cambridge, MA Continue reading
Posted Apr 15, 2015 at PR Communications
Hi Joe, interesting. How many people from different teams did you have? Also, did you have to reduce the amount of attending team members because of the size of the group? What do you think the team would have preferred to use? What do you think of the idea of starting any agile marketing initiative with a sprint on customer personas, and customer journey mapping?
Toggle Commented Apr 14, 2015 on CMG Partners & Agile Marketing at PR Communications
1 reply
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Barre Hardy and Mary Edwards from CMG Partners talk about agile marketing Continue reading
Posted Apr 13, 2015 at PR Communications