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Julie Tyios
Toronto, Canada
Online marketer @JulieTyios
Interests: Twitter, online marketing, SEO, SEM, writing, editing, photography.
Recent Activity
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By Julie Tyios October 20, 2009 CEO, Red Juice Media Biography Connect.Follow.Network. There is no doubt that Twitter is a powerful communication and collaboration tool. Some call it a social network, others liken it to the phone. It has one purpose: To deliver a message. At 5:22 p.m. on December 14, self-employed mommy blogger Shellie Ross was active on Twitter. Minutes later, her 11-year-old son called 911 to report that his two-year-old brother, Bryson, was floating unconscious in the family’s backyard pool. Ross performed CPR throughout the call. 34 minutes later, Ross tweeted again: "Please pray like never before, my 2 yr old fell in the pool." Five hours later, after Bryson Ross was pronounced dead at the hospital, Ross tweeted again – This time about remembering her son, with a picture attached. Within moments of her tweets, her online friends began organizing a central place for cards and donations to be sent by her readers and followers. This public... Continue reading
Posted Dec 18, 2009 at Community Marketing Blog
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You’ve seen them sprouting up everywhere lately: The 20-something Gen Y kids, touting Blackberries, briefcases, and Ray Ban geek glasses. They hang out in trendy, sterile looking offices in the hippest downtown locations, texting friends while they push corporate messages out on Facebook, Twitter, and Ning. These kids are the newest wave of marketing superstars, the Facebook Generation. While traditional marketing agencies struggle to bring their departments up to speed – “Poking? Tweeting? Ninging??” – Young gun marketers have slipped right past many industry dinosaurs simply by doing what they do best: Using social media to connect with people and spread the word. Social media is a relatively new field in online marketing, with the first recognizable social media site launching in 1997. But it wasn’t until 2003-04 that social networking really took off, and at that point Facebook was still in the Harvard incubator. How many marketers can say they’re true experts? Gurus? Evangelists? If one of the main... Continue reading
Posted Sep 15, 2009 at Community Marketing Blog
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@Craigor - Certainly online communication is becoming dominant, which people don't often think about. A few years back, I read a tremendously thought-provoking article in the paper about a woman who went through an entire day running errands and coordinating her business, and the in-person communication she had was with the girl at the Burger King drive-thru window. Twitter's a short-form way of keeping in touch and communicating, which some say makes it easier to keep in touch. It's an interesting discussion. Thanks for bringing it up. On a sidenote, if you find you have trouble keeping track of your social networks, you may want to try a social network aggregator that combines all your feeds. It makes it easier to keep an eye on everything.
Toggle Commented May 29, 2009 on Hurricane Twitter at Community Marketing Blog
As a fun little sidenote, Guy Kawasaki brought up this not-so-safe-for-work eTool that measures your Twitter influence using the size of a certain body part as an analogy: http://tinyurl.com/cardua For reference, JetBlue's size is 73.1cm, whereas Guy Kawasaki is only 15.6cm.
@Isa - Twitter's a social network, but it's different from Facebook, and much easier to keep track of. Try signing up for an account and taking a look around. You can find me @JulieTyios.
Toggle Commented May 27, 2009 on Hurricane Twitter at Community Marketing Blog
From Stuart Brown via LinkedIn: I use it religiously...so I'm a fan saying this, but I'm still skeptical of if/how/when it will take off here. AND if it does, how does your average every day marketer use it well? Great example with Woot!, but do you think all brands should be on Twitter? I might be short-sighted, but I can't see what Nintendo or Shreddies or Duracell could possibly offer on Twitter that would entice me to follow them (which may be because I'm a crabby old man only interested in the rants of friends and pseudo-celebrities). By Stuart Brown, Supervisor, Digital Strategies at M2 Universal Hey Stuart, Excellent point. I think the majority of brands could effectively use Twitter, but you're right, success depends on who wants to listen/the approach they take. Sony has an account for Playstation, which they use to tweet about upcoming game releases, promos, and other such things. I know a lot of gamers who love hearing about all of this, and although I don't personally know what effect Twitter has had on their sales, it's keeping their customers engaged. Duracell and Shreddies? While it's true that it's hard for them to keep talking about how great their cereal or batteries are, I could see them tweeting other things like positive quotes and facts that can keep an audience engaged and drive brand consciousness. Shreddies, for example, could talk about nutrition, and relate it to their product.Many brands use personalities behind their Twitter account, so they're giving their company a personal touch that people can relate to (check out JetBlue). I believe, however, that to be as effective as possible, you need to tie in a blog or other non-Twitter web presence with your efforts, whether for sales or branding. As for Twitter north of the 49, I see a lot of people using it, but I have noticed it's huge in the States. I spend a lot of time finding fellow Canadians with similar interests, and so far there hasn't been a shortage. It's a growing worldwide phenomenon that just seems to be increasing in popularity. Twitter keeps on growing, and the marketing world is certainly buzzing about it right now. Will it continue to grow at this rate? Only time will tell. I know there have been recent talks of a buyout, and I wonder what effect that will have, or if there will be any changes. By Julie Tyios, Online Marketing Consultant
Toggle Commented May 27, 2009 on Hurricane Twitter at Community Marketing Blog