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Juan Tornoe
Austin, TX
Helping businesses and advertising agencies craft messages that will resonate with the Hispanic Community.
Recent Activity
October 23, 2014 By Shan LI Goya Foods is doubling down on beans and rice in California. The country's biggest Latino-owned food company unveiled its new distribution center Thursday in the City of Industry, part of a $300-million expansion in several states, including Texas and Georgia. Goya's investment comes as demand climbs for its spices, olives and chiles among both immigrant populations and Americans in general who are increasingly taking a shine to Latin American cuisine. "Our growth over the years has been in parallel with the growth of the Latino community in the U.S.," said Bob Unanue, president of... Continue reading
Posted yesterday at HispanicTrending
October 23, 2014 by Domino Renee Perez The anticipated premiere of Jane the Virgin (CW) was as wacky and sweet as promised. Based on a Venezuelan telenovela, Jane has drawn comparisons with Ugly Betty, made evident through notable cast performances and a tendency toward camp. With its roots firmly in Spanish-language soap operas, Jane is an attempt to reach Latino viewers, while at the same time appealing to wider audiences. Besides Jane, Cristela (ABC), and Seth MacFarlane's new animated series Bordertown (FOX), set to debut in spring of 2015, all feature Latino lead characters. Initial buzz surrounding these shows has... Continue reading
Posted yesterday at HispanicTrending
October 23, 2014 Via EFE The Hispanic market is still a mystery for Hollywood and the film industry, eager to benefit from Latinos' growing purchasing power, continues to struggle to understand what is a diverse population. Research by the Motion Pictures Association of America confirms a trend the studios know well: Hispanics like to go to the movies with their families, and they like it a lot. So much that, adjusting for their demographic presence, they are the most loyal moviegoers. Hispanics, who are about 17 percent of the population, last year made up 32 percent of the audience for... Continue reading
Posted yesterday at HispanicTrending
October 22, 2014 By Mark Calvey Progreso Financiero has built a business focused on those in the Hispanic community with little or no information listed on traditional credit records. Progreso looks at other indications of a borrower's creditworthiness, such as rental payments, cell phone bills and tax returns, that traditional lenders might overlook. "We're building a solid business, while doing good for others," said CEO Raul Vazquez. The company issued its first loan in 2006 and reached a milestone this June when it passed the $1 billion mark in total loans, which were made to more than 700,000 borrowers. "We're... Continue reading
Posted yesterday at HispanicTrending
October 23, 2014 By Dave Morgan Next week is the Advertising Research Foundation’s Industry Leader Forum. This year’s forum is titled “Multicultural and Millennial Mandate.” I’m a member of the planning committee for the Forum, and in one of our early sessions, a member made a comment that continues to stick with me. Which was: Lots of folks talk about the importance of multicultural marketing in the U.S., but you don’t hear many of them talk (or implement) Hispanic-first marketing or media strategies, despite the enormous growth and importance of Hispanics as the critical growth market for so many U.S.... Continue reading
Posted yesterday at HispanicTrending
October 23, 2014 By Dr. Felipe Korzenny This has been the year of the debate over the “Total Market” approach. The idea is to find a common denominator that different cultural groups can all relate to. That makes some sense at first glance. After all, most people love their children, enjoy being free, enjoy food and other good things of life. So, finding an insight that would resonate with most people is possible. But let us think again about the nature of marketing and advertising. What brands want is to establish deep connections with consumers, at a level that the... Continue reading
Posted yesterday at HispanicTrending
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October 23, 2014 By Patrick Clark Consider the tortilla. Made from corn or flour, but essentially grain and water. Served fresh or deep fried. A delivery system for shredded pork, salsa verde, or the chicken and bacon McWrap. Tortillas have been a staple in Mexico for millennia. More recently, they’re devoured in the U.S. by the billions, no more exotic than a hamburger bun. Which begins to explain how Veronica Moreno, a Mexican immigrant with no high school education, came to run a multimillion-dollar corporation. Moreno emigrated to the U.S. from the Mexican state of Coahuila in 1977. She was... Continue reading
Posted yesterday at HispanicTrending
October 23, 2014 Sour: Market Wired Even as they celebrate five years in the Chicago market this year, the Rosemont, IL-based, award-winning, retail cheese producer Nuestro Queso LLC is gearing up new products and programs to connect with their unique, target audience -- the Hispanic community. Nuestro Queso products are made with care "by Hispanic workers for Hispanic families." They include a variety of Mexican, Caribbean, and Central American cheeses, cremas, salsas, and a line of "Nuestro Yogurt" drinkable smoothies, launched in mid-October. The Hispanic-style drinkable yogurt will be available in tantalizing flavors such as strawberry, strawberry banana, pina colada,... Continue reading
Posted yesterday at HispanicTrending
October 23, 2014 By Kevin Ulrich & Randy Jurado Ertll Although Pasadena is known around the world for things like the Rose Parade and Caltech, a lesser known fact about the Crown City is it was once home to Batman and Robin — at least on television in the 1960s — with the fictional stately Wayne Manor located in patrician Linda Vista. Imagine if Batman really were a resident of Pasadena. If the Caped Crusader’s alter ego, industrialist Bruce Wayne, really existed, would he care about what was happening with his tax dollars? Would he and the Boy Wonder, Bruce’s... Continue reading
Posted yesterday at HispanicTrending
October 22, 2014 By Bruce Horovitz Cheetos, the multibillion-dollar cheese snack brand, is about to add an unlikely twist: its own soccer team. Make that two soccer teams. No, these aren't existing pro soccer teams that Cheetos is simply going to sponsor. These are the brand's own soccer teams. The neon-orange snack, which has an enormous Hispanic customer base, has assembled the teams from soccer players who specialize in cool, soccer "tricks." The teams will perform and play in real soccer games. Think of the team, Los Cheetahs, as the Harlem Globetrotters of snack food. And think of the team... Continue reading
Posted 2 days ago at HispanicTrending
October 22, 2014 By Marisa Treviño For the last couple of years, it’s been widely reported how many millennials still live with their parents. Yet, a story that has flown under the radar is how many grandparents are now living with their children and grandchildren. According to the latest US Census report, Coresident Grandparents and Their Grandchildren: 2012, 10 percent of the 65 million grandparents in the nation live with at least one grandchild — in real numbers, that’s 7 million. But the image of elderly grandparents sitting around the dinner table with younger relatives isn’t exactly the reality of... Continue reading
Posted 2 days ago at HispanicTrending
October 22, 2014 Source: New York Business Journal Leading home-show producer Marketplace Events has acquired Casa Latina Home Expos from the owners of Casa Latina, a bilingual home and lifestyle brand aimed at the U.S. Hispanic market, and is expanding the expo to Florida next year. Terms of the deal weren't disclosed. The Casa Latina Home Expo, scheduled for Nov. 15 in New York City, will come under the Marketplace Events umbrella and expand to two new markets in 2015. They are Miami, which will run May 29 through 31 at the Miami Airport Convention Center, and Orlando, which will... Continue reading
Posted 2 days ago at HispanicTrending
October 23, 2014 By Anthea Mitchell Immigration reform has been a major topic of discussion for years now, albeit one that gains and loses momentum depending on the presence of other legislative distractions, current events that re-spark the conversation, and public outcry waxing and waning. However, there has been one message that’s continually been brought to the forefront as a warning to politicians: A fair and measured approach to reform is going to be necessary and harsh rhetoric regarding illegal immigrants could ultimately result in backlash from a steadily growing Hispanic population of voters. Elected officials have either been listening... Continue reading
Posted 2 days ago at HispanicTrending
October 22, 2014 By Heather Sells This year conservatives seem to be waking up to a sleeping giant in their midst. Hispanics now make up 11 percent of all eligible voters nationwide and in Texas they account for more than a quarter. Nationally more than 25 million Latinos are eligible to vote and that has conservatives taking notice. The LIBRE Initiative is a new national conservative non-profit that hopes to win the hearts and minds of Latinos. Encouraging the Vote On a recent Tuesday night in a Dallas hotel conference room, young Hispanics armed with coffee, soft drinks and cell... Continue reading
Posted 2 days ago at HispanicTrending
October 22, 2014 By Aura Bogado Google has launched a new domain, .SOY, targeted at a Latino audience. In Spanish, “soy” means “I am”—but in English, of course, it refers to the beans that make soymilk and tofu possible. That’s probably why it confused English speaking vegans and vegetarians, who also feel they have a claim to the word. But that’s not all. While Google claims that “.SOY is the place for Latinos online,” some are wondering if and why it’s necessary for the corporation to develop a domain that virtually segregates Latinos into one domain—but fails to truly include... Continue reading
Posted 2 days ago at HispanicTrending
October 22, 2014 Via EFE The Bridge," an FX network television series set on the U.S.-Mexico border and starring Diane Kruger and Demian Bichir, has been cancelled after only two seasons, production company Shine America said. The series, which first aired in July 2013 and quickly gained an audience of 3 million viewers, saw its viewership tumble to 1.5 million people at the start of the second season. The last episode of "The Bridge" aired on Oct. 1. "We thank our partners at FX for their unwavering effort to develop and launch the series," Shine America said in a statement.... Continue reading
Posted 2 days ago at HispanicTrending
October 22, 2014 By Gabriela Lemus With the mid-term elections looming so closely, much ado is being made about Hispanic voters staying home. Latino voters -- who primarily vote during presidential elections anyway -- are just not that enthused. What's the problem? Why don't Latinos vote during mid-terms, especially these mid-terms? And, why are Latinos registering as independents in growing numbers? It appears that Latinos are asking themselves the same question others in the country are asking, "What's in it for me?" For those of us who have historically worked in the Latino community, voter turnout has been an ongoing... Continue reading
Posted 2 days ago at HispanicTrending
October 22, 2014 Source: Fox News Latino Latinos have the potential to break political records in this mid-term election, said the head of a national non-profit group that works toward greater Latino involvement in politics. If the House of Representatives gains four more Latino members, Congress would have its highest number of Latinos in history, said Arturo Vargas, executive director of the National Association of Latino Elected and Appointed Officials (NALEO) Educational Fund. As for the ballot box, NALEO estimates that nearly 8 million Latinos will vote this year, an increase of 1.2 million from 2010. “Latinos will play a... Continue reading
Posted 2 days ago at HispanicTrending
October 22, 2014 By Crystal Chow Here's how much Western attitudes toward death and dying have changed: A movie examining the usually unsettling topics opened last week--and it's aimed squarely at kids. The animated film, "The Book of Life," centers around Día de los Muertos, the Day of the Dead, an indigenous Mexican holiday that celebrates family members who have gone the way of all flesh. Its creator, Jorge Gutiérrez, says it's his take on what happens after death. Día de los Muertos--or Fiesta de Muertos or just Muertos--is observed each year from Oct. 31 to Nov. 2. In California,... Continue reading
Posted 2 days ago at HispanicTrending
October 22, 2014 By Gabriel Arana In the lead-up to the midterms, President Barack Obama has been parroting the conventional wisdom about the GOP’s future: Republicans are doomed if they keep up their opposition to immigration reform and continue the inflammatory anti-immigrant rhetoric. “It’s anybody’s guess how Republicans are thinking about this,” he said during a town hall event in Santa Monica, California. “If they were thinking long term politically, it is suicide for them not to do this.” Latinos make up 14 percent of the population, and their share is projected to grow to 29 percent by 2050. This... Continue reading
Posted 2 days ago at HispanicTrending
October 21, 2014 By Kevin Jenkins When religious refugees laid the foundations of modern-day Utah society nearly 170 years ago, the cities they established in this desert wilderness were roots spreading through ground ceded to them, in a sense, by civilizations that had called Utah’s lands home eons before. Southern Utah’s prehistory included the mysterious Anasazi cliff dwellers, who abandoned their homes centuries ago without leaving a record of why or where they were going. Aztec origin myths state the ancient Native Americans traveled south into Mexico from a lake or inland sea island populated by white gulls, a tale... Continue reading
Posted 2 days ago at HispanicTrending
October 22, 2014 By Leah Lucio For years, different think tanks have concluded that Hispanics, whether from immigration or native born, are becoming the new majority. First, the term Hispanic is used broadly. PEW research interchanges “Hispanic” and “Latino.” Associate director for Mexican American Studies Lorenzo Cano similarly links the terms. “Hispanic and Latino are an umbrella,” Cano said. In 2013, the Huffington Post and NBC News reported white Americans will no longer be a majority group by 2043. The Huffington Post said that by 2039, racial and ethnic minorities would be the majority, and by 2043, Hispanics will be... Continue reading
Posted 2 days ago at HispanicTrending
October 21, 2014 By Rachel Landman In her presentation Monday evening, journalist Maria Hinojosa spoke to Knox and Monmouth students about the problematic treatment of Latinos in the U.S. and the fact that this topic is underrepresented in mainstream media. She called on the audience members to use their privilege in order to shed light on this issue. Hinojosa currently is the anchor and executive producer of NPR’s program ‘Latino USA’ and is working to develop a documentary series called ‘America by the Numbers with Maria Hinojosa’, which will air on PBS this fall. Hinojosa has won multiple awards for... Continue reading
Posted 3 days ago at HispanicTrending
October 21, 2014 By Maxine Arellano During the Nooner, the Bell Tower looks like a shopping mall on Christmas Eve. Music playing in the background, people bustling in every direction, avoiding others as they rush to the food court from the all-day trek, or stopping at the various kiosks to see what gifts each has to offer — and these kiosks are the student organizations. People representing sports clubs, nerdy get-togethers and the ultimate toga life wave at the onlookers to share with them what each has to offer. And if the couches on the lawns and loud laughter weren’t... Continue reading
Posted 3 days ago at HispanicTrending
October 21, 2014 Via PR Newswire A new study of California’s Latino children paints a complex picture of their health and well-being and finds striking differences within a 4.7 million-strong population that comprises more than half of all the children in the state. More than 94% of these children were born in the United States. While many Latino children live in poverty and are uninsured, they have comparable access to preventive health care and most of their parents report them as being in “good” or “excellent” health. However, the researchers also found that children living in “linguistically isolated” families, where... Continue reading
Posted 3 days ago at HispanicTrending