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Juan Tornoe
Austin, TX
Helping businesses and advertising agencies craft messages that will resonate with the Hispanic Community.
Recent Activity
May 11, 2017 By Javier Palomarez Donald Trump poses a dilemma for Latino leaders. As a candidate, his statements sowed fear, distrust and acrimony in our community. Now that he is president, many feel he should be denounced and obstructed at every turn, along with anyone perceived to be collaborating with him. Recently, the Los Angeles Times published a six-part editorial on the Trump presidency. Reading through that series, one might ask: “How could any Latino vote for Trump?” Yet a significant percentage did exactly that. The U.S. Hispanic Chamber of Commerce did not support Trump during his campaign, but... Continue reading
Posted May 12, 2017 at HispanicTrending
May 10, 2017 By Jerry Earl Johnston You’ve probably never heard the name Veronica Flores Rodriguez de Almeida. And — like me — if you have heard it, you’ve misplaced it in your memory bank. But in a better world, I believe her name would be a household name. Currently, she and her husband are in the Philippines serving The Church of Jesus Christ of Latter-day Saints. In the past she has been a teacher, a real estate agent and Utah’s honorary consul for El Salvador. Her list of church callings over the years would fill a roll of cash... Continue reading
Posted May 12, 2017 at HispanicTrending
May 10, 2017 By Laurie Kellman and Emily Swanson A new Census report shows that the number of Hispanic and Asian-American voters increased in 2016, even as the number of black voters decreased. The number of white voters also increased, but not enough to reverse an overall trend toward a more diverse electorate. Overall, the turnout rate ticked down only slightly since 2012. Among those who did not vote, roughly twice as many said it was because they did not like the candidates or campaign issues as said the same four years ago. That increase was particularly large among blacks,... Continue reading
Posted May 12, 2017 at HispanicTrending
May 10, 2017 By Victor Diaz What started in the Austin headquarters of a giant tech company is meant to impact the largest growing minority group in Central Texas. By 2020, majority of young people in Central Texas will be Hispanic. The giving starts with Google.org, which kicked in the first $250,000 for a fund that will help support some of Austin's most dynamic groups. "We see it as the nonprofits that are really beginning to change the face of Austin," said Gerardo Interiano, co-founder of the Hispanic Impact Fund. Those programs include Con Mi Madre, which helps young Latinas... Continue reading
Posted May 12, 2017 at HispanicTrending
May 11, 2017 By Marisa Lagos As California lawmakers continue to kill soda tax proposals, a new analysis found that the industry has disproportionately directed campaign contributions to members of the Latino Caucus in Sacramento. Maplight.org, a nonprofit that tracks campaign spending, found that the soda industry gave, on average, twice as much campaign cash to members of the Latino Caucus as to the average member of the state Legislature in recent years. The analysis of campaign contributions from beverage trade groups as well as Coca-Cola, Pepsi and the Dr. Pepper Snapple Group found that while the 24-member Latino Caucus... Continue reading
Posted May 12, 2017 at HispanicTrending
May 9, 2017 By Matthew Alvarez Texas' sanctuary cities legislation stands out among the nation as tough against illegal immigration. The biggest impact will allow every Texas police officer and sheriff's deputy to ask if someone is in the country legally during routine traffic stops. It will also threaten law enforcement officers with jail time if they don't cooperate with federal immigration agents. “I feel we are going to be targeted with racial profiling,” said Ruben Ramirez, who is the District 6 director for LULAC, League of United Latin American Citizens. Ramirez says the Hispanic community is worried about the... Continue reading
Posted May 11, 2017 at HispanicTrending
May 10, 2017 Via StreamingMedia.com Univision Communications Inc. (UCI), the leading media company serving Hispanic America, launched a new way for consumers to access Univision NOW, Univision’s premier direct-to-consumer offering and Hispanic America’s only Spanish-language live streaming and on-demand subscription service. The Univision NOW service is now available to consumers on the Roku platform. Roku pioneered streaming for the TV. Univision NOW provides consumers with direct access to their favorite programming 24/7 whenever and wherever they want it. The streaming service offers exclusive original content, an expansive Video on Demand (VOD) library, including 2,000 hours of content, live broadcasts of... Continue reading
Posted May 11, 2017 at HispanicTrending
May 9, 2017 Source: CW39.com Everything's big in Texas, including controversy. “There is hatred that is behind this movement.” LULAC (League of United Latin American Citizens) Co-Chair, Isidro Garza said. The controversy is surrounding the SB4 bill that legislation Governor Greg Abbott signed to ban sanctuary cities. The Greater Houston Coalition for Justice said, make no mistake about it, this law is unconstitutional and an egregious assault on civil rights. “It appears they wanted to send a message to Hispanics and we received that message. It is a message of intolerance, mistrust, xenophobia, marginalization and suspicion,” said Houston LULAC representative... Continue reading
Posted May 11, 2017 at HispanicTrending
May 9, 2017 By Mark Vargas The economy needs to create 150,000 new jobs each month to keep the unemployment rate steady and to balance population growth. In fact, just last month, ADP reported that companies created 177,000 new jobs – down from 263,000 in March. But while the numbers continue to fluctuate from month-to-month and year-to-year, there's one thing that hasn't changed, at least since 2007, and that's the continued rise of Hispanic entrepreneurship in America. Hispanics are the new majority minority. According to the Census Bureau, an estimated 55 million Hispanics live in the United States, approximately 17... Continue reading
Posted May 11, 2017 at HispanicTrending
May 9, 2017 By Paul Rivera As details about the passing of Senate Bill 4 spread among Hispanics in East Texas, a new issue arose. The issue stems from the provision in the law which allows police to ask anyone who is detained about their immigration status. Residents of Tyler's Hispanic community tell us that they are concerned that this law may keep some people from reporting crimes. Near the intersection of Beckham Avenue and Line Street in Tyler, you'll see a mix of Spanish culture, supermarkets and people, all living in this Spanish speaking area. You'll also find the... Continue reading
Posted May 11, 2017 at HispanicTrending
May 9, 2017 By Karla Fernandez Parker Latinos are a people of faith and for centuries that faith was Catholic. But the number of Latino Catholics is shrinking, thanks in large part to inroads by Protestant denominations, according to figures from The Pew Center, Religion & Public Life. Religious institutions in the United States must recognize the tremendous potential the Latino market represents. There is an immediate opportunity to attract younger Latinos who generationally have moved away from Catholicism at the greatest rates but have not decided on a particular faith. These individuals are more likely to be U.S. born,... Continue reading
Posted May 10, 2017 at HispanicTrending
May 8, 2017 Source: Florida State University A new study led by Florida State University faculty member Toby Park finds Hispanic students who attend and graduate from Hispanic-serving colleges and universities have comparable earnings to those who graduate from similarly ranked non-Hispanic-serving institutions. In recent years, a significant demographic shift has occurred in the U.S. higher education population. Latinos have replaced black students as the largest minority group attending two- and four-year institutions, and a majority of these students are attending Hispanic Serving Institutions (HSIs). “HSIs are often criticized for having lower graduation rates and, by extension, lower returns on... Continue reading
Posted May 10, 2017 at HispanicTrending
May 9, 2017 by David Hill Steve Bellan was known for his play at Fordham University and during the days of amateur baseball. On this day in 1871, he became the first Cuban, and the first Hispanic player, in MLB history. Before the days when MLB ruled the baseball universe, college games and amateur contests were the main way to see a game. Several players would become stars during that time, their services desired on those ‘semi-pro’ teams in the late 1850’s and into the 1860’s. One of those players was Steve Bellan. He spent six years as a third... Continue reading
Posted May 10, 2017 at HispanicTrending
May 8, 2017 By Geneva Swanson Hispanics are the largest minority group in the United States, yet many Hispanics “do not identify with the current racial categories,” according to the Pew Research Center. That’s because the term — often used interchangeably with “Latino” — covers people from a sprawling geographic area who may have distinct cultural differences. “Hispanic or Latino” refers to a person of Cuban, Mexican, Puerto Rican, South or Central American, or other Spanish culture or origin regardless of race, according the the U.S. Census Bureau. This was the definition that was used for the 2010 census survey.... Continue reading
Posted May 10, 2017 at HispanicTrending
May 8, 2017 By Kerry Burke & Ben Chapman Black and Hispanic kids accounted for 99% of all public school students handcuffed by NYPD school safety agents in crisis incidents in 2016, data published Monday shows. A “child in crisis” incident is one where a student displaying signs of emotional distress is removed from the classroom and taken to a hospital for a psychological evaluation. In 2016, there were 262 child in crisis incidents where handcuffs were used, according to the New York Civil Liberties Union, which first reported the data — and all but three of those incidents, or... Continue reading
Posted May 10, 2017 at HispanicTrending
May 8, 2017 By Gavin O’Malley Telemundo has developed a dating show for today’s mobile-first, social-savvy viewers. Created in partnership with Endemol Shine Latino, Love Clicks 24/7 willcombine live 24/7 video streaming footage with competitions, which are specifically designed to unfold across mobile, linear and social platforms. While the show -- available in both English and Spanish -- will featurethree single men competing for love, it is the women who choose their partners. The audience will get to ‘click’ and vote for their favorite couple, ultimately choose one winning pair. The show is tailor-made for “Generation M,” in the words... Continue reading
Posted May 9, 2017 at HispanicTrending
May 8, 2017 By Remezcla Staff Stan Lee continues to put in work. Aside from cameoing in almost every single Marvel property – most recently seen in Guardians of the Galaxy Vol. 2 – he’s also attending comic conferences. This weekend, 94-year-old Lee – best known for creating Spider-Man and X-Men – attended La Conque in Queretaro. At the largest comic convention in Latin America, someone asked Lee what kind of superhero he’d envision taking on Mexico’s social issues. That’s when Lee revealed that he’s currently working on a Latino superhero. “I wanted this to be a surprise, but I’m... Continue reading
Posted May 9, 2017 at HispanicTrending
May 8, 2017 Source: MultiChannel News Univision Communications Inc. (UCI), the leading media company serving Hispanic America, today announced the grand opening of the new Univision Technology Center (UTEC) in San Jose, California. A Silicon Valley-based state-of-the-art facility, UTEC’s purpose is to provide a practical instruction and gathering space to educate members of the Latino community about different aspects of technology and how to successfully pursue careers in science, technology, engineering, the arts, and mathematics (STEAM). The new facility, which is housed within Univision Bay Area, was unveiled during a community event with local leaders and partners on Friday, May... Continue reading
Posted May 9, 2017 at HispanicTrending
May 8, 2017 Source: Reflector.com A national study released last week on high school graduation rates shows that low-income and minority students continue to lag behind their peers but appear to be making gains. Local and state numbers in most cases followed trends in the report. While the national graduation rate for 2015 was 83.2 percent, it was only 77.8 percent for Hispanic students and 74.6 for black students, according to the report by Civic Enterprises and the Everyone Graduates Center at the Johns Hopkins University. The report represented an analysis of federal data released in December and policy recommendations.... Continue reading
Posted May 9, 2017 at HispanicTrending
May 7, 2017 By Amy Baxter A lack of diverse language skills among the home care workforce is putting patients with limited English proficiency at risk, according to a recent study. Language gaps with their caregivers put some people at higher risk of adverse events, higher risks of 30-day readmissions, and longer length of stay in both inpatient and emergency room settings, research from the New York University Rory Meyers College of Nursing (NYU Meyers) shows. These language gaps between patients who have limited English proficiency (LEP) and those that take care of them are widespread throughout the health care... Continue reading
Posted May 9, 2017 at HispanicTrending
May 3, 2017 Via PR Newswire Spanish Broadcasting System, Inc., a leading Hispanic media company, today announced the launch of 'SBS Portafolio' a cross-platform content development division designed to create and expand brand strategies utilizing all of SBS' assets including Digital, Mobile, Television, Radio, Social Media and live experiences. Industry veteran Carolina Santamarina has been appointed Senior Vice-President of SBS Portafolio and will lead the formation of the new division effective immediately. Ms. Santamarina will be based in Miami, Florida and will report directly to Albert Rodriguez, Chief Operating Officer of SBS. In her new role, Ms. Santamarina will oversee... Continue reading
Posted May 8, 2017 at HispanicTrending
May 7, 2017 By Trey Williams Call them the ‘Hispanic whisperers’. That’s how some Hollywood studios have started thinking about the cross-cultural film marketing company Barú, which consults on how to reach diverse audiences. When Hollywood studios like Comcast Corp.-owned CMCSA, +0.21% Focus Features and Universal Pictures, 20th Century Fox FOXA, -1.03% and Walt Disney DIS, -0.06% need an expert hand in making sure their films represent, speak to and attract Hispanic audiences, they reach out to Elizabeth Barrutia, founder and chief executive of Barú. “The face of the American consumer is rapidly changing, and this change has driven the... Continue reading
Posted May 8, 2017 at HispanicTrending
May 4, 2017 By Mario Carrasco By now, many marketers have heard of the tremendous opportunities the United States. Hispanic consumer represents in terms of numbers and purchasing power. However, in the age of hypersegmentation and targeting, Millennials and bi-cultural Hispanics have risen to the top of marketer’s go-to Hispanic sub-segments. While most companies focus on this target, there is an untapped consumer segment that has serious growth potential, Hispanic business owners. Many consumer marketers dismiss this segment as a B2B target. What they fail to remember, however, is that there are people behind businesses; business owners are people too,... Continue reading
Posted May 8, 2017 at HispanicTrending
May 6, 2017 By Ernie Brown Jr. A recent email from the Harvard Program on Education Policy and Governance caught my eye, with some particular disturbing education news for our Hispanic community. According to the Harvard information, only 23 percent of Hispanic adults have a postsecondary degree, compared with 42 percent of all adults. In a U.S. Census 2015 report on the Youngstown area, there are more than 6,700 people of Hispanic ethnicity living here, making that demographic the third-largest group of people in the city. And under a U.S. Department of Education report submitted to the Census Bureau in... Continue reading
Posted May 8, 2017 at HispanicTrending
May 7, 2017 By Carlos Galarza There’s no doubt in the mind of Alejandro Oropeza that Gainesville will have a Latino mayor within the next 20 years. Oropeza is no political scientist, but has acquired insights into the local Hispanic community from his almost 18 years as a pastor and work helping the poor and homeless through the faith-based organization Good News At Noon in Gainesville. The prediction that a Latino will be elected mayor of Gainesville sooner rather than later may not be a shock to many given the dramatic growth of the Hispanic population that is expected to... Continue reading
Posted May 8, 2017 at HispanicTrending