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Juan Tornoe
Austin, TX
Helping businesses and advertising agencies craft messages that will resonate with the Hispanic Community.
Recent Activity
January 20, 2017 By Laura Barron-Lopez The Congressional Hispanic Caucus wasted no time Friday threatening to fight incoming President Donald Trump “at every turn” if he moves to reverse his predecessor’s order protecting thousands of young people from deportation. Trump, who won the presidency on anti-immigration promises, has the power to undo President Barack Obama’s 2012 executive order establishing the Deferred Action for Childhood Arrivals program, known as DACA. The program shields more than 750,000 undocumented young people who were brought to the U.S. as children from deportation so they can work or attend college. Rep. Linda Sanchez (D-Calif.) joined... Continue reading
Posted 3 hours ago at HispanicTrending
January 20, 2017 By Leinz Vales Republican strategist Ana Navarro said Thursday she's disappointed that President-elect Donald Trump's Cabinet will be the first in decades without a Latino member. "I do not accept that there's not one qualified Hispanic that can be in his Cabinet," Navarro told CNN's Anderson Cooper on "AC360." Trump's final Cabinet pick of former Georgia Gov. Sonny Perdue to serve as agriculture secretary sealed in an inaugural Cabinet devoid of any Latino representation. Navarro, who during the campaign spoke against Trump highlighted the importance of having a Cabinet that represents the diversity of America. "I think... Continue reading
Posted 4 hours ago at HispanicTrending
January 19, 2017 By Marc Caputo Donald Trump appointed one of South Florida’s most respected Spanish-language media figures, Helen Aguirre Ferré, to be his special assistant and director of media affairs. Aguirre Ferré had served as the Republican National Committee’s Hispanic communications director since June, when her predecessor reportedly left due to discomfort with Trump’s immigration rhetoric and proposals. Before that, Aguirre Ferré had cross words for Trump when she worked as a top consultant and Spanish-language surrogate for one of Trump’s GOP rivals, former Florida Gov. Jeb Bush. Aguirre Ferré purged her Twitter feed of anti-Trump rants, but the... Continue reading
Posted 6 hours ago at HispanicTrending
January 20, 2017 By Stoyan Zaimov Pastor Samuel Rodriguez, president of the National Hispanic Christian Leadership Conference, who led a prayer at Donald Trump's inauguration on Friday, has admitted in an interview that Latino Christians face challenging questions surrounding America's new political reality. Although Trump made strong calls for deporting unauthorized immigrants from America throughout his presidential campaign, CNN pointed to exit polls showing that close to 30 percent of Hispanics ended up voting for Trump regardless. "It's a wake up call to both parties," Rodriguez told CNN. "The Democratic Party has an issue with faith. If they have an... Continue reading
Posted 8 hours ago at HispanicTrending
January 20, 2017 By Steven L. Taylor Via the DMN: Trump Cabinet will be the first in decades without a Hispanic member Donald Trump’s Cabinet is poised to become the first since 1988 without any Hispanic officials — sparking rebukes from members of the nation’s second-largest ethnic group — as Trump tapped former Georgia Gov. Sonny Perdue for agriculture secretary. This is not especially surprising. It does strike me that it is just another example of the Republican Party’s ongoing failure to reach out to a significant portion of the population. In general, the cabinet is not especially diverse, as... Continue reading
Posted 10 hours ago at HispanicTrending
January 20, 2017 By Heather va Blokland U.S. foreclosures fell to a 10 year low in 2016, but in Arizona, they are still rising. One researcher said deportations play a part. "We know that the recovery in Phoenix was a little bit longer and slower than in Southern California. We just suspect there's a connection that warrants further study," said Jacob Rugh, Professor at Brigham Young University, co-author of a study that found over the last decade, foreclosures on Hispanic homeowners happen at a higher rate. Rugh said deportations exacerbate foreclosures. He said many households have multiple earners living together,... Continue reading
Posted 11 hours ago at HispanicTrending
January 19, 2017 By Fran Maye When Donald Trump is sworn in as the 45th president of the United States on Jan. 20, it marks the beginning of uncertainty for Latinos in southern Chester County. Trump has vowed to deport an estimated 11 million immigrants who are in the United States illegally, first going after the estimated three million who have been convicted of crimes. And he said he plans to do it immediately after assuming office. “There is fear, and our world is shaken,” said Luis Tovar, who heads up the Advisory Commission on Latino Affairs in Kennett Square,... Continue reading
Posted 3 days ago at HispanicTrending
January 19, 2017 Via All Access Music Group iHEARTMEDIA Alternative W295AZ (PROJECT 106.9)/JACKSONVILLE BEACH, FL/WQIK-HD2/JACKSONVILLE, FL, will flip to Spanish Tropical RUMBA 106.9 #1 PARA EXITOS Y MUSICA, starting MIDNIGHT (ET) TONIGHT. The station will feature the syndicated "ENRIQUE SANTOS Show," based at sister station Spanish Top 40 WZTU (TU 94.9)/MIAMI in mornings from 6-10a (ET), following its 10,000 songs commercial-free launch. RUMBA will broadcast a variety of Spanish Tropical music, including songs from artists including MARC ANTHONY, ROMEO SANTOS, NICKY JAM, VICTOR MANUELLE and more. Beginning JANUARY 23rd, the station will also feature popular programs including the top-rated "ENRIQUE... Continue reading
Posted 3 days ago at HispanicTrending
January 19, 2017 By Catherine Garcia If all of Donald Trump's top nominees are confirmed, his Cabinet will be the first since 1988 to not have any Hispanic members. On Wednesday night, transition officials said that Trump has tapped former Georgia Gov. Sonny Perdue to head the Agriculture Department. There were several Latinos under consideration for the position, including former Rep. Henry Bonilla (R-Texas); Abel Maldonado, who briefly served as California lieutenant governor; and Elsa Murano, a former undersecretary for food safety. Hector Sanchez, chairman of the National Hispanic Leadership Agenda, told The Dallas Morning News that considering Hispanics make... Continue reading
Posted 3 days ago at HispanicTrending
January 19, 2017 By Roberto Siewczynski They say that the bulk of the president’s job is dealing with the unexpected. Candidates campaign on platforms and promises which in many cases are not fulfilled nor accomplished. So what candidates say to get elected is one thing, and what they do when they are in office is another. The election of Donald Trump was, to many, unexpected. Politics aside, a question has been lingering in my mind about whether this will be good or bad for business (and by business I mean the Hispanic marketing communications business). There are a couple of... Continue reading
Posted 3 days ago at HispanicTrending
January 19, 2017 By Daniel Garza America's national prosperity depends on our ability to engage with the rest of the world, and we are greatly enriched by what it has to offer. The U.S. is exceptional and produces many of the best goods and services, but we also benefit from being able to freely exchange with those beyond our borders. Access to global markets increases our own prosperity and opportunity. That's because it creates export opportunities that promote job growth, while giving American consumers access to the best products the world has to offer, at competitive prices. We win when... Continue reading
Posted 3 days ago at HispanicTrending
January 18, 2017 By Tom Huddleston, Jr. Cesar Conde is one of the most powerful people in Spanish-language television. And with the U.S. Hispanic population at 56.6 million and growing, that’s a very big deal. Born in Miami, Conde is of Cuban and Peruvian descent. After graduating from Harvard and Wharton, he did stints at a startup and a bank but was always drawn to TV (he says he saw mass media’s power for good when “used responsibly”). He joined Univision in 2003, became president, and jumped ship to NBC in 2013. Now, Conde, 42, is chairman of NBCUniversal’s international... Continue reading
Posted 4 days ago at HispanicTrending
January 18, 2017 By Peter Strozniak Since going national 16 months ago, 32 credit unions across 15 states have earned the Juntos Avanzamos designation, bringing the total number to 64 credit unions that have secured the designation to serve the fast growing Hispanic population. By the end of 2017, it is expected that 100 credit unions in 20 states will have this designation, according to the National Federation of Community Development Credit Union in New York, which administers the program. The designation, which translates to “together, we advance,” means credit unions have the policies, procedures, products and services to meet... Continue reading
Posted 4 days ago at HispanicTrending
January 18, 2017 By Isaac Mizrahi The “Long-Tail Economics” concept was created a couple of years ago by Chris Anderson, former Wired magazine editor and, until today, it’s one of the best descriptors of the impact the digital revolution has had on the business world. In his own words, Anderson defines the term as follows: “Our culture and economy is increasingly shifting away from a focus on a relatively small number of ‘hits’ (mainstream products and markets) at the head of the demand curve and toward a huge number of niches in the tail.” In our opinion, we could identify... Continue reading
Posted 4 days ago at HispanicTrending
January 18, 2017 By Armando Osorio I am watching beautiful, empowering African American women being celebrated on a BET show called Black Girls Rock! The audience is full of African Americans celebrating their accomplishments, and network CEO Debra Lee and first lady Michelle Obama come out onstage to address these successful women. I am watching with the feeling of awe and empowerment for myself, but as a Latin woman instead. Then I stop for minute and ask my mother, “Why isn’t there a Latin network like BET?” She replied, “There is: Univision and Telemundo.” I flip to them during the... Continue reading
Posted 4 days ago at HispanicTrending
January 18, 2017 By Veronica Villafañe Mexican billionaire Carlos Slim will be launching a new Spanish-language television network in the United States in an attempt to compete with giants Univision and Televisa. Called Nuestra Visión (Our Vision), the channel will be launched by Publicidad y Contenido Editorial (Advertising and Editorial Content), a wholly-owned subsidiary of Slim’s Mexican cell-phone company América Móvil and run by CEO Victor Herrera and VP Stephano Herrera. The company’s strategy is to specifically target 35 million Mexican-Americans - the largest segment of the U.S. Hispanic audience - by offering “100% Mexican content” made by Mexicans. "Because... Continue reading
Posted 4 days ago at HispanicTrending
January 17, 2017 Via PR Newswire Noom Inc., the leader in mobile health coaching, is the first to offer fully Spanish behavior change programs that address prediabetes and obesity. Noom's Spanish diabetes prevention and healthy weight management programs have helped expand the reach and accessibility of lifestyle interventions among Hispanic Americans who are at increased risk of developing these conditions. Noom's robust food database, program-specific curriculum content and program features are now all translated in Spanish, and supported by a native Spanish-speaking health coach. According to the American Heart Association, Hispanics and Latinos face even higher risks of cardiovascular diseases... Continue reading
Posted 5 days ago at HispanicTrending
January 17, 2017 By Meg James Spanish-language giants Univision Communications and Grupo Televisa of Mexico are combining their programming units, a move that underscores the increasingly close collaboration between the two companies — and the magnitude of their ratings challenges. New York-based Univision long has been the dominant Spanish-language broadcaster in the U.S., but since 2013 its flagship TV network has lost more than 45% of its prime-time audience. The soapy telenovelas produced by Televisa in Mexico City, which Univision heavily depends on, have lost relevance with younger audiences. Televisa’s ratings in Mexico for its telenovelas also have plummeted as... Continue reading
Posted 5 days ago at HispanicTrending
January 17, 2017 By Thomas Leary MLB and Hispanic-focused digital network mitú beginning next month will partner on the creation of content built around the baseball season through a Latino lens. The “Always On” campaign will be geared toward multicultural youth and will include MLB highlights, comedic sketches and memes. MLB Dir of Brand Advertising & Marketing Felicia Principe said, “We wanted more ways to engage our Latino fanbase. We’ll be launching in February with a lot of content focused on a variety of cultural touchstones. Fans, food, music -- the whole ballpark experience.” Mitú CRO Charlie Echeverry said the... Continue reading
Posted 5 days ago at HispanicTrending
January 17, 2017 By Sara Alessi Disney Media Distribution Latin America, BTF Media, Moconoco and LatinWE have begun production on Selena’s Secret (El Secreto de Selena), a new series about the famous singer. The 13-episode series is based on the best-selling book El Secreto de Selena (Selena’s Secret) by María Celeste Arrarás. Selena’s Secret is inspired by the events surrounding the tragic death of Selena Quintanilla, who was murdered in the 1990s. The series is slated to air on TNT in Latin America and TV Azteca in Mexico. “We’re happy and very excited to bring this story to the small... Continue reading
Posted 5 days ago at HispanicTrending
January 17, 2017 By John David David Ayala is a man on the move these days. Ayala, 19, worked his way up over the last three years to become an assistant manager at Hy-Vee. As the ’15 Columbus Junction High School graduate makes the rounds, he remembers timely fatherly advice. “You need to stay in school,” he recalled. Elizabeth Medina understands the academic, economic and cultural barriers facing Hispanic students. They are the same barriers she faced long before becoming admissions director at Muscatine Community College. “One of the things that my dad would tell me is, ‘I don’t know... Continue reading
Posted 5 days ago at HispanicTrending
January 17, 2017 By Adrian Carerasquillo A conservative group aligned with House Republican leadership unveiled a six-figure ad buy Tuesday on Spanish-language TV giants Univision and Telemundo, to continue the task of assuring voters that GOP plans to “repeal and replace” Obamacare will go smoothly. The ads, which will air during the evening news, popular telenovelas, and weekend live sports broadcasts, are an effort by the American Action Network — a political group affiliated with the Congressional Leadership Fund super PAC — that aims to set the stage for support of Republican repeal efforts. The new 30-second spot is a... Continue reading
Posted 6 days ago at HispanicTrending
January 17, 2017 by Manuel Pastor When I was in my third year of college, a group of friends and I decided to drive down to Mazatlán, Mexico, for spring break. One pit stop along the way was my house in L.A. where my mother eyed the one Anglo sidekick who did not speak Spanish and decided to teach him what she thought might be the most useful phrase for a gringo soon to be adrift in Mexico: “La culpa no es mia.” Literally translated as “the fault is not mine,” it indeed came in handy as a defensive phrase... Continue reading
Posted 6 days ago at HispanicTrending
January 17, 2017 by Doha Awad In hope of bringing Wisconsin out of its startup slump, Dane County’s Latino Chamber of Commerce opened a new center that would mentor and assist the county’s Latino community in starting their own businesses. With Wisconsin lagging behind national levels for startup activity, the chamber’s executive director, Jessica Cavazos, said resource centers for startups specified for certain populations are in high demand. Latinos account for 54 percent of the nation’s population growth between 2000-14. Assisting this community in Wisconsin is an instrumental part of increasing the state’s number of startups, Cavazos said. Cavazos said... Continue reading
Posted 6 days ago at HispanicTrending
January 16, 2016 By Jaime Conlan There is no shortage of problems faced by immigrants seeking a job in a different country or trying to get acquainted with a new culture. Many immigrants find themselves immersed in a language they don’t understand with no one to help them. However, there are steps that can be taken now to help immigrants. Language acquisition is one necessary way to counteract discrimination and develop an understanding of all people. There are organizations that alleviate some of the stresses immigrants must face. An Athens organization called ¡BIEN! seeks to provide mental health services to... Continue reading
Posted 6 days ago at HispanicTrending