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Juan Tornoe
Austin, TX
Helping businesses and advertising agencies craft messages that will resonate with the Hispanic Community.
Recent Activity
April 29, 2016 By Jose Serrano Over 3,500 collegiate football players annually enter the NFL draft hoping to be one of about 200 selected, but only a fraction of which will ever kneel along an NFL sideline. This year, top-10 quarterbacks Jared Goff and Carson Wentz are guaranteed lucrative signing bonuses that may tip $20 million, or somewhere close to the $17 million Jameis Winston got up front in 2015. First-rounders reap a luxury few other do: they cash in unconditional bonuses given before short or long-term deals are negotiated. Second and third-rounder picks have a decent chance at cracking... Continue reading
Posted 5 hours ago at HispanicTrending
April 29, 2016 By Allie Yee Voting in this year's election is personal for Vivianna Rodriguez, a senior at the University of Southern Alabama. Although there are many reasons why, one issue stands out for her. "I'm excited about ... the opportunity for DACA/DAPA," she said, referring to the executive action programs President Obama announced in 2014 to provide deportation relief to certain undocumented immigrants. Her mother would be eligible for the programs, which are currently on hold as they are challenged at the U.S. Supreme Court. And while the future of the programs is uncertain, Rodriguez holds out hope... Continue reading
Posted 6 hours ago at HispanicTrending
April 29, 2016 By Roxanne Grijalva and Natalia Balthazar Since the merger with Center for Families in January, Empower Yolo has further expanded its services to clients and outreach to the community. Along with the expansion of the Wallace and Vannucci confidential shelter, thanks to HomeAid Sacramento and The New Home Company, there are many wonderful programs to help individuals and families be safe, healthy and thrive. One such program is the “Promotoras for Active Living” Project. Promotoras are often past clients or lay community members who are trained to deliver culturally appropriate health education; support family and friends by... Continue reading
Posted 8 hours ago at HispanicTrending
April 28, 2016 By Elizabeth Hernandez "For 20 years, my mom has scrubbed toilets for a living," said Metropolitan State University of Denver student government President Cristian Solano-Cordova. "I'm not ashamed or embarrassed to admit that." he said Thursday. "To the contrary, my mom worked hard every single day to feed, clothe and house three incredible children. Not a day goes by that I don't think about her sacrifice. How could I ever repay her?" The 24-year-old student who came to Denver from Mexico illegally when he was 3 years old has done his best to make the most of... Continue reading
Posted 9 hours ago at HispanicTrending
April 29, 2016 By Curt Yeomans Gwinnett County is already known as a majority minority county, but the county’s Hispanic population is expected to grow to become its largest demographic over the next 24 years, according to officials at the Atlanta Regional Commission. The ARC announced on Thursday that it expects Hispanics will make up about 37 percent of Gwinnett’s population in 2040, with whites making up another 29 percent and African-Americans representing another 20 percent. The figures were released as part of a series of projections for the future of the county, including expected growth in jobs and the... Continue reading
Posted 10 hours ago at HispanicTrending
April 29, 2016 By Israel Reyes There comes a uniquely emotional moment for American Hispanics who register for a freshman year of college: Is it a good idea to sign up for the formal study of Spanish? According to the Pew Research Center, 71 percent of Hispanics say Spanish fluency is not necessary to claim Hispanic heritage, but 95 percent also said it is important for future generations to speak the language of their parents and grandparents. This double-bind can create tension and discomfort when English-dominant Hispanics decide to walk into a Spanish classroom. I know this problem firsthand. Like... Continue reading
Posted 11 hours ago at HispanicTrending
April 28, 2016 By Felix Contreras Too often, when we see performers, we don't see the small army of folks behind their careers and successes. For almost as long as there have been performers, there have also been producers: the people behind the scenes who can help artists realize their vision. Over time, that role has evolved and changed, but it can still be a crucial name on the album credits. This week, Alt.Latino introduces you to six young producers from around Latin America who are not only helping artists make great records, but also influencing music and musicians around... Continue reading
Posted 12 hours ago at HispanicTrending
April 28, 2016 Via Press Release Bridging traditional radio with new technologies, Dr. Hector A. Chiesa brings the largest Hispanic Christian Radio Network into a new era in evangelism. An innovator in his field, Dr. Hector A. Chiesa stands as a leader in Christian broadcasting, Since 1985 Radio Vision Cristiana has been meeting the needs of Christian Evangelicals in the US and Latin America. With over 25 million listeners, RVC pioneered the concept of radio gospel. In countries such as Honduras, where Dr. Chiesa was born, his network is the only reliable method of Christian media. "Our next step was... Continue reading
Posted 13 hours ago at HispanicTrending
April 28, 2016 By Frank Luna Editor, (This is an) open letter to the Regents of the University of New Mexico. I am writing to you today to get you to consider both sides of the Seal issue presented to you by The Red Nation and other Indian groups. They would prefer to completely remove the two figures, that is, the Spaniard and the Frontier man. Not being born but now living in New Mexico and Hispanic (DNA - 75 percent European Spanish/25 percent Native American), I find that Hispanics in New Mexico have very little to say about their... Continue reading
Posted 14 hours ago at HispanicTrending
April 28, 2016 By Meredith Cohn Steep declines in birth rates among Hispanic and black teens has lead the overall rate across the nation to drop an all-time low, according to a new analysis from the U.S. Centers for Disease Control and Prevention. The rate among Hispanic teens aged 15-19 dropped 51 percent from 2006 to 2014, and 44 percent among black teens, CDC researchers reported. Overall, births to American teens have dropped more than 40 percent. The declines were not found in every state, though Maryland’s rates mirrored the nation, with drops close to 50 percent among Hispanics, blacks,... Continue reading
Posted 15 hours ago at HispanicTrending
April 28, 2016 By Denise Allabaugh Unique things have been going on in Hazleton that aren’t occurring in other municipalities, said John Maurer of the Pennsylvania State Data Center. Hazleton showed exceptional population growth from 2000 to 2010, an 8.6 percent increase, and has seen a sevenfold increase in the number of Hispanics, Maurer showed. Maurer presented the data as an example of how Northeastern Pennsylvania municipalities compare to other cities and the surrounding region in certain indicators at a Pennsylvania Economy League program held on Wednesday at Best Western Genetti Hotel and Conference Center in Wilkes-Barre. More than 30... Continue reading
Posted yesterday at HispanicTrending
April 27, 2016 By Griselda Nevarez The fatality rate for Latino workers has decreased as the overall rate has increased, but Latinos continue to be at greater risk of dying on the job than other workers, a new report finds. The annual "Death on the Job: The Toll of Neglect" report released Wednesday by the AFL-CIO found that the fatality rate for Latino workers was 3.7 per 100,000 workers in 2014, down from a rate of 3.9 per 100,000 workers in 2013. Despite the decrease, the fatality rate for Latino workers was still greater than the job fatality rate for... Continue reading
Posted yesterday at HispanicTrending
April 27, 2016 Via PR Newswire Doctora Isabel Gómez Bassols, one of Hispanic Communications Network (HCN)'s leading radio personalities, was honored this week by Univision television for her long career and tireless work for the US Latino community. On its weekly headlines show "Aquí y Ahora", the largest Spanish-language television network in the country described the radio psychologist as a "master in the art of listening". The television report, hosted by prime time TV journalist Teresa Rodriguez, revealed that after years of listening to the problems of thousands of radio listeners, Doctora Isabel fell on difficult times herself. She managed... Continue reading
Posted yesterday at HispanicTrending
April 27, 2016 By Jessica Hamilton Hispanic entrepreneurs looking to start a business will have a better chance making it in Texas, according to a new analysis. A third of the U.S. population is predicted to be made up of the Hispanic and Latino community by 2050 and with the demographic creating businesses at 15 times the national rate, Hispanic entrepreneurs are on the rise. WalletHub examined the Hispanic business environment in 150 of the largest metro areas in the nation to determine where these business minds can set up shop for optimized success. Eight of the Top 20 best... Continue reading
Posted yesterday at HispanicTrending
April 27, 2016 By Dora Mekouar The youngest major racial or ethnic group in the United States is the nation’s Latino population. Fifty-eight percent — nearly 6-in-10 — of U.S. Hispanics are millennials (approximately ages 18-33) or younger, according to the Pew Research Center. By comparison, half of the black population, and 46 percent of the Asian population, are in that young age group. Non-Hispanic whites are the nation’s oldest racial group, with only about 4-in-10 whites being millennials or younger. Two-thirds of Hispanic millennials were born in the United States and about 75 percent of all Latino millennials have... Continue reading
Posted yesterday at HispanicTrending
April 27, 2016 By Matthew Adams exas state troopers were increasingly likely to issue traffic citations to Hispanic motorists while giving fewer to whites in the past six years, according to a study released by an immigration reform advocacy group Wednesday. Published by Border Network for Human Rights, an advocacy and immigration reform group, the study of traffic citations and warnings issued by the Texas Department of Public Safety from 2009 to 2014 found that citations to Hispanics increased by 22 percent. Warnings to Hispanics were up 41 percent. By comparison, citations issued to whites were down 24 percent and... Continue reading
Posted yesterday at HispanicTrending
April 27, 2016 By Elaine de Valle Rumors of radio’s death are greatly exaggerated. So says Raul Alarcon, Jr., the dial giant who is head of Spanish Broadcasting System, one of the largest owners and operators of radio stations in the United States. Alarcon said Wednesday (April 27) at the Billboard Latin Music Conference that radio is simply reinventing itself. “From the beginning, this company has never stopped evolving,” Alarcon told more than 200 participants who had gathered in a ballroom at the Ritz Carlton to hear him announce the new app, La Musica. “I wanted to see if people... Continue reading
Posted yesterday at HispanicTrending
April 26, 2016 By Juan Garcia As the 2016 Presidential election continues its headline-grabbing run to November, American voters are weighing a host of spirited issues and eagerly await the chance to be heard. For many Latino voters, the political stakes feel very personal — and where a candidate stands on these issues will factor heavily into who wins their vote. Capturing these votes requires a smart digital strategy expressly designed for reaching this audience; the next occupant of the White House may well be in their hands. More than a half million Hispanics join the ranks of new voters... Continue reading
Posted yesterday at HispanicTrending
April 26, 2016 By Joseph Zeballos-Roig The centrality of family in the lives of millions of Latino immigrants in the United States is a double-edged sword. For immigrants in search of a better life, their family often serves as the catalyst that brings them to American shores. Once they arrive, however, they underestimate the challenges of adapting to a new society, creating a new source of stress and hardship. That’s according to new research by Dr. Joseph Grzywacz, the chair of the Department of Family and Child Sciences at FSU. Coauthored with professors from Oklahoma State University and the University... Continue reading
Posted yesterday at HispanicTrending
April 27, 2016 By Priscila Mosqueda and John Kelly Between 2000 and 2010, Texas saw its youth population grow by one million. In the same time frame, the state’s youth population went from 40.5 percent Latino to 48.3 percent. Basic logic would suggest that the state’s child welfare system would undergo a similar shift in demographics, and the number of Latino children in the system and up for adoption would swell. But that is not the case. The number of Latino foster youth awaiting adoption has increased, but not nearly at the rate that such a tectonic demographic shift would... Continue reading
Posted yesterday at HispanicTrending
April 27, 2016 By Ivan Fernandez For Mexican artist Carla Morrison, a decade’s worth of blood, sweat, tears (especially tears) and hard work as an independent artist brought her to Coachella, where she played an early Friday afternoon set both weekends at the Outdoor Theatre. It was a literal dream come true for the Latin Grammy Award winner. “My name is Carla Morrison and I am proud to be Mexican,” she told the crowd at the end of her set, before reminding them that “dreams do come true!” Morrison's set spearheaded the group of six artists that comprised this year’s... Continue reading
Posted yesterday at HispanicTrending
April 26, 2016 By Marina Vences San Antonio has a proud heritage rooted in Hispanic Culture, celebrating Hispanic artists and creating a city where diversity is encouraged. So when the SA Current released a cover at the end of March featuring “San Antonio’s Badasses” eating enchiladas and pan dulce, with only one person of color — San Antonio’s current mayor, Ivy Taylor — many people were upset that this Hispanic background was forgotten. San Antonio currently has a 46% Hispanic population, so why then did this year’s 2016 Contemporary Art Month’s Annual Perennial Exhibition (CAM), which pulls from San Antonio... Continue reading
Posted 2 days ago at HispanicTrending
April 26, 2016 By Kelly Carrion Shows like "Jane the Virgin" and "Cristela" have been widely praised for depicting Latino characters that go beyond stereotypes. Similiarly, many up-and-coming actors and producers want to show the rich, bicultural and nuanced worlds that many of them know from their own experiences. One actress and producer, Amalia May Valle, is excited about a new comedic web series she has been developing, "Without A Hitch," featuring Latino actors in situations many of us might find relatable - and hilarious. May is an Israeli who grew up in Miami amid its rich Latino culture; she... Continue reading
Posted 2 days ago at HispanicTrending
April 26, 2016 By Rob Schoon Latinos are driving growth in homeownership in the U.S., becoming an outlier in the homeownership trend, which decreased overall in 2015. In fact, despite the general downturn in homeownership in the U.S. through 2015, Latino homeownership accounted for an incredible 69 percent of the total net growth, according to a new report by the Hispanic Wealth Project and the National Association of Hispanic Real Estate Professionals. Outstanding Growth for Latinos The study, dubbed the "2015 State of Hispanic Homeownership Report," found that Hispanics were the only major demographic last year to increase in the... Continue reading
Posted 2 days ago at HispanicTrending
April 26, 2016 By Daisy Cabrera At a time when there are 55.4 million Hispanics living in this country and the population’s buying power has reached $1.5 trillion, well-informed blue chip brands are targeting this dynamic consumer group more than ever before. Simply put, it just makes good business sense. But, “targeting” this group is no easy feat. It takes a significant amount of Hispanic marketing expertise and resources. It calls for an ongoing, cultivated, nuanced and mindful approach. And, it requires anticipating what the future holds: new tastemakers strengthening their voices, new data revealing surprising trend shifts, and new... Continue reading
Posted 2 days ago at HispanicTrending