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Juan Tornoe
Austin, TX
Helping businesses and advertising agencies craft messages that will resonate with the Hispanic Community.
Recent Activity
September 27, 2016 By Caitlin Dewey Google is an imperfect oracle of popular will, but here’s one trend that seems pretty clear: Searches for the phrase “registrarse para votar” — “register to vote,” in Spanish — hit an all-time high during Monday’s presidential debate, spiking to more than 100,000 searches. 1 The term was Google’s third trending search in the United States at 10:30 p.m. Monday, preceded only by two phrases related to the Houston shooting. According to Google, search volume was highest in the ever-important swing state of Florida, followed by New Jersey, New York, Texas and California. A... Continue reading
Posted yesterday at HispanicTrending
September 27, 2016 By Diego Vasquez We’d never lump Millennials and Baby Boomers into one demographic group. Yet too often, people talk about Hispanics as though they’re just one group. The truth is that there are stark generational differences among young and old Hispanics in not just how they use media but what language they prefer to experience media through and how they view technology. That’s according to an expansive new report from PwC, released Monday. Matthew Lieberman, director at PwC, talks to Media Life about why young and old are so different, what buyers need to understand about this... Continue reading
Posted yesterday at HispanicTrending
September 27, 2016 By Mindy Romero California Latinos are helping to ensure a Democratic majority in the state’s Legislature, but they are hardly a politically monolithic group. The range of their political positions creates a complicated picture of both progressive and centrist influence on state politics. As the number of Latino legislators and voters grows, they will add to the shades of blue that dominate California’s political landscape. Latinos now constitute nearly 40% of California’s population, surpassing the white, non-Latino population. Yet they make up only 20% of the Legislature, and at the local level their numbers are even less... Continue reading
Posted yesterday at HispanicTrending
September 26, 2016 By Rafael Bernal None of the three presidential debates between Donald Trump and Hillary Clinton will feature Hispanic moderators despite the campaign's focus on immigration and the Latino vote. Some Latino leaders are calling the lack of representation an oversight, given the demographic group's role in the 2016 campaign. "I think the American people have been cheated, certainly Hispanic American people have been cheated," Hispanic Chamber of Commerce President Javier Palomarez told The Hill Monday. The lack of Hispanic moderators is "obvious, glaring evidence that the Hispanic community has been overlooked," he said. The first presidential debate... Continue reading
Posted yesterday at HispanicTrending
September 26, 2016 Via EFE Republican presidential nominee Donald Trump's adviser on Hispanic issues, Jose Fuentes, hopes that Monday night's debate helps get across the mogul's image of "change" compared to his "stiff" Democratic rival Hillary Clinton, who - he says - speaks more to people's heads than to their hearts. In a chat with EFE at the debate site, Fuentes, the former attorney general of Puerto Rico and a member of Trump's Hispanic Advisory Council, said he hopes to see the Trump that "we've gotten to know in person," whom he calls an easy person to talk to and... Continue reading
Posted yesterday at HispanicTrending
September 26, 2016 By Bettye Miller The rich legacy of Spanish-language television remains an understudied topic in American cultural history, one which the Smithsonian Institution in Washington, D.C., is examining as curators there begin work on an exhibition planned at the National Museum of American History. Steven Moreno-Terrill, a graduate student in public history at the University of California, Riverside, spent much of the summer helping Smithsonian curators document the history of Spanish-language TV in the United States between the 1950s and 1980s. The project, which will include a book published by the Smithsonian, is funded in part with a... Continue reading
Posted yesterday at HispanicTrending
September 26, 2016 By Judy Cantor-Navas The Music Joint Entertainment Group, a new artist management and marketing company that “seeks to expand the scope of Latin alternative music to a global scale” has joined the active bilingual indie marketplace. Elena Rodrigo, who championed Latin rock at Universal Music Latino before starting her own publicity firm, and Othón Zapata of booking agency Oveja Negra are the co-founders of the new venture, announced Monday (Sept. 26). Rodrigo is based in the Los Angeles area; Zapata in Mexico City. “We have helped establish the North American market for Latin alternative music when there... Continue reading
Posted yesterday at HispanicTrending
September 26, 2016 By Sara Blanco "She's basically white." When someone I know described me this way to a friend, at first I didn't know what to think, but I knew I was angry. Who was she to say who I am? And the more I thought about it, the more frustrated I became. Let me backtrack and explain. My mom is white, and her ancestors arrived in the United States at various times from various places. None of that has really impacted her experience as a white person who people assume is American based on their first impressions. My... Continue reading
Posted yesterday at HispanicTrending
September 26, 2016 Via Fox News Latino The perceived wisdom that to reach an audience of U.S. Latinos one needs to speak to them in Spanish may not hold true any more, a recent study of how Hispanics consume entertainment and media found. According to a survey conducted by PricewaterhouseCoopers (PwC), Hispanic consumers across all generations prefer to watch English-language TV. Fifty-five percent of first-generation Latinos said they prefer watching English-language programs, with 59 percent saying they tend to be higher-quality programs. As you move into second- and third-generation immigrants, that preference only increases. This is bad news for traditional... Continue reading
Posted yesterday at HispanicTrending
September 26, 2016 By Anthony Marroquin Berni Reina and his wife were simultaneously laid off in 2013. The Avondale residents had no steady income and had to provide for their family, so the two began to look for work. After one unsuccessful interview at a coffee shop, Reina decided to take matters into his own hands. “My wife and I sat there at the coffee house, and we kind of ended up really liking the atmosphere of the coffee house,” Reina said. “We just looked at each other and said,’Let’s do this.'” The Reinas set off to start “Colados Coffee... Continue reading
Posted yesterday at HispanicTrending
September 26, 2016 By Tanisha Love Ramirez A new PSA from Voto Latino is urging Latino voters to help deliver the vote this November. The PSA, titled “Ganas” (Spanish for “desire” or “drive”), was directed by Ricardo de Montreuil, and features cast members of Hulu’s hit show “East Los High,” as well as Noel Gugliemi of the “Fast and the Furious” franchise. Gugliemi plays the role of a math teacher who is determined to convince his students that their vote matters and that apathy is unacceptable. “For our community, not voting is not an option,”said Gugliemi in a statement released... Continue reading
Posted 2 days ago at HispanicTrending
September 26, 2016 By Jeff Bromley Sermons in the United States are said to be getting shorter and shorter. Maybe. But that’s not the case for pastors officiating funerals for Latino Christians. “Oh yes, the preaching can last an hour,” said Ruben Ortiz, pastor of Primera Iglesia Bautista Hispana, a Cooperative Baptist congregation in Deltona, Fla. The testimonies of friends and family can last even longer than that. “Every part of the service is long and there is a lot of music because we bring our own instruments and our own bands,” he said. Ortiz said he’s seen services and... Continue reading
Posted 2 days ago at HispanicTrending
September 26, 2016 By Juan Fernandez Gonzalez The Hispanic platform offers an array of live channels and thousands of VOD films and series in Spanish, and the app delivers access to the same content on mobile and smart devices. "We are thrilled to offer Vemox, the ultimate entertainment experience, to Amazon Fire TV customers," said Austin Powers, president, Olympusat Telecom. "The app’s sleek and fresh design plus the quality of its content, makes it ideal for the Hispanic family." Vemox’s VOD content comprises Hispanic TV series including Terapia de Parejas, Derecho de Familia and Pablo Escobar: El Patrón del Mal,... Continue reading
Posted 2 days ago at HispanicTrending
September 26, 2016 By Jaco b Seibel Ruth Mendoza carried an electronic, pocket-size Spanish-English translator for months when she and her family immigrated to Wilkes-Barre. The 38-year-old Puerto Rico native would pull the translator out from her purse any time she was shopping or running errands and punch in the word she needed. For more complicated chores, such as opening a bank account or signing her daughter up for school, she would recruit a friend to translate. Almost two decades of trial and error and a couple English classes later, not only has she ditched her pocket translator, but she... Continue reading
Posted 2 days ago at HispanicTrending
September 23, 2016 By Mercedes Olivera It's an age-old question, and a very personal one: What's in a name? According to the Mexican government, plenty — including your nationality. A Mexican government official recently visited Dallas and spoke about the importance of using two surnames in official documents in the U.S. If you have Mexican parents and are born in this country, the name on your U.S. birth certificate must carry the surnames of both your parents, Jacob Prado, general director of protection of Mexicans abroad at the Ministry of Foreign Affairs, said recently on a Spanish-language talk show. The... Continue reading
Posted 2 days ago at HispanicTrending
September 22, 2016 By Alli Knothe It's hard enough starting a business. But for those unfamiliar with English and U.S. laws and business practices, starting a new venture can be almost impossible. This week, the Hillsborough County Entrepreneur Collaborative Center in Ybor City hosted a conference to help inform and create a community for Latinos interested in starting a business. Offered in Spanish, the workshop highlighted Latino small business owners and hosted experts on topics from seed funding to marketing and business law. One of the speakers was, Mariely Reynoso, co-owner of the tattoo shop Stigma Ink. She said finding... Continue reading
Posted 2 days ago at HispanicTrending
September 23, 2016 By Raul A. Reyes Maybe the third time will be the charm. Just in time for Hispanic Heritage Month, Rep. Xavier Becerra introduced legislation last week in Congress calling for the creation of a National Museum of the American Latino. The proposed new museum would be part of the Smithsonian Institution in Washington. Becerra has tried three times to get this project off the ground, because the California Democrat believes the Smithsonian underserves US Latinos. "There's no better way to learn what it means to be an American than to spend time on the Mall and in... Continue reading
Posted 2 days ago at HispanicTrending
September 23, 2016 By Sarah Plombon To call the 2016 presidential election unpredictable would be an understatement. What can be expected, however, is the importance of the Latino vote on the election’s outcome. To project how US Hispanics will vote and their impact on the election, Univision News created an electoral forecast model called “Swing Latino.” The forecasts are updated every two weeks from September 8 to Election Day (November 8). After talking about the importance of the Latino vote year after year, Univision decided to give background and statistical backing to this thesis. “No one is studying the Latino... Continue reading
Posted 2 days ago at HispanicTrending
September 23, 2016 By Jose Villa Most marketers view their role as driving demand, either via upper funnel branding and awareness activities or lower funnel direct response, sales and retention activities. Advertising is generally viewed as one of the primary tools to drive consumer demand. But what is at the core of driving consumer demand? Changing consumer behavior. That behavior change could involve new product trial, increasing occasion, acquiring market share by driving preference change, or increasing retention. To quote Adam Ferrier from his influential book The Advertising Effect, “Advertising is really the business of behavior change.” The growth and... Continue reading
Posted 2 days ago at HispanicTrending
September 23, 2016 Source: Media Matters for America La Opinión reported on a Media Matters study that found that Latinos made up only a small fraction of guests invited on cable news shows to discuss Republican presidential nominee Donald Trump’s attacks on Judge Gonzalo Curiel’s Mexican heritage. The article featured input from Media Matters Hispanic media researcher Cristina López, who explained that this finding is representative of a larger tendency in the media to marginalize the Latino perspective in their reporting, which could have serious “negative effects” and “perpetuate damaging stereotypes” about Latinos. The September 21 report focused on a... Continue reading
Posted 2 days ago at HispanicTrending
September 23, 2016 By Russell Contreras Facebook and the U.S. Hispanic Chamber of Commerce are using workshops in New Mexico and across the country to attract Latino-owned companies in hopes they use more tools on the social media giant's platform. The meeting in Albuquerque on Friday follows a recent announcement by Facebook and elected officials that the company would be investing a quarter-billion dollars in a new data center in New Mexico, the nation's most Hispanic state. State officials and business owners have been scrambling to take advantage of the economic windfall expected to come from the data center during... Continue reading
Posted 2 days ago at HispanicTrending
September 22, 2016 By Ed O’Keefe Two of Nevada’s Democratic congressional candidates sat at a Mexican restaurant here recently listening as small-business owners vented over chips and salsa about high taxes, business regulations and health-care costs. Unlike most such conversations in U.S. politics, this one was conducted in “Spanglish.” The meeting was hosted by Catherine Cortez Masto, a Mexican American who would be the first female Hispanic ever elected to the U.S. Senate, and House candidate Ruben Kihuen, a Mexican immigrant who would be the state’s first Latino congressman. In a year when political parties and interest groups are spending... Continue reading
Posted 5 days ago at HispanicTrending
September 22, 2016 By Mariana Barillas Hillary Clinton's approval among Hispanics has slipped over the last two months, although the Democratic presidential nominee still maintains a sizable lead over rival Donald Trump in that demographic. Clinton is supported by 63 percent of registered Hispanic voters, a 47-point lead over Trump's 16 percent, according to a Wall Street Journal/NBC News/Telemundo poll released Thursday. But that's a 9-point drop from July, when 72 percent of registered Hispanic voters supported Clinton. And while Trump is thought to be turning off Hispanic voters with his immigration stance, his position improved over the last two... Continue reading
Posted 5 days ago at HispanicTrending
September 22, 2016 By Raoul Lowery Contreras We are in the middle of Hispanic Heritage Month. Per form, Hispanics are being insulted again not only by the Republican Presidential nominee but by the mainstream press and television/cable news outlets. Non-Hispanic media types are – once again – pontificating about how Hispanics feel about the presidential campaign and how they are going to vote in November. For example, Niall Stanage of The Hill (to which I contribute) writes: “(Trump) is performing about as well with Hispanic voters as GOP nominee Mitt Romney did in 2012, according to opinion polls — something... Continue reading
Posted 5 days ago at HispanicTrending
September 22, 2016 By Charlotte Laracy Even an election in which Republican presidential nominee Donald Trump once called Mexican immigrants “criminals” and “rapists,” there is little evidence showing that Democratic nominee Hillary Clinton is performing any better among Latino voters compared to previous Democratic presidential candidates. Clinton’s level of support among Latinos lags behind the level at which they supported President Barack Obama in 2012 in battleground states such as Florida, Arizona, Colorado and Nevada. In 2012, Obama won the Latino vote with 71 percent compared to GOP nominee Mitt Romney’s 27 percent, which was the largest margin for a... Continue reading
Posted 5 days ago at HispanicTrending