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Juan Tornoe
Austin, TX
Helping businesses and advertising agencies craft messages that will resonate with the Hispanic Community.
Recent Activity
March 28, 2017 By Kelsey Ramírez Credit-invisible buyers create a new set of problems for lenders – a common problem in the Hispanic community. At the National Association of Hispanic Real Estate Professionals 2017 Housing Policy and Hispanic Lending Conference, experts talked about credit availability in an evolving market. In fact, experts explained that many Hispanics have thin credit files or are even credit invisible, making lending to this population more difficult. In an interview with HousingWire, one panelist explained this barrier, as well as the rising costs that keep Hispanics from homeownership. “Hispanics who are first-time homebuyers tend to... Continue reading
Posted 7 hours ago at HispanicTrending
March 28, 2017 By Todd Spangler Hulu has set new multiyear agreements with Telemundo and Sony Pictures Television that will add several hundred episodes of popular telenovelas, as well as nine Pedro Almodóvar films and other Spanish-language programming from Telemundo to the subscription video-streaming service. Content now available to stream on Hulu include full libraries of series including “La Reina del Sur” (pictured above) as well as Almodovar films “The Skin I Live In,” “Women on the Verge of a Nervous Breakdown,” “All About My Mother,” “Bad Education,” “Broken Embraces” and “Talk to Her and Law of Desire.” In its... Continue reading
Posted 9 hours ago at HispanicTrending
March 28, 2017 by Jordan Morales One of the fastest growing racial groups in the United States, Latinos will make up about a quarter of the population by 2050, according to the Pew Research Center. After Mitt Romney’s loss in the 2012 presidential election, the Republican National Committee commissioned the Growth and Opportunity Project to ascertain what had gone wrong. Among its findings, it said that it was “imperative that the RNC changes how it engages with Hispanic communities to welcome in new members of our party.” Republicans have struggled to win a large minority of Latino voters. In 40... Continue reading
Posted 11 hours ago at HispanicTrending
March 28, 2017 By Kelsey Ramírez Hispanics from all over the U.S. gathered in the nation’s capital for the National Association of Hispanic Real Estate Professionals Housing Policy and Hispanic Lending Conference. At the opening session, Industry professionals filled every seat in the room. Speakers took the stage, welcoming the industry and throwing out remarks such as “Latino time is now a tiempo” as the crowd erupted in laughter. Don’t understand what that means, or why it’s funny? You just made your first mistake. The share of Hispanics in the housing market continues to grow, and will only continue to... Continue reading
Posted 13 hours ago at HispanicTrending
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March 28, 2017 Via Associated Press The U.S. Postal Service and the National Hispanic Cultural Center will be having a party to celebrate the issuance of a new series of stamps dedicated to the influence of Central and South American, Mexican and Caribbean foods and flavors on American cuisine. The dedication ceremony for the Delicioso Forever Stamps will be held in April at the cultural center in Albuquerque. The stamps feature bright illustrations of tamales, flan, empanadas, chile rellenos, ceviche and the traditional soup sancocho. Artist John Parra designed the stamp artwork under the direction of Antonio Alcalá. The Postal... Continue reading
Posted 15 hours ago at HispanicTrending
March 27, 2017 Source: Broadway World LATV Networks, the pioneer Latino Alternative television network and home of LATV and American Latino Syndication, has reached an incredible milestone in their history! LATV is officially ten years old, and the network announced today that it will be hosting a combined celebratory event in commemoration of their 10th Anniversary and network Upfront Presentation. The much anticipated affair will be held on Wednesday, May 10th at 6pm at New York City's iconic Diamond Horseshoe venue, a legendary and distinctive space located inside the renowned Paramount Hotel. The Ten Year Anniversary Celebration is a great... Continue reading
Posted yesterday at HispanicTrending
March 27, 2017 By Esther Hong Outside an old, brick apartment complex, Virginia Nunes Gutierrez pulls two large, plastic garbage bags from the trunk of her white Ford Explorer. “We have a diaper fund, so we buy diapers," for immigrant families in need, Nunes Gutierrez explains. “Also, we have some clothes that the church donated.” Her arms full, Nunes Gutierrez climbs the steps to one front door and knocks. She says this is her third trip to this house. “Right now, we’re with a family who was recently separated," she says. "They’ve been living here in the United States for... Continue reading
Posted yesterday at HispanicTrending
March 27, 2017 By Bill Keveney TV is suddenly speaking in many tongues. The small screen, once resistant to foreign dialogue with English subtitles, is becoming a modern-day Babel of sorts, as scripted American series, especially of the high-end variety, more frequently feature non-English-speaking characters. The Berlitz-ification includes Spanish (CW’s Jane the Virgin, Netflix’s Narcos and Orange Is the New Black and USA's Queen of the South), Russian (FX’s The Americans), Mandarin (ABC’s Fresh Off the Boat), Farsi (Showtime’s Homeland) and Arabic (Fox’s upcoming Prison Break sequel and 24: Legacy, in which Chechen is also heard). ABC’s American Crime is... Continue reading
Posted yesterday at HispanicTrending
March 27, 2017 By Hadas Gold After a year of feuding with Donald Trump, Univision is finding that Republicans are unwilling to appear on the network, according to Enrique Acevedo, the anchor spearheading Univision’s coverage of the Trump administration. Acevedo said GOP members of Congress — save for those who represent the Miami area, where Univision is headquartered and is particularly strong — have been avoiding the network, the nation's largest Spanish language platform, since inauguration day. "It’s happened more since the inauguration. It’s harder to get access to Republicans than it is to get access to Democrats and I... Continue reading
Posted yesterday at HispanicTrending
March 27, 2017 By Keegan Hamilton Rick Aguilar’s parents and grandparents all came to the U.S. from Mexico, but that’s not stopping him from bidding to help erect President Trump’s border wall. “I want to put up a border and keep people out who aren’t supposed to be in the country illegally,” he said. “It’s another project, and I don’t have any reservations at all to work on it.” Aguilar is the owner of Construction Technology Network, a small Northern California company that specializes in project management. He’s one of at least 26 Hispanic-American business owners to have registered with... Continue reading
Posted yesterday at HispanicTrending
March 25, 2017 By Camille Garcia The two exhibitions currently at the Centro de Artes have a lot to say about the diverse Latino experiences of the past and present. Ángel Rodríguez-Díaz: A Retrospective and A Woman’s Place is… portray diversity in Latino identity and culture, and include political and social commentaries on a range of issues affecting the Latino community. They’ll be exhibited in their own spaces at the two-story Centro de Artes, the City’s Latino art exhibition and education space in the Zona Cultural, until June 11 and Aug. 20, respectively. Ángel Rodríguez-Díaz: A Retrospective Rodríguez-Díaz’s retrospective at... Continue reading
Posted 2 days ago at HispanicTrending
March 24, 2017 By T.W. THERE was a time when film and television producers thought that English-speaking audiences were allergic to subtitles. Such was the fear of foreign languages that successful films such as Sweden’s “The Girl with the Dragon Tattoo” and television series like France’s “The Returned” were remade entirely for Anglophone viewers. Most foreign-language hits never made it to English-speaking markets at all. Now it seems that media firms are more willing to serve up foreign titles to their audiences. Scandinavian series such as “The Killing” and “Borgen” had British audiences hooked. Then, in 2015, Netflix took a... Continue reading
Posted 2 days ago at HispanicTrending
March 25, 2017 By Adrian Carrasquillo At the Latino Coalition’s “Make Small Business Great Again” event this month, Linda McMahon, who leads the Small Business Administration, told the Hispanic audience she’s leaning on the advice of group’s chairman, Hector Barreto. Vice President Mike Pence followed, opening his afternoon speech with a clunky, but well-received “buenos tardes a todos!” He said that Latino small businesses are the fastest-growing in the nation. “Can we give a round of applause to all the Latina small business owners in the room?” He flashed a wide smile. A week later it was Trump’s daughter, Ivanka... Continue reading
Posted 2 days ago at HispanicTrending
March 23, 2017 by Luis Martinez-Fernandez In 2004, Sergio Arau’s film “A Day Without a Mexican” hit movie screens nationwide. Its message, simply put: California would come to a paralyzing standstill if all of its Latino and Chicano population were to disappear overnight. It is time for a sequel: “A Year Without Latinos.” Our numbers in 2015, as reported by the U.S. census, were 56.6 million (plus 11 million undocumented), constituting 17.6 percent of the population. If a fresh-from-outer-space alien were to watch a couple hours of TV, it would conclude that Hispanic/Latino earthlings are just a minuscule percentage of... Continue reading
Posted 2 days ago at HispanicTrending
March 23, 2017 By Jose Villa Last month, a debate broke out online between Jeffrey Bowman of Reframe: The Brand and the Association of Hispanic Advertising Agencies (AHAA) over the relevance of total market vs. multicultural marketing. After posting an article entitled “Close the gap: The state of ‘total market’ industry”, AHAA responded with a pointed rebuttal in the comments. Bowman is the founder and principal of a marketing consultancy that grew from an eponymous association he founded for marketers interested in the emerging “Total Market Approach.” AHAA is a Hispanic marketing association made up of Hispanic ad agencies, media... Continue reading
Posted 2 days ago at HispanicTrending
March 26, 2017 By Jorge Encinas With the start of baseball season in sight, millions of Latino fans in the U.S., the Caribbean, and Latin America will be rooting for their favorite players, many of whom are transplants from places like Venezuela, Dominican Republic, and Cuba. But Spanish-speaking fans, millions of whom watch Spanish-language broadcasts of baseball games, will have little idea of the lingering challenge some Latino players in the States have long faced: inadequate language support from the minor and professional leagues. Much of the issues surround the inability of the Latino players to meaningfully communicate with the... Continue reading
Posted 2 days ago at HispanicTrending
March 22, 2017 By Kevin Graham Occasionally, we like to spotlight cool trends we see. We recently came across a statistic we just had to share with you. According to data from the U.S. Census Bureau compiled by the National Association of Hispanic Real Estate Professionals (NAHREP), homeownership among Hispanics rose from 45.6% to 46.0% in 2016. This resulted in the formation of 330,000 new households. This is extremely important because although it’s a great time to be a homeowner for many reasons (low rates and increasing property values among them), the homeownership rate has been decreasing nationwide, down to... Continue reading
Posted 5 days ago at HispanicTrending
March 22, 2017 By Jacob Lane Here’s a fact: 71.2 percent of the population of West Liberty identified as White/Caucasian in 2010 while 52.2 percent claimed to be Hispanic/Latino. Numbers don’t seem to add up? Well, West Liberty provides the perfect backdrop to take on a common misconception among people and the media: race. “This is a good time to remember that Hispanic or Latino is not a race,” writes President of Hispanic Research Inc., Ricardo A. López. In ‘Latino Opinion,’ a blog kept by Mr. López, he points out that it is not unusual to use race as a... Continue reading
Posted 5 days ago at HispanicTrending
March 22, 2017 By Pablo Manrique When you deport millions of people who speak Spanish, the urge to learn English increases in Hispanic communities. When no one in a newsroom speaks Spanish, immigrant stories from our community are suppressed in mainstream media. Major newsrooms have made strides to elevate Hispanic talent (see here, here, here), so immigration coverage has increased and improved. Until recently, however, the booming podcast market was wide open for English-language conversations about issues affecting minority communities. Enter In The Thick by the Futuro Media Group, a podcast born to fill that void in the listeners market.... Continue reading
Posted 5 days ago at HispanicTrending
March 21, 2017 By Ani Nalbandian After the dropped lawsuit against Cal State LA last week, the Young Americans for Freedom (YAF) hosted a lecture on Thursday, May 16 titled, “Conservative, Latino and Proud.” Rachel Campos-Duffy, a Fox conservative contributor and mother of eight, gave about an hour long presentation and answered student questions. Rachel is a conservative Latino, a minority within politics, which has garnered a lot of attention from network news channels such as Fox. Her husband Sean Duffy is a conservative Congressman from Wisconsin. Both former reality television stars, Rachel and her husband Sean, re-entered the scene... Continue reading
Posted 5 days ago at HispanicTrending
March 22, 2017 By Lauren Baguette In a change of pace from the last few columns, this is not a political story. This is a story about food. It’s a look at how some Latino families in Athens stay connected to their culinary roots. Yet, in this uncertain climate for immigrants in all communities, I will note that food is a connecting force. About one in 10 Athens families is Latino. Though often treated as one homogenous group, our Latino community represents diverse cultures spanning Mexico and various countries in Central and South America. Many come from small, rural towns,... Continue reading
Posted 5 days ago at HispanicTrending
March 21, 2017 by Michael Balsamo – Reports of sexual assaults and domestic violence among Los Angeles’ Latino population have plummeted since the beginning of the year, amid fears that immigrants in the country illegally could face deportation if they interact with police or appear in court, the city’s police chief said Tuesday. Since the beginning of 2017, sexual assault reports have dropped 25 percent and domestic violence reports have decreased by 10 percent among Latinos, Los Angeles Police Department Chief Charlie Beck said Tuesday. Similar decreases weren’t seen in other ethnic groups, he said. “Imagine your sister, your mother,... Continue reading
Posted 6 days ago at HispanicTrending
March 21, 2017 By Gabriela Resto-Montero The casting call was announced on Noticiero Univision: Producers for a new film about the life and death of superstar Selena Quintanilla-Pérez would hold open auditions across the country in a search of girls and women to play the singer across different ages. I was 9 years old and knew all the words to “Bidi Bidi Bom Bom,” “Amor Prohibido,” and parts of “Como La Flor.” I felt in my soul that I would make the perfect young Selena. Thousands of women reportedly turned up at the auditions held in Texas, New York, and... Continue reading
Posted 6 days ago at HispanicTrending
March 21, 2017 By Agatha Pacheco The anti-immigrant rhetoric championed by President Donald J. Trump has been taking a mental health toll on some immigrant families — and , mental health provider Claudia D’Allegri said. In one case, a teenager demanded to be emancipated from their parents who are undocumented, using derogatory terms to refer to the parents. “The rhetoric that we hear in the news was being repeated,” D’Allegri said. “This is a new behavior, it isn’t something the child had expressed before, and it is affecting the ability of the parents to even be a parent.” Trump has... Continue reading
Posted 6 days ago at HispanicTrending
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March 21, 2017 By Tanasia Kenney Even in the face of race-based oppression, Black millennials are keeping their heads to the sky. In fact, Black young adults are the most optimistic about their future in America when compared to Latino, Asian and white millennials, a new study revealed. A collaborative research project conducted by the University of Texas and Latino advertising agency Richards/Lerma published on Monday, March 20, studied the attitudes of Americans aged 18 to 34 on their faith in the “American Dream” and their ability to achieve success in the future. What researchers discovered couldn’t be further from... Continue reading
Posted 6 days ago at HispanicTrending