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Thanks Bill - much appreciated!
An apposite post, considering the next measurement summit gets underway in Lisbon in a fortnight. When questioned about the Barcelona Principles for this blog post ( earlier in the week, AMEC director, David Rockland, spoke of the "mindset shift" needed to make PR measurement and evaluation stand up to scrutiny. Approaches in marketing such as behavioural economics which tap into the way people think would be a welcome addition to PR thinking and, in turn, measurement of results. Who is prepared to pick up the mantle and make it happen?
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May 25, 2011