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Juan Tornoe
Austin, TX
Helping businesses and advertising agencies craft messages that will resonate with the Hispanic Community.
Recent Activity
July 8, 2017 By Marly Rivera In November of 1963, after what would end up being his sixth and final season with the San Francisco Giants, Felipe Alou joined forces with journalist and biographer Arnold Hano to write an article in Sport Magazine titled "Latin-American Ballplayers Need a Bill of Rights." In the piece, Alou outlines the plight of Latin players in the early 1960s. While several of the issues mentioned, such as Alou and Hall of Famer Orlando Cepeda not being allowed to sit down to eat at a restaurant due to the color of their skin, are no... Continue reading
Posted Jul 13, 2017 at HispanicTrending
July 9, 2017 By Sigal Ratner-Arias Singer Daddy Yankee ousted Ed Sheeran from the No. 1 spot on Spotify to become the first Latino artist to lead the music platform. The Puerto Rican superstar of reggaeton has hits that include "Gasolina," ''Shaky Shaky" and "Despacito," a song co-written with Luis Fonsi. He's surpassed 44,735,586 monthly listeners to reach the first global spot, Spotify announced Sunday in an email sent to The Associated Press. "Being the first Latin artist to reach #1 in Spotify marks a precedent not only for my career but for the industry in general," Daddy Yankee, whose... Continue reading
Posted Jul 13, 2017 at HispanicTrending
July 9, 2017 By Mary Beth Faller Young Latinos need to embrace the history that has been denied to them in order to fight for their civil rights, according to a panel discussion at the National Council of La Raza conference in Phoenix on Saturday. The panel, “The Making of America: U.S. History Through the Latino Lens,” was part of the “Líderes Summit” section of the conference, for young people. The session was co-sponsored by Arizona State University; the university was also one of the overall conference sponsors. Two of the panelists, both ASU alumni, told the room full of... Continue reading
Posted Jul 13, 2017 at HispanicTrending
July 7, 2017 By Jeffrey Steele Anyone worth their salt knows that chips and other crunchy, sodium-laden snacks are a big reason Americans love convenience stores. A quick visit to a c-store and consumers can load up on old-fashioned potato chips, newfangled veggie chips, pretzels, popcorn and other savory products that can be perfectly paired with an ice cold drink or a ready-made sandwich. Not surprisingly, the salty snacks category continues to excel. From 2011 to 2016, category sales grew 30%, reaching an estimated total of $11.2 billion, reported Mintel Group’s “Executive Summary of Salty Snacks in the U.S.,” released... Continue reading
Posted Jul 13, 2017 at HispanicTrending
July 10, 2017 By Elizabeth Rembert Hall County resembles the current ethnic composition of the United States more than any other county in Nebraska, data compiled by the New York Times suggests. With a population that in 2016 was 69 percent white, 2 percent black, 27 percent Hispanic and 3 percent other, Hall County most closely reflected the U.S. in 2015, when the country had a population that was 61 percent white, 12 percent black, 18 percent Hispanic and 8 percent other. While Hall County draws parallels to the present, other counties in Nebraska echo the past and give a... Continue reading
Posted Jul 12, 2017 at HispanicTrending
July 8, 2017 By Josh Brodesky What does gerrymandering really look like? We’re not talking about the imbalanced maps. The silencing of minority votes. The cracking and packing of districts to achieve and preserve political hegemony. We’re talking about the process of making those districts. What does that look like if we peel back the curtain? Emails from the creation of the 2011 Texas maps give us a glimpse — if you can stand to look. They paint an ugly picture worth keeping in mind as the latest trial in Texas’ redistricting saga kicks off this week in federal court... Continue reading
Posted Jul 12, 2017 at HispanicTrending
July 8, 2017 Via Associate Press The University of Alabama is launching a program to increase the number of Hispanic nurses involved in health care. The Capstone College of Nursing has received a $1.7 million grant for the Bama-Latino Project, which aims to recruit Hispanics into baccalaureate nursing programs. Alabama nursing professor Normal Cuellar says in a statement that the registered nurse workforce is currently 83 percent white, and those people care for a very diverse population. She says that can cause communication and cultural problems. The Bama-Latino Project will provide scholarships to help students get into nursing programs. The... Continue reading
Posted Jul 12, 2017 at HispanicTrending
July 9, 2017 by Jill Nolin The state’s Hispanic voters turned out to vote at a rate higher than the national average last fall, but their showing at the polls continues to lag significantly behind other racial groups within the state. About 53 percent of Georgia’s Hispanic voters came out for the 2016 presidential election, which was up from 47 percent in 2012, according to a new report from the nonpartisan Georgia Association of Latino Elected Officials. Notably, about 73 percent of registered Hispanic women cast a ballot. Nationally, nearly 48 percent of Hispanic voters participated, which was on par... Continue reading
Posted Jul 12, 2017 at HispanicTrending
July 9, 2017 By Juan Sandoval As a local person — meaning I was born in Vail — I thought I would share some of my cultural experiences growing up between two worlds. Please don't be too sensitive regarding my opinions, as I am sure many of you have formulated your own based on your upbringing, as well. Example: I am a second-generation Mexican-American, and yet, I always get asked where I'm from and when I say I was born in Vail, a look of disbelief and curiosity manifests itself in contorted facial expressions and many follow-up questions. But, I... Continue reading
Posted Jul 12, 2017 at HispanicTrending
July 6, 2017 By Suzanne Gamboa For Michael Alfaro, 29, who was recently married, home is a rent-controlled Los Angeles apartment while he and his wife save for a home. For Pamela Cervera, 30, and her boyfriend, it's a condo they purchased together in Washington. The two millennials may not know it, but both are on the front edge of an important anticipated boost in home ownership. How Latino millennials like Alfaro and Cervera navigate the expensive and tight housing and rental markets throughout the country is of increasing importance, because the future of home ownership in America will be... Continue reading
Posted Jul 11, 2017 at HispanicTrending
July 6, 2017 By Casey Corr As every magazine reader knows, this has been an awful decade for the business of journalism. Advertising declined, jobs disappeared. Great magazines shrank or closed. This magazine has thrived. Not because we are immune from the vagaries of business cycles; we aren’t. But we serve a particular niche, growers of tree fruit and grapes, who as a group are remarkably resilient and committed to investment in their businesses. That’s why advertisers seek that audience. I like to think continued success of this magazine begins with the loyalty of our readers and our advertisers. They... Continue reading
Posted Jul 11, 2017 at HispanicTrending
July 7, 2017 By Ken Kerschbaumer Telemundo Deportes’ exclusive Spanish-language coverage of the FIFA Confederations Cup from Russia was a winner in the ratings as it outperformed Univision coverage of the 2009 World Cup by 47% in total viewer average. But even without that win the experience and commitment to have a team of 100 people on site in Russia to get a sense of what to expect next summer would have made it a worthwhile effort, according to Eli Velazquez, Telemundo Deportes, EVP of programming production and content. The Confederations Cup is an event held within the host nation... Continue reading
Posted Jul 11, 2017 at HispanicTrending
July 6, 2017 By Lili Gil Valletta It is a widely known fact that women face unique challenges gaining access to career opportunities and positions of leadership. There are gaps, and they are real for women across diverse fields in both public and private sectors. For example, The Harvard Business Review recently published an article reporting that the average mid-forties male college graduate earns 55% more than his female counterpart. Online destinations, such as Harvard’s Gender Action Portal and Catalyst among others, exist to empower decision-makers and organizations with much needed data to elevate the priority for gender equity. However,... Continue reading
Posted Jul 11, 2017 at HispanicTrending
July 6, 2017 By Melissa Wylie Forging a path. The HSI Pathways to the Professoriate program aims to train undergraduates at Hispanic-Serving Institutions for academic careers to better represent the country’s diverse student body, per The Chronicle of Higher Education. The Pathways project begins this summer at California State University at Northridge, where 30 undergraduate fellows will attend seminars to prepare them for a career in academia. The students were selected from three colleges: Cal State Northridge, Florida International University, and the University of Texas at El Paso. The Chronicle reported that Hispanics accounted for 18 percent of undergraduates in... Continue reading
Posted Jul 10, 2017 at HispanicTrending
July 7, 2017 by Carlos Galarza The number of Latinos registering and showing up to vote in Gainesville and Hall County elections is on the rise, according to a report released Thursday by the Georgia Association of Latino Elected Officials. In Hall County, the number of Latinos who registered to vote in the 2016 elections jumped 41.5 percent to 10,043 from the 7,095 who registered in 2012, the GALEO report shows. The Latino electorate in Gainesville swelled by 42.7 percent to 2,259 registered voters in last year’s election compared to 1,583 registered voters in 2012. More importantly, voter turnout by... Continue reading
Posted Jul 10, 2017 at HispanicTrending
July 7, 2017 By Patch Staff Ontario-based Cardenas Markets, which operates multiple stores in Riverside and San Bernardino counties, and Bay Area-based Mi Pueblo are merging to create one of the largest Hispanic supermarket chains in the country, it was announced Thursday. KKR and Victory Park Capital Advisors took proprietary interests in the two grocery chains and merged them under one management unit, according to a joint statement released by the private equity firms. "Cardenas Markets and Mi Pueblo are committed to the communities they serve, and through this integration, they will be able to better deliver for those communities,"... Continue reading
Posted Jul 10, 2017 at HispanicTrending
July 7, 2017 By Johanes Rosello The constant fear of being approached by police officers and the possibility of deportation are affecting many Latino families. Young children in particular are showing signs of distress. This, according to Gloria Juliao, Children and Adolescent Clinical Supervisor for CETPA, a non-profit counseling agency in Norcross which offers bilingual services to the Latino community for the treatment of mental health, addictions and emotional problems. There, Juliao also manages the operation of the Georgia Apex Project, a program which offers mental health services in three elementary schools in Gwinnett County: Graves, Nesbit and Rockbridge. “We... Continue reading
Posted Jul 10, 2017 at HispanicTrending
July 6, 2017 By Tony Uribe Every cloud has a silver lining. And when it comes to the current status of the retail industry, which ranges from “bleak to promising,” that silver lining consists of Hispanic millennials. In fact, regardless of the state of retail at large, Hispanic millennials – especially Latinas – are the new now of retail, and their impact on your bottom line may be more than you realize. Whether you sell products online, through brick and mortar or through a hybrid model, Hispanic millennials are essential to your success. Here we’ll share key factors behind why... Continue reading
Posted Jul 10, 2017 at HispanicTrending
July 6, 2017 By Stephan Avila South Florida’s exploding Hispanic community has made Spanish media the top media in the market. The last medium to hit an important milestone is La Nueva 88.3 FM which reached top 20 radio stations of South Florida of any genre. This is particularly impressive due to the Christian them that La Nueva radio station adheres to. According to Nielson the radio frequency WGNK of La Nueva is No. 17 in the list of most listened to radio stations among Miami’s Latino population and No. 20 overall. It reaches over 372,000 in the South Florida... Continue reading
Posted Jul 7, 2017 at HispanicTrending
July 4, 2017 By Ruben Navarrette Jr. At the risk of setting off more fireworks, I’ve spent the days surrounding the Fourth of July trying to answer a question that has perplexed U.S. Latinos for generations. Whether the yardstick is starting businesses, creating jobs, spreading opportunity, serving in uniform or displaying optimism in hard times, America’s largest minority has shown time and again that we love this country. But does the country love us back? Honestly, sometimes, it’s hard to tell. This nation of second chances offers unlimited opportunities to those who are willing to work, hustle and innovate. In... Continue reading
Posted Jul 7, 2017 at HispanicTrending
July 6, 2017 By Garett Cook By day, Hector Rodriguez is an unassuming fifth grade teacher at McKinney ISD. But by night, he has a whole other identity as an up-and-coming Latino comic book artist whose creation, El Peso Hero, has become an international sensation. The Hispanic bulletproof crime fighter with super strength battles crime along the southwestern Texas-Mexico border. He brings down corrupt border patrol officials, saves minor from falling into the clutches of the drug cartels and helps immigrants cross the border safely. The stories draw on Rodriguez’s own upbringing in Eagle Pass, a border town in Southwest... Continue reading
Posted Jul 7, 2017 at HispanicTrending
July 4, 2017 By Sofía Espinoza Álvarez The American Mentality: Ideas of Crime and Punishment While the mentality of the criminal justice system is power, control, and expansion, the mentality of the American public can be described in one phrase: “lock-em-up.” However, this view is more a reflection of manipulation by politicians and criminal justice officials, shaping the popular imagination, than what people actually favor once they learn about the realities of crime and punishment. Our ideas about crime and punishment are further distorted by the media with a preoccupation on violent crimes, with myths of crime being propagated in... Continue reading
Posted Jul 7, 2017 at HispanicTrending
July 5, 2017 By Alba Perez Hispanic consumers are significantly more likely to be mobile banking users – and significantly more likely to stay members because of it. Walk down any street in your community, and it isn’t hard to find evidence that Americans are using their smartphones to manage more aspects of their lives. Their financial lives are certainly no exception, and community banking leaders are taking notice. According to a 2016 survey of financial institution leaders, their number one priority for 2017 was enhancing the digital and mobile experience. That’s what consumers are looking for as well. An... Continue reading
Posted Jul 7, 2017 at HispanicTrending
July 3, 2017 By Roman Palomares Our freedoms were not for free. Maintaining the freedoms that our forefathers fought to achieve in 1776 is a constant effort. As we approach the Fourth of July, I want to highlight our veterans who have, more than any other group, sacrificed to ensure those very freedoms. In particular, I want to focus on the sacrifices of our Latino veterans whose contributions rarely get the attention they deserve. Throughout our nation’s history, Hispanics have been proud to serve, fight and in many instances have paid the ultimate sacrifice in service to our country. In... Continue reading
Posted Jul 6, 2017 at HispanicTrending
July 5, 2017 By Steven Knorr According to Pew Research Center, in 1980 there were 14,775,080 Hispanics living in the United States, and by 2014, that figure had risen to 55,250,517. Florida has the third largest Hispanic population in the country, and with the population continuing to rise, how can we expect it to impact our state and local elections? According to the Florida Office of Economic & Demographic Research, 17.1% of Seminole County’s population is Hispanic and Orange County is 26.6%. We see the effect of the Hispanic population in these counties as Hispanics who are registered Democrats dwarf... Continue reading
Posted Jul 6, 2017 at HispanicTrending