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Joe Wikert
I'm director of strategy and business development at Olive Software (
Interests: Hockey, baseball, football, science and technology
Recent Activity
Once upon a time the broadcast model was the only viable option for content distribution. The newspapers, magazines and books we read were the same regardless of our personal interests or where we lived. The web and other digital models... Continue reading
Thanks Michael. I couldn't have said it better. And the question you ask in your first sentence is exactly what we plan to address in the webinar. I hope you'll join us!
Disruption has radically altered the book publishing industry and the rate of change shows no signs of slowing down. Publishers have developed a love/hate relationship with Amazon, particularly as they struggle with the mega-retailer’s annual demands for more favorable terms.... Continue reading
comScore recently published a 15-page report on the state of mobile apps. It’s well worth reading in its entirety, but if you don’t have the time, here are the three big takeaways for content publishers: Mobile apps are the new... Continue reading
Today’s sports fan has a seemingly infinite number of resources for news, commentary and long-form reading. I often use the Bleacher Report for scores, ESPN for short-form articles and Oyster for books. It’s nice having all those options but it... Continue reading
We’re all intimately familiar with the cell phone business model. Buy the phone today at a reduced price that’s subsidized by what’s typically a two-year commitment with that carrier. Other options have emerged in the cell phone arena but this... Continue reading
Hi Carl. You're absolutely right that there are plenty of questions to still be answered with this model. There's not just the work involved but the rights management and who owns the final product. I don't think any of these will prevent experimentation here but yes, this is unchartered territory that will require more factors to be considered than what publishers have to manage today.
Publishers need to take a page out of the retailer playbook. You’ve undoubtedly noticed how good certain online retailers are at suggesting additional products related to the one you’re about to purchase. Amazon is arguably the king here with their... Continue reading
Hi Aalbc. Print will certainly outlive me, my kids, their kids, etc. Horses have survived the last 100+ years despite the availability of automobiles; they're just not used as frequently, especially not as everyone's primary mode of transportation.
It’s a textbook example of The Innovator’s Dilemma. The crazy part is we all know it’s a big problem and yet very few publishers are taking evasive action. I’m talking about the reliance on print, even at the expense of... Continue reading
One of the worst kept secrets in recent history was finally unveiled last Friday when Amazon announced their Kindle Unlimited program. It has the potential to become yet another terrific service for consumers but many publishers and authors are less... Continue reading
Last week I wrote about why I believe econtent prices will continue to drop in the future. The feedback I got in a couple of LinkedIn groups and via email was mixed. Some readers agreed and others seemed to think... Continue reading
If you think econtent prices are too low today, well, in the immortal words of Bachman Turner Overdrive, you ain’t seen nothing yet. In fact, “nothing” is precisely where more and more econtent prices are heading. Here are a few... Continue reading
Unless your organization is a startup it’s highly likely you’re using a strategy and business model that’s worked for many years. That same strategy and business model might span multiple generations. Even though you’ve embraced the latest technologies and devices,... Continue reading
At any given point in time it’s easy to assume that search engines have evolved as much as they’re ever going to. Sometimes it’s hard to avoid falling into the logic that was allegedly uttered long ago by Charles Duell:... Continue reading
Google is terrific but it doesn’t help me answer the question, “where did I read about that?”. I’m running into that question more frequently these days, partly because I’m reading so many short bursts of content from so many sources.... Continue reading
This month marks the 118th anniversary of a milestone in the life of Henry Ford. It’s not the Model T, which is 106 years old later this summer. I’m talking about Ford’s very first vehicle, the one that came before... Continue reading
On May 15, 2013, Apple celebrated 5 years of the App Store and released some astounding statistics. Over 50 billion apps have been downloaded and that number jumped to 60 billion just 5 months after that announcement. That’s an average... Continue reading
My last article asked four important questions about your content’s brand and how it’s positioned. Let’s build on that with four critical factors you need to consider as you look to extend or reinforce your brand: Community – I believe... Continue reading
Publishers tend to take their brands for granted, especially when they feel it’s well defined and doesn’t need attention. Since the core meaning of a brand needs to remain consistent it’s hard to argue with leaving things as is. Nevertheless,... Continue reading
According to a quick Google search, the typical U.S. household now pays between $80 and $90 per month for the TV component of their cable bill (excluding broadband and phone service). Now compare that to the price of an all-you-can-read... Continue reading
I recently attended a publishing association event where one of the speakers brought up the topic of data and how Moneyball isn’t just for baseball. If you’re not familiar with it, you should read Moneyball; the movie was fine but... Continue reading
In the early days of flight, airmail pilots conducted dry runs or “pathfinder” flights to test the flying schedule, survey landing strips and facilities at intermediate airfields, and acquaint themselves with the full length of the route. Flying new airmail... Continue reading
I’m one of the hundreds of millions of people who use Google News in a variety of ways. Long ago I configured it for the keywords I like to track so that I can scan the latest headlines on my... Continue reading
With paywalls coming back in style readers are discovering more brands are clamping down on content access. Whether it’s accomplished through metering or subscriber-only access, a day doesn’t go by when I haven’t run into a paywall. That’s OK. There’s... Continue reading