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Juan Tornoe
Austin, TX
Helping businesses and advertising agencies craft messages that will resonate with the Hispanic Community.
Recent Activity
October 30, 2014 By John Johnson This is one of the more tangible signs of the growing importance of the Hispanic vote in American politics: Two congressional candidates in Colorado will have a Spanish-only debate tonight, believed to be the nation's first, reports NBC News. No translators will be allowed as Republican incumbent Mike Coffman tries to fend off Democratic challenger Andrew Romanoff in the 6th District. Neither is of Hispanic descent, but Romanoff speaks fluent Spanish after teaching in Nicaragua and Costa Rica. Coffman has been playing catch-up ever since redistricting added more Hispanics into his district. He works... Continue reading
Posted Oct 31, 2014 at HispanicTrending
October 30, 2014 By Carissa Planzlp Local and national education leaders are focusing on helping Hispanic students go to college and stay long enough to earn a degree. Research from Excelencia in Education, a group that analyzes where Latinos stand in higher education, breaks down their data for Arizona. According to its research, Pima Community College enrolls the most Hispanic students, more than 13,000 in 2011, but awarded fewer than 900 associate degrees that year. The new president of the National Education Association, and the first Latina to ever head up the nation's largest union of educators, was in Tucson... Continue reading
Posted Oct 31, 2014 at HispanicTrending
October 31, 2014 By Jay Cost Since Barack Obama’s reelection in 2012, immigration reform has been at the top of the national agenda. Of course, very little has come of it—apart from some legally dubious executive actions, as well as a lot of blather from pundits, left and right, who seem to have no understanding of the Hispanic community. All we ever get are variations on the same theme: Unless they accept a terrible immigration bill, loaded up with payoffs to special interests, conservatives will be doomed to a permanent minority status. Meanwhile, conservatives are too often caught flat-footed. Apart... Continue reading
Posted Oct 31, 2014 at HispanicTrending
October 30, 2014 By Bill Blankenship Perfect for the Halloween season, the Mulvane Art Museum will open on Friday the art exhibit “Hermosos Huesos,” which translates to “Beautiful Bones.” The collection of 13 lavishly costumed and accessorized skeleton figures created by New Mexico artist Wayne Hilton are part of a citywide celebration of the Mexican holiday of Dia de los Muertos (Day of the Dead), which has its roots in indigenous Mexican beliefs and rites and the Roman Catholic solemnities of All Souls and All Saints. The Mulvane is presenting “Hermosos Huesos” in partnership with the Tonantzin Society of Kansas,... Continue reading
Posted Oct 31, 2014 at HispanicTrending
October 30, 2014 By Paola Muñoz “Siri, how do I get home?” “You need a loan?” “No. Home.” “Cones? There are no cones within the area, Pay-o-la” “HOME.” “Sorry, I do not understand.” “Forget it.” “Love you too, Pay-o-la” Aside from the fact that Siri can only understand ’Murican, she (or whatever pronoun Siri identifies with) isn’t the only one who has had trouble deciphering my speech. Over the years, however, my accent has degenerated, along with the memories attached to them. Only a residue of what once was my native tongue still coats my own. My name is Paola,... Continue reading
Posted Oct 31, 2014 at HispanicTrending
October 30, 2014 By Am Traub My new study out this week from Demos and the National Council of La Raza (NCLR) looks at credit card debt in the Latino community. But it isn’t ultimately about credit cards at all. Instead, it’s a look at how our unemployment insurance system has failed to protect out-of-work Americans, how vast sectors of our economy fail to offer employees health coverage, and how wages have failed to keep up with the cost of living. It’s an account of how Latinos, who are disproportionately uninsured, disproportionately employed in low-wage jobs, and historically face difficulty... Continue reading
Posted Oct 31, 2014 at HispanicTrending
October 30, 2014 By Felix Contreras A friend who lives in Mexico just wrote on her Facebook page to wonder whether the dead are hip to social media. She's moved around so much in the last year that she wants to make sure the people she's lost over the years know where to find her. Such is the nature of the Mexican folk tradition of Dia De Los Muertos, which is partially based on the Nahuatl (Aztec) concept of duality: "I am alive. I am dead. In both cases, I am." I learned that in a class on pre-Colombian mythology... Continue reading
Posted Oct 31, 2014 at HispanicTrending
October 30, 2014 By Francisco Alvarado Fueled by the growth of Latino voters across the United States, small, minority-owned public opinion firms are in high demand this election season. Candidates, political organizations and media companies are relying more and more on companies like Latino Decisions in Seattle, Washington, and Bendixen & Amandi in Miami, Florida, to track Latino voting trends and behavior. “We’re getting new inquiries every day from groups trying to understand what Latinos are thinking,” said Latino Decisions co-founder Matt Barreto. “Across the board, candidates realize they need to engage Latinos in a more authentic way.” In 2007,... Continue reading
Posted Oct 31, 2014 at HispanicTrending
October 30, 2014 By Arturo Nava The Hispanic market reminds me of the stock market. Both are filled with loud noise from its participants that make it very hard to understand clearly how to best capitalize on it. A recent survey by Google in which they interviewed a select panel of senior-level marketers to determine if the U.S. Hispanic market was on their roadmaps showed that even though they clearly recognized the opportunity most brands didn’t have a Hispanic marketing strategy. In fact, most of these marketing leaders estimated that 11–25% of their company’s growth would come from Hispanic consumers... Continue reading
Posted Oct 31, 2014 at HispanicTrending
October 30, 2014 By Ana Milena Varon Despite major budget cuts to extra-curricular programs, the mariachi band Los Jaguares seeks to expand their project to additional Los Angeles schools to demonstrate that the music helps Latino students take pride in their cultural roots. The project got rolling almost three years ago when mariachi musicians Patricia Martin and Carlos Martinez began teaching at the Felicitas and Gonzalo Mendez Learning Center, a high school in the mainly Hispanic Boyle Heights area. But many of the neighborhood teens, even children of immigrants, were not familiar with this traditional Mexican music. "Even though they... Continue reading
Posted Oct 31, 2014 at HispanicTrending
October 30, 2014 By Suzanne Gamboa Political strategist Lorena Chambers wanted to place a Spanish-language radio commercial in Miami for the Florida gubernatorial race, but when she went to buy some air time, she found all slots were sold out. “I’ve got dollars to spend and I can’t because it’s sold out. That’s never happened to me before,” said Chambers, a founder of ChambersLopez Strategies LLC, a political strategy and marketing group based in Arlington, Va. As the Senate races and other election contests tighten, parties and campaigns are looking for the additional voters that will put them over the... Continue reading
Posted Oct 31, 2014 at HispanicTrending
October 30, 2014 By Bobby Burch Led by one of the world's most prominent Hispanic executives, Sprint Corp. needs staff who can speak English and Spanish. Although mostly in sales or retail positions, the Overland Park-based carrier (NYSE: S) is looking for dozens of bilingual staff to fill jobs throughout the U.S. With a majority located in California, Texas and Florida, Sprint hopes to fill nearly 90 bilingual jobs, according to a search on the company's career site. In conjunction with the hiring effort, Sprint also has been ramping up marketing to Hispanic consumers. Spanish advertising is nothing new for... Continue reading
Posted Oct 31, 2014 at HispanicTrending
October 29, 2014 By Felix Sarver Local and state groups met Wednesday to develop a plan that would help Latinos gain access to education, housing and health care. The Illinois Latino Family Commission and Illinois Welcoming Center coordinated a community dialogue among dozens of residents, organizations and local leaders. The dialogue, which also addressed employment and family issues, comes after the Spanish Community Center was selected in October to house an Illinois Welcoming Center. The Joliet organization is one of several statewide that serve as one-stop shops for social services designed for immigrants and refugees. Wednesday was the beginning of... Continue reading
Posted Oct 30, 2014 at HispanicTrending
October 29, 2014 Source: IdeaStream.org On November 1st, Cleveland’s Julia DeBurgos Cultural Arts Center celebrates its 25th anniversary. It’s one of a number of local organizations that preserve and promote the region’s Hispanic culture. Northeast Ohio is home to thousands of people with Latino roots --- from Puerto Ricans who immigrated here a half century ago, to more recent arrivals from Central and South America. ideastream’s David C. Barnett brings us a sampling of local Latino voices as they share stories of achievement, assimilation and passing heritage on to the next generation. Nearly a quarter of Lorain’s population of 64,000... Continue reading
Posted Oct 30, 2014 at HispanicTrending
October 29, 2014 By Laura Myers More than most Nevada candidates, Democrat Lucy Flores has counted on Hispanic voters to back her for lieutenant governor to boost her chances of beating Republican Mark Hutchison. “This is how we win elections, by each and every one of you being active and coming out and voting,” Flores said Wednesday to more than a dozen Latinos gathered to cheer her on her way to cast her ballot in an early voting station at the Cardenas Market off east Bonanza Road. “If you guys do that, we will win the election,” she added. “It’s... Continue reading
Posted Oct 30, 2014 at HispanicTrending
October 30, 2014 Via PR Web A new white paper, "The Trillion Dollar Opportunity - Marketing to Hispanic Americans" provides forward-thinking marketers the strategies needed to target the largest minority group in the U.S., the Hispanic community. Now available for free download from Kleber and Associates, the white paper outlines the size, scope, economic clout and multicultural characteristics of the estimated 52 million consumers identifying themselves as Hispanic or Latino. The reading audience can expect to gain a broader perspective on Hispanic consumerism, cultural beliefs, and business ownership, as well as key facts, trends and trusted insights on the Hispanic... Continue reading
Posted Oct 30, 2014 at HispanicTrending
October 29, 2014 Via AP First-time congressional candidate Norma Torres tells people in her Los Angeles-area district that there is no more critical time to vote than now, even as she acknowledges "great disillusion" may cause many Hispanics to sit out Election Day. "There's nothing sexy on the ballot, no ballot measure to mobilize people" said Torres. And no presidential contest this year. She and fellow Democrat Christina Gagnier are in a race to succeed Democratic Rep. Gloria Negrete McLeod, who is quitting Capitol Hill after just one term and trying to win election to a county board of supervisors.... Continue reading
Posted Oct 30, 2014 at HispanicTrending
October 29, 2014 By Metro Creative Connection Baby names fluctuate in popularity based on a number of factors, including popular culture. Fans of the "Twilight" series of books have gravitated toward Edward, Jacob and Isabella as popular names, while "Fifty Shades of Grey" fans continue to make Christian a popular name for boys. And the tendency of certain names being popular in certain cultures extends to Hispanic culture as well. According to BabyCenter en Espanol, some names have emerged as favorites for many Spanish-speaking nations and those areas of the United States where Spanish is commonly spoken. For a few... Continue reading
Posted Oct 30, 2014 at HispanicTrending
October 24, 2014 Source: La Prensa Toledo On a recent press call, Matt Barreto, co-founder of Latino Decisions, and Frank Sharry, Executive Director of America’s Voice, discussed the results of a new nationwide poll of 600 Latino voters that provided fresh data on overall Latino voter enthusiasm; party preference in Congressional and Senate races; and how the politics of immigration are influencing Latinos’ perceptions of both parties and potential presidential contenders heading into 2016 and beyond. The poll was conducted by Latino Decisions and commissioned by America’s Voice. Among some of the highlights: Latino Voters Are Turning Out to Support... Continue reading
Posted Oct 30, 2014 at HispanicTrending
October 29, 2014 By Andrew Allemann If the company is Hispandering, it’s also mompandering and corpo... Continue reading
Posted Oct 30, 2014 at HispanicTrending
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October 29, 2014 By Erick Bartlebaugh How the number of Latino voters has changed over the years is detailed in our second installment of The Latino Vote 2014. Source: NBC News Continue reading
Posted Oct 30, 2014 at HispanicTrending
October 29, 2014 Press Release After more than a year of inaction by Congress and President Obama on immigration reform, Democrats maintain a wide, but diminished, advantage among Hispanic registered voters, according to a new nationwide Pew Research Center survey of 1,520 Hispanic adults, including 733 registered voters. In this year’s congressional elections, 57% of Latino registered voters support the Democratic candidate in their congressional district or lean Democratic, while 28% favor the Republican candidate or lean Republican, a greater than two-to-one advantage for Democrats. But support for congressional Democrats is down from 2010, when 65% of Latino registered voters... Continue reading
Posted Oct 30, 2014 at HispanicTrending
October 28, 2014 By Libby Smith On Tuesday and Thursday mornings at Rude Recreation Center, families gather for a boot camp style exercise class. Parents bring their children, some participate in the class, others sit and watch. The goal is to make exercise a natural part of family life. “We certainly approach families. We don’t only approach the kids … we approach the whole family,” said Julissa Soto, Director of Programs, Latino Market for the American Diabetes Association (ADA). The Association’s Por Tu Familia program directs education and services toward the Hispanic community. ADA statistics indicate that Hispanics are twice... Continue reading
Posted Oct 29, 2014 at HispanicTrending
October 28, 2014 Source: All Access Music Group SUN BROADCAST GROUP and GOW MEDIA are launching YAHOO! DEPORTES RADIO, a sports update service for Spanish-language stations. SUN BROADCAST’s Hispanic division, SUN LATINO, will handle advertising and affiliate sales, while GOW, parent of YAHOO! SPORTS RADIO, will produce and distribute the network from HOUSTON. SUN CEO JASON BAILEY said, “I’m so impressed by what DAVID GOW, CRAIG LARSON and their team have accomplished over the last few years. GOW MEDIA’s YAHOO! SPORTS RADIO has been a huge success by every measure. I’m thrilled to be working with them to bring the... Continue reading
Posted Oct 29, 2014 at HispanicTrending
October 27, 2014 By Teresa Puente Cook County Commissioner Jesús “Chuy” García announced Monday on Chicago Tonight that he is running for mayor of Chicago. Can García become Chicago’s first Latino mayor? García, a former alderman and state senator, is widely respected in Chicago’s Latino community and he is known as a progressive. Latinos are around 15 percent of the city’s registered voters. In order to win, García needs to build a coalition of support that includes not only Latinos but African Americans, whites and the unions. García has experience with coalition building as he was an ally of Chicago’s... Continue reading
Posted Oct 29, 2014 at HispanicTrending