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Juan Tornoe
Austin, TX
Helping businesses and advertising agencies craft messages that will resonate with the Hispanic Community.
Recent Activity
June 4, 2014 Via Business Wire Sling TV is launching the “Sling Latino” brand, a live and on demand, over-the-top streaming service, giving Spanish-speaking and bilingual viewers more choice in TV content. Starting today, viewers can select from two base packages, “Paquete Total” (22 channels for $12 per month) or “Paquete Esencial” (16 channels for $7 per month), each with live and on-demand content ranging from sports and general entertainment to movies and family programming. In addition to “Paquete Total” and “Paquete Esencial,” Sling Latino is launching with two packages featuring popular channels from Colombia and Spain (España). The variety... Continue reading
Posted Jun 15, 2015 at HispanicTrending
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June 10, 2015 Source: Pew Research Center Explore the different race, ethnicity and origin categories used in the U.S. decennial census, from the first one in 1790 to the latest count in 2010. The category names often changed in a reflection of current politics, science and public attitudes. For example, “colored” became “black,” with “Negro” and “African American” added later. The term “Negro” will be dropped for the 2020 census. Through 1950, census-takers commonly determined the race of the people they counted. From 1960 on, Americans could choose their own race. Starting in 2000, Americans could include themselves in more... Continue reading
Posted Jun 15, 2015 at HispanicTrending
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June 8, 2015 By Arika Okrent There are 7 billion people on earth and about 7000 languages, but more than half of the world's population speaks one of just 23 languages. This infographic, created by Alberto Lucas Lopéz for the South China Morning Post, shows the relative size of speaker population for all the languages that have over 50 million speakers (based on data from Ethnologue). It shows, quite strikingly, how giant the population of Chinese speakers is, compared to any of the other languages. Source: Mental_floss Continue reading
Posted Jun 15, 2015 at HispanicTrending
June 8, 2015 By Dr. Al Carlos Hernandez Ruth Livier is not just another alluring Hollywood beauty. She has substance, style, and is an in-demand working actress of stage, screen, and film. Ruth is probably best known for her starring role in the groundbreaking Showtime TV series Resurrection Blvd. and for breaking new artistic ground almost seven years ago when she created, wrote, and starred in Ylse, one of the very first made-for-the-Internet series. Ylse (Ylse.net) won many awards including the first IMAGEN award for Best Internet show. It also landed Ms. Livier on the cover of the WGA’s Written... Continue reading
Posted Jun 15, 2015 at HispanicTrending
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April 7, 2015 Source: Olivet Nazarene University The most spoken language in any country is often obvious; usually, it’s the official language of the country. However, you can learn a lot about a country by analyzing its second most spoken language. More than 60 million Americans speak a language at home other than English, of the majority of these Americans reported to the U.S. Census Bureau that they spoke English “very well.” Throughout the United States, Spanish is the most common second language; however, in states like Louisiana, Maine, New Hampshire, and Vermont, French is the most commonly spoken second... Continue reading
Posted Jun 3, 2015 at HispanicTrending
May 27, 2015 By Ruth Simon Immigrants and Latinos helped drive an uptick in new business creation, according to a measure of 2014 U.S. startup activity to be released Thursday. Immigrant entrepreneurs launched 28.5% of the new businesses in 2014, up from 25.9% a year earlier and just 13.3% in 1996, according to an annual startup index by the Ewing Marion Kauffman Foundation, a Kansas City, Mo., nonprofit. Kauffman-funded researchers found that immigrants started new companies or became self-employed at nearly twice the rate of native-born Americans, creating an average of 520 businesses a month per 100,000 people last year.... Continue reading
Posted Jun 1, 2015 at HispanicTrending
May 27, 2015 By Jerry Markon Monica Camacho-Perez came to the United States from Mexico as a child, crossing into Arizona with her mother in the same spot where her father made the trip before them. “Nobody stopped us,’’ Camacho-Perez, now 20, said of her 2002 journey. Three years ago, her uncle tried to cross the border and join the family in Baltimore, where they remain illegal immigrants. He was stopped three times by the U.S. Border Patrol and jailed for 50 days. “He doesn’t want to try anymore,” said Camacho-Perez. “Now, it’s really hard.” As the Department of Homeland... Continue reading
Posted Jun 1, 2015 at HispanicTrending
May 28, 2015 By Luciana Gomez Finally, the discussion is not around targeting Hispanics anymore. We know we cannot win without Hispanics because of size of population, size of prize, growth and influence on other segments. We all get this. Now we can focus on the hottest segment within the hottest segment: Latinas. Just as you cannot win without Hispanics, you simply cannot win without Latinas, no matter the category, the brand, the product, the market. Why go niche when everybody is going total market? Because to market to her, we need to truly understand her and in order to... Continue reading
Posted Jun 1, 2015 at HispanicTrending
May 28, 2015 Via Press Release Between now and 2020, roughly four out of every 10 new households that form in the U.S. will be headed by someone of Hispanic descent – more than any other single racial or ethnic group. The Hispanic demographic will be a key driver of home rental and purchasing activity in the next several years, and this will have important implications for the housing sector. Hispanics aspire to home ownership, and the majority of Hispanic movers want to purchase when they move. But a new report from The Demand Institute finds that many Hispanic households... Continue reading
Posted Jun 1, 2015 at HispanicTrending
May 28, 2015 By Felipe Korzenny, Ph.D. Financial services companies in the United States have been lured by the promise of the growing Latino market. Many have tried to engage Hispanic consumers with different financial services offerings. Few have succeeded and it is likely that lack of historical and cultural knowledge have contributed to a patchy track record. Retirement and the family According to a 2014 study by Prudential 53% of Hispanics compared with 62% of the rest of the US population say that saving for retirement is an important priority. Retirement is a culturally derived concept. Many Latinos still... Continue reading
Posted Jun 1, 2015 at HispanicTrending
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May 26, 2015 By Emon Reiser CVS is aiming to lure more Hispanic shoppers into its newly rebranded CVS pharmacy y más stores with a bit of cafecito and conversación. The 12 stores feature fully bilingual employees, more than 1,500 popular Hispanic products, and yes — cafecito served at the pharmacy between 10 a.m. and 3 p.m. daily. They also have bilingual signage, a fragrance counter and a payment center for metroPCS, bill payments and money transfers. South Florida is the first market in which the brand has launched. It's expected to be introduced in more U.S. cities in the... Continue reading
Posted May 27, 2015 at HispanicTrending
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May 26, 2015 By Jens Manuel Krogstad Educational attainment among U.S. Latinos has been changing rapidly in recent years, reflecting the group’s growth in the nation’s public K-12 schools and colleges. Over the past decade, the Hispanic high school dropout rate has declined and college enrollment has increased, even as Hispanics trail other groups in earning a bachelor’s degree. Hispanics cited education as a top issue in 2014, ranking alongside the economy and above health care and immigration in importance, a Pew Research Center survey found. Economic factors remain an obstacle for enrollment, however. In a 2014 National Journal poll,... Continue reading
Posted May 27, 2015 at HispanicTrending
May 22, 2015 By Christine Stoddard I am light-skinned and Hispanic. This is not just because of my Euro-American father, a man of mixed British descent, and his contribution to my gene pool. My mother, a native Salvadorian, is light-skinned and many of my Salvadorian relatives are light-skinned, too. There are even redheads, born in Central America to Central American parents, on my mother’s side of the family. They grew up eating pupusas, playing in coffee plantations, and speaking Spanish. Meanwhile, I grew up in suburban Washington, D.C. wondering, among other things, why so many of the stars of Latin... Continue reading
Posted May 25, 2015 at HispanicTrending
May 22, 2015 By Sara Bondioli Sharing your message in Spanish might help build Latino support for your presidential bid -- but it's no guarantee. As the number of eligible Latino voters grows, candidates are paying more attention to the group, and many 2016 contenders have been promoting themselves in Spanish on the campaign trail. Those communications are important for the Spanish-dominant segment of voters, but, overall, candidates' positions on the issues are what Latinos will care about most on Election Day. Sen. Marco Rubio (R-Fla.) has been exercising his Spanish since entering the 2016 race in April. Rubio, who... Continue reading
Posted May 25, 2015 at HispanicTrending
May 22, 2015 By Nadine Ono When the Campaign for College Opportunity released its report on Latinos, the headlines in national newspapers were loud and clear: Latinos face a post-secondary education gap. And because Latinos make up nearly 40 percent of California’s population, this gap has implications for the whole economy. One community college in Santa Rosa has been striving to bridge that gap by building clear pathways into higher education. The results of the report showed that 38 percent of Latinos do not have a high school diploma as opposed to 18 percent of the general population. As far... Continue reading
Posted May 25, 2015 at HispanicTrending
May 22, 2015 By Mark Konkol They are the reluctant lieutenants-to-be of the Chicago Fire Department. A group of Latino firefighters say their impending promotion to the rank of lieutenant — and the $18,000 pay hike that comes with it — is bittersweet because it was expedited based on their race. And that's not the way they wanted to become firehouse shift bosses. The Latino firefighters instead wanted to wait their turn. They've already waited six years since taking the lieutenant's test and were prepared to wait a bit longer. But department brass bullied them into accepting the promotion ahead... Continue reading
Posted May 25, 2015 at HispanicTrending
May 22, 2015 Press Release It’s not about the destination, but the journey. As more Americans indulge in, and enjoy activities that range from running marathons, to bike tours to music festivals and yoga retreats, they’re also finding ways to afford those lifestyles without breaking the bank. Red Roof Inn’s® guests are among those millions of Americans who are traveling around the country to attend and participate in enjoyable and entertaining activities while saving money by staying at an upscale economy hotel. A stop along their travels rather than a destination, guests are traveling for lifestyle reasons, blending their interests... Continue reading
Posted May 22, 2015 at HispanicTrending
May 21, 2015 By Adam Jacobson In a nod to the rapidly growing number of Latino infants born in the U.S., the Spanish-language feed of BabyFirst — the pay network devoted to child development programming — has been added to AT&T’s U-verse TV Paquete Español channel lineup. BabyFirst’s Spanish-language service can be found on channel 3063, and is available to subscribers of the Spanish-language programming tier. The English-language service of BabyFirst is available on channel 310. "With every third baby born in the U.S. being Latino, there is an increasing recognition among programming distributors that this community is hungry for... Continue reading
Posted May 22, 2015 at HispanicTrending
May 21, 2015 Via Radio INK Media Latino Communications announced it has launched a new network-syndicated Spanish-language CHR format. The first station to use the format is Lotus Communications' KMJE/Sacramento, which flipped to the Spanish CHR format earlier this month, rebranding as Vive 92.1 FM Siempre Contigo. Media Latino Communications CEO Carlos Moncada commented, "We are very pleased to be participating in this joint effort with Lotus Communications and MLC is delighted to be the premier content provider in launching this new and exciting format from Sacramento. Media Latino Communications is proud to be one of the top Spanish Language... Continue reading
Posted May 22, 2015 at HispanicTrending
May 21, 2015 By Adam Jacobson With an eye on Hispanics, YipTV has launched as the latest over-the-top service capable of bringing Spanish-language offerings to U.S. Hispanics without the need for a cable or satellite-TV provider. Marketing itself as “Your Individual, Personalized TV,” YipTV is being introduced to U.S. Latinos for a subscritipn price of $14.99 per month, contract-free. Users can access YipTV (https://www.yiptv.com/) via smart TVs, laptop or desktop computers and Android- or iOS-powered smartphones. Apple TV and Google Chromecast can also support YipTV. YipTV is launching with 50 channels from across the globe. Among the Spanish-language offerings are... Continue reading
Posted May 22, 2015 at HispanicTrending
May 22, 2015 By Christie Swanson The face of the America's workforce is becoming increasingly more Hispanic, Robert Rodriguez, founder and president of Chicago-based DRR Advisors, told business leaders Thursday. "Make no bones about it people, the workforce of the future is going to have an increasing Latino identity," he told about 60 corporate leaders at the National Hispanic Corporate Council's spring summit. The Washington-based nonprofit organization had its conference in Northwest Arkansas this week. Hispanics account for 16 percent of U.S. employees and will represent more than 40 percent of job growth in the next five years, according to... Continue reading
Posted May 22, 2015 at HispanicTrending
May 22, 2015 Via TV Week A major Hispanic media company, in a move designed to broaden its reach to a new audience, has acquired a top African-American-oriented online site. Variety reports that Univision Communications bought the news and commentary site The Root, a subsidiary of the Slate Group, from Graham Holdings Co. Terms of the contract were not revealed. “In joining Univision, The Root will use UCI’s digital production facilities and publishing infrastructure while preserving its editorial voice, according to the company,” the story notes. The Root, which reaches an average of 5 million unique users per month, was... Continue reading
Posted May 22, 2015 at HispanicTrending
May 21, 2015 Via AP Minority businesses have a harder time getting bank loans than small companies in general, according to a survey released Thursday by Wells Fargo & Co. and the polling company Gallup. The survey found most business owners don't struggle to get credit, but it also shows disparities between the borrowing experiences reported by minorities and by small-business owners in general, including whites. Twenty-three percent of Asian owners said they've been rejected for loans, 20 percent of black owners have been turned down and 19 percent of Hispanic owners have been rejected. That compares with 14 percent... Continue reading
Posted May 22, 2015 at HispanicTrending
May 21, 2015 By Adam Jacobson The man who got thousands of Hispanic millennials to declare “I Love Jenni” is hoping they’ll have a similar level of admiration for TuYo. Billed as the first over-the-top digital TV service owned and developed by Hispanics, TuYo (http://www.tuyotv.net/) is set for a July launch with both free and paid video-on-demand options in both English and Spanish. Users may select from channels of curated content or can create their own viewing grid from TuYo’s mix of original series, scripted series, documentary films, telenovelas, reality shows, sports, gaming and news programming. Pete Salgado, the manager... Continue reading
Posted May 22, 2015 at HispanicTrending
May 21, 2015 By B ryan Llenas What comes to mind when you think of New York’s Fleet Week? Perhaps, big ships and strong Navy men in their pressed white uniforms taking photos with eager female fans and tourists in Times Square. But what about the women? If you pay attention, you’ll notice the face of the U.S. Navy and the U.S. military continues to change and Hispanic women are serving like never before. Consider this: The number of enlisted Hispanics in the U.S. military has more than doubled since 1995, from 6.4 percent to 13 percent in 2014, according... Continue reading
Posted May 22, 2015 at HispanicTrending