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Juan Tornoe
Austin, TX
Helping businesses and advertising agencies craft messages that will resonate with the Hispanic Community.
Recent Activity
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February 20, 2017 By Olga Bueno In January 2010 a friend and I met to brainstorm ideas on how we could fulfill our passion for Hispanic Marketing and Research, and make some money out of it… Seven years later, Tú Cuentas, is a well-established online community of (mainly) Spanish speaking Latinos who feel they have found a venue where their voices can be heard. We wanted to create something unique that could not easily be replicated. But what? With time and money technology and a database of US Latinos could be replicated, but something not that easy to replicate is... Continue reading
Posted yesterday at HispanicTrending
February 21, 2017 By Daniel H. Muñoz On Jan. 25, five days after taking the oath of office, President Donald Trump issued executive order; “Enhancing Public Safety in the Interior of the United States.” The order expanded the list of deportation priorities to include any noncitizen who is charged with a criminal offense of any kind, or who is suspected of committing criminal acts or being dishonest with immigration officials. The order gives broader leeway to ICE officers in deciding whether someone poses “a risk to public safety.” On cue, the Immigration and Customs Enforcement agency began a series of... Continue reading
Posted yesterday at HispanicTrending
February 20, 2017 By Jennifer Van Hook Racial and ethnic diversity is no longer confined to big cities and the east and west coasts of the United States. In the 2016 U.S. presidential election, racially and ethnically diverse metropolitan areas were more likely to vote for Hillary Clinton. Whiter metro and rural areas supported Donald Trump. This pattern reinforced the stereotype of “white rural” versus “minority urban” areas. However, our research shows that the populations of communities throughout the nation are being transformed. The share of racial and ethnic minorities is increasing rapidly and irreversibly. These changes will have major... Continue reading
Posted yesterday at HispanicTrending
February 21, 2017 By Carrie Brown McWhorter The rapid growth of the Hispanic population in Jefferson County has birthed several ministries north of Birmingham, including a church plant slated for later this year by a Hispanic Baptist congregation. The Central Alabama Baptist Hispanic Ministry Coalition, led by Cary Hanks, former missionary to Ecuador who now works as a catalytic missionary to help churches reach the Hispanic community, guides much of the ministry effort in north Jefferson County. The Coalition is a partnership between the Alabama Baptist State Board of Missions (SBOM) and North Jefferson, Birmingham, Bessemer, Shelby, Mud Creek, Pleasant... Continue reading
Posted yesterday at HispanicTrending
February 21, 2017 Via University of Georgia A closer look: Immigration and education Education professor argues that immigration has shaped U.S. education in profound ways In a new book, “U.S. Latinization: Education and the New Latino South,” Pedro R. Portes and Spencer Salas have curated essays from across the country that demonstrate how policymakers and educators should treat immigrant education and social progress—two ideas that have become intertwined in our country. Portes is the Goizueta Foundation Distinguished Chair in Latin Teacher Education at the UGA College of Education, where he also directs the Center for Latino Achievement and Success in... Continue reading
Posted yesterday at HispanicTrending
February 21, 2017 By Kate Wilson When Nubia Escobedo drove down to her father's Woodburn grocery store, she forgot to take her driver's license. You can't blame the 18-year-old for being a bit distracted. Her grandmother had fallen ill and her father, Ezequiel Escobedo Lopez, had just rushed back to Mexico to be at her bedside, leaving the family to run the tienda, which Lopez bought in 2011 to serve one of Oregon's largest concentrations of Latino residents. Escobedo agreed to cover a Thursday evening shift, and it was late when she climbed into her boyfriend's Chevy Tahoe to drive... Continue reading
Posted yesterday at HispanicTrending
February 20, 2017 By Sandra Diaz Trump’s battle with Mexican President Peña Nieto over The Wall has once again brought to light Americans’ passionate feelings on both sides of the issue. While only two-thirds of U.S. Hispanics are of Mexican descent, the feud reveals a general anti-immigrant, anti-globalization sentiment. In the face of this kind of polarization, CMOs need to deal with two questions: 1. Are the rewards of Hispanic-focused initiatives worth the risk? 2. How can we avoid backlash by those who see catering to Hispanics as un-American? The answer to the first question involves thinking about engaging Hispanics... Continue reading
Posted yesterday at HispanicTrending
February 21, 2017 By R.G. Ratcliffe For the past twenty years, Texas Democrats have entered every election saying demographics are on their side. They’ve been hoping that the state’s burgeoning Hispanic population will carry the party back into power. If the 2016 election loss of Democrat Hillary Clinton in Texas proves anything, it is that the state’s Latino vote is less the Sleeping Giant than a growing adolescent who has not yet come of age. And probably won’t anytime soon. Last fall I reported that there was a surge in Texas of about 530,000 Latinos who had registered to vote... Continue reading
Posted yesterday at HispanicTrending
February 20, 2017 By Keila Diaz It’s not always easy for any church to reach millennials or post-millennials in an increasingly secular culture. But, Hispanic churches often have additional challenges when it comes to reaching young adults in Florida. As Spanish-speaking churches affiliated with the Florida Baptist Convention grow, and younger generations come of age, it often takes time and effort to figure out the church’s cultural expression, said Emmanuel Roque, the FBC’s Hispanic church catalyst. First- and second-generation Hispanics have deep roots in their Hispanic cultures, and they see that as going hand in hand with their Spanish language.... Continue reading
Posted 2 days ago at HispanicTrending
February 20, 2017 By Dan Hellman A battery of dedicated judges and attorneys paid overdue tribute to the role of Hispanic professionals in Minnesota law last year with the Latino Legal Experience, a traveling exhibition focused on the accomplishments and bright future of the Latino community. The project built off the success of previous exhibitions that showcased the legal experience of the African American, Native American and Asian American communities in Minnesota and of women lawyers in Minnesota. Along with numerous public- and private-sector attorneys, help in organizing the project came from Judges Ann D. Montgomery, Jeffrey M. Bryan and... Continue reading
Posted 2 days ago at HispanicTrending
February 20, 2017 By Nancy Molnar The Latino community numbers some 5,800 people in Tuscarawas County. Their migration to this area, largely from Guatemala, is traced to recruiting efforts in the South by the poultry industry in the mid-1990s. Some know Spanish. Others might speak only the dialects of the indigenous Mayan people. Those who are learning English might need up to 10 years to become fluent, according to Frieda Ibarra, vice president of Latino Cultural Connections, a nonprofit that tries to bridge the gap between the Anglo and Hispanic communities. "Language acquisition is actually very, very difficult," said Ibarra,... Continue reading
Posted 2 days ago at HispanicTrending
February 19, 2017 By Nick Manes Citing concerns over widespread inequality, economic development stakeholders want to improve their outreach to the growing Latino population in the greater Grand Rapids area. Ferris State University’s Latino Business & Economic Development Center (LBEDC) expects to kick off its Latino Entrepreneurship Initiative in the coming weeks. The initiative hopes to spur the creation of more Latino-owned “lifestyle businesses,” largely by exploring opportunities in new retail, restaurant and service-oriented ventures, said Carlos Sanchez, director of the LBEDC. “The Latino community is launching businesses no matter what,” said Sanchez, who will lead the two initial 12-week... Continue reading
Posted 2 days ago at HispanicTrending
February 19, 2017 By Ana B. Ibarra & Heidi de Marco Florence Marquez liked to describe herself as a cannery worker, even though she was best known in her heavily Latino East San Jose neighborhood as a community activist. She strode alongside Cesar Chavez in the farmworker movement during the 1960s and ’70s. She helped build affordable housing for poor families near her local church. But 8 years ago, Florence, now 86, couldn’t find her way to the house she had lived in for 50 years. “That’s when we knew she needed 24-hour care,” said her oldest daughter, Barbara Marquez,... Continue reading
Posted 2 days ago at HispanicTrending
February 18, 2017 By Jefferson Graham With 2 billion monthly views for its programming, Beatriz Acevedo knows the power of the Latino online audience. She's the co-founder and president of mitu, which produces mostly english language videos that get seen on Facebook, YouTube, Snapchat and elsewhere. They clearly strike a chord with folks whose parents grew up with Univision and Telemundo. In these excerpts from our recent #TalkingTech Facebook Live stream from mitu's offices here, Acevedo tells the story of how an immigrant from Mexico found success in Los Angeles, why having a diverse talent pool is good for business... Continue reading
Posted 3 days ago at HispanicTrending
February 18, 2017 By Janet Murguía The Trump administration has declared war on the Latino community, affirmed by the recent revelation of a Department of Homeland Security memo that would turn National Guard troops into a deportation force. There may be denials about this memo becoming policy, but there is no denying that the memo exists and its intention is clear and purposeful: to show that the Trump administration has put a bullseye on 55 million Latinos. We saw this reign of terror begin when DACA recipients were detained, and in the round-up of immigrants staying in church-run homeless shelters... Continue reading
Posted 3 days ago at HispanicTrending
February 17, 2017 By Courtney Yuen The Ohio Hispanic Coalition said it has seen a recent increase in discrimination against Latinos in Franklin County. A local family contacted the agency after they said their father was harassed about his legal status while he was trying to help his daughter get a state ID, despite having the proper documents. “I just needed an ID for a competition I will be in,” said 16-year-old Aleydali Medina. She’s going to state after winning a regional competition with the Business Professionals of America. “Hopefully, I will go onto nationals and be a better business... Continue reading
Posted 3 days ago at HispanicTrending
February 17, 2017 By Michael Walsh Members of the Congressional Hispanic Caucus (CHC) were outraged after they were barred from a meeting with Thomas Homan, the acting director of U.S. Immigration and Customs Enforcement (ICE). On Thursday, at the request of House Judiciary Committee Chairman Bob Goodlatte, R-Va., and House Speaker Paul Ryan, R-Wis., the speaker’s staffers asked CHC members to leave the meeting, which was about the execution of President Trump’s controversial immigration policy. The Democrats were seeking clarification about the scope of the reported raids and the arrests of undocumented immigrants. “We are not thugs. We are not... Continue reading
Posted 3 days ago at HispanicTrending
February 17, 2017 Source: Progressive Grocer A new comprehensive report from Nielsen provides strategic insights for retailers seeking to leverage new growth opportunities across the perimeter, over the next several decades, by engaging multicultural consumers, the fastest-growing segment of the U.S. population and the growth engine for the supermarket perimeter, encompassing meat, produce, seafood, deli and bakery. According to “A Fresh Look at Multicultural Consumers,” multicultural households spend a higher share on fresh foods as a percentage of their total food spend, versus non-Hispanic white households. In fact, multicultural consumer shoppers make 3 percent more trips to stores with fresh... Continue reading
Posted 3 days ago at HispanicTrending
February 16, 2017 By Jacqueline Quynh Many people are reacting to 'A Day Without Immigrants.' President Donald Trump has focused heavily on immigration, and building a wall. "The first thing we're going do, if and when I win, is we're going get rid of all the bad ones," President Trump said last year during his campaign. Largely, many feel that message has been directed at Hispanics. Still, other immigrants have also faced similar struggles, and they reacted to the message the day sent. In New Orleans East, we found Ken Nguyen who immigrated to the U.S. when he was nine.... Continue reading
Posted 6 days ago at HispanicTrending
February 14, 2017 By Matthew Reichbach Officials with U.S. Immigration and Customs Enforcement canceled a meeting with members of the Congressional Hispanic Caucus, including chairwoman Michelle Lujan Grisham, hours before it was scheduled to take place Tuesday. CHC, which is made up of Democratic members, has been critical of ICE’s actions and President Donald Trump’s rhetoric towards those in the country illegally, both during his campaign and since becoming president. After the cancellation of the meeting, several members, including Lujan Grisham, held a press conference. Lujan Grisham said she spoke to ICE Acting Director Thomas Homan, who canceled the meeting... Continue reading
Posted 6 days ago at HispanicTrending
February 16, 2017 By Ashley A. Smith A year ago Addi Hernandez was an administrative assistant at Southcentral Kentucky Community and Technical College. But as a graduate of the college and a Latina, Hernandez found Latino students on the Bowling Green campus would often approach her for advice on what forms they needed to fill out or what they needed to do to be better college students. Hernandez remembered being in high school and wanting to go to college but struggling to find the help she needed for how to do so, so she started participating in the college’s Super... Continue reading
Posted 6 days ago at HispanicTrending
February 16, 2017 By Daniel Nardini One of the greatest myths about the “Wild West” was that it has been portrayed as a truly wild and lawless place in countless theater plays, movies and TV shows. True, it was a period when the rule of law over a vast area could not be enforced, and true there were all kinds of problems with living and working in the area classically called the “Wild West.” But the Wild West was, in fact, a lot less wild than one would imagine. When we watch Western movies, we see shoot-outs all of the... Continue reading
Posted 6 days ago at HispanicTrending
February 16, 2017 By Meghan Keneally, Ryan Struyk, Jon Karl and Shushannah Walshe President Donald Trump has nominated Alexander Acosta as his labor secretary. "He has had a tremendous career," Trump said of Acosta. "He's a member and has been a member of the National Labor Relations Board and has been through Senate confirmation three times." Acosta is the first Hispanic to be selected for Trump's Cabinet. The announcement comes after Trump’s first nominee for secretary of labor, Andrew Puzder, formally withdrew from consideration for the position Wednesday — a rare move for a Cabinet-level pick. Puzder came under scrutiny... Continue reading
Posted 6 days ago at HispanicTrending
February 16, 2016 By Gloria Bonilla-Santiago Nearly a month after he said them, Sean Spicer’s words about the lack of Hispanics on the Trump cabinet still make my blood boil. In case you have not noticed, there is not a single Latino in President Trump’s cabinet – the first time that we were without cabinet representation in more than 30 years. When asked why, Mr. Spicer said that President Trump’s top priority was to bring the best and the brightest together in the Cabinet. His words implied the unforgivable. That “best and brightest” meant “not Hispanic.” Disculpe!? Excuse me!? He... Continue reading
Posted 6 days ago at HispanicTrending
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February 15, 2017 by Gustavo López and Jens Manuel Krogstad Hispanics are the fastest-growing major racial or ethnic group in local police departments in the United States. In 2013, Hispanics made up 12% of full-time sworn officers, up 7 percentage points since the late 1980s, according to the Bureau of Justice Statistics. And they are still underrepresented relative to their share of the U.S. population, while black officers have gained parity on this measure. A recent Pew Research Center survey highlights how Hispanic officers see their jobs, their communities and other key issues affecting police today. (The survey was conducted... Continue reading
Posted 7 days ago at HispanicTrending