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Juan Tornoe
Austin, TX
Helping businesses and advertising agencies craft messages that will resonate with the Hispanic Community.
Recent Activity
September 16, 2014 By Maria Cardona President Obama’s team announced recently that they were delaying executive action to grant deferred action from deportation to undocumented immigrants with no criminal record until after the November elections. Like all of you, I was disappointed and sad for what this means for our community. But when I heard some Latino activists telling my Hispanic community not to vote, I was disgusted and have one thing to say to them. Shame on you! To say that our collective frustration should lead to apathy and less political participation rather than call for more political empowerment... Continue reading
Posted yesterday at HispanicTrending
September 16, 2014 By Soni Sangha New York City’s Spanish Harlem, otherwise known as El Barrio and East Harlem, is the cultural heart of the American Puerto Rican community. Boricuas in the neighborhood cultivated an arts scene and developed a vibrant street life despite the violence that first greeted them in the early 1900s, followed by crime waves waxed and waned throughout the years. Those formidable challenges were withstood, but a relatively new threat is slowly unraveling the community: real estate. In a city like New York, with limited space and high demand, neighborhoods can change quickly and East Harlem... Continue reading
Posted yesterday at HispanicTrending
September 15, 2014 By Andres T. Tapia Whether it's during the annual Hispanic Heritage Month, election season, or conversations about marketing's new target demographic, it's easy to talk about "Hispanics" or "Latinos." These terms get thrown around and everyone nods as if there is a common understanding of who we are talking about. To begin with, people put a lot of energy into trying to figure out the difference between "Hispanics" and "Latinos." The very fact that these terms are often used interchangeably in the media but have meaningful but not-so-simple-to-explain differences in their origins, who uses them and how... Continue reading
Posted yesterday at HispanicTrending
September 15, 2014 By Juan A Lozano Latino-owned businesses and earning power increases can help the economic and social status of Latinos in the United States, according to Mexican billionaire Carlos Sims. Increasing workers’ earning power and offering Latino-owned companies easier access to funding that can be used for growth and expansion can help improve the social and economic status of Latinos in the U.S. and throughout Latin America, Mexican billionaire Carlos Slim told a group of religious and community leaders. During a speech Sunday at the annual conference of the Catholic Association of Latino Leaders, Slim spoke for more... Continue reading
Posted yesterday at HispanicTrending
September 15, 2014 By Sarah Mahoney With the kickoff of Hispanic Heritage Month, retailers are eager to join the fiesta. And they’re hoping to woo Hispanic shoppers who are typically younger, and more open to shopping through both social media and mobile devices. As the Hispanic population grows in the U.S., the stakes get higher for stores every year, with retailers struggling to keep up with key demographic changes. Nielsen report that 38% of Hispanics between the ages of 18 and 29 are bilingual, a jump of 73% in the past decade. (Nielsen calls this group the Bi-Llennials.) And Latino... Continue reading
Posted yesterday at HispanicTrending
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September 16, 2014 By Jens Manuel Krogstad National Hispanic Heritage Month began this week to celebrate Latinos and their culture and history. Started as Hispanic Heritage Week in 1968 by President Lyndon Johnson, it was expanded to a month by President Ronald Reagan and enacted into law in 1988. Guatemala, Honduras, El Salvador, Nicaragua, and Costa Rica celebrated their independence days Monday followed by Mexico today and Chile on Thursday. Here are 11 facts that look at Latinos in the U.S. by age, geography and origin groups. 1 The U.S. Hispanic population now stands at over 54.1 million, making them... Continue reading
Posted yesterday at HispanicTrending
September 15, 2014 By Mark Krikorian A Washington Post report on the Coffman-Romanoff U.S. House race in the Denver suburbs (a toss-up, according to RCP) undermines amnesty-pushers’ insistence that our fellow citizens of Hispanic heritage are fixated on immigration policy: Political observers in Washington constantly call immigration reform essential to the future of the Republican Party, especially in districts like Coffman’s and in states like Colorado, where Hispanics make up about 21 percent of the population. But the reality on the ground has played out differently in this midterm cycle, even in a district where the issue might be expected... Continue reading
Posted yesterday at HispanicTrending
September 15, 2014 By Andrés T. Tapia Power-cito, my Spanglish word for power-with-a-lowercase-p, is the Achilles heel of the surging Latino narrative. Despite our supersized growth, we have too much evidence that our power in many areas of society does not match our numbers. As we joyfully celebrate and share our Latino roots during this year's Hispanic Heritage Month, let's also challenge ourselves to step it up and make our presence known and felt. Because when it comes to executive and senior leadership positions, political representation, and a marketplace that knows and meets our needs, we are not yet fully... Continue reading
Posted 2 days ago at HispanicTrending
September 15, 2014 By Maria Teresa Kumar We are still here. No matter how hard our opponents try to push us down, no matter how much the media tries to send us back into political slumber as election time comes around, the Latino community is alive and well and continuing to fight for our issues, such as immigration reform. This is not idle chatter. Together, we represent successful online and on-the-ground campaigns that focus on Latino civic engagement. We work with the knowledge of two important facts: the Latino vote will continue to grow —there will be more Latino voters... Continue reading
Posted 2 days ago at HispanicTrending
September 15, 2014 By Carmen Sesin What better way to celebrate Hispanic Heritage Month than to highlight the work of several Latinos dedicated to preserving key aspects of our nation's heritage, history and culture? Here's a look at their fascinating work. Tony Hernandez “Everyone has a story,” explained Tony Hernandez, who has interviewed celebrities, CEOs, teachers, and farmworkers, all with one thing in common - they have immigrated from different places around the world to the U.S. His Immigrant Archive Project, which he started in 2008, has collected over 1,000 interviews which have been edited into 60-second capsules and subsequently... Continue reading
Posted 2 days ago at HispanicTrending
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September 15, 2014 Source: NBC News Continue reading
Posted 2 days ago at HispanicTrending
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September 15, 2014 By Alex B. Berezow Today (Monday, Sept. 15) is the beginning of National Hispanic Heritage Month. Undoubtedly, one of the topics that will be discussed in the media over the next 30 days is healthcare in the Latino community. Last year, for instance, CNN ran an article that discussed how Hispanics were less likely to seek out treatment for mental health issues, possibly because of a stigma that exists in the community. Other sources offer more dire information. In an article titled "The Truth Behind Latino Health Disparities," George Washington University says that Hispanics suffer from obesity,... Continue reading
Posted 2 days ago at HispanicTrending
September 14, 2014 By Anjalee Khemiani Health care is the biggest concern for most Hispanic voters in Texas and may be the key to bringing them out to the polls this year. The issue of Medicaid expansion, or lack of it, is a strong issue among Latino voters, which is why the Texas Organizing Project is knocking on the doors of these voters to persuade them to come out to the polls in November and cast a ballot for whoever is fighting for their concerns, according to The New York Times. The project has backed Democratic candidates who supported the... Continue reading
Posted 2 days ago at HispanicTrending
September 12, 2014 By Paul Venema Toyota officials welcomed the first direct, tier-one, Hispanic woman-owned supplier to their team, a move officials say will rock the automotive industry. During a mid-morning news conference, Toyota's local plant president Joe DaRosa formally introduced the owner of Forma Automotive LLC, Rosa Santana. “It gives Toyota great pleasure to welcome Forma to our team,” said plant president Joe DaRosa. Her company will assemble Toyota Tacoma truck beds as an on-site supplier. Santana said that this is a dream realized through much hard work. The Toyota opportunity, she said, has changed her life and has... Continue reading
Posted 2 days ago at HispanicTrending
September 12, 2014 By P.J. Bednarski DirecTV, which can read the census and Nielsen reports as well as anybody, says it will launch an over-the-top content service aimed at Hispanic viewers. It’s reached a licensing deal with Univision Communications, Reuters reports. And according to Variety, DirecTV CEO Mike White confirmed the OTT play will start later this year and will be called YaVeo, which translates in Spanish to “Now I see.” What will it be like? That’s unclear, but White told conferees that DirecTV, which is in the process of being acquired by AT&T, was looking for a niche entry... Continue reading
Posted 2 days ago at HispanicTrending
September 14, 2014 By Nicole Akoukou Thompson Media and marketers have noticed the impressive trillion-dollar-plus buying power of the Latino American community. And advertisers are doggedly brainstorming how they can best influence the overall Latino community and best reach the U.S. Spanish-speaking community. Many companies have found little success, particularly when simply translating English-language campaigns to Spanish. It's fair to say that the creation of Latino-geared media that has little or no understanding of the community proves to be futile and is bound to fail. However, researchers have discovered the often-ignored keys to marketer success, which includes understanding the plight... Continue reading
Posted 2 days ago at HispanicTrending
September 13, 2014 Via AP Six contemporary Latino artists are featured in a new exhibit at the Smithsonian's National Portrait Gallery. The museum says its new exhibit, "Portraiture Now: Staging the Self," is part of a series of exhibits showcasing creative 21st century portrait artists. The show features the work of David Antonio Cruz, Carlee Fernandez, María Martínez-Cañas, Rachelle Mozman, Karen Miranda Rivadeneira, and Michael Vasquez. Curators say these artists present identities theatrically in order to rid portraits of their tradition of fixing a person in space and time. Some of their works tell stories from their past, manipulate self-portraits... Continue reading
Posted 2 days ago at HispanicTrending
September 11, 2014 By Alva James-Johnson When Harold "Lefty" Encarnacion and his wife, Millie, moved to Columbus 30 years ago, they had to send money to New York for ethnic foods and seasonings. The couple soon sensed a business opportunity and opened their own grocery store to serve the growing Hispanic population. "The day I opened the market is the day I realized how many Hispanics there actually were in Columbus because they were all spread out," said Encarnacion, co-owner of Millie's International Food Market on South Lumpkin Road. "When we opened the store, we did a grand opening and... Continue reading
Posted 5 days ago at HispanicTrending
September 11, 2014 By Rod Torrez Just over a year ago, The New Republic ran a story with a catchy, but slightly insulting title: "White People Love Hiking. Minorities Don't. Here's Why." I took the bait and read the piece, and found it to be well-intentioned, but overgeneralized. Toward the end the author wondered why a Hispanic teenager from Denver would grow up to enjoy the outdoors if his or her "parents had neither the means nor the interest" in visiting, say, Rocky Mountain National Park. I laughed out loud. Here's why. I happen to have been a Hispanic teenager... Continue reading
Posted 5 days ago at HispanicTrending
September 11, 2014 Via CNW TLN Telelatino's newly launched all-Spanish TV channel, Univision Canada, today announced a caliente lineup of new and returning shows including four new original Canadian documentaries to serve Canada's 1.6 million Spanish speaking audiences. As the nation's leading all-Spanish TV channel, Univision Canada is available from coast to coast in over 1.8 million Canadian homes and delivers the best programming, from the most recognized Spanish language media brand in North America to Canada's rapidly growing Hispanic market. Program highlights on Univision Canada: TELENOVELAS Acclaimed Telenovelas: (Monday – Friday from 7 p.m. to 11 p.m.) - The... Continue reading
Posted 5 days ago at HispanicTrending
September 11, 2014 By Chriss W. Street Latinos represent the fastest growing segment of California’s population and its electorate. In August, Univision released a survey, “Winning with Hispanics in the Midterms: The Why, The How and the What” that showed Latinos comprise 28% of the Golden State’s eligible voters and 24% of its registered voters. The poll found that about a quarter of Hispanic voters in California are age 18 to 34--i.e., millennials. Because this fast growing demographic disproportionately influences their parents' politics, Hispanic millennials are the key to up to 28% of the California vote. Public CEO reported that... Continue reading
Posted 5 days ago at HispanicTrending
September 11, 2014 By Jonathan Alcorn Hispanic media giant Univision will be a major supplier of content when satellite operator DirecTV launches an Internet-delivered service aimed at a Hispanic audience, according to two people with knowledge of the agreement. Univision's content would be a crucial offering for DirecTV's online service, which is expected to launch later this year. It would also help the satellite operator to counter smaller rival Dish Network Corp , which is creating a multichannel Internet TV service that would be a cheaper alternative to traditional cable and satellite services. In addition to Univision, DirecTV is talking... Continue reading
Posted 5 days ago at HispanicTrending
September 11, 2014 By Natalie Gross Is the future of America “brown”? That question was asked of Mark Hugo Lopez, director of Hispanic research for the Pew Research Center, at EWA’s first Spanish-Language Media Convening in Dallas last Thursday. The reporter who asked the question was referring to the future of Latinos in the United States. Lopez kicked off the conference with a session on Hispanic student demographics. He began his talk by spouting off some statistics: About 13 million Latinos are enrolled in public institutions – from nursery school to high school. This number has increased 58 percent since... Continue reading
Posted 5 days ago at HispanicTrending
September 11, 2014 By Stacy M. Brown Because of the lack of minorities who serve as registered nurses, the American Heart Association’s “Go Red for Women” campaign and Macy’s department store have continued its three-year partnership in which 16 scholarships of $2,500 each are awarded annually to help increase the number of diverse health care professionals. Arihanna Venable enjoys talking with her patients as she performs physical exams, takes their blood pressure and, sometimes administers medicine to help soothe wounds or illnesses. However, when Venable looks at so many other registered nurses, she finds a glaring and often troubling trend.... Continue reading
Posted 5 days ago at HispanicTrending
September 11, 2014 By Michael Oleaga The U.S. Latino unemployment rate has declined based on the Bureau of Labor Statistics' August report, but the number of people employed and not in the labor force depicts a different picture. According to the August report, 7.5 percent of Latinos are unemployed, or 1.9 million people. In comparison to July's report, 7.8 percent of Latinos were unemployed. According to the National Council of La Raza, "unemployed" refers to individuals who are available to work, have made an effort to find a job or are expected for a call back from a layoff but... Continue reading
Posted 5 days ago at HispanicTrending