May 7, 2013 By Leila Cobo The May 5 premiere of "La Voz Kids," the first Spanish-language version of the successful "The Voice" franchise to air in the United States, delivered the highest ratings ever for a reality show on the Telemundo network. The two-hour show premiere Sunday night averaged 1.7 million total viewers, a 74% spike vs. season to date in the time period, according to Nielsen. The show has Paulina Rubio, Prince Royce and Roberto Tapia as its coaches, making it the first music talent show on Spanish-language television in the U.S. with major music stars as judges... Continue reading

May 7, 2013 By Brian Bennett Many Latinos say they are less likely than before to report crimes because local police are increasingly involved in enforcing immigration laws, leading to a sharp increase in deportations, according to a new study. About 44% of Latinos surveyed said they were less likely now to contact police if they were victims of a crime because they fear officers will inquire about their immigration status or the status of people they know. The figure jumps to 70% among Latinos who are in the country unlawfully. “There is fear that is really widespread,” said Nik... Continue reading

May 7, 2013 By Yesica Lopez For Latinos in Texas, education is very personal. Hispanic parents have high aspirations for their children’s education; over 90 percent of parents want their children to graduate college and over 60 percent of parents want their children to further their education and pursue a graduate or professional degree, says a new Latino Decisions/Texas State Teachers Association (TSTA) survey. When asked if after high school participants would prefer their child to secure a full-time job or go to college, and 85 percent chose college over the job. The poll found that Latino Texans are deeply... Continue reading

May 07, 2013 By Alexandra Gratereaux With the finding of kidnapped victims Gina DeJesus, Amanda Berry and Michelle Knight, it seems as though the spotlight has been placed on Ohio and the Latino community in Cleveland, where alleged captor Ariel Castro hid his victims right under everyone's noses. According to 2010 U.S. Census data, the growth of the Latino population in Cleveland and the neighboring town of Lorain grew dramatically over the last ten years. In Cleveland alone the Hispanic community increased by 13.8 percent, in Lorain by 12.0 percent. Such increases are partly the product of a few local... Continue reading

May 7, 2013 By Peter Valdez-Dapena For any automaker selling cars in America, Latinos are the future. They're the fastest growing ethnic group and, already, they buy one of every four cars sold here. But, for now, this market is dominated by the Japanese. Toyota holds the top spot with almost 18% of the Hispanic car market. Honda and Nissan rank second and third, according to data from the auto market research firm Polk. Meanwhile, the domestics are getting trounced. The top-ranked domestic brand, General Motors' Chevrolet, ranks fourth with about half the market share of Toyota. Toyota credits a... Continue reading

May 6, 2013 by Jacquellena Carrero atinos have some of the highest rates of obesity in the nation, and the results of a new study show that advertisers may be contributing to the problem. A new study out by the Journal of Health Communication is showing that the vast majority of food advertisements on Spanish language television shows are unhealthy. According to the study, more than 84 percent of all foods and beverages advertised are low-nutrient and high-calorie products. The study, which was called ” Food Marketing to Children on US. Spanish-Language Television” is among the first that analyzes food... Continue reading

May 6, 2013 Via Procter & Gamble Co. P&G Introduces Its Orgullosa Project to Offer Its Community the Opportunity to Give Back to Notable Hispanic Organizations Today, Procter & Gamble’s Orgullosa program unveiled The Orgullosa Project - an initiative intended to highlight organizations that are positively impacting the Hispanic community across the country and inspire Latinas to give back via a donation on the Orgullosa Facebook page. Orgullosa will give its online community, mujeres con LA FALDA BIEN PUESTA™, the power to vote for the organization they feel is most deserving of the donation. The Orgullosa Project will feature The... Continue reading

May 1, 2013 Source: Nielsen The Latino population in the U.S. is growing—and in places many people might not be looking. While historically Hispanic-designated market areas (DMAs) like Miami and New York still have the largest shares of the Latino population, new research from Nielsen highlights how the pace of growth is soaring in a range of areas outside of these concentrated immigrant gateways. For example, Charlotte, N.C., isn’t traditionally thought of as a Latino market, but its Hispanic population is growing faster than any other region in the country. Additionally, dramatic Latino growth in a range of cities across... Continue reading

May 6, 2013 By Jose Gaspar The viewer named Paul was irate. How can it be, he wanted to know, that McDonald's would place a billboard entirely in Spanish advertising its nutritious meals? In his neighborhood? While "McDonald's and nutritious" may be an oxymoron, the sign actually read, "Tu sed ya no tiene medida," which means "Your thirst has no match," and it showed a cold beverage alongside the caption and iconic logo. And apparently McDonald's isn't the only offending party to Paul's eyes. "Boost Mobile, I seen another one on Weedpatch Highway not sure what that one was about,"... Continue reading

May 2, 2013 By Jacqueline Armijo Fresh steaming tamales are sold out of small shacks, directly from vans, and by “tamale ladies” from their homes all along the “Tamale Trail” on the good old Mississippi Delta. “There is a tradition among some African-Americans in Mississippi, Louisiana, little dots on a map going all the way up to Chicago. They make tamales and make up this trail,” said Dr. Roberto Avant-Mier Associate Professor in the Department of Communication at the University of Texas at El Paso (UTEP), sitting in his office next to a poster of his book, Rock the Nation:... Continue reading

May 6, 2013 By Emily Deruy A record number of Latinos of Mexican origin now live in the United States. According to a recent Pew Hispanic Center analysis, there are 33.7 million Hispanics of Mexican origin in the country, 11.4 million of whom are immigrants born in Mexico. The remaining two-thirds were born in the U.S. Mexican immigrants make up more than a quarter of the nation's 40 million immigrants. The next largest foreign-born population, the Chinese, number just two million. Latinos of Mexican origin make up nearly two-thirds of all U.S. Hispanics. While there were less than a million... Continue reading

May 6, 2013 Via PR Web Los Angeles, CA (PRWEB) May 06, 2013 On May 4, 1988, Martha de la Torre and Joe Badame started distributing the first copies of a small weekly publication called El Clasificado in East Los Angeles to serve the needs of the Latino community. At the time, they couldn’t imagine that, despite the strong competition, their shopper would eventually become the largest free Spanish language publication in the nation. Today, El Clasificado is the go-to publication for thousands of Hispanics interested in finding products, services, and useful, empowering editorials throughout Southern and Central California and... Continue reading

May 6, 2013 By Sean J. Miller Two Republican consulting shops have joined forces to create a Latino-focused polling firm. John Nienstedt of Competitive Edge Research and Communication (CERC) and Hector Barajas of California-headquartered Revolvis are together offering their services under the banner of Latino Edge Research. According to a release, Nienstedt, who is Mexican-American, will head up research while Barajas, a native of East Los Angeles, will focus on messaging. Jason Roe, a principle at Revolvis, said the new endeavor fills a void in the GOP consulting world. “There are a lot of Anglo pollsters out there who are... Continue reading

May 6, 2013 Via Fox News Former New Mexico Gov. Bill Richardson said Sunday that Republican Sen. Ted Cruz, whose father was a Cuban immigrant, should not be "defined as a Hispanic" because of his stance on immigration legislation. Richardson, a former Democratic presidential candidate who also is Hispanic, criticized the freshman Texas senator during the web portion of the ABC "This Week" program on Sunday. Asked for his thoughts on Cruz, Richardson said, "I'm not a fan." "I know he's sort of the Republican latest flavor. He's articulate. He seems to be charismatic, but I don't like his politics,"... Continue reading

April 23, 2013 By Loida Rosario Former Singapore Prime Minister Lee Kuan Yew , now 87 years old and a friend of America, just published: “Lee Kuan Yew: The Grand Master’s Insights on China the United States and the World”. He is credited with raising the per capita income from $400 a year in 1959 to more than $50,000 last year. In the process, he made tiny Singapore an Asian business center in the world. His views for America are optimistic, logical and flattering. He explains how the United States of America is poised to continue to be “the most... Continue reading

May 5, 2013 By Meredith Somers Maru Montero left for the United States from her home in Oaxaca, Mexico, with just one pair of dance shoes. It was a sacrifice for the lead dancer of the famed Ballet Folklorico de Mexico. But, decades later, she has her own dance company and she directs the National Cinco de Mayo Festival, which marked its 21st annual celebration of Hispanic culture on the Mall on Sunday. “It was a need that made us into who we are,” said Ms. Montero, as she paused for a few quiet moments before drums and flutes called... Continue reading

May 4, 2013 By Yvonne Marquez and Luke Winkie Hispanics have passed whites as the largest ethnic group in Texas schools, making up almost 51 percent of public school enrollment. The influx of Hispanic students, many from poor families, has brought about many changes in classrooms, with more expected as that population continues to grow. Some schools already struggle with how to teach an increasing number of poor children who don’t speak English. Others are preparing for a day when their enrollment primarily is made up of low-income students, most of them Hispanic. Demographers, educators and others warn that if... Continue reading

May 4, 2013 By Gabriel Miramar-Garcia Fútbol has long reigned as the king of sports among Hispanics, but recent research shows that many Latinos in the US are warming to American football and the NFL. The 2012 NFL season attracted a record number of Hispanic viewers, and Super Bowl XLVII drew in nearly ten million Latino viewer ages 12 and over, according to Nielsen. Marketers who can tap into this fast-growing group of Latino NFL enthusiasts are setting themselves up for success, but not all Hispanics are the same, and savvy marketers need to know the difference. For instance, NFL... Continue reading

May 3, 2013 By Marketing Charts The Great Recession widened the wealth gap between whites and minorities in the US, according to a new report from the Urban Institute. Between 2007 and 2010, Hispanic families lost 44% of their average wealth (measured as total assets minus total liabilities and debts), compared to a 31% loss for blacks and a relatively more modest 11% decline for whites. Hispanics were particularly hard hit by the real estate collapse, with their average home equity plummeting by 49%. Blacks (-28%) and whites (-24%) were less affected, though by a similar amount. Interestingly, the picture... Continue reading

May 2, 2013 By Jose Villa I go to my fair share of conferences from digital marketing to advertising to PR to social media and direct marketing. For some reason, the stars aligned this April and I found myself speaking and attending three different conferences on Hispanic marketing: • Hispanicize 2013 • AHAA 2013 (Association of Hispanic Advertising Agencies) • Digital Hollywood Hispanic Media Summit Attending three different conferences, all on the U.S. Hispanic market, but each with its unique perspective, has revealed some trends I’m seeing in the always fluid Hispanic market. Here’s a breakdown of what I noticed.... Continue reading

May 2, 2013 By Sue White With six Grammy and Latin Grammy nominations behind her, and one of Tejano’s most innovative producers, husband Gabriel Zavala, by her side, Stefani Montiel set the groundwork for an international career. But it took a missing piece, the exposure and variety offered by a growing network of Internet radio services, to give the San Antonio singer enough of a fan base to support a tour of Michigan. And two of those sites, midwesttejanoradio.com and fiestacalienteshow.com, originate in Saginaw. “It was nice little surprise that made a huge difference,” Montiel said, calling before her Cinco... Continue reading

May 1, 2013 By Stuart Elliott For several years, networks and channels with programming aimed at Hispanic viewers have been increasing their presence during the annual television industry ritual known as upfront week, when advertisers and agencies are wooed before the coming fall season. Now, as creators of online video content are seeking the same money from Madison Avenue, they, too, are talking about their efforts to reach Spanish-speaking consumers. Among the participants during the Digital Content NewFronts in New York this week — 17 presentations, from Monday through Friday, under the aegis of the Interactive Advertising Bureau — was... Continue reading

May 2, 2013 By Ricardo Pimentel Some highlights of a nuanced talk in San Antonio recently on Hispanic demography by Emilio Parrado of the University of Pennsylvania: The Hispanic fertility rate is higher than it has been for non-Hispanics but has never been such to have warranted all those fears of the dawning of the Third World on this side of the border. These fears supposed, wrongly, that immigrants are too dissimilar and that generations coming after fail to assimilate. The Hispanic fertility rate, among both native-born and immigrant women, has been declining. Rates decline even more generation to generation... Continue reading

May 3, 2013 Via WARC Walmart, the retail giant, has been named Marketer of the Year by the Association of Hispanic Advertising Agencies (AHAA) at its annual conference. The AHAA's criteria for the award included a top-down commitment to Hispanic and other multicultural marketing, significant spending, and incorporating Hispanic into a company's overall strategy with measurable accountability. Walmart spent around $60m in each of the past two years on Hispanic marketing, reported Advertising Age, and in 2012 it demolished the silo that used to co-ordinate marketing to Hispanic, African-American and Asian-American customers. Late last year, Tony Rogers, SVP, brand marketing... Continue reading

May 1, 2013 By Shanta N. Covington The proposed immigration deal introduced last month by the Gang of Eight was one of many issues President Obama spoke about at his White House press conference on Tuesday. The president was complimentary of the deal. “I feel confident that the bipartisan work that’s been done on immigration reform will result in a bill that passes the Senate and passes the House and gets on my desk,” he said. “And that’s going to be a historic achievement.” But one of the central problems with the immigration debate is that the focus is almost... Continue reading