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Juan Tornoe
Austin, TX
Helping businesses and advertising agencies craft messages that will resonate with the Hispanic Community.
Recent Activity
April 27, 2015 By Elizabeth Llorente Pablo Manriquez grew up in Missouri listening to his parents’ accounts of the repressive military dictatorship of Augusto Pinochet in Chile, the land of his birth. It instilled in Manriquez a deep sense of gratitude for the liberties and political system – flaws and all – in his adopted homeland. Manriquez, named after his father’s favorite poet, Chilean Pablo Neruda, internalized that admiration for U.S. democracy and the political system so much that he majored in political science at Notre Dame, and has devoted much of his life afterward to working on campaigns, including... Continue reading
Posted yesterday at HispanicTrending
April 24, 2015 By Tony Diaz The first day of my Mexican-American Literature course, I give my students a quiz to test their knowledge of Latino success stories. They're asked to name, among others, Latino authors, Chicano-themed films and Tejanos with PhDs. Most students have a tough time with the PhD question, but also won't name more than two Latino writers. And typically, the only Hispanic national figures students can name are in the entertainment industry. It's not that the number of Latino accomplishments are few. The problem is that too few know our success stories. I give this quiz... Continue reading
Posted yesterday at HispanicTrending
April 25, 2015 By Martin Espinoza From his cramped, one-room office in Sebastopol, Hector Velazquez runs his advertising business using Internet streaming technology from the Netherlands, cloud-based servers in South Africa and radio-style voice-overs produced in sound studios in Mexico. Velazquez, an advertising entrepreneur, produces and sells streaming music to numerous Latino supermarkets, hair salons, insurance agencies and dentists up and down California. While elevator music pioneer Muzak Holdings also offers in-store audio advertising, Velazquez’s Nexo Advertising employs the often bombastic voices found on Spanish radio to produce a uniquely Latino sound for its lengthening list of clients, who in... Continue reading
Posted yesterday at HispanicTrending
April 24, 2015 By Claudia Tristán Texas Senator Ted Cruz and Florida Senator Marco Rubio both with Cuban-American heritage. So will that pay dividends with Latino voters? Historian Miguel Levario says a Latino name alone is not enough to secure the diverse Hispanic vote. "Over 60 percent of the population is of Mexican decent," Levario said. "The next highest is going to be Puerto Ricans and they're just about 9.7 percent so you can see there's a bit of a gap there. Then Cubans are the third with, I think 3.1. Very small percent of the Latino population is of... Continue reading
Posted yesterday at HispanicTrending
April 25, 2015 By Hanah Cho With a growing Hispanic population in the U.S. and Texas, what are the most effective ways to reach this market? Public relations executive Rosalynn Vasquez offers tips on increasing your messaging and PR efforts to reach the Hispanic audience. Vasquez is manager of Hispanic public relations for The Power Group, the Dallas-based public relations agency. Business, then culture Companies must first understand and engage in meaningful conversations about their business, challenges and overall industry. Every company is different and has a unique set of goals, target audiences and messaging. Once that is established, you... Continue reading
Posted yesterday at HispanicTrending
April 24, 2015 By Annie Wu PepsiCo will soon launch a new version of their Pepsi cola made with cane sugar and real lime juice to cater to the Hispanic market in the U.S. It’s name? Pepsi Limón. The product will hit stores in Chicago, California, Arizona, New Mexico, and Texas on May 18, according to Ad Age. In Mexico, Coco-Cola has been selling Coke made with cane sugar since the 1920s. In America, MexiCoke—as its ardent fans call it—is imported and sold in many supermarkets and bodegas where Hispanic communities reside. Now, PepsiCo is trying to appeal to Latino... Continue reading
Posted yesterday at HispanicTrending
April 24, 2015 By Kelly Carrion When Gabrielle Solis speaks on the Spanish language version of "Desperate Housewives", it's the voice of Ivette Gonzalez, not Eva Longoria, that U.S. Spanish-speaking TV audiences hear. When the show's famous narration of Mary Alice Young is heard in Spanish, it is the voice of Emmy Award winning actress Marabina Jaimes. These women are dub actresses, a side of Hollywood that is rarely seen. Independent documentary filmmaker, Andrea Meller, discovered the world of dubbing after reading an article on Latina dub actresses in the New York Times in 2005. She said what struck her... Continue reading
Posted yesterday at HispanicTrending
April 24, 2015 By Jack Rico What does a future Latino A-list movie star look like? He looks like Guatemalan actor Oscar Isaac. After building his credibility as a thespian with such talented directors as Steven Soderbergh, Spaniard director Alejandro Amenábar, Ridley Scott and The Coen Bros., amongst others, his next role will be the one that will catapult him to superstardom - he will play Poe Dameron in "Star Wars: The Force Awakens," to be released December 18th of this year. NBCNews.com had a chance to have a sit-down with Isaac before the Star Wars hysteria and have a... Continue reading
Posted yesterday at HispanicTrending
April 24, 2015 Via Hampshire Review Hispanics will be a big driver of home sales in the next decade, as they are expected to account for 7 million of the 17 million new households formed between 2010 and 2025, according to the National Association of Hispanic Real Estate Professionals' 2014 State of Hispanic Homeownership Report. Last year, there were 320,000 new Hispanic households formed in the U.S., representing 40 percent of the total U.S. household growth, according to the report. What's more, a recent Wall Street Journal report says that Hispanics are the fastest-growing segment of first-time and luxury home... Continue reading
Posted yesterday at HispanicTrending
April 24, 2015 Via PR Web Standing Brown, a new culturally relevant apparel line, has recently launched to provide the Latino community with a positive sense of culture. “It seeks to reinforce the importance of positive messaging to create and promote social change,” stated Nohel Corral, founder of Standing Brown and educator. Standing Brown takes an active role in affecting change by providing the Latino community with a strong sense of self, a strong sense of culture, and positive encouragement and affirmation. These three character builders are especially important in providing opportunities for youth in attending school, college, and entering... Continue reading
Posted yesterday at HispanicTrending
April 24, 2015 Via Business Wire Leading consumer technology lifestyle publisher Digital Trends today unveiled Digital Trends en Español, a new site for original tech news and reviews for the Spanish-speaking market in the United States. T-Mobile is the flagship sponsor of the new site, which is supported by the Digital Trends editorial team. Digital Trends en Español is available now at es.digitaltrends.com. “Digital Trends is proud to fulfill the demand here in the U.S. for top tech news and reviews in Spanish,” said Digital Trends CEO Ian Bell. “Our core business is to help people make informed purchases of... Continue reading
Posted yesterday at HispanicTrending
March 23, 2015 By Hector Olvera The following is a letter submitted to Mr. Matt Pope, chairman of the Napa County Planning Commission, which gives voice to our concerns about a very important matter that we believe should be of concern to all Napa residents -- the proposed expansion of the Syar quarry operations: I am writing on behalf of Latinos Unidos del Valle de Napa y Solano. As you may know, we regularly serve as advocates for the interests of many of the members of the growing Latino community in Napa County. And it is in this capacity that... Continue reading
Posted yesterday at HispanicTrending
April 23, 2015 By David Barkholz Dealerships willing to advertise and post videos in Spanish face little competition reaching a growing number of Latino car buyers, said Ricky Lopez, Internet director at David Maus Toyota in Sanford, Fla. Lopez said his dealership expects to dramatically increase sales to Latino buyers by the end of the year, largely by advertising in Spanish. He also is improving processes to ensure that Spanish shoppers are matched with the right salespeople. Lopez joined the store about two months ago. He said that by Christmas, three of every four car buyers at the store will... Continue reading
Posted 4 days ago at HispanicTrending
April 23, 2015 By Mario Carrasco According to Obamacare Facts, up to 47 million Americans were uninsured before the Affordable Care Act (ACA). That changed during the 2014 open enrollment period when 8 million Americans enrolled in marketplace plans. And with a more stable website and additional resources on the street, it is estimated that 11.7 million enrolled during the 2015 window, including 4.5 million who re-enrolled from 2014. Within those numbers are Hispanics, a major factor in determining the success of the ACA. While it’s widely known that Hispanics make up about 18% of the U.S. population, you may... Continue reading
Posted 4 days ago at HispanicTrending
April 23, 2015 By Shalina dela Paz Pepsi Co will be unveiling its latest product Pepsi Limon cola which contains real lime juice and sugar which aims to conquer the Hispanic market. The new cola with be out in the market on the 18th of May in California, Chicago, New Mexico, Texas, and Arizona. The soda giant had done similar products in the past all over the globe. The company used to sell Diet Pepsi Lime and Pepsi Lime however they stopped both products few years back, Ad Age reported. Diet Coke has its Lime version which contains citric acid... Continue reading
Posted 4 days ago at HispanicTrending
April 23, 2015 By Rae Tyson With local farms prospering, population booming and southern Delaware's poultry industry growing, the demand for workers in Sussex County has continued to grow. And many of those arriving in the region to fill those jobs are Hispanic, primarily immigrants from Guatemala and Mexico. Indeed, the Hispanic population in Sussex County has more than doubled since 2000, from 4.4 percent to more than 9 percent in 2013, according to the U.S. Census Bureau. And projections are that the Hispanic population will comprise the largest minority percentage in Sussex by 2060, overtaking African Americans. "The Hispanic... Continue reading
Posted 4 days ago at HispanicTrending
April 23, 2015 By Melissa Mullins “For the first time in history, there are two Hispanic candidates running for president…the Republicans have been doing something right,” proclaimed Univision anchorman Jorge Ramos during a recent speech at Harvard’s Kennedy School. The mainstream media has barely given any attention to the historic candidacies of Rubio and Cruz, unlike the constant attention they gave Obama in 2008. Ramos also pointed out that “Democrats don’t have a single Hispanic candidate for this election,” and that the first Latino to run for president was Republican Ben Fernandez in the 1980s, followed by Bill Richardson in... Continue reading
Posted 4 days ago at HispanicTrending
April 23, 2015 By Raoul Lowery Contreras The late Washington Post prize-winning reporter David Broder shook up the political world 35 years ago with his book “Changing of the Guard: Power and Leadership in America”; in it he correctly predicted the demise of the long-entrenched Democrat Party of the South but missed today’s Hispanic political growth and effect by a million miles. As brilliant as that book was, as was his Washington Post work, if he were alive today, he would be part of the bulk of non-Hispanic pundits, writers, reporters and professors who simply do not understand Hispanic political... Continue reading
Posted 4 days ago at HispanicTrending
April 23, 2015 By Rachael Pacella Twenty years ago Alberta Lopez moved to Frankford after years of working in fields earning below minimum wage. Today she is pushing herself to read and write English to make way for a better future. Twenty years ago Sister Rosa Alvarez, originally from Spain, moved into a tiny house in Georgetown with the intent of helping single mothers. That house grew into La Esperanza, a charity many consider to be the heart of the Latino community in Georgetown. As the number of Spanish-speaking immigrants arriving to work in Sussex County increases, so do the... Continue reading
Posted 4 days ago at HispanicTrending
April 22, 2015 By Elizabeth Llorente A new study shows that undocumented immigrants paid an average state and local tax rate of 8 percent in 2012, higher than the 5.4 percent paid by the top 1 percent of taxpayers The study by the Institute on Taxation and Economic Policy, said that undocumented immigrants paid some $11.8 billion in state and local taxes in 2012. That included $7 billion in sales and excise taxes, $3.6 billion in property taxes and $1.1 billion in personal income taxes. Not includes are federal taxes, the study’s authors said. “The reality is the 11.4 million... Continue reading
Posted 4 days ago at HispanicTrending
April 22, 2015 By Rhys Johnson On Sunday, April 19, Poder Latino/a (PL) and the Movimiento Estudiantil Chicano/a de Aztlan (M.E.Ch.A), in collaboration with the Latin American & Latino/a Studies Department and the Office of Alumni Affairs and Development, hosted an alumnae/i panel entitled “Paths Beyond Vassar: Latinos/as in Higher Education,” which featured Vassar graduates who have gone on to pursue advanced degrees. According to PL and M.E.Ch.A member and the Latin American & Latino/a Studies academic intern Guillermo Valdez ’15, the event was organized so that members of Vassar’s current Latino/a community could talk with and learn from past... Continue reading
Posted 4 days ago at HispanicTrending
April 22, 2015 By Joshua Sharpe A slight glint of worry in her dark eyes, Maysi Arriola stood caressing her young daughter’s back and thinking about her family’s future. The options are difficult to imagine. For years, they joined a few dozen other small business owners in Buford Highway’s Plaza Latina, the popular Hispanic shopping center now facing demolition because of an eminent domain filing by Norcross officials. “She was born here,” Arriola said at the plaza Wednesday, glancing down at Amy, a 4-year-old silly child who often passes time at the family’s cramped western wear shop. “It’s hard. It’s... Continue reading
Posted 4 days ago at HispanicTrending
April 22, 215 By Dave McNary A quartet of marketing executives urged exhibitors to ramp up their response to the explosive growth of the Hispanic market in the United States. “Start thinking about Hispanics as your core customer, not as a segment,” said Disney’s Christine Cadena as part of CinemaCon’s “Step Up Your Game With Hispanics: Enticing the Country’s Most Avid Moviegoers to Your Theater.” ‘The No. 1 thing we’ve learned is Hispanics want to be included,” Cadena added. “We want to be part of the party.” Hispanics represent 18% of the U.S. population and 53% of population growth, noted... Continue reading
Posted 4 days ago at HispanicTrending
April 22, 2015 By Marisa Trevino holesterol is a word that most have learned that having too much of it is a bad thing but is it really understood? And if a person does have high cholesterol, do most people know how to lower it? Or even how they got it in the first place? It would seem that not too many Latinos understand cholesterol or take it seriously enough. According to the American Heart Association, more than half of Latinos and more than a third of Latinas have high cholesterol. It’s something that leads to heart disease, stroke and... Continue reading
Posted 5 days ago at HispanicTrending
April 22, 2015 By Johnny Diaz Does saying "I love you" feel the same as its Spanish counterpart, "Te amo"? Does hearing bad words seem more offensive in Spanish or English? Inspired by her own experiences, Florida Atlantic University doctoral candidate Idaly Velez Uribe is conducting an ongoing study into whether bilingual speakers feel emotions equally in both languages. The native of Colombia, who is studying behavioral neuroscience, said she noticed that telling her husband "I love you" in English didn't feel as intense to her as when she said or heard it in Spanish. Same with profanity. "If you... Continue reading
Posted 5 days ago at HispanicTrending