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I think you're missing the point with A/B testing, it's largely used to convince clients (and prospective clients) that the sizable sum of money they've just paid you or going to pay you to redesign their website is actually worth it and generates more turnover. The people who make the money decisions want this, you can't just tell them 'it looks nicer'. If you can't prove that your work generates results they aren't going hire you?
JonnyYenAgain is now following The Typepad Team
Jul 26, 2010