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Juan Tornoe
Austin, TX
Helping businesses and advertising agencies craft messages that will resonate with the Hispanic Community.
Recent Activity
May 22, 2016 By Bayne Hughes Jessica Jimenez has noticed her Hispanic family members and friends aren’t in the crowd at 3rd Friday when she does her karate demonstrations. “They don’t know that it (3rd Friday block party) exists,” said Jimenez, a 15-year-old whose mother is Guatemalan and father is Mexican. Despite making up 12.4 percent of Decatur’s estimated population of 55,000, few residents of Hispanic descent participate in community activities or governmental affairs. No Hispanics hold an elected office in the city, and none serve on any of the city’s appointed boards. “I don’t know where they are,” said... Continue reading
Posted 7 hours ago at HispanicTrending
May 21, 2016 By Sandy Fitzgerald Hispanic conservatives are saying they support Donald Trump as the party's presidential nominee, but he'll have to change his tone on immigration. "If in the process of unification, he were to seek my support and show he's willing to change his tone and be open to some form of legislation, I would be willing to reconsider my position," Alfonso Aguilar who leads the Latino Partnership for Conservative Principles, told The Hill. Aguilar's comments were far different than they were in October, when he declared Trump was "done with the Latino community, he's done with... Continue reading
Posted 8 hours ago at HispanicTrending
May 20, 2016 By Olivia P. Tallet There's a bold, new partnership on the scene, and it has something to do with narcos. A pact between Netflix and Univision reveals a groundbreaking strategy for both companies to consolidate their shares in the growing market of Latino consumers. The deal also could change the landscape for delivering entertainment content. The companies announced a promotional partnership that will let Netflix step beyond streaming for the first time and allow Univision Communications, the leading TV conglomerate serving the Hispanic market in the U.S., to broadcast two popular original Netflix series. One is the... Continue reading
Posted 9 hours ago at HispanicTrending
May 20, 2016 Source: ESPN Former major leaguer Joey Cora, who is currently a manager in Double-A and who aspires to manage in the big leagues, thinks that Major League Baseball's hiring system for managerial openings is unfair to Hispanic candidates. During an interview Friday with ESPN's Max y Marly, Cora discussed the lack of Hispanic managers in the majors, saying that qualified Hispanic candidates simply need a chance. The Atlanta Braves became the first team to make a managerial change this season Tuesday when they fired Fredi Gonzalez, who was the only Hispanic manager in the major leagues. "When... Continue reading
Posted 10 hours ago at HispanicTrending
May 20, 2016 By Mark Swanson According to a Fox News Latino poll, 90 percent of Hispanics favor a path to give undocumented immigrants a path to citizenship. "That's something that is really amazing," Brett Wilkes, national executive director of the League of United Latin American Citizens told Fox New Latino. "It's really pushing back against the rhetoric. It shows remarkable agreement in the Latino community that the solution is not deporting millions of people." The May poll surveyed 866 registered Latino voters nationwide. Experts believe Donald Trump's proposed immigration policies have engendered a great deal of sympathy within the... Continue reading
Posted 11 hours ago at HispanicTrending
May 20, 2016 By Rebekah Sager The most important issue to Latinos when casting their vote for president isn't immigration. It turns out that, just like the rest of Americans, jobs and the economy are seen as the most critical topic. According to a recent Fox News Latino poll, more than a third of the registered Latino voters surveyed indicated that the economy was the most important issue, with 34 percent. That was followed by education at 15 percent, national security and the military with 13 percent, immigration fourth at 12 percent and then health care at 8 percent. “Jobs... Continue reading
Posted 11 hours ago at HispanicTrending
May 21, 2016 By Jeff Bahr People’s religious practices often vary greatly depending on their country of origin. Between the funeral and the meal that follows, some Sudanese memorial services last six or seven hours. The meal might include the consumption of a lamb or goat. Many people say Hispanic people, meanwhile, worship with more passion than native-born Americans. St. Stephen’s Episcopal Church has a worship service for its Sudanese members on Sunday afternoons. When a Sudanese person dies, the Sudanese leaders rather than the family get together and plan the funeral. During the funeral, the Sudanese leaders sit up... Continue reading
Posted 12 hours ago at HispanicTrending
May 21, 2016 By Maria Anglin In the ’90s, sometime between Freddy Fender and the Banda sound and somewhere between Garth Brooks and Mana, something really cool happened in South Texas. Tejano music exploded. For those who had long been fans of conjunto and the sounds familiar to Spanish language radio, it was a long time coming. There were Mexican-American musicians in Texas singing in Spanish and groovin’ on keyboards back in the ’70s when The Doors were all the rage. But for many of us, Spanish-language music was what our folks made us listen to in the car on... Continue reading
Posted 13 hours ago at HispanicTrending
May 21, 2016 By Bianca Mendez Even Dascha Polanco has struggled with the never-ending tug-of-war between being an American and Latino. The Orange is the New Black actress told Vibe about how she felt rejected from the American and latino community for not fitting the mold for either market. “I’d go [to auditions] and freeze up,” she told Vibe. “I mean I have this Spanish accent mixed with a Brooklyn accent, and I’m in Central Florida where there wasn’t much of a cultural spectrum. I sometimes wouldn’t be able to perform because of that insecurity.” And as for the Latino... Continue reading
Posted 14 hours ago at HispanicTrending
May 20, 2016 By Catherine Ho Univision, the nation’s largest Spanish-language broadcaster, has drawn more than 100,000 people to hundreds of voter registration and citizenship drives aimed at urging Latinos to vote. The effort is part of the media company’s push to expand its political reach in a year where the Latino vote could sway the outcome of the presidential race. Univision announced in February it would seek to register 3 million new Latino voters - the estimated number of young Latinos who have turned 18 and become eligible to vote since 2012 - ahead of the November election. The... Continue reading
Posted 15 hours ago at HispanicTrending
May 20, 2016 By Cathy Burke Hillary Clinton has an overwhelming advantage — by a three-to-one margin — over presumptive GOP presidential nominee Donald Trump, a Fox News Latino poll released Friday shows. Here's the breakdown of support among registered Latino voters: Clinton: 62 percent Trump: 23 percent Yet while the poll shows Latino voters prefer Clinton over Trump on important issues, they have an unfavorable view of both, according to the survey. Just 56 percent of Latino voters have a favorable view of Clinton while 41 percent have an unfavorable opinion; 23 percent have a positive opinion of Trump... Continue reading
Posted 16 hours ago at HispanicTrending
May 19, 2016 By Katie Delong Amid the controversy involving Leon’s Frozen Custard’s “no Spanish” policy, Bounce Milwaukee on Thursday, May 19th is offering a FREE scoop of Purple Door Ice Cream to anyone who stops by and orders in a foreign language. Bounce Milwaukee is open from 10:00 a.m. until 9:00 p.m. Thursday, and is located on S. 5th Ct. near S. 6th Street in Milwaukee. Leon’s Frozen Custard has an English-only policy — a policy some are questioning, and others are applauding. The policy has one group calling for a federal investigation. Ron Schneider, the owner of Leon’s,... Continue reading
Posted 3 days ago at HispanicTrending
May 19, 2016 By Jon Talton Washington’s unemployment rate in April remained at 5.8 percent. That compares with a national rate of 5 percent. At least some of the difference can be explained by the roaring labor market in the Puget Sound region, which is bringing more previously uncounted job-seekers into the official data. But a new report from the Economic Policy Institute brings this nugget: Washington, along with Illinois, had the highest Hispanic unemployment rate in the nation, 7.8 percent in March. Nationally, it was 5.6 percent. Among Anglos in Washington, the rate was 4.8 percent. The Hispanic rate... Continue reading
Posted 3 days ago at HispanicTrending
May 19, 2016 By Roberto Siewczynski As we were presenting work to a client a question came up: “Where is the Latino relevance in the execution?” Frequently, when presenting creative work for the Hispanic market, there is tension in trying to show something that is unique to Latinos in the work, and the question of whether or not you really need it. A lot of this stems from the perspective that Latino consumers behave differently than the general market consumer and therefore require something different when it comes to brand communications that Hispanics will connect with. Enter the “Hispanic creative... Continue reading
Posted 3 days ago at HispanicTrending
May 19, 2016 By Brian Latimer World renowned Latino musicians, up-and-coming sports icons and international television stars gathered in New York City Wednesday night for a unique event to honor Hispanic achievement in the media over the past 70 years. The Paley Center for Media held the event called "Tribute to Hispanic Achievements in Television" to showcase its newly compiled archive of Hispanic television programming, radio broadcasts and filmography. It is the largest, publicly accessible Hispanic media archive ever compiled. "The Paley Center is truly a national treasure," Gloria Estefan said as she and Emilio kicked off the event. "And... Continue reading
Posted 3 days ago at HispanicTrending
May 19, 2016 By Natalie Jarvey Charles King's Macro has teamed with Superstore's America Ferrera on its first digital series. Gente-Fied, which hails from Mexican and Guatemalan-American filmmaker Marvin Lemus, is being executive produced by Ferrera, who will also appear in the series. The digital project is described as a dramatic comedy that follows seven characters living in the Los Angeles neighborhood of Boyle Heights. Each episode is seen through the point of view of a different character — from the bi-cultural Latinos trying to celebrate their cultural roots to the old-school business owners trying to make sense of changes... Continue reading
Posted 3 days ago at HispanicTrending
May 19, 2016 By Katie Mettler On Tuesday, Joey Sanchez stepped up to the counter of Leon’s Frozen Custard, a 70-year-old Milwaukee staple, and listened to the customer in front of him place his order in Spanish. The shop is located on the city’s south side, in a neighborhood with a large Hispanic population. Sanchez thought nothing of it. Then he heard the server’s response. “She whispered to him in Spanish, ‘I’m not allowed to speak Spanish to you,’ ” Sanchez told TV station Fox 6 Now. Sanchez was shocked. So when it came his turn to order, he, too,... Continue reading
Posted 3 days ago at HispanicTrending
May 18, 2016 By Christian Henson Mario Chavez is Caddo Parishes first Latino commissioner. His family moved to Shreveport in 1995 so his father could work at the G.E Plant...then it closed. Now one of his main goals on the commission is to create jobs. Chavez said "We're trying to bring a lot of economic development here. That means building jobs, building diversity." Guillermo "Willie" Ortiz-Caceres, of the League of United Latin American Citizens, said many Latino workers came to the Shreveport Bossier area to work in the casinos. Ortiz-Caceres said "The people stayed and they grew families. So two... Continue reading
Posted 3 days ago at HispanicTrending
May 19, 2016 By Celeste Smith From all appearances, Las Delicias Bakery on Central Avenue already has a large and loyal following, with a steady string of customers carrying out cakes, sweet breads and meat empanadas on a recent afternoon. But that doesn’t mean her established business can’t grow more, says Zhenia Martinez. She’ll be at the first Small Business Expo hosted by the Latin American Chamber of Commerce of Charlotte, on May 26. “There are still people that don’t know about us. That’s what we’re hoping to get.” says Martinez, whose parents launched the storefront business 19 years ago.... Continue reading
Posted 3 days ago at HispanicTrending
May 19, 2016 Via PR Newswire Nearly one year since its introduction across America, the nation's first-ever English-language Hispanic Christian network is quickly becoming the premier inspirational broadcast source for "next generation" Latinos. Launched in June 2015 by Christian television leader Trinity Broadcasting Network, from day one the TBN Salsa faith-and-lifestyle network has focused its innovative programming to reach second- and third-generation Latino-Americans — those who may not be fluent in Spanish, but who still love the unique warmth, passion, and flavor of their Hispanic culture and faith. "We're thrilled with the reception TBN Salsa has received from the Hispanic... Continue reading
Posted 3 days ago at HispanicTrending
May 18, 2016 By Zach Itzkovitz Those who know Atlanta’s history know that it wasn’t always a welcome place for different kinds of folks. That situation made it fertile ground for the civil rights movement of the 1950s and 1960s, after which Atlanta emerged as a symbolic champion of cooperation among previously distinct social groups. According to Dina Siegel Vann, Atlanta thus is uniquely equipped to foster cooperation between the Jewish and Latino communities. Siegel Vann is the director of American Jewish Committee’s Arthur and Rochelle Belfer Institute for Latino and Latin American Affairs. In her AJC role she has... Continue reading
Posted 3 days ago at HispanicTrending
May 18, 2016 By Suzanne Gamboa Students attending Hispanic-Serving Institutions are more likely to stick with their studies than students at all other colleges and universities, even though they may have to stop and start their college careers, a report released Wednesday finds. ¡Excelencia! In Education, a non-profit focused on education and Latinos, analyzed 20 years of funding and student data from institutions with high Latino student populations, also known as Hispanic Serving Institutions or HSIs. Their findings suggest that Latinos may be doing better when it comes to getting college educations than completion rates suggest. Those who did the... Continue reading
Posted 3 days ago at HispanicTrending
May 18, 2016 By Carolina Moreno Cristela Alonzo wants every Latino to know that their voice and their vote matters. In an impassioned and hilarious speech at DePaul University from May 5, posted online Wednesday by LatinoUSA, the comedian and actress addressed not only the importance of the Latino vote but the problem with presidential candidates’ “Hispandering,” or pandering for the Latino community’s support. During her nearly one hour-long talk, Alonzo opened up about how her personal experiences have shaped her political views which don’t necessarily align with what politicians often think matters the most to many Latino voters. “My... Continue reading
Posted 4 days ago at HispanicTrending
May 18, 2016 Source: St. Helena Star The St. Helena Historical Society’s previous public events focused heavily on well-known pioneer families: McCormick, Taplin, Bale. Now the society is highlighting another set of historic names like Hurtado, Rios, De Haro, Gastelum and Segura. “Hispanic Heritage of the Valley” is the theme of this year’s Museum for a Day from 10 a.m. to 4 p.m. Saturday, May 21, at the St. Helena Catholic School gym. With attendance expected to be in the hundreds, the exhibit will include treasures from the historical society’s rarely seen collection (like the never-before-exhibited brass cashier’s cage from... Continue reading
Posted 4 days ago at HispanicTrending
May 18, 2016 By Jennifer Elena Partnering on a social listening analysis, we and Oye! Business Intelligence examined over 13,000 Facebook and Twitter conversations about the financial needs of U.S. Hispanics, including English and Spanish speakers. Research found that the top conversation drivers were retirement (22%) and how to protect one’s family (13%). In practice, social insights from Hispanic consumers are used to develop relevant earned media storylines, leading to successful media engagement, and in turn, growth in online conversations. When developing Hispanic communications plans, listening to social conversations reveals unique cultural nuances for financial organizations to consider: 1. “Carpe... Continue reading
Posted 4 days ago at HispanicTrending