This is Juan Tornoe's Typepad Profile.
Join Typepad and start following Juan Tornoe's activity
Join Now!
Already a member? Sign In
Juan Tornoe
Austin, TX
Helping businesses and advertising agencies craft messages that will resonate with the Hispanic Community.
Recent Activity
Image
March 26, 2015 By Christopher Heine While some brands have touted Facebook's advertising capabilities in recent years, other marketers and researchers have criticized it, so it can be difficult to figure out if paid social media works. But Tecate shared positive results with Adweek that are insightful on a few levels, particularly the red-hot space of video. The beer marketer, which is owned by Heineken USA, leaned on Facebook's Anthology program during the 2014 holidays. Dubbed "Manfidence," its English-language effort pushed both Tecate and Tecate Light and was designed to be fun and street smart. And it targeted Latinos between... Continue reading
Posted 54 minutes ago at HispanicTrending
March 26, 2015 By Pamela Constable Undocumented immigrants hold more white-collar jobs and fewer blue-collar jobs today than they did before the national recession of 2007-2009, but a “solid majority” still work in low-skilled service, construction and production jobs, according to a report released Thursday by the Pew Research Center in the District. The report, based on a five-year study from 2007 to 2012, found that the size of the illegal immigrant workforce has remained about the same — roughly 5.1 per cent of all workers — even though the total number of illegal immigrants has continued to fall since... Continue reading
Posted 1 hour ago at HispanicTrending
March 26, 2015 By Elizabeth Llorente When Ted Cruz first announced that he was running for president earlier this week, he did it via Twitter, where he wrote: “I'm running for President and I hope to earn your support!” Hours later, when he announced his candidacy the old fashioned way – in a speech before a crowd – he also released two campaign videos on YouTube, one in English and one in Spanish. This is a glimpse into the multimedia approach to reaching Latinos that Republicans plan to make a core part of the 2016 presidential campaign. “Hispanics are leading... Continue reading
Posted 3 hours ago at HispanicTrending
Image
March 26, 2015 By Patricia Ayala During the Super Bowl broadcast last month, a Spanish-language reality series about a beauty contest was the most-watched TV show in the U.S. after the championship game itself. Univision Communications Inc.’s “Nuestra Belleza Latina,” or “Our Latin Beauty,” outperformed ABC, CBS and Fox in both the 18-to-34 and 18-to-49 age groups, according to Nielsen. NBC aired the Feb. 1 New England Patriots’ victory over the Seattle Seahawks. The results mark the third time in five years that a Spanish program placed second as the Super Bowl played out, underscoring Univision’s success in creating content... Continue reading
Posted 3 days ago at HispanicTrending
March 26, 2015 By Nicole Akoukou Thompson The southern portion of the San Francisco Bay Area of Northern California, where the tech Mecca Silicon Valley resides, is abundantly populated with Latinos. In fact, the budding Latino community represents 30 percent of the population. However, there's just 3 percent of Latinos working in the Valley's high-tech workforce, according to The Hispanic Foundation of Silicon Valley (HFSV). Ron Gonzales, President and CEO of HFSV, stated in a recent interview that education levels are to blame for Latino's absence from Silicon Valley. Also, the lack of Latinos' presence in the tech industry can... Continue reading
Posted 3 days ago at HispanicTrending
March 25, 2015 By Claudia Ramos Most people living in the east side of Yakima speak Spanish and they seek to learn more about the issues that involve their rights, but very few of these community members are well informed. "A lot of the times we don't hear about these opportunities and we want to be informed, but we just don't know about a lot of things," added Dora Narez. Some Latino leaders like Gabriel Munoz believe the lack of Latino representation in Yakima's city council contributes to the smattering of interest from these residents. "I think one of the... Continue reading
Posted 3 days ago at HispanicTrending
March 26, 2015 By Michael Oleaga U.S. senators Wednesday addressed the importance of Latinos and the economy, recognizing the lack of opportunities the Latino community currently face in the business sector. The U.S. Hispanic Chamber of Commerce (USHCC) hosted Sen. Bob Menendez, D-N.J., Sen. Cory Booker, D-N.J. and Sen. Chuck Schumer, to name a few, to discuss the role the Latino community has on the economy and where improvements are needed. Menendez recognized Latinos' impact on the U.S. economy, stating Latino-owned firms have doubled in the last decade -- more than twice the national business growth rate average -- while... Continue reading
Posted 3 days ago at HispanicTrending
March 26, 2015 By Mario Carrasco This past winter was brutal. With cities like Boston buried under 108 inches of record-breaking snowfall and a couple cold snaps still to come, what better way to past the time then catching up on the latest season of your favorite TV show. And the timing couldn’t be better. We are now in one of the most prolific content years for major streaming services. Amazon, for example, recently picked up two Golden Globes for “Transparent” and Netflix just released the third season of the hit show “House of Cards.” And while we may have... Continue reading
Posted 3 days ago at HispanicTrending
March 25, 2015 By Saul Gonzalez The people who run California's ever-buzzing leaf blowers, weed whackers and lawnmowers are almost always Latino immigrant men. They call themselves jardineros, Spanish for gardeners, and it’s their labor that gives curb appeal to so many homes, keeping lawns neatly trimmed, hedges pruned and weeds at bay. One professional jardinero is Efraín Valladares, a Mexican who's been working in the US doing garderning work for 18 years. I meet him while he takes a lunch break in his pick-up truck on a busy street in Los Angeles. "We're important because it wasn’t for us... Continue reading
Posted 3 days ago at HispanicTrending
March 25, 2015 By Samantha Guzman The Hispanic homeownership rate has dropped to its lowest level seen since 1999 primarily due to tight mortgage credit and higher financing costs, according to the National Association of Hispanic Real Estate Professionals (NAHREP). According to summary info from the 2014 State of Hispanic Homeownership report, the Latino homeownership rate dropped from 46.1 to 45.4 percent in 2014. “The State of Hispanic Homeownership Report shows gains in employment, education, and income for Latinos, representing the huge influence Latinos have, not only in the housing market, but on the U.S. economy as a whole," said... Continue reading
Posted 3 days ago at HispanicTrending
March 26, 2015 Via Press Release New survey findings reveal Hispanic parents are still feeling the effects of the 2008 Recession when it comes to financial decisions today like sending teens to college, helping them choose a career path and living at home. The annual Teens & Personal Finance Survey by Junior Achievement (JA) and The Allstate Foundation also shows that parents and their teens aren’t talking about money or college as much as they should be, and that girls are being left out of the conversation entirely. Here are the survey’s top findings: Parents and teens aren’t talking about... Continue reading
Posted 3 days ago at HispanicTrending
March 26, 2015 By Daniel T. Lichter and Scott R. Sanders Nearly a quarter of all babies born in the United States are now Hispanics, yet many of these newborns start life’s race behind the starting line, poor and disadvantaged. This issue might seem relevant only to longstanding metropolitan gateways for new immigrants, such as San Diego, New York, Chicago and Miami. But today it matters for rural areas and small towns as well, because new immigrants have spread out all over the United States. Hispanics account for more than half of all the non-metropolitan population growth in the 2000s,... Continue reading
Posted 3 days ago at HispanicTrending
March 26, 2015 By Shannon Roberts The face of mainstream America continues to change, and by 2044 white people of European descent with be a minority in America. They currently make up about two thirds of the population, but change is irreversible and happening fast. America is an international force both politically and economically, so changes to its makeup will affect all of us. This story is about white decline, rather than increased immigration. We acknowledged this phenomenon on this blog back in 2013 when demographer William Frey commented that the slow decline of the white population will “characterise this... Continue reading
Posted 3 days ago at HispanicTrending
Image
March 26, 2015 By Jeffrey S. Passel and D’Vera Cohn In a reflection of changes in the overall economy since the Great Recession, the U.S. unauthorized immigrant workforce now holds fewer blue-collar jobs and more white-collar ones than it did before the 2007-2009 recession, but a solid majority still works in low-skilled service, construction and production occupations, according to new Pew Research Center estimates. The size of the unauthorized immigrant labor force did not change from 2007 to 2012, but its makeup shifted slightly. The number of unauthorized immigrants in management or professional related jobs grew by 180,000, while the... Continue reading
Posted 3 days ago at HispanicTrending
March 25, 2015 By Stephen Dinan More than a third of Hispanics in the U.S. say they personally know someone who’s been put through deportation proceedings here, underscoring the personal nature of the immigration debate for one of the fastest-growing voter demographics. Most Latinos know someone who is in the country illegally, and 36 percent of Latinos say they know of someone who has faced deportation, according to a new survey of more than 1,000 Hispanics taken this year and designed to suss out their attitudes on health care, immigration and discrimination. Nearly half of respondents said they worry about... Continue reading
Posted 4 days ago at HispanicTrending
March 25, 2015 By James Mejia There are two kinds of readers of this article – those that have the privilege of taking a quick glance and casting it aside because they haven’t had anyone close deal with the disease, or those that seek hope in statistics and information about the disease and can only picture the face of a loved one battling cancer. Increasingly, members of the Latino community are looking for answers as cancer rates increase. In our community, 50 percent of men and 33 percent of women will be diagnosed with cancer at some point in their... Continue reading
Posted 4 days ago at HispanicTrending
March 25, 2015 By Donald James David Turner is on an unstoppable mission. As owner, COO and administrator of the Troy, Michigan-based CNS Hospice, he has become a strong advocate for championing and rendering hospice care in Wayne, Macomb and Oakland counties, especially as such care pertains to African American and Hispanic communities. According to the Hospice and Palliative Care Association of Michigan (HPCAM), a statewide advocacy and educational organization of which CNS Hospice is a member, hospice care is defined as a particular type of compassionate care that addresses the needs of those with a life- limiting illness (usually... Continue reading
Posted 4 days ago at HispanicTrending
March 25, 2015 By Chad Walsh The 7,000-square-foot space becomes Portland’s first—and only—Latino public market. It's been five years coming, but on April 1, Portland Mercado officially opens to the public. In all, 19 Latino-owned businesses—including eight food trucks—will call the 7,000-square-foot structure home. According to Hacienda CDC Marketing Coordinator Jamie Melton, the plaza-like space is a business "incubator" designed to provide first-time Latino business owners retail space at affordable rates. Hacienda CDC, which guides families in the Latino community toward better economic advancement, funded the operation. The market's also the first of its kind in the city. Inside, you... Continue reading
Posted 4 days ago at HispanicTrending
March 25, 2015 By Insurance Weekly News Latinos are the largest ethnic minority group in the United States, and it's expected that by 2050 they will comprise almost 30 percent of the U.S. population. Yet they are also the most underserved by health care and health insurance providers. Latinos' low rates of insurance coverage and poor access to health care strongly suggest a need for better outreach by health care providers and an improvement in insurance coverage. Although the implementation of the Affordable Care Act of 2010 seems to have helped (approximately 25 percent of those eligible for coverage under... Continue reading
Posted 4 days ago at HispanicTrending
March 25, 2015 By Gabriel R. Sanchez, Francisco I. Pedraza and Edward D. Vargas As President Obama's signature domestic policy achievement, the Affordable Care Act (ACA) faces another test in the upcoming Supreme Court case King v. Burwell. As we await a decision that has huge implications for Obamacare, we take a closer look at whether the ACA has been beneficial for Latinos, a population constituting approximately one-fourth of the uninsured Americans that the Obama Administration estimated are eligible for the program. To investigate the impact ACA has had on Latino access to health coverage, we rely on a groundbreaking... Continue reading
Posted 4 days ago at HispanicTrending
March 25, 2015 By Sarah Max From his spot in the control room at Tono Studios, Jaime Zapata has a window into the growing influence, and nuance, of the Hispanic market. In the last month, his Santa Monica, Calif., commercial audio company has brought sound to advertisements for such organizations as Alaska Airlines, Acura, the Humane Society and Universal Studios. All of these spots are in Spanish. Tono’s role, which entails tasks as varied as casting talent and recording voice-overs, or sound design and final edits, is typically the last step in a television or digital campaign. The finer points... Continue reading
Posted 4 days ago at HispanicTrending
March 25, 2015 Editorial The issue: A recent edition of The Economist magazine contains a special report with useful insight into the increasing Hispanic population in the United States. Americans should thoughtfully consider the forces involved in the trend and adopt policies that are inclusive rather than erecting barriers to success. The United States’ population continues to become more diverse, especially as the number of residents with Hispanic heritage grows. This demographic shift often gets misunderstood or causes unnecessary fear. Instead, Americans should educate themselves on the issue and approach it with an open mind. Consider some of the facts... Continue reading
Posted 4 days ago at HispanicTrending
March 25, 2015 Via PR Newswire Latino homeownership rates dropped over the past year from 46.1 to 45.4 percent, according to the 2014 State of Hispanic Homeownership™ report soon to be released by the National Association of Hispanic Real Estate Professionals (NAHREP®). Despite a net increase of 54,000 new homeowners, the Hispanic homeownership rate dropped to the lowest level since 1999 primarily due to tight mortgage credit and higher financing costs. The executive summary of this report can be found at http://nahrep.org/report NAHREP's State of Hispanic Homeownership Report explores current and historical data of Latino population trends, educational achievements, labor... Continue reading
Posted 4 days ago at HispanicTrending
March 24, 2015 By Claudia Balthazar A growing number of Latinos in Texas are pushing for tougher immigration laws. Latino Texans have formed an activist group in support of tougher immigration laws, including the passage of a bill that would stop cities from implementing policies banning local police from asking immigration-related questions, My Fox Houston reports. A 53-year-old retired military man, Pedro Rivera, is working with the director of the Remembrance Project, Maria Espinoza, in an effort to recruit Latino conservatives to speak out in support of SB 185. Espinoza's Houston-based organization worked with families of Americans who were killed... Continue reading
Posted 4 days ago at HispanicTrending
March 24, 2015 By Warren S. Hersch Nearly three-quarters of all Hispanics (74 percent) say they feel better positioned financially than they were three years ago, and that may be better prepared for potential financial crises. So reports Massachusetts Mutual Life Insurance Company (MassMutual) in a new report, "Financial Resiliency,” which examines perceptions Hispanics have of their finances today as compared to the past and how prepared they are for emergencies. Conducted by KRC Research in January 2015, the survey polled 2,616 U.S. adults ages 18 and older, including an oversample of 727 Hispanic adults. "Hispanics are gaining financial confidence,... Continue reading
Posted 4 days ago at HispanicTrending