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Perhaps they are going for the "let Starbucks do all our marketing for us" effect:
http://consumerist.com/2007/12/want-a-thriving-coffee-shop-open-next-to-a-starbucks.html
Commented Dec 14, 2010 on Microsoft proves it sucks at marketing, too at Two Hat Marketing -- Smart Marketing For Small Business
Microsoft proves it sucks at marketing, too
I have to admit even I was SHOCKED by what I saw Microsoft do (or maybe "didn't do" is a better way of putting it). If you've followed my blog for a while, you know I often rant about how competition doesn't create innovation. It creates conformity. In pretty much every industry I've spoken for ...
Steve,
Have you seen Stephen Covey's Time Management Matrix? I keep a diagram of it on my wall (he discusses it in 7Habits and First Things First).
Commented Nov 19, 2010 on Apparently, Most Of Us Suck At Marketing at Two Hat Marketing -- Smart Marketing For Small Business
Apparently, Most Of Us Suck At Marketing
What is it about marketing that we don't get? Almost all of us, Peter Drucker included, understand that marketing is important (dare I say critical?) to the success of our business. Drucker wrote, "Because its purpose is to create a customer, the business enterprise has two - and only these two ...
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Nov 18, 2010
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