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Juan Tornoe
Austin, TX
Helping businesses and advertising agencies craft messages that will resonate with the Hispanic Community.
Recent Activity
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July 28, 2016 By Jens Manuel Krogstad Educational attainment among U.S. Latinos has been changing rapidly in recent years, reflecting the group’s growth in the nation’s public K-12 schools and colleges. Over the past decade, the Hispanic high school dropout rate has declined and college enrollment has increased, even as Hispanics trail other groups in earning a bachelor’s degree. The issue of education is an important one for Hispanics. Roughly eight-in-ten (83%) cited education as very important to their vote in the 2016 election, ranking it alongside the economy, health care and terrorism as a top issue. Yet, for many... Continue reading
Posted Aug 2, 2016 at HispanicTrending
July 29, 2016 By Chuck Rocha I’ll never forget when Jeff Weaver hired us to work on Bernie Sanders’ presidential run because it reminded me of something my pawpaw liked to say: “Judge a person by what they do, not what they say.” Weaver said he wanted the Sanders campaign to be as diverse as America. That was the stated goal and he took remarkable action to make it happen. Now, it wasn’t perfect, and sometimes it wasn’t pretty, but I'm proud of the remarkable history we made and the campaign we ran. When Latino consultants are hired for a... Continue reading
Posted Aug 1, 2016 at HispanicTrending
July 29, 2016 By Jordan Morales In early July, Sen. Lindsey Graham of South Carolina said in an interview with Politico of his plans next year, “I'll tell you what I'm going to do in 2017. I'm going to take the Gang of Eight bill out, dust it off and ask anybody and everybody who wants to work with me to make it better to do so.” He also predicted that Donald Trump would lose to Hillary Clinton partly because he would not be able to win the Latino vote, a voting bloc that Graham passionately advocated for during his... Continue reading
Posted Aug 1, 2016 at HispanicTrending
July 28, 2016 By Eyder Peralta Hilda Solis, former U.S. labor secretary, took the stage at a meeting of the Hispanic caucus in Philadelphia this week and immediately launched into Spanish. Solis, who is the first Latina to have served in a Cabinet position, issued a ringing endorsement of the vice presidential candidate on the Democratic ticket. "We are here to support Tim Kaine, our next vice president," she said. "Que habla muy bien Español. Mejor que yo!" (Who speaks good Spanish, she said, better than I do.) Solis is a superdelegate from California who supports Clinton. She believes that... Continue reading
Posted Aug 1, 2016 at HispanicTrending
July 29, 2016 By Steven Dahlman As Chicago’s architecture has evolved, so have the tours that introduce it to the millions of people who visit the city each year. Now, one of the handful of tour boat companies says the time is right for a Spanish version of its architecture tour. Shoreline Sightseeing has started offering Spanish language tours twice a week, departing from its dock at Michigan Avenue. The 75-minute tours on the Chicago River highlight at least 40 landmarks and offer a brief history of Chicago, starting with the Great Chicago Fire of 1871. He says the idea... Continue reading
Posted Aug 1, 2016 at HispanicTrending
July 28, 2016 By Andrew O’Reilly Hillary Clinton on Thursday night became the first woman to accept the presidential nomination for a major political party in the history of the United States. Instead of basking in the accomplishment, however, Clinton used her time inside the Wells Fargo Center to make the case that she should be elected to the White House in November. Painting the upcoming general election showdown between her and Republican nominee Donald Trump as a “moment of reckoning,” Clinton cast herself as a unifier who is battle-tested and the only candidate capable of leading the U.S. in... Continue reading
Posted Aug 1, 2016 at HispanicTrending
July 29, 2016 By Cayla Cawley The explosive increase of the Latino population and its influence is not a trend, but the future of the country. In Greater Boston, a Top 25 Latino market, the number of Hispanics is expected to grow to more than one million by 2020, and nearly a third of Lynn’s population is Latino, a figure that will be much higher when new U.S. Census data is released. But most of America’s Fortune 500 companies still have no marketing plan on how to attract the Latino consumer in the U.S. These are some of the statistics... Continue reading
Posted Aug 1, 2016 at HispanicTrending
July 28, 2016 Source: Fontana Herald News Latino owned businesses are a major driving force in the transformation of the economic and political landscape of the United States and job creation. In addition to the exponential growth and advancement of Latino small businesses, women, millennials and veterans are starting businesses in record numbers. The National Association of State Latino Chambers of Commerce (NASLCC) will focus and strive to meet the business needs and desires of this essential segment who are members of local and state Hispanic Chambers of Commerce, and a Fontana businessman will play a major role in that... Continue reading
Posted Aug 1, 2016 at HispanicTrending
July 28, 2016 By Juhem Navarro-Rivera Latino/as’ changing economic fortunes in the wake of the Great Recession and the racist undertones of anti-immigrant rhetoric are major sources of their disillusionment with the Republican Party. While Latino/as have more positive attitudes toward the Democratic Party, their feelings are lukewarm. That could change if the party follows through in passing policies that Latino/as care about, particularly on economic issues. Latinos believe that opportunity is eroding in America. According to the 2013 Economic Values Survey by Public Religion Research Institute (PRRI) and the Brookings Institution, more than 6 in 10 (62 percent) Latinos... Continue reading
Posted Aug 1, 2016 at HispanicTrending
July 28, 2016 By Eli Rosenberg Under the peeling platform of the No. 7 train along the border of Elmhurst and Jackson Heights in Queens, past the vendors selling necklaces and bracelets, the ears of corn and skewers of meat smoking atop grills rigged on shopping carts, and down a side street, there is a mural of Gabriel García Márquez adorning a small store. It is Librería Barco de Papel, one of a dwindling number of Spanish-language bookstores in New York. There is something vaguely Marquezian about it, with its side-street location, its shelves lined with used books, some rare,... Continue reading
Posted Aug 1, 2016 at HispanicTrending
July 28, 2016 By Stephen Dinan The Democratic convention has gotten less black and Hispanic compared to 2012, according to Univision, which said the party also hasn’t given any major Latino leaders prime-time speaking roles. In 2012 Antonio Villaraigosa, the mayor of Los Angeles, was chairman of the convention, and then-San Antonio Mayor Julian Castro gave the speech just ahead of President Obama. But through the first three nights of this year’s convention prominent Latinos have been shut out, the Spanish-language network said. Univision calculated that Hispanics make up just 12.9 percent of the delegates to the convention — down... Continue reading
Posted Aug 1, 2016 at HispanicTrending
July 28, 2016 by Jose Villa You know Hispanic Millennials — Hispanics aged approximately 21 - 37 — are a critical, coveted segment of the U.S. Hispanic market. They are comprised of the two most historically attractive consumer segments of 18-24 and 25-34 year olds. They represent more than 27% of the entire Hispanic population and are growing, mainly due to immigration. Compare that to Gen X and Baby Boomer Hispanics, who represent a combined 33% of the U.S. Hispanic population but are shrinking as they age. If you’re focused on the Hispanic market in 2016, you are essentially focused... Continue reading
Posted Aug 1, 2016 at HispanicTrending
July 27, 2016 Source: The Richmond Standard After announcing in the Richmond Standard the launch of an all-Hispanic basketball league that holds games at the Hilltop YMCA, San Pablo resident Jorge Cervantes received both praise and scorn from the community. Cervantes said he was called a racist by some, with one harsh email accusing him of building an invisible wall around his league, an apparent reference to Donald Trump’s controversial proposal to build a wall on the U.S.-Mexican border. But along with the negative reactions came an influx of positive comments saying the league, called Nuestra Liga Hispana, is good... Continue reading
Posted Jul 29, 2016 at HispanicTrending
July 27, 2016 By Lance Hernandez Many Colorado Hispanics who have reached retirement age aren’t ready to stop working. Some want to continue contributing to their community, so they do volunteer work. Pat Manalo is one of them. She’s a genealogist at the Colorado Society of Hispanic Genealogy. “In the 1970s, you asked your aunties and uncles about your family,” she said. “Now, there are other resources available.” Manalo told Denver7 that she never got to retire. She said she’s still a fulltime homemaker, but added that that job gave her the opportunity to go to libraries and to other... Continue reading
Posted Jul 29, 2016 at HispanicTrending
July 27, 2016 Source: Broadcasting & Cable Fueled by the success of its “El Señor de los Cielos” Super Series™ finale and triple primetime series – “Silvana Sin Lana” at 8pm, “Sin Senos Sí Hay Paraíso” at 9pm and “Señora Acero 3, La Coyote” at 10pm – premieres on Tuesday, July 19, Telemundo ranked as the #1 among Spanish-language television network for the first time ever the week of July 18 among adults 18-49 (879,000) and adults 18-34 (413,000) during Monday–Friday primetime, according to Nielsen. Telemundo was the #1 Spanish-language network among adults 18-49 and adults 18-34 in every hour... Continue reading
Posted Jul 29, 2016 at HispanicTrending
July 27, 2016 By Colin Stephenson Major League Soccer’s television ratings on ESPN and ESPN2 have increased 32 percent in viewers and 44 percent in television homes over last year, according to the network. And viewership is up 127 percent on the WatchESPN app and 44 percent on ESPN Deportes. “As we enter the All Star break, we are delighted to see such substantial year-over-year gains in audience across ESPN platforms and in key demographics for Major League Soccer,’’ Scott Guglielmino, ESPN’s senior vice president for programming and acquisitions, said. “We look forward to continue working with Major League Soccer... Continue reading
Posted Jul 29, 2016 at HispanicTrending
July 27, 2016 By Phillip M. Carter In the early years of the American presidency, the White House was home to a long run of multilingual residents. Thomas Jefferson, who argued decisively against making English the official language of the Union, spoke French and Italian. John Quincy Adams spoke French and Dutch. Martin Van Buren spoke Dutch before he learned to speak English. Herbert Hoover spoke Mandarin and is rumored to have spoken it with his wife in the White House as a kind of “private language.” But as the United States emerged as the first world superpower in the... Continue reading
Posted Jul 29, 2016 at HispanicTrending
July 27, 2016 By Naomi Prioleau In a ranch-style house in Town 'n Country, the Ruiz family converses over arroz con pollo in Spanish about the struggles of learning English. The Venezuelan-Colombian family is a blend of native English speakers and Spanish speakers trying to learn or perfect the English language. Family matriarch, Ligia Zarate, is 71 and has a great fear of learning the language, even though she has a desire to learn it. “I’m afraid that I don’t learn anything,” her daughter Carolina translates for her. “That I can’t learn.” She moved to Tampa three years ago from... Continue reading
Posted Jul 29, 2016 at HispanicTrending
July 27, 2016 By Pierrette Hondagneu-Sotelo & Walter Thompson-Hernandez Which way is South LA heading? As Latinas/os have become a numerical majority in what was recently an African American neighborhood, do we see tensions, collaborations or segregation? Together with our team at the USC Center for the Study of Immigrant Integration, we spent the last year interviewing one hundred Latina/o residents in the Watts, historic Central Avenue, and Vermont Square neighborhoods for the Roots|Raíces research project. While there is no one monolithic portrait of Latino South LA, we are finding common stories and struggles—and also some key generational differences. In... Continue reading
Posted Jul 29, 2016 at HispanicTrending
July 27, 2016 By Fre Imbert When talking about Latino and Hispanic voters, the main issues that come to mind are the economy and, of course, immigration. But health care is another key matter for Latino voters that has not been in the spotlight as much. According to a Pew Research poll conducted earlier this month, 82 percent of Latino voters said health care is a very important issue to their vote, behind only the economy and immigration. "One of the things we have to think about is health care in this country is very expensive," Tony Payan, director of... Continue reading
Posted Jul 29, 2016 at HispanicTrending
July 27, 2016 By Elizabeth Llorente Henry Muñoz says Hispanics shouldn’t feel slighted after Democratic presidential nominee Hillary Clinton picked a non-Latino as her running mate. After all, the finance chair for the Democratic National Committee told Fox News Latino, Latinos cannot depend on others to present them with opportunities. “There were a number of Latinos on the short list,” Munoz said, “I’m proud of the fact that there were not one, not two, not three, but more who were considered.” Plus, he said, now is the opportunity for Latinos to push harder for more Hispanics to be named or... Continue reading
Posted Jul 29, 2016 at HispanicTrending
July 27, 2016 By Brad Phenow As downtown Northfield begins to wind down most Sunday nights, a trickle of water from the dam is what most may hear. For others, it’s the highlight of the week as familiar voices take to the air waves. Whether it’s news, music, interviews or community events, nearly every Sunday, members of the Latino community broadcast “El Super Barrio Latino,” or “Super Latino Neighborhood” − a live radio show broadcasted on KYMN in Northfield from 7-8 p.m. − in an effort to further include a portion of the community that has continued to grow. As... Continue reading
Posted Jul 29, 2016 at HispanicTrending
July 27, 2016 By Stephen A. Nuño A poll of Latino registered voters in battleground states finds strong support for more liberal policies that align with the Democratic party platform. Moreover, almost 8-in-10 ten voters had an "unfavorable" view of Republican presidential candidate Donald Trump. The findings were presented at a panel discussion at the Democratic National Convention. The poll was commissioned by the Latino Victory Project, which seeks to put more Hispanics in elected positions and was conducted by firm Latino Decisions. According to Latino Decisions political scientist Sylvia Manzano, 68 percent of registered Latino voters agreed with the... Continue reading
Posted Jul 29, 2016 at HispanicTrending
July 27, 2016 By Sam Butelle The world’s largest video site has its eyes on South Florida. YouTube and Spanish-language TV channel Telemundo teamed up to launch a three-day pop-up space in Miami, with several of the online video community’s top Hispanic stars in attendance. At the pop-up space, which is open between July 26-28, creators can attend workshops, produce videos, and collaborate with their colleagues. These services mirror the ones offered at the nine permanent YouTube Spaces, which can be found in major cities across four continents. The Miami space does have at least one unique offering for creators.... Continue reading
Posted Jul 29, 2016 at HispanicTrending
July 27, 2016 Via Market Wired Today many Hispanic auto shoppers look to the web when making a vehicle purchase. However, many dealership websites do not offer a solution for Hispanic auto shoppers. Automotive Internet Media (AIM) creates and manages websites for auto dealers, but recently developed a one-stop dealership website for both auto shoppers who speak English and Spanish without leaving the main dealership site. We asked the question, "Why do dealerships need two websites to serve their English speaking shoppers and their Spanish speaking shoppers?" The answer was they shouldn't, so AIM got to work and built a... Continue reading
Posted Jul 29, 2016 at HispanicTrending