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Juan Tornoe
Austin, TX
Helping businesses and advertising agencies craft messages that will resonate with the Hispanic Community.
Recent Activity
November 16, 2016 Via All Access Music Group NPR will distribute the RADIO AMBULANTE podcast beginning NOVEMBER 22nd. The show, hosted by Executive Producer DANIEL ALARCÓN, is a Spanish-language audio journalism podcast focusing on "neglected and under-reported Latin American and Latino stories." "DANIEL ALARCÓN and the RADIO AMBULANTE team are pioneers in audio storytelling in the Spanish language. Their ear for language, beguiling imagination and deep journalism are a rare combination," said NPR VP of Programming ANYA GRUNDMANN. "RADIO AMBULANTE is such a natural partner for NPR and will help us connect with important stories and communities in new ways."... Continue reading
Posted Nov 16, 2016 at HispanicTrending
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November 15, 2016 By Victor Keys As both major presidential candidates took the stage at political rallies throughout their respective campaigns — even through election week — both camps shared a similar narrative: Who will win the Latino vote? This election, Latino voters recorded higher early-voter turnouts in Arizona. On Oct. 30, 13 percent of all early ballots cast in Arizona came from Latino voters. In the 2012 presidential election, the percentage of Latino voters who cast early ballots was 11 percent and eight percent in 2008, according to The Arizona Republic. However, regardless of the large amount of early... Continue reading
Posted Nov 16, 2016 at HispanicTrending
November 15, 2016 Source: TV News Check Comcast Corp. today announced it has selected two new Hispanic American-owned independent networks to be broadly distributed on Comcast Cable systems beginning in January 2017. Comcast said that after evaluating dozens of proposals, it selected Primo TV and Kids Central, “both of which will provide quality family programming targeted to bicultural Hispanic youth.” “Kids Central and Primo TV’s unique focus on young bicultural Hispanics fill an unmet need in youth-oriented programming and further demonstrate our commitment to providing the best experience for bicultural Hispanic families,” said Javier Garcia, SVP and general manager, multicultural... Continue reading
Posted Nov 16, 2016 at HispanicTrending
November 15, 2016 By Mike McPhate The election of Donald J. Trump has left many California Latinos feeling on edge. But one Election Day outcome has given Latino groups that opposed Mr. Trump a measure of encouragement — the largest ever Congressional Hispanic Caucus. “It’s historic what actually happened,” said Chuck Rocha, a political consultant. Latinos now make up nearly 40 percent of California’s population. Election analysts said strong Latino turnout played a crucial part in contests throughout the West, including the election of Catherine Cortez Masto, of Nevada, who will become the first Latina senator. As a result, the... Continue reading
Posted Nov 16, 2016 at HispanicTrending
November 15, 2016 By Ruben Navarrette Jr. Last week's presidential election has people asking: Do Latinos really vote as a bloc? Or is that just a myth intended to make America's largest minority, and one of the country's fastest-growing groups of voters, seem more important than it really is? The answer is complicated. It is true that — unlike African-Americans, about 90 percent of whom tend to vote for the Democratic candidate on the ballot — Latinos usually show less unity and cohesion. In fact, in 2012 they were labeled "swing" voters by Time magazine — as unpredictable a demographic... Continue reading
Posted Nov 16, 2016 at HispanicTrending
November 16, 2016 Source: Santa Monica Observer California's second annual Growing Together Latino Farmer Conference was held in Monterey, Calif., to provide tools and resources to help farmers and ranchers be successful on their land. Nearly 300 farmers are in attendance, which is being conducted in Spanish and translated into English for all attendees. "The resources and people here today helped me achieve the success that I have now," said Javier Zamora, farmer and keynote speaker. "They are key to your success as a farmer or rancher as well." Hosted by the National Center for Appropriate Technology (NCAT) and the... Continue reading
Posted Nov 16, 2016 at HispanicTrending
November 16, 2016 By Esther J. Cepeda NAME: Pedro J. Torres-Díaz AGE: 46 HERITAGE: "A full-blooded, born and raised Boricua." HOMETOWN: Born in San Juan, Puerto Rico, now living in Miami OCCUPATION/TITLE: Labor and employment attorney and National President of the Hispanic National Bar Association Pedro J. Torres-Díaz is a principal at Jackson Lewis, P.C., a law firm that concentrates on employment discrimination, wage and hour counseling and litigation both in Florida and Puerto Rico. Torres-Díaz graduated from Washington University in St. Louis with a bachelor's degree in business administration and then obtained a Juris Doctor (magna cum laude) from... Continue reading
Posted Nov 16, 2016 at HispanicTrending
November 15, 2016 Via Globe Newswire With more content options and more ways to access content than ever before, Hispanic viewing behaviors are rapidly evolving, Horowitz Research’s FOCUS Latino 2016 study reveals. The study’s findings show that, mirroring the general market trend, Hispanics are shifting away from traditional live television. In 2013, Latino viewers reported spending 75% of their weekly viewing time with traditional sources (live, DVR, and VOD) and just 18% streaming. In 2016, traditional viewing has dropped to 58% and streaming has doubled its share to 36%. /EIN News/ -- The increase in streaming is evident across all... Continue reading
Posted Nov 16, 2016 at HispanicTrending
November 15, 2016 By Neil Lispers Ontario-based Cardenas Markets has been sold to a partnership of two investment firms, according to both parties. New York’s KKR and Chicago’s Victory Park Capital , have also purchased the Mi Pueblo chain, which, like Cardenas, caters to a Hispanic market. It’s based in San Jose and has locations throughout Southern California, including Perris, Santa Ana and Norwalk. “KKR and Victory Park will be making investments in both Cardenas Markets and Mi Pueblo, along with the ownership of both businesses, including the Cardenas family,” according to a statement from Cara Kleiman, a spokesperson for KKR. “We are not disclosing financial details,... Continue reading
Posted Nov 16, 2016 at HispanicTrending
November 14, 2016 By Charlene Santiago Many people think that if you're Hispanic, you must speak Spanish. Technically this is true, but not in the way we think it is. During my time in Arizona, I have met people who identify as Hispanic, but can't engage in a conversation in Spanish — and I understand. Many of my Hispanic friends were born and raised as bicultural and bilingual. Unfortunately, trying to balance their lives among both cultures sometimes results in Spanish-language inefficiency. In my case, it's not a big issue, because I can adapt to either language easily. The problem... Continue reading
Posted Nov 15, 2016 at HispanicTrending
November 15, 2016 Source: NACS online In advance of the holiday shopping season, BODEN and QuestMindshare unveiled The Latina SmartPurse, a new research initiative focused on the Hispanic female in the United States that takes a deep dive into the modern Latina consumer, her influence, and what she expects from brands when making purchasing decisions. "We are seeing a continental shift in Latina females and their role in our society and economy; they are playing many roles as business owners, mothers, cultural evangelists and societal influencers," said Natalie Boden, president of BODEN, in a press release. "The Latina SmartPurse study... Continue reading
Posted Nov 15, 2016 at HispanicTrending
November 15, 2016 By Marcela Valdes Chalk it up to a kind of cynical Latina wariness, but I never felt convinced that Hillary Clinton would win the general election. Yet as reports poured in about the historic number of Latinos lining up to vote early in Miami, I felt 100 percent certain that the state would remain blue. After all, Cuban-American members of Congress like Carlos Curbelo and Ileana Ros-Lehtinen had refused to endorse Trump. In October, following the “Access Hollywood” scandal, Ros-Lehtinen called on Trump to withdraw from the campaign. When Hillary Clinton appeared at a Miami concert with... Continue reading
Posted Nov 15, 2016 at HispanicTrending
November 14, 2016 By Breanna Edwards At least two churches in two separate states have been vandalized over the weekend with Donald Trump-inspired slurs, the Indianapolis Star reports. According to the report, St. David’s Episcopal Church in Bean Blossom, Ind., was vandalized sometime Saturday night, with tags on its walls depicting a swastika, an anti-gay slur and the words “Heil Trump,” the site notes. Miles away in Silver Spring, Md., a sign advertising the Spanish-language service for the Episcopal Church of Our Saviour was also vandalized Saturday night, the sign cut in several places and marred by the words “Trump... Continue reading
Posted Nov 15, 2016 at HispanicTrending
November 12, 2016 By Koby Levin By the time Hillary Clinton offered her public concession speech on Wednesday morning, news of her defeat and Donald Trump's election victory had already been digested on a busy corner east of the square, where it appeared to be business as usual. Cars slid in and out of street-side parking, carrying shoppers on morning errands. Two men lifted supplies from a truck, preparing to restock the shelves of a corner grocery that draws clients from the surrounding community, much of which is Hispanic. Inside, Felix Alvarado tended a tortilla oven, steering flour discs away... Continue reading
Posted Nov 15, 2016 at HispanicTrending
November 13, 2016 By Doug Thompson Fewer people voted for either candidate in the District 89 state House race than voted for the man who lost in a nearby House race in Fayetteville. Democrats hoped to bring large numbers of Spanish-speaking voters to the polls this year in Northwest Arkansas. No candidate counted on that more than Irvin Camacho, the nominee for District 89. He ran against former Washington County Assessor Jeff Williams, an established candidate and Republican campaigner. Only 5,007 voters showed up for the contest -- barely more than the 4,915 who gave incumbent Rep. Rebecca Petty a... Continue reading
Posted Nov 15, 2016 at HispanicTrending
November 14, 2016 By Miguel Otárola and Mila Koumpilova After his victory, Minnesota Latinos and other immigrants worry about pledges to step up deportations, build a wall along the U.S.-Mexico border and crack down on employers who hire unauthorized workers. Jocelyn Hernandez dressed in all black on Wednesday morning as she faced an uncertain future. An Obama administration program for young immigrants brought to the country as children allowed Hernandez, a North Hennepin Community College sociology student, to work, drive and plan for a career as a teacher. President-elect Donald Trump has vowed to end the deportation reprieve program —... Continue reading
Posted Nov 15, 2016 at HispanicTrending
November 14, 2016 By Jeremy Jones Four million — the number of additional Latinos who were eligible to vote during this year’s presidential election. Four points — the national lead Democratic candidate Hillary Clinton had over Donald Trump going into the election. Two to one — the margin Latino voters gave Clinton over Trump. As the election results poured in Tuesday night, and as it became clear that Trump would become the 45th president of the United States, those numbers turned out to be nothing more than a false sense of security for Democrats. Just a few hours after the... Continue reading
Posted Nov 15, 2016 at HispanicTrending
November 11, 2016 By Sapna Maheshwari As Facebook has grown, so too has its ability to slice and dice the habits of its hundreds of millions of users, and offer them up to advertisers that want to reach specific groups for specific reasons. But while the social network has evolved to the point that it can target audiences as narrow as 18-to-24-year-old men in Connecticut who are in long-distance relationships, it has also created tools that allowed advertisers to discriminate against Americans in ways that were outlawed in the 1960s. Facebook responded on Friday to concern that it was violating... Continue reading
Posted Nov 15, 2016 at HispanicTrending
November 14, 2016 Source: Las Vegas Sun In his victory speech, Donald Trump said he would be a leader for all Americans. That’s good. After more than a year of hearing him make unhinged, hateful and divisive comments on the campaign trail, it was nice to think he might be able to pivot and start behaving with grace. But let’s make this abundantly clear: If he wants to have the faintest prayer of winning Nevada in four years, he’d better follow through on that commitment. And that begins by dropping any discussion of mass deportations. The idea was never realistic,... Continue reading
Posted Nov 15, 2016 at HispanicTrending
November 11, 2016 By Andrew O’Reilly A popular theory in the days leading up to Tuesday’s presidential election was that Latinos – strongly angered by Donald Trump’s harsh rhetoric on immigration – would come out in droves to the polls and usher Hillary Clinton into the White House. That theory didn’t pan out as planned as Trump claimed victory in the early morning hours of Wednesday, but the role that the Hispanic vote played in him winning the election is still up in the air. Exit polls and post-election numbers have varied wildly in regards to the Latino electorate, with... Continue reading
Posted Nov 14, 2016 at HispanicTrending
November 11, 2016 By Adrian Florido Two days before the presidential election, a remarkable media narrative was taking shape. Latinos, huge numbers of them, were turning out to vote early, and they were doing it in crucial swing states. It looked like the election, in which many Latinos had felt attacked by the Republican candidate, Donald Trump, was going to end with the most poetic justice. Latinos were going to deliver Trump's candidacy its final death blow. But just as important to Maria Teresa Kumar, the president of Voto Latino, was the flip side of that justice. After many elections... Continue reading
Posted Nov 14, 2016 at HispanicTrending
November 11, 2016 By Lili Gil Valletta and Allie George After an emotional ride, an evening of surprises and possibly the biggest political shakeup this country has seen, the voters have spoken and we now prepare to embrace President Donald J. Trump. Despite the fear among many and the uncertainty everyone – from immigrant families to global economists – is facing, is is worth asking: What may a President Trump bring to Hispanics? How did he secure support from this fast-growing voter segment? Many Americans mistakenly believed that Trump’s hard line on immigration and polarizing epithets like ‘bad hombres’ would... Continue reading
Posted Nov 14, 2016 at HispanicTrending
November 11, 2016 By Leylha Ahuille Most of the books in Spanish found in the U.S. market are imported from Spain and Latin America, and distributors and wholesalers have played a significant role in making Spanish-language titles from large and midsize overseas publishers available here. As demand for Spanish-language books in the U.S. has grown, more independent and smaller presses are making their way into the market via established and new distributors. One of the newest distributors to enter the market is Miami-based American Book Group (ABG), which began representing publishers from Mexico and Spain in 2015. Some of the... Continue reading
Posted Nov 14, 2016 at HispanicTrending
November 11, 2016 By Andrea Noel A Mexican-American truck driver in his late fifties, José, wore a star-spangled National Rifle Association t-shirt here at the San Diego-Tijuana border crossing on Tuesday. He was waiting in line to cross into the U.S. and cast his vote for Donald Trump, he said. He pointed at his well-worn shirt, and announced that he was showing his “true colors” on Tuesday. Though born in Tijuana, like many here José is a dual citizen who went to high school in the U.S. along with his siblings. He said he has worked there, like his mother... Continue reading
Posted Nov 14, 2016 at HispanicTrending
November 13, 2016 By Michelle Martin About 50 Hispanic Catholic leaders gathered Oct. 29 and 30 to prepare themselves to lead discussions in their parishes and other organizations about the challenges and opportunities facing both the Hispanic Catholic community and the wider U.S. church. The conversations they plan to have are among the first steps on the path to the V Encuentro, the fifth national “encounter” meeting of Hispanic Catholics in the United States, planned for 2018 in Gaylord, Texas. The first Encuentro happened in 1972. But “Encuentro” means far more than a meeting, said Vicente Del Real, who is... Continue reading
Posted Nov 14, 2016 at HispanicTrending