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Juan Tornoe
Austin, TX
Helping businesses and advertising agencies craft messages that will resonate with the Hispanic Community.
Recent Activity
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May 26, 2015 By Emon Reiser CVS is aiming to lure more Hispanic shoppers into its newly rebranded CVS pharmacy y más stores with a bit of cafecito and conversación. The 12 stores feature fully bilingual employees, more than 1,500 popular Hispanic products, and yes — cafecito served at the pharmacy between 10 a.m. and 3 p.m. daily. They also have bilingual signage, a fragrance counter and a payment center for metroPCS, bill payments and money transfers. South Florida is the first market in which the brand has launched. It's expected to be introduced in more U.S. cities in the... Continue reading
Posted 2 days ago at HispanicTrending
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May 26, 2015 By Jens Manuel Krogstad Educational attainment among U.S. Latinos has been changing rapidly in recent years, reflecting the group’s growth in the nation’s public K-12 schools and colleges. Over the past decade, the Hispanic high school dropout rate has declined and college enrollment has increased, even as Hispanics trail other groups in earning a bachelor’s degree. Hispanics cited education as a top issue in 2014, ranking alongside the economy and above health care and immigration in importance, a Pew Research Center survey found. Economic factors remain an obstacle for enrollment, however. In a 2014 National Journal poll,... Continue reading
Posted 2 days ago at HispanicTrending
May 22, 2015 By Christine Stoddard I am light-skinned and Hispanic. This is not just because of my Euro-American father, a man of mixed British descent, and his contribution to my gene pool. My mother, a native Salvadorian, is light-skinned and many of my Salvadorian relatives are light-skinned, too. There are even redheads, born in Central America to Central American parents, on my mother’s side of the family. They grew up eating pupusas, playing in coffee plantations, and speaking Spanish. Meanwhile, I grew up in suburban Washington, D.C. wondering, among other things, why so many of the stars of Latin... Continue reading
Posted 4 days ago at HispanicTrending
May 22, 2015 By Sara Bondioli Sharing your message in Spanish might help build Latino support for your presidential bid -- but it's no guarantee. As the number of eligible Latino voters grows, candidates are paying more attention to the group, and many 2016 contenders have been promoting themselves in Spanish on the campaign trail. Those communications are important for the Spanish-dominant segment of voters, but, overall, candidates' positions on the issues are what Latinos will care about most on Election Day. Sen. Marco Rubio (R-Fla.) has been exercising his Spanish since entering the 2016 race in April. Rubio, who... Continue reading
Posted 4 days ago at HispanicTrending
May 22, 2015 By Nadine Ono When the Campaign for College Opportunity released its report on Latinos, the headlines in national newspapers were loud and clear: Latinos face a post-secondary education gap. And because Latinos make up nearly 40 percent of California’s population, this gap has implications for the whole economy. One community college in Santa Rosa has been striving to bridge that gap by building clear pathways into higher education. The results of the report showed that 38 percent of Latinos do not have a high school diploma as opposed to 18 percent of the general population. As far... Continue reading
Posted 4 days ago at HispanicTrending
May 22, 2015 By Mark Konkol They are the reluctant lieutenants-to-be of the Chicago Fire Department. A group of Latino firefighters say their impending promotion to the rank of lieutenant — and the $18,000 pay hike that comes with it — is bittersweet because it was expedited based on their race. And that's not the way they wanted to become firehouse shift bosses. The Latino firefighters instead wanted to wait their turn. They've already waited six years since taking the lieutenant's test and were prepared to wait a bit longer. But department brass bullied them into accepting the promotion ahead... Continue reading
Posted 4 days ago at HispanicTrending
May 22, 2015 Press Release It’s not about the destination, but the journey. As more Americans indulge in, and enjoy activities that range from running marathons, to bike tours to music festivals and yoga retreats, they’re also finding ways to afford those lifestyles without breaking the bank. Red Roof Inn’s® guests are among those millions of Americans who are traveling around the country to attend and participate in enjoyable and entertaining activities while saving money by staying at an upscale economy hotel. A stop along their travels rather than a destination, guests are traveling for lifestyle reasons, blending their interests... Continue reading
Posted 7 days ago at HispanicTrending
May 21, 2015 By Adam Jacobson In a nod to the rapidly growing number of Latino infants born in the U.S., the Spanish-language feed of BabyFirst — the pay network devoted to child development programming — has been added to AT&T’s U-verse TV Paquete Español channel lineup. BabyFirst’s Spanish-language service can be found on channel 3063, and is available to subscribers of the Spanish-language programming tier. The English-language service of BabyFirst is available on channel 310. "With every third baby born in the U.S. being Latino, there is an increasing recognition among programming distributors that this community is hungry for... Continue reading
Posted 7 days ago at HispanicTrending
May 21, 2015 Via Radio INK Media Latino Communications announced it has launched a new network-syndicated Spanish-language CHR format. The first station to use the format is Lotus Communications' KMJE/Sacramento, which flipped to the Spanish CHR format earlier this month, rebranding as Vive 92.1 FM Siempre Contigo. Media Latino Communications CEO Carlos Moncada commented, "We are very pleased to be participating in this joint effort with Lotus Communications and MLC is delighted to be the premier content provider in launching this new and exciting format from Sacramento. Media Latino Communications is proud to be one of the top Spanish Language... Continue reading
Posted 7 days ago at HispanicTrending
May 21, 2015 By Adam Jacobson With an eye on Hispanics, YipTV has launched as the latest over-the-top service capable of bringing Spanish-language offerings to U.S. Hispanics without the need for a cable or satellite-TV provider. Marketing itself as “Your Individual, Personalized TV,” YipTV is being introduced to U.S. Latinos for a subscritipn price of $14.99 per month, contract-free. Users can access YipTV (https://www.yiptv.com/) via smart TVs, laptop or desktop computers and Android- or iOS-powered smartphones. Apple TV and Google Chromecast can also support YipTV. YipTV is launching with 50 channels from across the globe. Among the Spanish-language offerings are... Continue reading
Posted 7 days ago at HispanicTrending
May 22, 2015 By Christie Swanson The face of the America's workforce is becoming increasingly more Hispanic, Robert Rodriguez, founder and president of Chicago-based DRR Advisors, told business leaders Thursday. "Make no bones about it people, the workforce of the future is going to have an increasing Latino identity," he told about 60 corporate leaders at the National Hispanic Corporate Council's spring summit. The Washington-based nonprofit organization had its conference in Northwest Arkansas this week. Hispanics account for 16 percent of U.S. employees and will represent more than 40 percent of job growth in the next five years, according to... Continue reading
Posted 7 days ago at HispanicTrending
May 22, 2015 Via TV Week A major Hispanic media company, in a move designed to broaden its reach to a new audience, has acquired a top African-American-oriented online site. Variety reports that Univision Communications bought the news and commentary site The Root, a subsidiary of the Slate Group, from Graham Holdings Co. Terms of the contract were not revealed. “In joining Univision, The Root will use UCI’s digital production facilities and publishing infrastructure while preserving its editorial voice, according to the company,” the story notes. The Root, which reaches an average of 5 million unique users per month, was... Continue reading
Posted 7 days ago at HispanicTrending
May 21, 2015 Via AP Minority businesses have a harder time getting bank loans than small companies in general, according to a survey released Thursday by Wells Fargo & Co. and the polling company Gallup. The survey found most business owners don't struggle to get credit, but it also shows disparities between the borrowing experiences reported by minorities and by small-business owners in general, including whites. Twenty-three percent of Asian owners said they've been rejected for loans, 20 percent of black owners have been turned down and 19 percent of Hispanic owners have been rejected. That compares with 14 percent... Continue reading
Posted 7 days ago at HispanicTrending
May 21, 2015 By Adam Jacobson The man who got thousands of Hispanic millennials to declare “I Love Jenni” is hoping they’ll have a similar level of admiration for TuYo. Billed as the first over-the-top digital TV service owned and developed by Hispanics, TuYo (http://www.tuyotv.net/) is set for a July launch with both free and paid video-on-demand options in both English and Spanish. Users may select from channels of curated content or can create their own viewing grid from TuYo’s mix of original series, scripted series, documentary films, telenovelas, reality shows, sports, gaming and news programming. Pete Salgado, the manager... Continue reading
Posted 7 days ago at HispanicTrending
May 21, 2015 By B ryan Llenas What comes to mind when you think of New York’s Fleet Week? Perhaps, big ships and strong Navy men in their pressed white uniforms taking photos with eager female fans and tourists in Times Square. But what about the women? If you pay attention, you’ll notice the face of the U.S. Navy and the U.S. military continues to change and Hispanic women are serving like never before. Consider this: The number of enlisted Hispanics in the U.S. military has more than doubled since 1995, from 6.4 percent to 13 percent in 2014, according... Continue reading
Posted 7 days ago at HispanicTrending
May 20, 2015 By Ana E. Azpurua Cinthya Escamilla reads a book about dinosaurs to her 3-year-old son, making her own dinosaur sounds. Sitting around her and Saúl in a circle, other mothers engage their children, showing them how to put tacos in a lunch box or playing doctor. The group attends Juega Conmigo (Play with Me), a program designed to foster the parent-child relationship, early childhood development and social interaction for children up to 3 years old. Organizers say these are tools for more effective parenting. The sessions started almost five years ago at Bachman Lake Branch Library in... Continue reading
Posted 7 days ago at HispanicTrending
May 21, 2015 by Roberto Siewczynski I have been mulling this word in my mind for a few years now, okay, maybe a decade or so. It’s a term I will claim because I don't think I have seen others use it in the Hispanic marketing discipline. If you Google it you will only find a link to an organization in Vienna or Mexico. That’s "nada que ver" (nothing to do) with my world. What do I mean by Latinomics? Latinomics are the economics of Latino marketing. What's interesting about the economics of Hispanic marketing is the fact that we... Continue reading
Posted 7 days ago at HispanicTrending
May 21, 2015 Via PRWeb Lori Eaton, Vice President of NextGen Information Services, Inc., a national staffing, recruiting and consulting firm in St. Louis, has announced NextGen’s newest service offering, Chamba USA, which includes a nationwide pipeline of IT resources, specializing in software development and recruited from Mexico. The initiative is in response to the changing landscape of business and technology in a global economy and the changing demographics of the workforce forecast for 2020. According to Eaton, “Scarcity of talent is one of the most critical business risks today, and for today’s tightening talent market we have expanded our... Continue reading
Posted 7 days ago at HispanicTrending
May 21, 2015 By Ma. Claribelle D. Deveza Pepsi has recently introduced a new product called Pepsi "Limon," for the sole purpose of attracting Hispanic consumers. According to Buzzfeed, many brands are targeting the Latino market since it makes up one-sixth of the U.S. population. Melissa Miranda, from Pepsi's Cultural & Commercial Strategy, said, "Pepsi's roots have long showcased the brand's connection and affinity with Hispanic consumers and Pepsi Limon was created with those consumer preferences in mind." The new flavor was made with the help of Adelante, an employee association at PepsiCo meant to "foster relationships with the Hispanic... Continue reading
Posted May 21, 2015 at HispanicTrending
May 21, 2015 By Denise Allabaugh More people are moving into Luzerne and Lackawanna counties than out, according to findings in the 10th annual Indicators Report released by the Institute for Public Policy and Economic Development. Luzerne County’s total net gain of people moving in from 2005 to 2011 is 4,763, considerably higher than Lackawanna County’s net gain in migration of 699 in that time period. Much of the migration to Northeast Pennsylvania is coming from New York, New Jersey and elsewhere in Pennsylvania, according to the report that provides the latest data available from the Internal Revenue Service on... Continue reading
Posted May 21, 2015 at HispanicTrending
May 21, 2015 By Steve Dent The Hispanic Heritage Foundation's (HHF) president, Jose Antonio Tijerino, thinks that "seeing a latino programmer shouldn't be akin to seeing a unicorn," so his group is trying to do something about it. Together with Google, it launched Code as a Second Language (CSL) courses in eight cities, including New York, Las Angeles and Miami. The idea is to introduce students to coding through 1-2 hour sessions, then steer them to the LOFT (Latinos on Fast Track) network for ongoing online instruction. Students who complete that training could later be granted internships and possibly full-time... Continue reading
Posted May 21, 2015 at HispanicTrending
May 20, 2015 By Mara Potter In high school, I was mocked for my dyed hair, stylish wardrobe, and female friends; hiding behind my textbooks in school was barely enough to avoid confrontation with the jocks. Even with all that, the hardest part was at home. So that I understood where I stood as a Hispanic male at home, my father enrolled me in “manly” activities like soccer, baseball, and taekwondo. I knew that wasn’t for me. I gravitated toward more stereotypically feminine roles, cooking, cleaning, and running the household, which felt natural because I am the oldest of three.... Continue reading
Posted May 21, 2015 at HispanicTrending
May 20, 2015 By Isabel Gamarra Researchers at FIU’s Robert Stempel College of Public Health and Social Work have found that social interactions such as ethnic discrimination and other cultural stressors can have a negative effect on a range of outcomes such as smoking tobacco, binge drinking and mental health among Hispanic teens. Compared to non-Hispanic Whites, Hispanic teens have higher levels of depressive symptoms and a higher prevalence of cigarette smoking and binge drinking. Miguel Angel Cano, an assistant professor in the Department of Epidemiology, led a study that examined how ethnic discrimination and other culturally-based stressors adversely affected... Continue reading
Posted May 21, 2015 at HispanicTrending
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May 20, 2015 Source: WAMC Northeast Public Radio As 2016 campaigns heat up, Republicans are working to boost their momentum among Latino voters, and the numbers make it easy to see why. The Koch network is funding Spanish-language driver's test review sessions in Nevada, as NPR's Tamara Keith reported this week. And Jeb Bush and Marco Rubio are both feverishly courting Hispanic voters in their recent appearances, as the LA Times reports. Politicians care so much about capturing the so-called "Latino vote" because the U.S. Hispanic population is exploding. The share of the population that considers itself Hispanic grew by... Continue reading
Posted May 21, 2015 at HispanicTrending
May 20, 2015 By Brett LoGiurato Hillary Clinton’s presidential campaign has named Lorella Praeli, a former undocumented immigrant who is a prominent advocate for immigration reform, as its director of Latino outreach. The 26-year-old Praeli is currently the advocacy and policy director of United We Dream, the biggest youth-led immigration advocacy organization in the nation. She was a prominent part of the group’s effort to push President Barack Obama to take executive action to shield young undocumented immigrants from deportation three years ago. And she knows the challenges faced by undocumented immigrants well: She was undocumented for more than a... Continue reading
Posted May 21, 2015 at HispanicTrending