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Juan Tornoe
Austin, TX
Helping businesses and advertising agencies craft messages that will resonate with the Hispanic Community.
Recent Activity
How non-Hispanic elites decided they were in charge of what ‘Latinos’ are called. August 29, 2014 By Mike Gonzalez In early November 2004, I was sitting in my Hong Kong office sifting through the results of the just completed elections when I saw that two Hispanics had been elected to the U.S. Senate: a Mexican-American from Colorado, Ken Salazar, and a Cuban-American from Florida, Mel Martinez. Even more eye-popping was the fact that Hispanics had given George W. Bush 43 percent support across the country. As editor of the editorial page of the Wall Street Journal’s Asia edition at the... Continue reading
Posted 3 days ago at HispanicTrending
August 29, 2014 By SCORE’s Lucia Acosta Latinos play an important role in business and economic development in our society, with a purchasing power estimated to reach $1.5 trillion by 2015. The majority of the purchasing power lies with English-speaking second and third generations. This is reflected in industries from real estate to consumer goods over the last decade. Do not miss the mark on engaging the customer of the future. With internet marketing and social media, business owners can reach consumers in faster and cheaper ways than ever before. The following are steps to help your business reach more... Continue reading
Posted 3 days ago at HispanicTrending
August 29, 2014 By L.C. Graf I didn’t know I was Latina until I went to college. I checked the boxes marked “Hispanic” when I went to school. I had a Quinceañera when I was 15. I knew I had dark skin. But in Texas, I was surrounded by different cultures and ethnicities. There were so many people who looked just like me and so many people who didn’t. To say that I never knew what ethnicity was or what it meant isn’t the full truth. I struggled with my identity, but growing up in a diverse community imposed upon... Continue reading
Posted 3 days ago at HispanicTrending
August 29, 2014 By William McGurn Mike Gonzalez doesn’t care for the word “Hispanic.” He’s not a big fan of California, either. For Gonzalez, “Hispanic” and “California” are stand-ins for liberal statism and the roadblocks that consign millions of people just like him to the margins of the American Dream. Still, he reserves his most bracing message for conservatives: “By letting liberals be the ones to integrate Latinos,” he says, “conservatives in many cases have gotten exactly the immigrant alien they feared.” Translation: Get off your rumps and start taking your message of faith and family and free markets to... Continue reading
Posted 3 days ago at HispanicTrending
August 29, 2014 By Hope Gillette Psychology may help explain some of the disparity when it comes to Hispanics, non-Hispanic whites and obesity. According to the Office of Minority Health, Hispanics are 1.2 times more likely to be obese compared to non-Hispanic whites, but experts say some of this has to do with the psychological impact of stereotypes. Dr. Luis Rivera, an experimental social psychologist at Rutgers University-Newark, recently headed up a research project looking at the impact negative stereotypes had on minorities when it came to obesity. Over the last few years it has become well-known that certain minorities,... Continue reading
Posted 3 days ago at HispanicTrending
August 28, 2014 By Bryan Llenas Corporate America has a Latino problem. By now, it almost a cliché – but the numbers continue to back it up. Across the nation’s Fortune 500 companies, there are just 10 Hispanic CEOs and only 3 percent of Latinos serve on corporate boards. That is about 137 out of 5,500 available board seats – the suits at the top of the proverbial ladder. The numbers are abysmal, especially when you consider Latinos constitute 17 percent of the nation’s population and have a purchasing power upwards of $1.3 trillion, and growing. Companies say they value... Continue reading
Posted 4 days ago at HispanicTrending
August 28, 2014 By Anjalee Khemiani The Center for Disease Control rolled out a new campaign to target Hispanic and Latino communities in addressing HIV/AIDS, citing a high number of new infections each year. Annually, the CDC reports, 500,000 people become infected each year in the U.S., and the Hispanic and Latino population -- which is 16 percent of the nation's population -- constitutes 21 percent of new infections. Introducing their new campaign, accompanied with two videos highlighting the information, the CDC said, "We all have a role to play. We can stop HIV one conversation at a time. Together,... Continue reading
Posted 4 days ago at HispanicTrending
August 28, 2014 By Shelly Bradbury Like a rickety wooden roller coaster, the relationship between Chattanooga's Latino community and police has highs and lows — times of trust and mistrust — and the last few years have been a low, community members say. The Chattanooga Police Department once hosted programs focused on educating the local Latino community, but those haven't happened for years, said Stacy Johnson, executive director at La Paz, a nonprofit that advocates for the local Latino community. Only eight of the department's 470 sworn personnel are certified as Spanish interpreters and, as of late last year, there... Continue reading
Posted 4 days ago at HispanicTrending
August 28, 2014 by Jack Loechner According to Horowitz Associates’ Focus: Latino 2014 report. Bicultural Latinos, Hispanics who feel strong cultural ties to both their U.S. and Hispanic identities, represent 53% of America’s Hispanics. Biculturals, who tend to be more educated and make more money than average Hispanics, are a highly desirable target demographic for advertisers. Additionally, compared to total Hispanics and TV content viewers overall, biculturals are younger, more entertainment-oriented, and very tech-savvy. Many media companies and their advertisers are now working to develop effective strategies for engaging them. Biculturals are an elusive audience in today’s complex media ecosystem,... Continue reading
Posted 4 days ago at HispanicTrending
August 27, 2014 Source: Latina Lista LatinaLista — When it comes to money, Latinos see spending, saving and investing through a different lens. While the Suze Ormans and Dave Ramseys of the financial world bluntly advise people to think of themselves first when it comes to their money, most Latinos do the exact opposite. In fact, a recent Wells Fargo survey found that 55 percent of Latinos see investing in their children’s lives as their retirement plan. What’s equally disturbing is the following survey finding: And while 92 percent of Hispanics say their parents talked “a lot” or “sometimes” about... Continue reading
Posted 4 days ago at HispanicTrending
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August 27, 2014 by Trey Garrison Black and Hispanic Americans are less likely to apply for a mortgage than any other ethnic group, and it looks like QM and ability-to-repay rules are exacerbating the problem. This was one of the focuses of the recent Bipartisan Policy Commission summit in Idaho, where the consensus was that the credit pendulum has swung too far to the restrictive side. Contrarily, other analysts are concerned the push to open up the credit boxes and lift credit overlays will bring a return to high-risk, subprime lending, the kind which collapsed the housing market. Fewer minorities... Continue reading
Posted 4 days ago at HispanicTrending
August 27, 2014 By JASON BUSCH For far too many companies, marketing is a category that is actively managed by key suppliers (e.g., agencies of record) rather than the organization itself. It’s one of the last “hold out” areas in which vendors typically have access to far better insight on performance and ROI than the organization spending money in the area. This is already changing, however, in larger companies, especially in CPG, retail and high-tech, as procurement leads and more analytical CMOs regain control and influence from the creative types that previously ran the show on what was all too... Continue reading
Posted 4 days ago at HispanicTrending
August 26, 2014 By Leslie Nguyen-Okwu If San Francisco city planners had known more about the former thriving North Beach Latino neighborhood near Guadalupe Church, they would have done more to minimize the negative impact of the Broadway Tunnel, which ultimately displaced the community in the early 1950s. Now, a team of scholars working with the San Francisco Latino Historical Society and San Francisco Heritage are in the midst of collecting the Latino and indigenous history in San Francisco through a project called Nuestra Historia. The group had its second public meeting on Saturday at the Mission Neighborhoods Center on... Continue reading
Posted 5 days ago at HispanicTrending
August 27, 2014 By Ruben Navarrette Many Latino lawmakers have nicknames. In California, we continue the tradition. Often times, we call them "defendant." In a state where Latinos make up more than 38 percent of the population, it's shameful to see Latino legislators act as if the rules don't apply to them. With reckless ways and questionable behavior, it's no surprise that some wind up booked and fingerprinted. The newest member of that club is state Sen. Ben Hueso, who was arrested for drunk driving last week near the state Capitol in Sacramento. California Highway Patrol officers said they saw... Continue reading
Posted 5 days ago at HispanicTrending
August 27, 2014 By John Eggerton Spanish-language programmer Entravision says the Comcast/Time Warner Cable merger will harm the Latino community and competing Latino-market program providers, and says the FCC should make Comcast divest its Spanish language nets as a condition of approval of the deal. In comments to the FCC on the proposed deal, Entravision says that the combined company will have more buying power in the Latino programming market, and favor its own Latino-focused programming over independent programming, including from Entravision. That means a probable pay cut to independent programmers, if they are not foreclosed altogether, the company says.... Continue reading
Posted 5 days ago at HispanicTrending
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English only: Just 54 percent August 26, 2014 By Lisa Gray We all know that Houston is wildly multi-cultural and that its Hispanic population is growing fast. But just how multi-cultural? and how fast? Today's astounding facts and charts are from the City of Houston's Planning and Development Department. Among the highlights: • In Houston, just 54 percent of persons five years and older speak only English at home. That's compared to 79 percent in the United States. • In Houston, 38 percent of persons five years and older speak Spanish at home. That's compared to 29 percent in all... Continue reading
Posted 5 days ago at HispanicTrending
August 26, 2014 By Marty Ozrio When I first walked in, I saw that Grupo Gallegos looked like a pretty cool advertising agency. Behind the receptionist, there was an impressive amount of hardware. I don’t know what I was expecting to see. I’m sure I wasn’t expecting the receptionist to be wearing a sombrero, but I didn’t see anything that made the place particularly Hispanic. Past the workstations and the main conference room, I saw that not one creative person had a Che Guevara poster. It was a three to six-month freelance/consulting gig. An “interim CCO”; that’s what they said... Continue reading
Posted 5 days ago at HispanicTrending
August 26, 2014 By Jennifer R. Lloyd The University of Texas Health Science Center at San Antonio's medical school has topped HispanicBusiness.com's 2014 list of the best med schools for Hispanics in the country. The schools were ranked based on factors such as the number of Hispanic students enrolled, the number of M.D. degrees awarded to Hispanic students, and the number of full-time Hispanic faculty. During the 2012-13 academic year, UTHSCSA's medical school had 176 Hispanic students, almost 20 percent of its enrollment, and awarded 48 degrees to Hispanic students. About 15 percent of medical school faculty is Hispanic. The... Continue reading
Posted 5 days ago at HispanicTrending
August 27, 2014 Via Business Wire WAPA America has reached an agreement with Nielsen, the global information and measurement company, to become a nationally-rated cable network. WAPA America is the cable arm of WAPA-TV, Puerto Rico’s leading broadcaster. WAPA America will be reported in Nielsen’s national data beginning as of August 2014, to be available on September 28. Launched in the U.S. in 2004, WAPA America is seen in more than five million homes and is distributed by all major cable, satellite and telco providers. WAPA America broadcasts approximately 70 hours per week of original news and entertainment programming, as... Continue reading
Posted 5 days ago at HispanicTrending
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August 26, 2014 By Leila Cobo Marketers are always talking about music being a “passion point” for Hispanics. Now, hard research shows the hype is true -- and measurable. According to Nielsen’s Listen Up, their just released report on Hispanic consumers and music, Hispanics -- regardless of origin, age, immigration status or linguistic preference -- are passionate about music. So passionate, in fact, that the average Hispanic spends $135 a year on music, “considerably” more than the average consumer, who spends $105 a year. With the exception of satellite radio -- where they spend $8 per year, compared to $12... Continue reading
Posted 6 days ago at HispanicTrending
August 26, 2014 By Alana Melanson Sisters. A businessman. A group of firefighters. A police officer. An older couple very much in love. A sassy young girl with a spark of life. A young woman cradling her newborn baby. A girl on her way to becoming a gymnastics champion. For about a year, Latino families and individuals from the community have been coming into the Fitchburg Art Museum, but not just to see the art - they came to become a part of it. "We really wanted to do this because, as we invite this community to come to the... Continue reading
Posted 6 days ago at HispanicTrending
August 25, 2014 By Nicole Akoukou Thompson The majority of millennials and Hispanic parents are conscious of the environmental practices of their employers, according to a recent survey conducted by TD Bank. More than 2,200 consumers of all ages, including 500 Hispanics, were consulted for the TD Bank Environmental Attitudes Survey regarding preferences, expectations and environmental behavior. The findings from this survey revealed that concerns over environmental practices can determine whether many Hispanics will take or keep a position, and their willingness to financially invest in environmental sustainability at their workplace. More than 80 percent of respondents said they would... Continue reading
Posted 6 days ago at HispanicTrending
August 25, 2014 By: Dr. Eduardo Sanchez !Es Por La Vida! The American Heart Association and American Stroke Association are broadening their reach to the nation's largest growing demographic group, Hispanics, through "Es Por La Vida," the Spanish-language version of our newly launched "Life is Why" campaign. The emotional rebranding is the first for the AHA/ASA in 80 years and is our sincere, concerted effort to connect directly with the Spanish-speaking public. By understanding and honoring such Hispanic cultural values as personalismo, respeto and family ties, we expect Es Por La Vida will become a bridge between Hispanics in communities... Continue reading
Posted 6 days ago at HispanicTrending
August 25, 2014 By William Cannon The video game industry is booming and Hispanics play a huge part in its success. A new study from ThinkNow research has proven that Hispanics are avid gamers and surpass the general market in usage, purchasing of titles and technology adoption. According to ThinkNow the study was conducted in April 2014. The sample size for Hispanics was 500 with an age range of 18-64 years old. The screening criteria for Hispanics was simple: self identify as Hispanic origin and for non-Hispanics, the screening criteria was: self identify as Non-Hispanic origin. The study found that... Continue reading
Posted 6 days ago at HispanicTrending
August 25, 2014 By Bryan Llenas In just the first couple of weeks of being Sprint CEO, 43-year-old Marcelo Claure has cut prices, unveiled new data plans — and he is doing so with a keen eye on Latino mobile users. Claure, the son of a Bolivian diplomat who moved to the U.S. in the 1990s, is now boldly attempting to steer the third largest U.S. wireless company, behind Verizon and AT&T, out of troubled waters. He says he is honored to be one of the few Latino CEO's of a major public company in the U.S. "It is definitely... Continue reading
Posted 6 days ago at HispanicTrending