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Josh Richards
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Perhaps they are going for the "let Starbucks do all our marketing for us" effect: http://consumerist.com/2007/12/want-a-thriving-coffee-shop-open-next-to-a-starbucks.html
Steve, Have you seen Stephen Covey's Time Management Matrix? I keep a diagram of it on my wall (he discusses it in 7Habits and First Things First).
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Nov 18, 2010