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Jurek Leon
Perth, Western Australia
Jurek Leon is a speaker, author, trainer and consultant. He presents courses and addresses seminars and conferences on marketing, motivation, selling and customer service.
Recent Activity
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I caught up with Tom and Christine O’Toole for a chat recently. Tom’s energy and enthusiasm is infectious and it’s not hard to understand how he’s turned a tiny bakery in rural Beechworth into Australia’s most famous bakery and coffee... Continue reading
Posted May 25, 2011 at Customer Tips for Coffee Shops
I was strolling along the beach on a sunny Sunday afternoon with my wife Gwen. We treated ourselves to a coffee at one of the cafes. Sitting out on the balcony, overlooking the ocean it was the perfect setting. Our... Continue reading
Posted May 1, 2011 at Customer Tips for Coffee Shops
What makes you go back time and time again? Some would say - "simply good tasting coffee." Others want - "a wide selection of great tasting coffees and cakes plus well trained staff, a smile and an efficient service, maybe... Continue reading
Posted Mar 31, 2011 at Customer Tips for Coffee Shops
I loved this observation from Bill Marvin, The Restaurant Doctor about presentation of the table top. He gives some examples with photos from French Cafes in the full article in his great free e-newsletter. You can check it out here:... Continue reading
Posted Mar 31, 2011 at Customer Tips for Coffee Shops
Having customer service skill is a key ability for a coffee shop owner. If you don't have this skill, you run the risk of building your coffee shop around its products, its decor, or a gimmick and forgetting that your... Continue reading
Posted Mar 23, 2011 at Customer Tips for Coffee Shops
I totally endorse these comments from Graeme McCormack www.factionlive.com in Cafe Culture magazine (see ‘Local Area Marketing’ posting below). “The last thing you want to do is drive a whole stream of new customers into your business only to give... Continue reading
Posted Jan 12, 2011 at Customer Tips for Coffee Shops
I came across a great article in Issue 22 of Australia’s Cafe Culture magazine by Graeme McCormack. He says there are three key areas to focus on in a cafe marketing plan: 1. Driving product trial and guest experience -... Continue reading
Posted Jan 12, 2011 at Customer Tips for Coffee Shops
Scotland’s first ever dog café has opened near Edinburgh. Craigie’s Farm Deli and Café in South Queensferry overlooking the Forth Road Bridge, has been serving human customers, as well as feeding some of the local birds, since 2007. It has... Continue reading
Posted Dec 22, 2010 at Customer Tips for Coffee Shops
Keep family members of all ages occupied over the festive period with Rick Turner’s annual Christmas Quiz. He always comes up with plenty that get me stumped and yet other family members do far better. It’s great fun and will... Continue reading
Posted Dec 22, 2010 at Christmas Tips For Retailers
The 2009 series of Christmas TV ads from Marks & Spencer were outstanding. They created an emotional attachment for their shoppers and boosted sales. Here’s a sample and you’ll find others at YouTube. Well worth a look. http://www.youtube.com/watch?v=9fbwS9kNboM This year’s,... Continue reading
Posted Dec 22, 2010 at Christmas Tips For Retailers
If so are you dishing it out to your staff and are they poring it out plentifully to your customers? The reason this question is so important is because we know that the 'science' of shopping is dwarfed by the... Continue reading
Posted Dec 22, 2010 at Christmas Tips For Retailers
As retailers across the land gear up for the busiest time of the year, one UK company is also experiencing an unusual boom in business with a festive twist. Mystery shopping and customer service experts Shopper Anonymous UK have seen... Continue reading
Posted Dec 17, 2010 at Christmas Tips For Retailers
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RETAIL experts have urged shoppers to hit the high street to secure their Christmas presents, after a host of leading UK retailers suspended online orders as they struggle to cope with a delivery backlog from last week's weather chaos. Major... Continue reading
Posted Dec 16, 2010 at Christmas Tips For Retailers
Consumers buying "big ticket" items like fridges and coffee machines to beat next month's VAT rise are bolstering store sales in the run-up to Christmas. John Lewis, the department store chain, said it had enjoyed a record week because of... Continue reading
Posted Dec 16, 2010 at Christmas Tips For Retailers
The Australian Retailers Association’s week-by-week tracking of retail trade during the Christmas period has found that last week over 64 percent of retailers were trading on par or below the same time in 2009. Retailers comparing trading from 5 to... Continue reading
Posted Dec 16, 2010 at Christmas Tips For Retailers
Here is some invaluable advice from John Albertson of the New Zealand Retailers Association www.retail.org.nz in their December newsletter. “Your customers are under real pressure. They too have had a tough year as they have had to re-organise their household... Continue reading
Posted Dec 14, 2010 at Christmas Tips For Retailers
JurekWinnoTerry_4NOV2010 Continue reading
Posted Dec 9, 2010 at Terrific Trading
In this day and age where every company regularly emails their, ahem, customer database, it’s important to make yourself stand out from the crowd. In the current climate, people are as selective about which emails to read as they are... Continue reading
Posted Dec 9, 2010 at Christmas Tips For Retailers
It’s that time of year. Elf Yourself is back. You can again insert photos of your children and family members at http://www.elfyourself.com/ Continue reading
Posted Dec 5, 2010 at Christmas Tips For Retailers
The essential December question is, “Have you finished your Christmas shopping yet?” If your team are not sure how to handle the response and turn this into $$$ and grateful customers, scroll down to the 11 November 2010 posting. Continue reading
Posted Dec 1, 2010 at Christmas Tips For Retailers
Canadian retail expert Kevin Graff is presenting a 60 minute, live webinar on Tuesday November 30th at 11:00 am EST (US and Canada). It’s specifically focused on strategies to drive Christmas sales in retail stores. Here’s a few of the... Continue reading
Posted Nov 25, 2010 at Christmas Tips For Retailers
I never understand why some coffee shops have large tables that seat 6 or more people. So much better to have square stables that seat 4 people. That way they can be put together for larger groups and then split... Continue reading
Posted Nov 25, 2010 at Customer Tips for Coffee Shops
Men can't pack a bag. Men would rather be dead than caught wearing red velvet. Men don't answer their mail. Men never remember what anyone wants for Xmas. On the other hand, who else but a man would: Be really... Continue reading
Posted Nov 23, 2010 at Christmas Tips For Retailers
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Download a series of fun Santa Claus and even a Santa Paws created by Sean D’Souza at: http://www.psychotactics.com/ho-ho-ho-here-are-some-santas Continue reading
Posted Nov 21, 2010 at Christmas Tips For Retailers
This year’s seasonal sales growth in the UK will be just below the 3.2pc growth seen on the high street last Christmas, according to a report by BDO, the accountancy firm.Predictions of solid growth over the five weeks between November... Continue reading
Posted Nov 18, 2010 at Christmas Tips For Retailers