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Juan Tornoe
Austin, TX
Helping businesses and advertising agencies craft messages that will resonate with the Hispanic Community.
Recent Activity
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Since last year, I've had the privilege to serve as a board member at Any Baby Can, nonprofit organization that empowers Austin families so children can succeed by providing programs for health services and parent education. Our programs include support for families with children 0-20 experiencing physical, emotional or developmental special needs. Your support for this organization during Amplify Austin, from 6 p.m. March 5 to 6 p.m. March 6, woud mean the world to me. Please visit the following link for more information. https://amplifyatx.ilivehereigivehere.org/juantornoe God bless you, Juan Continue reading
Posted 2 hours ago at HispanicTrending
February 26, 2015 By Juan Tornoe Culture here, culture there, culture everywhere. Along with “customer engagement” and “content marketing”, culture is one of the words that has been popping up on my newsfeed, at the office, during client meetings, you name it. “We live in a multicultural society.” “You need to connect with [any group’s name]’s culture.” “I am proud of my culture!” “The Latino culture ________________. (Fill in the blank) Many, including myself, use (sometimes overuse) it so often, so loosely that, we tend to dilute its power and many times distort its meaning. As much as I try... Continue reading
Posted yesterday at HispanicTrending
Great tribute to a great person, professional and friend! He believed in Hispanic Trending, before I did! :-) Continue reading
Posted 4 days ago at HispanicTrending
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February 17, 2015 By Richie Bernardo In many American cities, the grass isn’t just greener — it’s more colorful, thanks to rapid ethnic and racial diversification within the past four decades. High immigration rates, a surge in native births and a rise in the number of interracial partnerships have significantly altered the social fabric — and economic landscape — of America. Since 2011, more than half of all babies born in the U.S. have belonged to an ethnic or a racial minority. By 2019, the total minority population will have grown to 40.4 percent from 30.9 percent in 2000. But... Continue reading
Posted Feb 18, 2015 at HispanicTrending
February 16, 2015 By Valerie Graves As I joined fellow advocates of advertising diversity in ringing the opening bell at the NASDAQ exchange recently, I couldn’t help thinking that our industry, a trendsetter in so many areas, is bringing up the rear when it comes to diversity. Sure, there are terrific initiatives such as I’mPART (to Promote, Attract, Retain and Train diverse employees in advertising) from The Advertising Club of New York, and the industry coalition, ADCOLOR, have made valuable strides by providing support to educational diversity programs and creating a vibrant community where advertising and marketing communications professionals of... Continue reading
Posted Feb 18, 2015 at HispanicTrending
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February 5, 2015 Press Release Top leaders in Hispanic and multicultural marketing, including executives from Google, Facebook, Netflix, Wal-Mart, and Coca-Cola, will participate at the 2015 Hispanic/Latino Media & Marketing International Conference from Feb. 19-21 in Tallahassee. The Conference is a platform where global scholars present their research, findings and theories on the dynamics of the Hispanic/Latino media and markets in the United States, Latin America and Spain. It is the largest such meeting of academics worldwide. It includes top scholars from Spain, Colombia, Mexico, Puerto Rico and the United States. In an effort to close the all-to-common gap between... Continue reading
Posted Feb 13, 2015 at HispanicTrending
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February 5, 2015 Press Release Faculty and students at Florida State University and top marketing executives on the Center for Hispanic Marketing Communication’s Advisory Board will honor the lifetime achievements of Dr. Felipe Korzenny at the Hispanic Media and Marketers Gala Dinner on Feb. 20. Dr. Korzenny is an internationally recognized marketing research practitioner, social scientist, researcher, author and professor. In 2004, he founded The Center for Hispanic Marketing Communication (The Center) at FSU. His groundbreaking research, both in academia and business, helped revolutionize marketing practices geared toward Hispanics and other multicultural consumers. He is one of the most respected... Continue reading
Posted Feb 13, 2015 at HispanicTrending
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February 10, 2015 Source: Collegis Education Enrollment rates for Hispanic high school graduates have increased steadily over the past decade. Hispanic women, in particular, showed an enrollment rate of 68% in 2013—14% higher than in 2004. For a full report on College Enrollment Trends, please visit this link: http://collegiseducation.com/enrollment-trends/ Continue reading
Posted Feb 10, 2015 at HispanicTrending
February 4, 2015 By Nancy Dahlberg As tech community leaders rally behind an effort to build a tech hub in South Florida, Miami’s Hispanic media and entertainment industry may be able to teach them a thing or two. That’s because Miami already has become a hub for the Hispanic media industry. Speaking at a Miami Finance Forum event Wednesday called “Mapping Miami’s Financial Future,” media executives from Cisneros Group, Telemundo, SapientNitro, Imagina US and the Miami Herald pointed out that in their industry, the elements of a healthy ecosystem have already developed. As evidence they pointed to a critical mass... Continue reading
Posted Feb 6, 2015 at HispanicTrending
February 5, 2015 By Jesse Scheckner The Electronic Retailing Association (ERA) returned to South Beach late last month to hold its annual Great Ideas Summit at the Loews Miami Beach Hotel. The three-day event, which was held from January 26-28, attracted thousands of representatives and interested parties from the direct-to-consumer marketplace and electronic sales industry. Among those in attendance was the ERA Hispanic Council. A combined peer forum and networking body, the Hispanic Council is the country’s leading organization working with both U.S. Hispanic and Latin American direct response marketers and service providers. Over the course of the past five... Continue reading
Posted Feb 6, 2015 at HispanicTrending
February 5, 2015 By Natalie Roterman Reforma newspaper has announced that an undisclosed network in the USA is developing a “Glee-style" show under the name “Candela” in which Vadhir Derbez will star in. “I imagine they’re doing something similar to “Glee” but perhaps not like ‘I’m on stage and I burst out singing’ type of thing but something more of a “Glee-Rebelde” mashup,” the actor explained in an interview. Eugenio Derbez’s son will travel to Miami in a month, and will be staying there for at least eight months to start filming. Sheryl Rubio has also been confirmed to costar... Continue reading
Posted Feb 6, 2015 at HispanicTrending
February 5, 2015 By José Villa Historically, financial service companies have been slow to focus on the burgeoning U.S. Hispanic market. While certain sub-categories, namely money transfer services, check cashing and mortgage providers have aggressively pursued Hispanics, most efforts have been focused on the “unbanked” — an unsophisticated and relatively small segment of unacculturated Hispanic consumers that were generally outside the mainstream financial world. However, with continued growth of the Hispanic population and the well-documented increases in socio-economic status of Hispanics — e.g., college enrollment by Hispanics has surpassed Whites and Hispanics were the only major ethnic group to see... Continue reading
Posted Feb 6, 2015 at HispanicTrending
February 4, 2015 By Joh Bell Three community-minded projects of Hacienda Community Development Corp. on Portland's east side are moving forward and on track to complete this fall and next spring. Hacienda CDC, which focuses on affordable housing, home ownership, economic advancement and education, is expected to complete work on renovations of its Baltazar Ortiz Community Center this spring. The facility, located at 6736 N.E. Killingsworth St., serves as a family resource center for members of the Latino community, providing case management, information, referrals and other services. Renovations of the 7,800-square-foot facility will include new sidewalks, a new roof and... Continue reading
Posted Feb 6, 2015 at HispanicTrending
February 5, 2015 By Kevin Drum Ed Kilgore notes that Latino approval of the Republican Party—already low in 2013—plummeted even further in 2014 when they spent all year pandering to their base and blocking any chance at some kind of comprehensive immigration reform. And it's gotten even worse since then: The marginally improved performance of the GOP among Latinos in the 2014 midterms probably tempted some to think disgruntlement with Obama would trump estrangement from the elephant party. But since then, of course, the president's executive action on immigration provided fresh impetus to "deport 'em all" messaging, and the jockeying... Continue reading
Posted Feb 5, 2015 at HispanicTrending
February 4, 2015 By Amy Roe It's early morning and still dark in the border town of Yuma, Arizona when Liliana Arroyo and Ana Torres head out to the bus stop, a Circle K store, and finally, the fields. Stopping to chat with farmworkers making their way to work, the pair provide information – in English and Spanish - about health screenings and how to prevent what they call "the three enemies:" diabetes, hypertension and high cholesterol. Latinos can face these health issues at higher levels compared to other groups in the United States. As the farmworkers relate other issues... Continue reading
Posted Feb 5, 2015 at HispanicTrending
February 4, 2015 ByAlicia Banks Latin YouTube network MiTú has closed its Series B financing for $15 million and named two Demand Media executives to key positions. MiTú announced Tuesday the addition of $5 million in funding, closing out its Series B financing to a total of $15 million. Network closed first $10 million in June 2014. The latests funding round was led by LA-based venture capital firm Upfront Ventures, Daher Capital, Northgate Ventures and AMC Networks Inc. including group of investors in MiTú’s Series A also participated. MiTu, which focuses on the Latino audience, has also hired Martha E.... Continue reading
Posted Feb 5, 2015 at HispanicTrending
February 4, 2015 By Jackson Connor BuzzFeed is now read proportionally more by Latinos than white Americans, the site's editor-in-chief Ben Smith announced in a memo to staff Tuesday. Admitting that a year ago the site hadn't been trying hard enough to speak to the Latino experience, Smith said BuzzFeed made a concerted effort to produce more content targeting a community that represents an ever-growing number of young Americans. "Our news reporting hadn’t had a particularly aggressive focus on one major issue of interest to U.S. Hispanics, immigration, or on the many other great stories about the broad group that... Continue reading
Posted Feb 5, 2015 at HispanicTrending
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February 4, 2015 By Samantha Bookman This week, we take a look at one of the fastest-growing audience segments in online video, Hispanic viewers. This segment is becoming a powerhouse in the U.S. population, with overall spending power of $1.5 trillion--up from $1 trillion in 2010, according to numerous sources. And they're some of the most enthusiastic consumers of over-the-top video. Advertisers have been well aware of the opportunity placed in front of them for more than a few years now. But it's not clear that they've been very successful grabbing the attention of the Hispanic demographic. As we point... Continue reading
Posted Feb 5, 2015 at HispanicTrending
February 4, 2015 By Times of Trenton Editorial Board When Giuseppe "Joe" Papa left his native Naples, he was part of a throng of Italian immigrants seeking a better life in the United States at the dawn of the 20th century. He settled in Trenton, where he opened Joe's Tomato Pies pizzeria in 1912. It would become an icon among the famed Italian restaurants springing up in the Chambersburg section of the city. When Carlos Diaz left his native Guatemala, he likewise was part of a wave of Latino immigrants seeking a better life in the United States, but now... Continue reading
Posted Feb 5, 2015 at HispanicTrending
February 4, 2015 By Tiffany Sukola Eastern Washington University's Institute for Public Policy and Economic Analysis has begun documenting the economic contributions of Latino-run businesses in the region - something that hasn't been done before. There are nearly 2,000 Latino-run businesses throughout Grant, Adams, Chelan, Douglas, Okanogan, Benton and Franklin counties and the Spokane area, said Patrick Jones, institute director. In Adams County, 163 out of 1,062 businesses are owned by Latinos, according to 2007 Census data. In Douglas County, 217 out of 2,466 businesses are ran by Latinos. And in Franklin County, about 20 percent of businesses are Latino-run.... Continue reading
Posted Feb 5, 2015 at HispanicTrending
February 4, 2015 By Dr. Rudy Valdez Having a strong voice and access to decision-makers are powerful ways to influence outcomes. Some people use the ability to march, demonstrate, and participate locally, in Springfield, and in Washington, D.C., to help sway politicians. While these are common methods used to achieve desired objectives, the actions typically require a large amount of time and resources. One simple method that can be more effective, but too often ignored, is to proactively address the issues by electing like-minded individuals to office. Unfortunately, the simple, but vastly important, right to vote is not consistently exercised.... Continue reading
Posted Feb 5, 2015 at HispanicTrending
Latinos and Obamacare Source: The Record Navigating rules and regulations involved in pursuing health insurance for an individual or family can be challenging even in the best of circumstances. As Staff Writer Lindy Washburn reports, however, those challenges can be doubly difficult to overcome for America's Latino population, among whom it is estimated that one in four nationwide is uninsured. Such facts are deeply troubling when we consider that, in New Jersey alone, 261,000 Latinos remain uninsured even though they are eligible for some type of coverage, including Medicaid or one of the plans available for enrollment through the Patient... Continue reading
Posted Feb 5, 2015 at HispanicTrending
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February 4, 2015 By Mark Berman NBC Universivo, the general entertainment network for Latinos, was the most-watched Hispanic cable network the day of its re-launch on Sunday, Feb. 1 in both total day and primetime (according to Nielsen). Its victory stems from the cumulative 1.14 million viewers who tuned in for its exclusive Spanish-language broadcast of “Super Bowl XLIX.” The network was more than double the performance of its Hispanic cable competitors in primetime, and “Super Bowl XLIX” was the most viewed program outside of top soccer matches in the network’s history (including on its predecessor channel, mun2). In addition,... Continue reading
Posted Feb 5, 2015 at HispanicTrending
February 3, 2015 Via AP Gina Rodriguez and America Ferrera have more in common than being the only Latina women to have won Golden Globes for best actress: Both of their series' were originally Latin American telenovelas. "Jane The Virgin," adapted from a Venezuelan telenovela, and "Ugly Betty," from Colombia, were adapted from the daily hour-long shows in Spanish to hour-a-week programs suited to American sitcom formats. Ben Silverman, who has worked with other adapted series like "The Office" which appeared in Great Britain before it became a prime-time U.S. show, was the production architect of the two telenovelas. "'Jane... Continue reading
Posted Feb 5, 2015 at HispanicTrending
February 3, 2015 By Andrea Smardon A new Latino art exhibit will be unveiled this week at the Utah Museum of Fine Arts (UMFA). It comes from the Smithsonian American Art Museum. On one wall, there are protest posters boycotting grapes. On another, a photographic installation from an Afro-Cuban artist living in Boston, with pieces of hair spread out on 16 large format Polaroids. Then around the corner, there’s a section of abstract, modern pieces that you might not recognize as Latino art. “It’s a rich, rich very diverse collection,” says Jorge Rojas, the new director of education and engagement... Continue reading
Posted Feb 4, 2015 at HispanicTrending