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Juan Tornoe
Austin, TX
Helping businesses and advertising agencies craft messages that will resonate with the Hispanic Community.
Recent Activity
July 26, 2016 By Sara Schilling It was 9 a.m. on a Saturday in late April — the biggest Saturday of the year for Martinez & Martinez Winery. The biggest day of the year, full stop. And Andrew Martinez seemed cool and collected. He’d been through it before. Plus, he had a small army of relatives and friends on hand to help out. It was Spring Barrel Tasting, and by 10 a.m. the Martinez family’s boutique winery at the Winemakers Loft would begin to fill. By midday, it would be packed to the gills with people enjoying the family’s award-winning... Continue reading
Posted yesterday at HispanicTrending
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July 26, 2016 Via Global Newswire With over 55 million Latinos living in the U.S., the Hispanic audience is a highly sought-after market. U.S. Hispanics, though, are a diverse group. While Hispanics of Mexican origin represent about two-thirds of U.S. Latinos, the attitudes and behaviors of Mexican Latinos are not necessarily representative of the Hispanic market as a whole. The latest findings from Horowitz Research’s FOCUS Latino reveal key differences in media consumption habits among different segments of Latinos. For example, the study finds that non-Mexican Latinos and Mexican Latinos are equally likely to have multichannel service (89% and 87%,... Continue reading
Posted yesterday at HispanicTrending
July 26, 2016 By Nathalie Baptiste Hundreds of immigration activists of all races and ages chanted “¿Cuándo?¡Ahora!” or “When? Now!” as they began walking in the sweltering mid-summer heat. They had come together in a predominantly Latino neighborhood in South Philadelphia near the site of the Democratic National Convention for the nearly two-mile march north toward Philadelphia City Hall to call for an end of the federal deportations that are currently tearing families apart. The backlash against Donald Trump’s fear-mongering surrounding Mexican immigrants was swift, but Latinos and their allies haven’t necessarily cozied up to the Democrats just yet. President... Continue reading
Posted yesterday at HispanicTrending
July 26, 2016 Source: Media Life Magazine Remember the name Hirving “Chucky” Lozano. He could be the breakout athlete of the Games, at least on Telemundo. The network always draws the biggest numbers of the Olympics for its soccer coverage, especially games that feature Mexico. A winger who plays in Liga MX but is drawing interest from the European clubs, Lozano will lead a Mexican team that’s eager to erase the sting of last month’s Copa America Centanario showing, when the national team suffered a humiliating 7-0 loss to eventual champion Chile. Lozano played on that Mexico squad, one of... Continue reading
Posted yesterday at HispanicTrending
July 25, 2016 By Grace Sparks Hispanic voters are registered in record numbers, and they generally support presumptive Democratic presidential nominee Hillary Clinton. But despite the focus on immigration in this year’s election rhetoric, Hispanic voters are still less likely to vote than some other groups. A July Washington Post poll showed that 39 percent of Hispanic voters said there’s a less than 50/50 chance they will vote in the presidential election in November. This number is very high compared with other groups such as whites (11 percent) and African-Americans (13 percent). This trend is also reflected in a recent... Continue reading
Posted yesterday at HispanicTrending
July 25, 2016 By Franco Ordoñez Donald Trump may be hurting badly in polls of Latino voters, but he could still win the presidency if enough Latino voters don’t feel compelled to go to the polls and wait in line to cast a ballot for Hillary Clinton. “We’re talking to people. They’re totally with us on Trump is hateful. Trump is scary,” said Lynn Tramonte, deputy director at America’s Voice, an advocacy group. But her canvass of minority voters around Cleveland during last week’s Republican National Convention left her worried. “Some people say that ‘I’m just not going to vote... Continue reading
Posted yesterday at HispanicTrending
July 25, 2016 By Holly K. Sonneland In the 2016 primary season, Latinos voted at a rate of 2 to 1 for Democratic candidates over Republican ones. Using exit polls and vote counts, AS/COA Online mapped how many Latinos cast ballots for each party, and from that, the rate at which they turned out for both in those states. Here are some key takeaways. 1. Absence of exit polls leaves some big holes. Of the 50 primary contests, entrance or exit poll data was available in only 27 states, and of those, four had Latino populations that were too small... Continue reading
Posted yesterday at HispanicTrending
July 25, 2016 By Yadira Sanchez Olson During a recent visit to Waukegan Municipal Beach, April May stopped to admire chalk artwork on the concrete wall of a harbor pier. The drawings — of food, people and pyramids — were made just minutes before by a group who gather at the pier on Fridays to recreate artwork by famous Latino artists. May, of Waukegan, was impressed with the chalk artwork inspired by author-illustrator Duncan Tonatiuh. "They're beautiful," May said. "I think it tells a story." Host Julie Contreras said the Chalk It Out Waukegan program gathers at the beach to... Continue reading
Posted yesterday at HispanicTrending
July 25, 2016 By Vera Gruessner There is still more work that needs to be done to ensure all American citizens have access to healthcare coverage. The Episcopal Health Foundation and Rice University’s Baker Institute for Public Policy found that approximately 32 percent of Hispanic citizens in the state of Texas aged 18 to 64 still lack medical insurance, according to a company press release. While the Affordable Care Act and its provisions has brought the uninsurance rate among Hispanic Texans to fall by 30 percent, there is still more that needs to be done to ensure this particular population... Continue reading
Posted yesterday at HispanicTrending
July 24, 2016 By Ed O’Keefe This year's fight to become vice president included talk in both parties about the age, gender, height, weight and marital history of various contenders. On the Democratic side, it also focused for he first time on whether certain potential running mates could speak Spanish. Presidential candidate Hillary Clinton considered two Latino contenders for vice president, Housing and Urban Development Secretary Julian Castro and Labor Secretary Tom Perez, and ultimately chose Virginia Sen. Timothy Kaine in part because he's fluent in Spanish. That linguistic mastery factored in at all is a testament to the growing... Continue reading
Posted yesterday at HispanicTrending
July 24, 2016 By León Krauze On June 11, 2013, Tim Kaine requested permission to do something unprecedented on the Senate’s floor. “I ask unanimous consent that I be able to deliver a floor speech on immigration reform in Spanish,” Kaine said. With permission granted, he started to talk about the importance of the language he had learned while performing missionary work in Honduras as a twenty-two-year-old. “This is a language that has been spoken in this country ever since Spanish missionaries founded San Agustín, Florida (today’s Saint Augustine), in 1565,” he explained. “Close to forty million Americans speak the... Continue reading
Posted 2 days ago at HispanicTrending
July 24, 2016 Source: Valley News Live On a day when the chairwoman of the Democratic National Committee announced she plans to resign over a disturbing email leak, a new email has surfaced appearing to call outreach to hispanics "taco bowl engagement." Click on the picture to read the full email. It's unclear if the email chain or "script" referred to in the email was meant as a response to a picture that Donald Trump had tweeted on Cinco De Mayo that depicted him eating a taco salad and proclaiming his appreciation for latinos. Progressives and conservatives called for more... Continue reading
Posted 2 days ago at HispanicTrending
July 24, 2016 By Barbara Pronin When the first group of Wells Fargo employees was invited to a presentation co-sponsored by the National Association of Hispanic Real Estate Professionals (NAHREP) and Century 21, attendees expected nothing out of the ordinary—a talk on Latino demographics, perhaps, or tips on helping Hispanic families qualify for a mortgage. What they didn’t expect was a poignant, inspiring experience. “The Hispanic market opportunity is a huge priority for Wells Fargo, and Jerry’s live performance of ‘53 Million and One’ illustrates the Hispanic experience in America better than anything we’ve ever seen,” says Brad Blackwell, executive... Continue reading
Posted 2 days ago at HispanicTrending
July 25, 2016 Source: Media Life Magazine When Mexican-American music star Jenni Rivera died unexpected in a plane crash three and a half years ago, her fans plunged into mourning. Rivera’s name trended on Twitter for days. Cars lined up outside her home in Encino to pay tributes. Others gathered near the site of the crash in Mexico. Locals held a night-time vigil in Long Beach, Calif. Memorials popped up outside of the Regional Mexican stations that played her songs. People placed hundreds of candles in her honor outside Mexico’s Basilica of Guadalupe. Others sobbed on the street openly, as... Continue reading
Posted 2 days ago at HispanicTrending
July 24, 2016 By Alex Yong The number of Latino American entrepreneurs has risen substantially. According to the Kauffman Foundation, the number tripled in just two decades. According to the Stanford Latino Entrepreneurship Initiative, this will lead to a 1.4 trillion dollar boost to America’s economy. Cathy Hackl is a Costa Rican-American Emmy-nominated broadcaster turned PR pro, tech innovator, social media and live video consultant and public speaker. TODAY Show co-anchor Al Roker called Cathy “a force of nature”. She’s the organizer of Latin@s in VR, a “virtual community that seeks to empower and connect Latinos in the virtual reality,... Continue reading
Posted 2 days ago at HispanicTrending
July 24, 2016 By Nina Golgowski A CNN political commentator and Donald Trump supporter is feeling the heat after criticizing presumptive Democratic vice presidential nominee Sen. Tim Kaine (Va.) for delivering a bilingual speech. Scottie Nell Hughes ignited the wrath of Twitter on Saturday after she somehow spun Spanish speakers as un-American while criticizing Kaine’s speech in Miami. “What Mr. Trump did, he spoke in a language all Americans can understand ― that is English,” Hughes told CNN anchor Wolf Blitzer while praising the Republican presidential nominee. “I didn’t have to get a translator for anything that was going on... Continue reading
Posted 2 days ago at HispanicTrending
July 24, 2016 By Rene Rodriguez When news broke one morning in January that Univision, the largest Spanish-language TV network in the world, had acquired a majority stake in The Onion, many who glanced at the headline assumed it was just another of the popular website’s satirical essays. But anyone who had been paying attention to what Univision Communications Inc. (UCI) had been doing over the past two years knew the news was no joke. Since launching the English-language TV network and website Fusion in 2013 as a joint venture with Disney ABC, Univision has moved beyond its traditional Spanish-speaking... Continue reading
Posted 2 days ago at HispanicTrending
July 23, 2016 By Bill Richardson One of the few areas in which Donald Trump’s views have remained consistent is in the creation of barriers to Hispanics. There is, of course, the “wall” meant to keep us out of the U.S. But he doesn’t seem content with physical barriers. Importantly, for Hispanic parents across the nation, he also rails against high academic standards for all students. The standards in question — the Common Core — help to ensure that students are prepared to succeed in college, regardless of their zip code. Presidential campaigns are a conversation about America’s future and... Continue reading
Posted 2 days ago at HispanicTrending
July 23, 2016 By Mathew Rodriguez What started as a simple trip to the dentist ended with a lesson about casual racism in America. In a Facebook post, Stanford-bound Guillermo Pomarillo told the story of his 1.5-mile walk to the dentist, who showed surprise when Pomarillo disclosed to him that he didn't want braces because he was going to Stanford University in the fall and wouldn't be able to go to regular dentist appointments in the Chicago office anymore. "You immediately jumped to ask me what my ACT score was," Pomarillo wrote. "It was weird cause I have never had... Continue reading
Posted 2 days ago at HispanicTrending
July 24, 2016 By Joel Kotkin The sad decline in race relations has focused, almost exclusively, on the age-old, and sadly growing, chasm between black and white. Yet this divide may prove far less important, particularly in this election, than the direction of the Latino community. This may be the first election where Latinos, now the nation’s largest minority group, may directly alter the result, courtesy of the race baiting by GOP nominee Donald Trump. If the GOP chooses to follow his nativist pattern, it may be time to write off the Republican Party nationally, much as has already occurred... Continue reading
Posted 2 days ago at HispanicTrending
July 23, 2016 By Héctor Tobar Jose Barboza was up early on March 22nd, the day of the Presidential primary in Arizona. Barboza, a twenty-four-year-old undocumented immigrant from Mexico, was volunteering for Promise Arizona, a local group dedicated to turning out Latino voters. That morning, he canvassed in the barrios of Phoenix, at the foot of the dry slopes of South Mountain, making sure that the people he had registered showed up to vote. When I interviewed him in April, in the offices of Promise Arizona, he recalled the extraordinary excitement of the primary voters. In the end, a record... Continue reading
Posted 2 days ago at HispanicTrending
July 22, 2016 By Amy M. Peters The Telluride Playwrights Festival will celebrate its 10th anniversary by hosting a play that tells true stories of Hispanic women who live and work in the Telluride region. The event will take place over five nights, July 27-31, at the Sheridan Opera House. Jennie Franks, local playwright and artistic director of SPARKy Productions, produced the play, called “The Hispanic Women’s Project.” It was written specially for the occasion. Directed by Yury Urnov of Woolly Mammoth Theater Company in Washington, D.C, the play contains stories of heartbreak and violence, disappointment and bravery. Many of... Continue reading
Posted 2 days ago at HispanicTrending
July 22, 2016 By Rachel Adkins A group of local churches have banded together to expand the reach of their ministry to Hispanic families for the first time. A Hispanic Vacation Bible School will take place at the Central Park Amphitheater July 31-Aug.4 from 6 to 8 each night. Children ages 4 through sixth grade are welcomed. The VBS will be hosted by an outreach of the Greenup Baptist Association, a group that travels throughout the area to put on the school for churches. Renee Parsons, director of the group, explained her church, Central Baptist, had seen the need for... Continue reading
Posted 3 days ago at HispanicTrending
July 21, 2016 By Jeffrey Dahdah At El Sombrero in Jerome, it takes around three hours to prepare for the day. But that may be a sign of good business. "Business has been doing okay," said Olivia Hernandez, the founder of El Sombrero. Hernandez opened the restaurant more than 40 years ago and has since passed it on to her daughter Rosa. So El Sombrero was around before the recent growth in Hispanic owned businesses in Idaho. Since 2007 businesses owned by Hispanic people have gone up by more than 60 percent in the state. Olivia is not surprised by... Continue reading
Posted 3 days ago at HispanicTrending
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July 21, 2016 By Evelyn Rupert The Republican National Convention flubbed Spanish grammar on a placard pledging Hispanic support for Donald Trump. Signs seen being waved at the convention — presumably passed out along with other placards — read "Hispanics para Trump." Not only did the text not translate "Hispanics" to "Hispanos," it also used "para" instead of "por." The two words — which both denote various meanings of the word "for" — are easily mixed up and a common point of frustration for those learning the language. Trump is lagging far behind presumptive Democratic nominee Hillary Clinton, who launched... Continue reading
Posted 3 days ago at HispanicTrending