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Juan Tornoe
Austin, TX
Helping businesses and advertising agencies craft messages that will resonate with the Hispanic Community.
Recent Activity
August 26, 2014 By Leslie Nguyen-Okwu If San Francisco city planners had known more about the former thriving North Beach Latino neighborhood near Guadalupe Church, they would have done more to minimize the negative impact of the Broadway Tunnel, which ultimately displaced the community in the early 1950s. Now, a team of scholars working with the San Francisco Latino Historical Society and San Francisco Heritage are in the midst of collecting the Latino and indigenous history in San Francisco through a project called Nuestra Historia. The group had its second public meeting on Saturday at the Mission Neighborhoods Center on... Continue reading
Posted yesterday at HispanicTrending
August 27, 2014 By Ruben Navarrette Many Latino lawmakers have nicknames. In California, we continue the tradition. Often times, we call them "defendant." In a state where Latinos make up more than 38 percent of the population, it's shameful to see Latino legislators act as if the rules don't apply to them. With reckless ways and questionable behavior, it's no surprise that some wind up booked and fingerprinted. The newest member of that club is state Sen. Ben Hueso, who was arrested for drunk driving last week near the state Capitol in Sacramento. California Highway Patrol officers said they saw... Continue reading
Posted yesterday at HispanicTrending
August 27, 2014 By John Eggerton Spanish-language programmer Entravision says the Comcast/Time Warner Cable merger will harm the Latino community and competing Latino-market program providers, and says the FCC should make Comcast divest its Spanish language nets as a condition of approval of the deal. In comments to the FCC on the proposed deal, Entravision says that the combined company will have more buying power in the Latino programming market, and favor its own Latino-focused programming over independent programming, including from Entravision. That means a probable pay cut to independent programmers, if they are not foreclosed altogether, the company says.... Continue reading
Posted yesterday at HispanicTrending
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English only: Just 54 percent August 26, 2014 By Lisa Gray We all know that Houston is wildly multi-cultural and that its Hispanic population is growing fast. But just how multi-cultural? and how fast? Today's astounding facts and charts are from the City of Houston's Planning and Development Department. Among the highlights: • In Houston, just 54 percent of persons five years and older speak only English at home. That's compared to 79 percent in the United States. • In Houston, 38 percent of persons five years and older speak Spanish at home. That's compared to 29 percent in all... Continue reading
Posted yesterday at HispanicTrending
August 26, 2014 By Marty Ozrio When I first walked in, I saw that Grupo Gallegos looked like a pretty cool advertising agency. Behind the receptionist, there was an impressive amount of hardware. I don’t know what I was expecting to see. I’m sure I wasn’t expecting the receptionist to be wearing a sombrero, but I didn’t see anything that made the place particularly Hispanic. Past the workstations and the main conference room, I saw that not one creative person had a Che Guevara poster. It was a three to six-month freelance/consulting gig. An “interim CCO”; that’s what they said... Continue reading
Posted yesterday at HispanicTrending
August 26, 2014 By Jennifer R. Lloyd The University of Texas Health Science Center at San Antonio's medical school has topped HispanicBusiness.com's 2014 list of the best med schools for Hispanics in the country. The schools were ranked based on factors such as the number of Hispanic students enrolled, the number of M.D. degrees awarded to Hispanic students, and the number of full-time Hispanic faculty. During the 2012-13 academic year, UTHSCSA's medical school had 176 Hispanic students, almost 20 percent of its enrollment, and awarded 48 degrees to Hispanic students. About 15 percent of medical school faculty is Hispanic. The... Continue reading
Posted yesterday at HispanicTrending
August 27, 2014 Via Business Wire WAPA America has reached an agreement with Nielsen, the global information and measurement company, to become a nationally-rated cable network. WAPA America is the cable arm of WAPA-TV, Puerto Rico’s leading broadcaster. WAPA America will be reported in Nielsen’s national data beginning as of August 2014, to be available on September 28. Launched in the U.S. in 2004, WAPA America is seen in more than five million homes and is distributed by all major cable, satellite and telco providers. WAPA America broadcasts approximately 70 hours per week of original news and entertainment programming, as... Continue reading
Posted yesterday at HispanicTrending
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August 26, 2014 By Leila Cobo Marketers are always talking about music being a “passion point” for Hispanics. Now, hard research shows the hype is true -- and measurable. According to Nielsen’s Listen Up, their just released report on Hispanic consumers and music, Hispanics -- regardless of origin, age, immigration status or linguistic preference -- are passionate about music. So passionate, in fact, that the average Hispanic spends $135 a year on music, “considerably” more than the average consumer, who spends $105 a year. With the exception of satellite radio -- where they spend $8 per year, compared to $12... Continue reading
Posted 2 days ago at HispanicTrending
August 26, 2014 By Alana Melanson Sisters. A businessman. A group of firefighters. A police officer. An older couple very much in love. A sassy young girl with a spark of life. A young woman cradling her newborn baby. A girl on her way to becoming a gymnastics champion. For about a year, Latino families and individuals from the community have been coming into the Fitchburg Art Museum, but not just to see the art - they came to become a part of it. "We really wanted to do this because, as we invite this community to come to the... Continue reading
Posted 2 days ago at HispanicTrending
August 25, 2014 By Nicole Akoukou Thompson The majority of millennials and Hispanic parents are conscious of the environmental practices of their employers, according to a recent survey conducted by TD Bank. More than 2,200 consumers of all ages, including 500 Hispanics, were consulted for the TD Bank Environmental Attitudes Survey regarding preferences, expectations and environmental behavior. The findings from this survey revealed that concerns over environmental practices can determine whether many Hispanics will take or keep a position, and their willingness to financially invest in environmental sustainability at their workplace. More than 80 percent of respondents said they would... Continue reading
Posted 2 days ago at HispanicTrending
August 25, 2014 By: Dr. Eduardo Sanchez !Es Por La Vida! The American Heart Association and American Stroke Association are broadening their reach to the nation's largest growing demographic group, Hispanics, through "Es Por La Vida," the Spanish-language version of our newly launched "Life is Why" campaign. The emotional rebranding is the first for the AHA/ASA in 80 years and is our sincere, concerted effort to connect directly with the Spanish-speaking public. By understanding and honoring such Hispanic cultural values as personalismo, respeto and family ties, we expect Es Por La Vida will become a bridge between Hispanics in communities... Continue reading
Posted 2 days ago at HispanicTrending
August 25, 2014 By William Cannon The video game industry is booming and Hispanics play a huge part in its success. A new study from ThinkNow research has proven that Hispanics are avid gamers and surpass the general market in usage, purchasing of titles and technology adoption. According to ThinkNow the study was conducted in April 2014. The sample size for Hispanics was 500 with an age range of 18-64 years old. The screening criteria for Hispanics was simple: self identify as Hispanic origin and for non-Hispanics, the screening criteria was: self identify as Non-Hispanic origin. The study found that... Continue reading
Posted 2 days ago at HispanicTrending
August 25, 2014 By Bryan Llenas In just the first couple of weeks of being Sprint CEO, 43-year-old Marcelo Claure has cut prices, unveiled new data plans — and he is doing so with a keen eye on Latino mobile users. Claure, the son of a Bolivian diplomat who moved to the U.S. in the 1990s, is now boldly attempting to steer the third largest U.S. wireless company, behind Verizon and AT&T, out of troubled waters. He says he is honored to be one of the few Latino CEO's of a major public company in the U.S. "It is definitely... Continue reading
Posted 2 days ago at HispanicTrending
August 26, 2014 By Maria Teresa Kumar Last week, Apple was the latest in a string of Silicon Valley titans to release data that continues to prove how white, male, and Asian the tech industry really is. It’s not exactly a shock. Before Google released its own data in May — leading other companies to follow suit — there was already a growing belief that the tech industry needed to diversify. This need has never been more imperative. Of course, this issue extends beyond Apple and Google. Currently only 6% of all U.S. tech workers are African-American and 7% are... Continue reading
Posted 2 days ago at HispanicTrending
August 26, 2014 By Jeff Elder Blacks and Latinos make up a sizable share of low-wage workers cleaning and guarding Silicon Valley tech companies, where the technical workforces are overwhelmingly white and Asian, according to a report scheduled to be released Tuesday. The report, from the labor-affiliated Working Partnerships USA, comes after months of disclosures by tech companies about the ethnic and racial composition of workforces at Google Inc., Apple Inc. and other large tech companies. The report notes that most of the janitors, landscapers and security guards on corporate campuses are employed by contractors, and not by the tech... Continue reading
Posted 2 days ago at HispanicTrending
August 26, 2014 Via PR Newswire Over the past decade the food buying habits of Hispanics have begun to mirror those of American consumers as a whole, and U.S. marketers must be aware of various emerging trends if they seek to effectively reach the increasingly influential Latino consumer segment, according to Hispanic Food Shoppers in the U.S., a recent report by market research publisher Packaged Facts. "It's become evident that Hispanic consumers are spending a significantly higher portion of their food budgets on packaged foods such as processed vegetables, as well as on frozen and canned meals," says Packaged Facts... Continue reading
Posted 2 days ago at HispanicTrending
August 22, 2014 By Suzanne Gamboa The economic divide that is being seen across the general population is happening within the Hispanic community and other racial and ethnic groups, a newly released Census report shows. The overall median net worth of Latinos fell by $5,576 or 42 percent between 2000 and 2011. But those losses were for the bottom three-fifths of the Latino population. The top fifth, or quintile, saw its median net worth increase by $38,062, or 17.9 percent, and the second highest quintile saw no significant change over that period, Census reported. During those same years, the overall... Continue reading
Posted 3 days ago at HispanicTrending
August 22, 2014 By Susan Berry In his address to the Catholic Association of Latino Leaders (CALL) Saturday, Archbishop Charles Chaput of Philadelphia said the U.S. Church was having a “Latino moment”; that because the population in the United States is increasingly comprised of Latinos, Catholic bishops should recognize the importance of Latino issues and try to attract more Latino Catholics into churches because they are the future of the Church in America. As National Catholic Register reported, prior to beginning his address, Chaput paused to pray for the unaccompanied illegal immigrant minors flooding across the border from Mexico into... Continue reading
Posted 3 days ago at HispanicTrending
August 22, 2014 By Peter Black Robert Rodriguez, director of "From Dusk Till Dawn," now has his own TV channel. The El Rey network, which was launched with the help of $72 million loan from Univision, is now available on Comcast, DirecTV and Time Warner Cable. The network features grindhouse-esque content targeted at Hispanic viewers, although Rodriguez insisted that if the network's shows are to be effective they must "create storytelling that has universal appeal." "That's how I had to sell Miramax on Spy Kids," Rodriguez told the Hollywood Reporter. "They asked me, 'Why are you making them Hispanic? Why... Continue reading
Posted 3 days ago at HispanicTrending
August 22, 2014 By Tom Karst Growth in the number of Hispanic consumers and an expansion in their earning power offers huge opportunity for the apple category. That was a key point in a presentation by Sherry Frey, vice president of account services for Chicago-based Nielsen Perishables Groups, at the U.S. Apple Association Crop Outlook and Marketing Conference Aug. 21. In a presentation called “How to win in a rapidly changing retail and consumer environment,” Frey reviewed the performance statistics of the apple category over the past year outlined possible paths to greater growth in the years ahead. Reaching far... Continue reading
Posted 3 days ago at HispanicTrending
August 22, 2014 By Amanda A. Taylor Here in the Rio Grande Valley, heritage and tradition play major roles in most people’s everyday lives. The culture here in the Valley is rich and unique in its mix of American and Mexican customs, creating a predominately Hispanic population. For young movie director, Mark Hernandez, there is a fine line between embracing your culture and being expected to live up to it. The 26-year-old Donna resident has directed his first feature film titled Unmexican, a film dealing specifically with the burdens of carrying a prescribed culture. Unmexican is set to premiere at... Continue reading
Posted 3 days ago at HispanicTrending
August 21, 2014 By Mandie Molina I know, I know, “Mexican” isn’t a language, so no need to correct me in the comments section or stoop to the level of calling me an ignorant moron under your breath. I know what the title says and I worded it in such a manner because that’s how I feel as a Mexican-American living in a society of insensitive, idiotic assholes. Now before you start igniting your DIY Pinterest designed torch lights and Molotov cocktails, let me explain. Whenever Devo has to tell me something in private, which is all the time, he’ll... Continue reading
Posted 6 days ago at HispanicTrending
August 22, 2014 Source: Public News Service Immigration is often assumed to be the key issue on the minds of Latino voters in Colorado and nationally, but a new report finds those voters also are concerned about the environment. In Colorado, 93 percent of Hispanic voters said it was "very important" for the government to protect public lands and open spaces, and almost as many believe that protecting rivers and lakes is important. As the November elections approach, said Maite Arce, president of the Hispanic Access Foundation, candidates need to address conservation issues with their Latino constituents. "The Latino community... Continue reading
Posted 6 days ago at HispanicTrending
August 21, 2014 By Megan Strom The focus of the current article is the history of the Latino Vote in the United States and Minnesota, its impact, and the necessity for Latinos to vote in the 2014 Midterm Elections. The 2014 Vote On Tuesday, November 4, midterm elections will take place in the United States. Midterm elections, as their name suggests, occur in the middle of the presidential term; that is, two years after the current president has been elected. Because this vote does not include the president, Americans will instead be deciding who will take the following positions at... Continue reading
Posted 6 days ago at HispanicTrending
August 21, 2014 Via WRIC ABC 8 News As the Hispanic population in the Commonwealth continues to grow, some state leaders are working to make sure Hispanic students get the education they need so they can find jobs here at home and give back to their communities. Thursday night, the Virginia Hispanic Chamber of Commerce hosted a movie screening and panel discussion to talk about its initiative called "Passport to Education." “Underwater Dreams'” is a documentary about four Hispanic high school students who compete in a national underwater robotics competition, and despite all odds, win--beating schools like MIT. "Just shows... Continue reading
Posted 6 days ago at HispanicTrending