Interesting convo. Easy to see how this could happen to anyone... Tess and David included. Kudos to both of you for your quick and proper response. On one or two occasions, I've retweeted stuff that looked interesting and came from a trusted source... BEFORE having a look myself. Better to slow down and investigate before sharing anything, when your own reputation is (always) on the line. I'm a bit surprised that nobody at PRWeb has recognized nor acted upon the opportunities in this story...