I do find that if I search for a product I end up getting drek back, but on the flip side it is drek offering to sell me the product, which is a reasonable assumption. The search for iphone cases mentioned above is a good case in point. I will admit to being somewhat of a Google fanboy, but then I also have a lot of patience and am willing to venture as far as page 20 in search of useful results, I'm also making friends with Google shopping, not to mention continuing to read magazines. I find that helps me find products to search for. Personally I've never had a problem with searching for technical data, but I understand that if you're producing it, that could be an issue due to the amount of drek and scraping that is served up. I'm sure they'll get on top of it, otherwise people will vote with their feet so to speak.