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Juan Tornoe
Austin, TX
Helping businesses and advertising agencies craft messages that will resonate with the Hispanic Community.
Recent Activity
June 27, 2014 By Javier Palomarez and Jonathan Spalter From affordable education, quality health care and connections to family and community, mobile technologies are transforming modern life — and playing a central role in helping Hispanic entrepreneurs grow their businesses. Hispanics lead in smartphone adoption and mobile Internet usage. Now a new study shows that Hispanic business owners also are leading the way in translating heightened wireless connectivity into expanded economic opportunities. A recently released survey conducted for Mobile Future, the United States Hispanic Chamber of Commerce and Latinos in Social Media explores "Hispanic Business Growth and the Mobile Future."... Continue reading
Posted Jun 27, 2014 at HispanicTrending
June 26, 2014 By Cristobal Alex Just over a month ago, our co-founders Eva Longoria and Henry Muñoz, launched the Latino Victory Project with three goals: to create a pipeline of Latino leaders; to build a pipeline of Latino donors to fund the movement for political change; and to lift the voices of Latinos at the ballot box and beyond to the policy debates currently facing our country. There is no question that Latino representation in elected office is not reflective of the size of our community. In our continued effort to build Latino political power, we are proud to... Continue reading
Posted Jun 27, 2014 at HispanicTrending
June 26, 2014 Via PR Newswire Non-native English-speaking Hispanics may be viewed as lying more often when being questioned than native-speakers, according to a study by Florida International University psychologist Jacqueline R. Evans . Findings recently published in the journal of Applied Cognitive Psychology suggest Hispanics speaking English with very low proficiency are at a disadvantage in situations where their credibility is being assessed such as interrogations, border crossings, visa and job interviews, and traffic stops. "Non-native English speakers may be more anxious because they must use a language they aren't all that comfortable with while doing a difficult task,"... Continue reading
Posted Jun 27, 2014 at HispanicTrending
June 26, 2014 By Daniela Gerson PRI’s The World in Words - The Spanish-language pages of Medicare and the National Institutes of Health translate hospice as hospicio. To Los Angeles resident Manuela Flores this just seems bizarre. “Hospicio is a place for orphans,” says Flores, an immigrant from Nicaragua who has lived in the United States for nearly three decades. Spanish speakers from other countries give different definitions— to some it’s a refuge for migrants, to others a home for elderly people who have no family to support them. But whatever the variation hospicio means a place for the destitute,... Continue reading
Posted Jun 27, 2014 at HispanicTrending
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June 26, 2014 By D’vera Cohn The sharp decline in U.S. births after the onset of the Great Recession—especially among Hispanics—has slowed the nation’s transition to a majority-minority youth population, according to new Census Bureau data released today. The bureau’s population estimates for July 1, 2013, show that young Americans are far more likely than older ones to be racial or ethnic minorities, defined as anyone who is not a single-race non-Hispanic white. Among Americans younger than five, half were minorities in 2013. Among those ages 80 and older, more than 80% were non-Hispanic white. But minorities are not yet... Continue reading
Posted Jun 27, 2014 at HispanicTrending
June 26, 2014 By Felix Contreras It can get so busy at Alt.Latino that we hardly have a chance to put down our earbuds and notice the little things in life — like our show's fourth cumpleaños on June 15. That's four years of scouting out great new music and bands in the Latin Alternative scene, not to mention in-depth conversations with some of the most influential Latino/a artists in film, literature and, of course, music. We've particularly enjoyed the platicas with listeners on our website and in social media. Journalists are only as good as their sources, and you've... Continue reading
Posted Jun 26, 2014 at HispanicTrending
June 26, 2014 by Mario Carrasco Everybody’s talking about this year’s World Cup. Next to the Olympics, the FIFA World Cup is the largest, most all-encompassing sporting event in the world with nearly 200 countries trying to qualify for their chance to be among the final 32 taking the field in unarguably one of the most enthusiastic fútbol (soccer) countries in the world, Brazil. And for marketers hoping to attract the Hispanic market, the odds of having your message seen by millions during the games are in your favor. In 2010, the World Cup held in South Africa was played... Continue reading
Posted Jun 26, 2014 at HispanicTrending
June 26, 2014 By Brenda Salinas I would never have imagined that my immigrant mom, a Spanish teacher, a proud mexicana would be cheering for Team USA in the World Cup. A few days ago I overheard her talking to my tía on the phone. She told her sister, "Isn't it great that the American team is playing so well? Now we have two teams to root for!" Until then, I didn't realize cheering for two teams was an option. As a Latina living in the U.S., deciding who to root for was like answering the question "where are you... Continue reading
Posted Jun 26, 2014 at HispanicTrending
June 25, 2014 By Sandra Baker In a little more than a month, G.L. “Buck” Harris will realize his goal of reopening the defunct Six Flags Mall as an Hispanic-themed shopping center called Plaza Central. Last week, Harris received a certificate of occupancy from the city of Arlington that allows him to start conducting business. On Friday night, he held a dinner for the roughly 120 tenants who have leased space in the shopping center and have waited patiently to get their businesses up and running. Several tenants should begin moving in this week and setting up their stores, he... Continue reading
Posted Jun 26, 2014 at HispanicTrending
Jun 25, 2014 By Tony Castro It was only a couple of hours after the heart-breaking U.S. tie with Portugal Sunday when the international Brazilian model Tiago Riani was telling me an amusingly charming story about how he had met his wife. Tiago was on a Hollywood casting call because producers of a new show wanted a Spanish-speaking actor and didn’t understand that, though he had a most refreshingly handsome masculine face from South America, his Spanish at the time was limited. “Unfortunately, I didn’t get the part,” he says, “but there was a beautiful girl on the set —... Continue reading
Posted Jun 26, 2014 at HispanicTrending
June 25, 2014 By Brenda Gazzar Existing research on Latino victimization rates and their treatment in the California criminal justice system paints "a troubling picture of cumulative disadvantage" for community members and their safety, according to an advocacy group's report. Latinos, today the largest ethnic group in the state, are significantly overrepresented not only in the state's courts, jails and prisons but also as victims of crime, according to "Latino Voices: The Impacts of Crime and Criminal Justice Policies on Latinos" released by Californians for Safety and Justice. "What we know based on this report is that Latinos have been... Continue reading
Posted Jun 26, 2014 at HispanicTrending
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June 25, 2014 By Juventino Meza According to the Annie E. Casey Foundation’s study, “Race for Results: Building a Path to Opportunity for All Children,” Latino children are not being served well by most states in the United States. The study's goal: all children should grow up in economically successful families; live in supportive communities; and meet developmental, health & educational milestones. On a scale of 0 to 1,000, states were measured based on the following criteria: Babies born at normal birth-weight Children ages 3 to 5 enrolled in nursery school, preschool or kindergarten Fourth graders who scored at or... Continue reading
Posted Jun 26, 2014 at HispanicTrending
By David Martinez June 25, 2015 When I was just 3 months old, I was smuggled by my aunt into the United States. I was born in Jerez, Zacatecas, Mexico. Only three months separated me from being a U.S. citizen. Three small months that could have completely changed my life. Growing up in a town near Los Angeles, which is predominantly Hispanic, I always fit in. I never thought about race until I got to middle school. That's the first time I remember being called "Huero" and "white boy" because of my light skin and green eyes. I knew my... Continue reading
Posted Jun 26, 2014 at HispanicTrending
June 24, 2014 By Courtney Flatt About 150 people line the shoreline at the Beehive Reservoir in north central Washington. Spanish and English mix, as anglers plunk lures into the lake. And just as quickly as the lures sink to the bottom, rainbow trout bite down on the chartreuse-colored bait. "You've got a bite," people on the shoreline shout. The small reservoir is about a 20 minute drive from downtown Wenatchee. But Norma Gallegos said it's a trip made by only a few of the city's Hispanic residents. "Most of them have lived here for more than five years and... Continue reading
Posted Jun 25, 2014 at HispanicTrending
June 25, 2014 By Benjamin Owens The marketing department will offer a principles of marketing class in Spanish this fall. This is the first time the class has been offered in Spanish, and though both versions of the course will cover the same fundamentals, the Spanish alternative will feature a discussion of the Hispanic markets in the U.S. and how they relate to non-Hispanic markets, according to the business college’s news website. Marketing department chairman Jorge Jaramillo said knowing Spanish will benefit young business leaders’ relationships with Hispanic customers from a personal standpoint. “Hispanic consumer markets are growing and underserved,”... Continue reading
Posted Jun 25, 2014 at HispanicTrending
June 24, 2014 By Chris Bragg Senate Republicans will hold a conference Saturday to "highlight and address issues of concern for Hispanic New Yorkers"—despite unanimously voting in March to kill the Dream Act, which was many Latino groups’ top state legislative priority. The Senate GOP’s fourth annual "Unidad Latina" conference will be held at Molloy College on Long Island, according to its website. A Senate Republican spokesman confirmed that the event is still taking place. The Dream Act would have provided public tuition assistance to undocumented immigrants. Saturday’s event will include two "legislative sessions" to discuss issues, according to a... Continue reading
Posted Jun 25, 2014 at HispanicTrending
June 24, 2014 By Kristina Monllos Sure, it's not a coincidence that brands like Hyundai, ESPN, Corona and Dish Network have run general market TV ads in both English and Spanish during the World Cup, but that isn't the whole story. Marketers also have been moved by the high crossover appeal of such efforts and the multicultural nature of the millennials they're trying to reach. Some brands, like Hyundai and Corona, have run versions of the same ad in English and Spanish, while others, including Dish and ESPN, have taken a Spanglish route, weaving Spanish and English words and phrases... Continue reading
Posted Jun 25, 2014 at HispanicTrending
June 24, 2014 Source: Fox News Latino The Democrats’ mission was to connect with Nevada Latinos to stir up excitement in the community about the midterm election, and get them to help them beat Republicans. The path to achieving that goal was – wait for it – the World Cup soccer game between Mexico and Brazil. When state Sen. Ruben Kihuen wanted to reach out to Latinos, he went to where he knew he’d find a group watching the match – a new place in Las Vegas called Tacos & Beer. “Soccer is the most popular sport in the Latino... Continue reading
Posted Jun 25, 2014 at HispanicTrending
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June 24, 2014 By Jens Manuel Krogstad Cubans in the U.S. have long identified with or leaned toward the Republican Party, even as Hispanics overall have tilted Democrat. But the party affiliation of Cubans has undergone a shift over the past decade, according to a Pew Research Center analysis of survey data. Less than half (47%) of Cuban registered voters nationwide now say they identify with or lean toward the Republican Party—down from the 64% who said the same about the GOP a decade ago, according to 2013 survey data. Meanwhile, the share of Cubans who identify with or lean... Continue reading
Posted Jun 25, 2014 at HispanicTrending
June 24, 2014 By Michael Barone The Census Bureau is considering a change for the 2020 Census: Hispanic, Latino or Spanish origin would be one of the responses offered under a single race question. This is a profoundly bad idea, as Amitai Etzioni explains in a recent opinion article in the Wall Street Journal. The change is apparently prompted by the fact that 2 million people who claimed Hispanic status in the last two censuses changed their race classification from “some other race” in 2000 to “white” in 2010. The aim, it seems, is to maximize the number of people... Continue reading
Posted Jun 25, 2014 at HispanicTrending
June 24, 2014 By James Carr The recent Urban Institute study showing that African-Americans and Latinos with similar credit profiles as non-Hispanic white applicants experience much higher rejection rates when applying for mortgages is but the latest reminder that blacks and Hispanics do not have equal access to mortgage credit. And disparate access to mortgage credit is the single most important reason for the enormous wealth gap between people of color and non-Hispanic whites. Today, African-Americans and Latinos hold only 6 cents and 7 cents, respectively, for every dollar of wealth held by whites, according to an analysis of the... Continue reading
Posted Jun 24, 2014 at HispanicTrending
June 24, 2014 By Nicole Akoukou Thompson Low expectations from teachers, an absence of parental involvement and irregular access to a home computer contribute to high dropout rates and school disengagement. According to findings based on surveys of 960 young residents in Montgomery County, Maryland, disconnection at home and in school feeds a significant achievement gap. The dropout rate for Latinos is the highest among all racial and ethnic groups in Montgomery County, and in many other areas in the nation. Since 2000, Latino enrollment has swelled from 16 percent to 27 percent across all grades. This could mean that... Continue reading
Posted Jun 24, 2014 at HispanicTrending
June 24, 2014 By Susmita Baral There are roughly 52 million Hispanics in the United States and population analytics have confirmed that Latinos are the fastest growing minority group in the United States. As such, their influence in the country and their purchasing power make them a huge factor in the consumer market. Take, for example, the fact that Latinos buy 25 percent of all movie tickets in the United States. Or that the Selig Center for Economic Growth found that the purchasing power of Hispanics in 2012 is $1.2 trillion -- and that value is expected to rise over... Continue reading
Posted Jun 24, 2014 at HispanicTrending
June 24, 2014 Via PRNewswire Meredith Corporation announced today it will launch Parents Latina, a new English-language magazine focused on serving U.S. Hispanic millennial mothers, one of the fastest-growing demographics in the United States. "We believe Parents Latina will have tremendous appeal to the growing market of second-generation Hispanic moms who crave cultural relevance in their media but prefer to consume it in English," says Carey Witmer, President, Meredith Parents Network. According to census data, currently one out of four children born in the United States is Hispanic, and that is expected to grow to one out of three by... Continue reading
Posted Jun 24, 2014 at HispanicTrending
June 24, 2014 By Ruben Navarrete Jr. What’s up with Clinton saying at that CNN town hall that kids crossing the border should be sent home? Believe me, Latino voters noticed. If the bond between Hillary Clinton and Latinos could be boiled down to a relationship status update on Facebook, it would read: “It’s complicated.” Boy, is it ever. And the relationship between the all-but-certain 2016 presidential candidate and America’s largest minority—and arguably its most important group of swing voters—was made even more complicated recently when Clinton stampeded into the delicate immigration debate. In an exchange that likely made many... Continue reading
Posted Jun 24, 2014 at HispanicTrending