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Jonathan Burg
Human being on a mission - tracking the digital transformation
Recent Activity
In the traditional paradigm product defines the core value, marketing sells it and a UX lead designs it. I'm not sure this is the most efficient or effective dynamic. The focused disciplines of product, marketing and UX were born of... Continue reading
Posted Nov 18, 2014 at Future Visions
Over the past 24 hours the web has been abuzz over Facebook's latest blow to brand publishers: a new algorithm that will demote many posts from brand pages. The industry has been portraying this as the latest blow from Facebook.... Continue reading
Posted Nov 16, 2014 at Future Visions
The industry press is replete with coverage predicting the fall of the book publishing industry. I disagree with this bleak forecast. But in order to stay alive, publishers are going to need to think beyond print to digital conversion. Book... Continue reading
Posted Oct 6, 2014 at Future Visions
Once a year I sit down to think about the last year, and make my goals for the next. This past year was a roller coaster. We kicked off the year with the birth of our third son. This was... Continue reading
Posted Sep 21, 2014 at Future Visions
We've all seen the videos and most of us have already taken the plunge. Why? I'm sure marketers are already hard at work trying to duplicate this remarkable phenomena. Most will fail. Because before we can consider the How we... Continue reading
Posted Aug 24, 2014 at Future Visions
Social media is an incredible resource for learning the latest news and rumors. Unfortunately, just because something is trending on Facebook or Twitter doesn't make it true. And when we share inaccurate stories, we further obfuscate the truth. Below are... Continue reading
Posted Jul 15, 2014 at Future Visions
The scariest part of any war is the unknown. Here are the most reliable, free digital tools and resources that you can use to follow developments from Israel, no matter where you are in the world. Live Blogs I personally... Continue reading
Posted Jul 13, 2014 at Future Visions
Last night I had the privilege of moderating a panel of three brilliant marketers in front of about 150 attendees at Mashable's Social Media Day event in Jerusalem. About 25 minutes into the panel, I noticed one of the event... Continue reading
Posted Jul 1, 2014 at Future Visions
Amazon got a lot of things right with their first mobile phone. While the phone's specs may be last generation, Amazon knows that most Americans don't know or care about processor speeds. Most people will choose a phone based on... Continue reading
Posted Jun 19, 2014 at Future Visions
You have a yellow ribbon on your tree! Then I'll stop attacking your military... said no one ever. But that doesn't mean that you shouldn't hang a yellow ribbon, use a hashtag or wave a flag. These are all symbols... Continue reading
Posted Jun 16, 2014 at Future Visions
From about 2002 to 2012, there was a great deal of conversation about a future world, where we would live in the nirvana called convergence. We couldn't have gotten it any more wrong. We all assumed convergence was about the... Continue reading
Posted Jun 12, 2014 at Future Visions
Last year we saw Outbrain explode in popularity across publishers large and small. But their rise to fame is nothing compared to Facebook's next big move - better, smarter, pervasive but not invasive personalized and contextualized recommendations. Facebook has nearly... Continue reading
Posted Apr 22, 2014 at Future Visions
Facebook needs a Matt Cutts. Matt Cutts is the high priest of SEO for Google. Matt guides the public on all things SEO, an industry just a shade more misunderstood and misrepresented than social media. Matt participates in the industry... Continue reading
Posted Apr 1, 2014 at Future Visions
Last week I ran into an old friend. He asked me what I was up to, and I told him about this new doohikey I'm working on. He asked, Does the world really need another doohickey? Honestly, no. The world... Continue reading
Posted Feb 18, 2014 at Future Visions
There's something magical about waiting. A great pause makes a punchline twice as funny and a 1/2 note rest makes an epic song that much more powerful. Personally, I was never one to appreciate the pauses in my life. I... Continue reading
Posted Jan 20, 2014 at Future Visions
7 years later, the hypothesis we posited has finally been accepted as truth. Social media is a tool for marketers and businesses. It is a channel that overlaps and connects with most other business and communications channels. The mainstream businesses... Continue reading
Posted Jan 6, 2014 at Future Visions
So there is this amazing guy, a real hero. His wife got cancer, and he sent her pictures of himself in a pink tutu to make her laugh. The video at the bottom of this post is truly inspiring. And... Continue reading
Posted Dec 11, 2013 at Future Visions
Investing in innovation is not like investing in sales, and should not be measured by the same yardstick. Investments in innovation rarely shows short term returns, and their eventual returns are rarely trackable to all the little investments along the... Continue reading
Posted Dec 5, 2013 at Future Visions
With the rise of smartphone cameras, strong mobile bandwidth, social media and digital-first design we have emerged as a highly visual society. A picture shares a thousand words, and great visuals are often drive the most potent stories on the... Continue reading
Posted Nov 12, 2013 at Future Visions
The Nexus 4 sold so fast that it took down Google Play. How could Google raise the stakes with the Nexus 5? By teasing us. Relentlessly teasing us. This started wihen they "accidentally" gave us a peak at the Nexus... Continue reading
Posted Oct 31, 2013 at Future Visions
Commoditization drives deflation. As data access becomes faster and more commoditized, this same data is dragging down lucrative markets such as telephony and cable subscriptions with it. TelCos are facing a tough future; one in which their core services (TV... Continue reading
Posted Oct 27, 2013 at Future Visions
Imagine I offered you the chance to win an iPad Air if you wore a stamp for my business on your forehead for an entire day. Or, you could enter this contest by stamping ten friend's foreheads. Oh, and you... Continue reading
Posted Oct 24, 2013 at Future Visions
Strategists ask - why? Planners ask - who? Project managers ask - how? Buyers ask - where? Media asks - when? Creatives ask - what? Designers ask - and then? Brand managers ask - so? - - - - -... Continue reading
Posted Oct 23, 2013 at Future Visions
If politicians spent half as much effort leading as they do campaigning, they wouldn't need to work so hard campaigning the second time. Continue reading
Posted Oct 22, 2013 at Future Visions
Aaron, which email address do you want me to send my last invite to?
1 reply