This is Jonathan Burg's Typepad Profile.
Join Typepad and start following Jonathan Burg's activity
Join Now!
Already a member? Sign In
Jonathan Burg
Human being on a mission - tracking the digital transformation
Recent Activity
Image
Last year we saw Outbrain explode in popularity across publishers large and small. But their rise to fame is nothing compared to Facebook's next big move - better, smarter, pervasive but not invasive personalized and contextualized recommendations. Facebook has nearly... Continue reading
Posted yesterday at Future Visions
Image
Facebook needs a Matt Cutts. Matt Cutts is the high priest of SEO for Google. Matt guides the public on all things SEO, an industry just a shade more misunderstood and misrepresented than social media. Matt participates in the industry... Continue reading
Posted Apr 1, 2014 at Future Visions
Image
Last week I ran into an old friend. He asked me what I was up to, and I told him about this new doohikey I'm working on. He asked, Does the world really need another doohickey? Honestly, no. The world... Continue reading
Posted Feb 18, 2014 at Future Visions
Image
There's something magical about waiting. A great pause makes a punchline twice as funny and a 1/2 note rest makes an epic song that much more powerful. Personally, I was never one to appreciate the pauses in my life. I... Continue reading
Posted Jan 20, 2014 at Future Visions
Image
7 years later, the hypothesis we posited has finally been accepted as truth. Social media is a tool for marketers and businesses. It is a channel that overlaps and connects with most other business and communications channels. The mainstream businesses... Continue reading
Posted Jan 6, 2014 at Future Visions
Image
So there is this amazing guy, a real hero. His wife got cancer, and he sent her pictures of himself in a pink tutu to make her laugh. The video at the bottom of this post is truly inspiring. And... Continue reading
Posted Dec 11, 2013 at Future Visions
Image
Investing in innovation is not like investing in sales, and should not be measured by the same yardstick. Investments in innovation rarely shows short term returns, and their eventual returns are rarely trackable to all the little investments along the... Continue reading
Posted Dec 5, 2013 at Future Visions
Image
With the rise of smartphone cameras, strong mobile bandwidth, social media and digital-first design we have emerged as a highly visual society. A picture shares a thousand words, and great visuals are often drive the most potent stories on the... Continue reading
Posted Nov 12, 2013 at Future Visions
Image
The Nexus 4 sold so fast that it took down Google Play. How could Google raise the stakes with the Nexus 5? By teasing us. Relentlessly teasing us. This started wihen they "accidentally" gave us a peak at the Nexus... Continue reading
Posted Oct 31, 2013 at Future Visions
Image
Commoditization drives deflation. As data access becomes faster and more commoditized, this same data is dragging down lucrative markets such as telephony and cable subscriptions with it. TelCos are facing a tough future; one in which their core services (TV... Continue reading
Posted Oct 27, 2013 at Future Visions
Image
Imagine I offered you the chance to win an iPad Air if you wore a stamp for my business on your forehead for an entire day. Or, you could enter this contest by stamping ten friend's foreheads. Oh, and you... Continue reading
Posted Oct 24, 2013 at Future Visions
Image
Strategists ask - why? Planners ask - who? Project managers ask - how? Buyers ask - where? Media asks - when? Creatives ask - what? Designers ask - and then? Brand managers ask - so? - - - - -... Continue reading
Posted Oct 23, 2013 at Future Visions
If politicians spent half as much effort leading as they do campaigning, they wouldn't need to work so hard campaigning the second time. Continue reading
Posted Oct 22, 2013 at Future Visions
Aaron, which email address do you want me to send my last invite to?
1 reply
Petr, I'm flush out of invites. Did you sign up on their website?
1 reply
This was written when Windows 8 was first released, and yes, one app could run in both environments if they are built right. The thinking at the time was that most apps would not be cross-compatible. And I heard Balmer say, first-hand and in person, that Windows 8 Phone was running the modern/metro UI.
1 reply
Image
Summary: Hate organizing your apps into folders? Hate digging through folders to find the right app? Aviate is a Homescreen that shows you the apps you want, when you want them. A few years back Nokia had a brilliant idea... Continue reading
Posted Oct 20, 2013 at Future Visions
Image
Last February the marketing world was in a tussy over the brilliance of Oreo's superbowl blackout tweet. Yesterday was the Android techie's version of a superbowl, the presumed launch of the much leaked and highly anticipated Nexus 5. But when... Continue reading
Posted Oct 16, 2013 at Future Visions
Image
Forget monetization. Forget VCs, Angels and term sheets. The biggest challenge facing tech start-ups today is that a lack of understanding of their target users. Founders of tech start-ups are generally very tech savvy. They know how to make things... Continue reading
Posted Oct 13, 2013 at Future Visions
Sure, slapping hashtags all over TV content and commercials helps drive platform growth and usage. And getting your Tweets or Facebook activity recognized on TV is a nice pat on the back for users. But the real reason they are... Continue reading
Posted Oct 7, 2013 at Future Visions
Image
5. Great communications is about passion and the ability to tell a store that people want to share. Check! 4. Creativity takes balls. She's got em. I do not want yes-men employees. I want individuals who aren't afraid to voice... Continue reading
Posted Oct 1, 2013 at Future Visions
Image
For years I fought against the "rules of thumb" for digital. 60-90 seconds for YouTube shorts 90-120 seconds for informational content 15 seconds for video ads No more than 90 seconds for long form ads. All of these rules of... Continue reading
Posted Sep 17, 2013 at Future Visions
Last week Android KitKat was announced. The next day, I asked my team, so what candy is iOS7? What is BB10? And the ideas just flowed. Here's a sampling of our brain droppings, as illustrated by our incredible design team.... Continue reading
Posted Sep 12, 2013 at Future Visions
Image
Apple made two seemingly minor updates to their mobile ecosystem that will pave the way a brighter, more contextual future. 1. Software: Smarter Siri Siri is great, but there is a lot of room for improvement. By integrating third party... Continue reading
Posted Sep 10, 2013 at Future Visions
Image
Yesterday, Facebook announced two new tools for publishers and marketers. These tools are ways for publishers and marketers to access public Facebook posts. This is a sound strategy for Facebook and will work nicely for many publishers. As with most... Continue reading
Posted Sep 10, 2013 at Future Visions