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Juan Tornoe
Austin, TX
Helping businesses and advertising agencies craft messages that will resonate with the Hispanic Community.
Recent Activity
October 20, 2014 By Tom Tobin Constellation Brands Inc. of Victor, the beverage behemoth whose serendipitous move into imported beer has made a lot of people rich, begs comparison to Eastman Kodak Co. in its heyday. Without, of course, the digital revolution and without the sheer dominance of the market that Kodak enjoyed for so long. But the serendipity part seems about right. Kodak’s invention brought film and cameras into public use — more so, perhaps, that even George Eastman envisioned. What was a growing Rochester company became a national phenomenon in a short time. For decades, good fortune shone... Continue reading
Posted 22 minutes ago at HispanicTrending
October 20, 2014 By David Briggs A phenomenon of Mass mobs, where large groups of suburbanites worship in the city on a given Sunday, is shining new light for a day on urban parishes that are dwindling or, in some cases, have been closed. Generations of immigrants sacrificed to construct many of these magnificent buildings. Often, they rose within a couple of blocks of each other to meet the language and cultural needs of the European immigrant communities. The nostalgia for these churches is understandable. However, their fate may offer more contemporary lessons for religious groups in a diverse culture.... Continue reading
Posted yesterday at HispanicTrending
October 20, 2014 By Michela Zonta Persistent racial and ethnic inequality in the mortgage market is not a coincidence. Nearly 50 years after the adoption of the Fair Housing Act, newly released federal data indicate that people of color continued to lose ground in the homeownership market in 2013. In particular, black and Hispanic households continued to represent a shrinking fraction of the mortgage market and received higher-cost loans compared with white borrowers. Tragically, many prospective black and Hispanic homeowners never reach the loan-decision stage of the home buying process. People of color are still being treated unequally in the... Continue reading
Posted yesterday at HispanicTrending
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October 20, 2014 By Alexia Fernández Campbell Hotel rooms are booked. The convention center is packed. Throngs of revelers spill out of jazz clubs on Frenchmen Street. New Orleans is alive and thriving. Or so it seems. Nearly a decade has passed since Hurricane Katrina flooded the city and displaced more than 400,000 New Orleanians. Billions of federal dollars have poured in to rebuild the Big Easy, along with thousands of volunteers and immigrant day laborers. Now the city boasts several Forbes top rankings, such as #1 Brainpower City and Fastest Growing City Since the Recession. But away from the... Continue reading
Posted yesterday at HispanicTrending
October 18, 2014 By Victor Davis Hanson Once upon a time, the liberal position was to reject the old discriminatory branding of people by the color of their skins rather than by the content of their characters. Not now. Political and career advantage is found in trumpeting — or occasionally making up — genealogies. Take the inexact category of Latino or Hispanic — an often constructed identity that increasingly no one quite knows how to define. Almost anyone can be a Latino or Hispanic, from a fourth-generation American with one-quarter Mexican ancestry, to a first-generation Cuban, to a youth who... Continue reading
Posted yesterday at HispanicTrending
October 17, 2014 By Troy Dreier This week, HBO and CBS made headlines by announcing streaming-only subscription options, the long-awaited first moves in creating a la carte paid options for viewers. Today, the Wall Street Journal reported that Univision is likely to go down that same road. The Spanish-language broadcaster is busy making its website and app available for viewers who don't have pay TV subscriptions, says Tonia O'Connor, the company's president of content distribution. While its UVideos site currently streams live and on-demand programming, the majority of the content requires authentication. Univision occupies a unique place in broadcasting, one... Continue reading
Posted yesterday at HispanicTrending
October 18, 2014 By Cristóbal J. Alex Flipping through an American history textbook, you will see countless examples dating back to the founding of the country of anti-immigration laws and policies that have gained the support of politicians and legislatures. Since the 18th century, these laws targeted newly arrived immigrants and were meant to silence and repress a growing voting bloc. In recent history, 1994 to be exact, California passed Proposition 187, the nation's first anti-immigrant statewide ballot initiative that unfairly targeted the Latino community and restricted social services such as education. That the initiative gained support from a majority... Continue reading
Posted yesterday at HispanicTrending
October 17, 2014 By Ruben Navarrette Jr. With just weeks until the midterm elections, Democrats are in the doghouse with Latino voters. It's because of immigration, where Democrats have overplayed their hand of blaming Republicans when they fail to do the right thing or even worse - do the wrong thing. Some Democrats go so far as to hold House Republicans responsible for the fact that President Obama has deported record numbers of illegal immigrants. What chutzpah. We're not supposed to remember that, during Obama's first term, then-Homeland Security Secretary Janet Napolitano repeatedly bragged to Congress about how many people... Continue reading
Posted yesterday at HispanicTrending
October 17, 2014 By Patrick Nixon The Latin American diaspora in the US, Europe and elsewhere could be among the strongest backers of the new .lat Latin American domain suffix that became official on October 16, BNamericas was told. These expats seek to retain their Hispanic identity, Anthony Harris, director of eCOM-LAC, the non-profit organization behind the initiative, said. Harris said a conservative estimate is that there could be 30,000-50,000 .lat registrations in the first year and 80,000 in the first three years of its availability that is set for the end of January, after a 90-day trial. The executive... Continue reading
Posted yesterday at HispanicTrending
October 17, 2014 By Nicholas Milanes I am an American of Cuban descent, and I want you to know that I have fairly neat handwriting. Generally, I speak softly and without an accent. I have an appreciation for Latin music, from bachata to salsa, but I’ve also bonded with my girlfriend’s white Minnesotan father over Talking Heads. I think I’m supposed to be excited about this new ABC show, Cristela. It’s named after its lead actress/producer/writer, Cristela Alonzo, who is a comedian. Think—George Lopez, who you might recall also had a show on ABC once upon a time. Cristela’s title... Continue reading
Posted yesterday at HispanicTrending
October 18, 2014 By Alexandra Campbell Howe In a city and a state of pronounced income disparities, Latino business owners Maria Isabel and Oscar Sandoval are among a group of Hispanics lending a hand to immigrant families working to get ahead, just like they did many years before. “It wasn’t easy,” said Sandoval. “I started at the bottom and worked my way up. I mentor others who are starting out, and let them know about my experience and help as many people as I can.” Though they struggled when they first moved to Stamford over twenty years ago, the Sandovals... Continue reading
Posted yesterday at HispanicTrending
October 17, 2014 By Carmen Sesin In recent years, housing rentals in cities like Miami, Florida have become increasingly unaffordable and scarce. At the same time, commercial banks have tightened lending to organizations working to create more affordable housing. Latinos working in community development financial institutions (CDFIs) have been playing a pivotal role, by ensuring that non-profits that create affordable housing and revitalize neighborhoods have access to necessary loans. One of these Latinos is Ignacio Esteban, CEO of the Florida Community Loan Fund (FCLF), the state's only statewide CDFI. FCLF has been providing low-interest loans to non-profits focused on safe... Continue reading
Posted 4 days ago at HispanicTrending
October 17, 2014 By Esther J. Cepeda “Cristela,” “Cristela,” “Cristela” — in my email, snail mail, my social media streams and practically in my fevered dreams. The new TV show, based on the comedy of Cristela Alonzo, seems to have stalked me into watching it even though I’d originally had no intention of doing so. An avid TV fan who grew up on sitcoms such as “The Cosby Show” and “Growing Pains,” I now stay far away from anything on broadcast TV. I tend to especially avoid anything that is “made for” me. In other words, the “me” that network... Continue reading
Posted 4 days ago at HispanicTrending
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October 17, 2014 By David F. Damore The challenges of polling Latino voters have received less attention in 2014, because there are fewer competitive states and districts this cycles where Latinos are positioned to be influential. A notable exception is Colorado where a recent Colorado Public Radio story highlighting variation in polls conducted in that state suggested that much of the inconsistency across polls was a consequence of the difficulties associated with polling Latino voters. The table below summarizes the results--courtesy of HuffPost Pollster, as of October 16--of recent Colorado gubernatorial and U.S. Senate polls. Across both contests, the polls... Continue reading
Posted 4 days ago at HispanicTrending
October 17, 2014 Via Fox News Latino In an attempt to make sure that Arizona remains solidly red, Republican Party leaders in the southwestern state are heavily courting young, conservative Latinos to bolster their ranks in the coming years. Looking at the success of Hispanic Republican politicians like New Mexico’s Gov. Susana Martinez and Nevada's Gov. Brian Sandoval, GOP leaders in the Grand Canyon state are looking for new leaders who can appeal to a growing demographic concerned about issues like immigration and the border. Immigration has been a particularly contentious issue in Arizona as businesses and the state’s image... Continue reading
Posted 4 days ago at HispanicTrending
October 16, 2014 By Elizabeth Llorente Cid Wilson looks out from a rooftop deck in Washington D.C., in the direction of the Smithsonian's long-shuttered Arts and Industries Building. “That’s where it would be, that’s where the Latino museum would be,” he said, at once happily and wistfully. Wilson is chairman of the Friends of the National Museum of the American Latino, a group that has been pushing for establishing a museum dedicated to Latinos and their role in U.S. history in the unused Arts and Industries Building on the National Mall. A bill that would pave the way for the... Continue reading
Posted 4 days ago at HispanicTrending
October 16, 2014 Source: NBA.com Continuing the momentum heading into the most anticipated season in team history, the Cleveland Cavaliers have reached an agreement with Murray Hill Broadcasting’s 87.7 FM La Mega to broadcast all 2014-15 regular season and post-season games in Spanish. It is the first time in club history that Cavs games will be broadcast in a second language and offers fans in the fast-growing northeast Ohio Hispanic market a chance to follow the team on Cleveland’s first Spanish radio station. “We feel privileged to enhance what we started and partner with the Cavaliers organization to deliver to... Continue reading
Posted 4 days ago at HispanicTrending
October 16, 2014 By Stephen Ohlemacher Some demographers call it the browning of America. Fueled by immigration and higher birth rates among Hispanics and blacks, the U.S. population is becoming less white. These changes, however, have largely bypassed congressional districts represented by Republicans, adding to divisions between the GOP and Democrats on issues like immigration. National GOP leaders have been urging Republicans in Congress to reach out to Hispanic voters on immigration, well aware that Hispanics are the nation's fastest-growing group. Those calls have fallen flat among many House Republicans, who have been unwilling to advance legislation that would provide... Continue reading
Posted 4 days ago at HispanicTrending
October 16, 2014 By Napier Lopez Google just announced it is bringing a new domain name to the Web: .SOY. Not to be confused with the popular vegetarian alternative to meat, the new domain means “I am” in Spanish, and is intended to be used for Latino “identity and expression”. The company has also set up a sort of central hub for the domain, iam.soy, where you can find out more about the new sites with the domain, check domain availability and then purchase from name registrar partners it if you want. This follows other recent news of custom top-level... Continue reading
Posted 4 days ago at HispanicTrending
October 16, 2014 By National Council of La Raza A series of polls released by the NCLR Action Fund and Latino Decisions show that immigration will once again be a top priority for Latino voters on Election Day. In late September, the groups surveyed Latino voters in Florida, Colorado, and North Carolina, states where the rapidly growing Latino population is poised to help decide who wins in a number of hotly contested races. In addition to reporting that most respondents were planning to vote this election cycle, the polls showed that immigration was consistently among the top issues for Latino... Continue reading
Posted 5 days ago at HispanicTrending
October 16, 2014 By Laura Meckler More Hispanic Americans are eligible to vote this election than ever before, but few of them live in states with competitive races, according to a new report from the Pew Research Center that details a central problem for advocates who hope to leverage the power of the fast-growing Hispanic community. Nearly half of all Hispanic Americans live in California or Texas, states that have not staged competitive statewide races in recent years. Texas is dominated by Republicans; California, by Democrats. Another challenge: turnout rates among Hispanics are historically much lower than non-Hispanic white and... Continue reading
Posted 5 days ago at HispanicTrending
October 16, 2014 By Rachel Norvell With their population expected to more than double to about 128 million by 2060, Hispanics are likely to drive future U.S. housing demand, according to Freddie Mac. Recent data from the GSE shows that Hispanics are currently the leading demographic in the housing market. Over the past decade, more and more Hispanics have come to own their own home in the United States, as the number of homeowners for the group doubled by 59% from 2000 to 2013. And by 2025, Hispanics are expected to account for up to 40% of all new households,... Continue reading
Posted 5 days ago at HispanicTrending
October 15, 2014 By Anna Wolfe The sun beats down unusually strong on this lot of land, where dirt roads run through what looks a little like a third-world community. A rooster sounds at 11 in the morning, drowning out the faint sound of Spanish music. The Westside Trailer Park in Madison County is walking distance to the poultry processing facility, Peco Foods, where many of the tenants work. Some of the trailers are decorated, either with crude spray-painted artwork or Christmas lights. Number 54, a white one with black spray paint indicating its number, is the trailer outside of... Continue reading
Posted 5 days ago at HispanicTrending
October 16, 2014 By Victor Davis Hanson Once upon a time, the liberal position was to reject the old discriminatory branding of people by the color of their skins rather than by the content of their characters. Not now. Political and career advantage is found in trumpeting — or occasionally making up — genealogies. Take the inexact category of Latino or Hispanic — an often constructed identity that increasingly no one quite knows how to define. Almost anyone can be a Latino or Hispanic, from a fourth-generation American with one-quarter Mexican ancestry, to a first-generation Cuban, to a youth who... Continue reading
Posted 5 days ago at HispanicTrending
October 16, 2014 By MacKenzie Elmer Hispanics are the fastest-growing population in the United States and Iowa, projected to make up one-third of the people living in the county by 2060. But it's still a group that faces adversity in education, an issue White House and state leaders attempted to unwrap at a conference on Wednesday. Over 300 people convened for the 2014 Iowa Latina/o Education Initiative Conference at Des Moines Area Community College in Ankeny. Iowa schools should focus on hiring more Hispanic teachers, engage students' families and support students from "cradle to career," said Marco Davis, deputy director... Continue reading
Posted 5 days ago at HispanicTrending