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Joe Wikert
I'm director of strategy and business development at Olive Software (www.olivesoftware.com)
Interests: Hockey, baseball, football, science and technology
Recent Activity
You’re probably familiar with Moore’s Law, which states that computing power doubles every couple of years. I think there should be a similar law for the amount of information and expertise most workers have to acquire in each generation. In... Continue reading
Yes, I'm assuming Evernote scans your entries looking for keywords they can match up to headlines/stories in the WSJ.
I’m addicted to Evernote. I use it throughout the day to capture my meeting notes and other thoughts. I was recently joking with a fellow Evernote user and colleague about how the tool makes us smarter and dumber; smarter because... Continue reading
The cost of scanning, converting and digitizing content seems to decline every year. As a result, we’re seeing all sorts of print archives being converted to digital products. The problem is that too many publishers are applying the “if you... Continue reading
Hi Steve. This concept has nothing to do with DRM, which is why DRM wasn't mention in the article. Rather, this is all about turning indirect customers into direct customers, something more and more publishers are looking to accomplish.
Thanks Michael. The key here, of course, is to get as many major retailers as possible to support this, especially Amazon. This has the potential to be a game-changer, but only if the biggest retailer participates. And since there's no incentive for Amazon to participate, they'd have to be forced into it.
Tired of dealing with the fragmented mobile marketplace that iOS and Android represent? The imagineers at Disney have come up with a terrific way to address that problem. It’s both a much-needed solution for consumers and also a clever way... Continue reading
I was at an event last week where an attendee described the following scenario: She discovered an author on the Oyster unlimited ebook subscription service, she read one of their books and then realized the author’s other books aren’t included... Continue reading
If you’re overly concerned about data privacy you’ll want to stop reading right now because I’m about to give you a glimpse of the future that will make you bristle. For the rest of you, I’d like to describe a... Continue reading
Every digital newspaper, magazine and book I’ve ever purchased from an e-retailer share something in common: None of them included a pitch from the publisher to lure me away from the e-retailer and go direct. Not a single one. This,... Continue reading
In the print-only days, once content was published it was rarely considered for reuse. Sure, there were the occasional “greatest hits” or “all-in-one” products, but for the most part the original content was published and forgotten about. In the digital... Continue reading
Why are publishers so scared of free and sample content? Sure, most publishers offer at least one way to test drive their content but they could be doing so much more. I think free/sample content is the single most under-utilized... Continue reading
My wife and I recently returned from an anniversary trip to Puerto Vallarta, Mexico. If you ever have the opportunity to go there, do it; we have nothing but terrific things to say about the city, people and food. The... Continue reading
That’s a question a few people asked me via email after a webinar I co-presented last week. I briefly mentioned it on one of my webinar slides but I didn’t spend a lot of time digging into it. I talked... Continue reading
If you missed yesterday's webinar, where we unveiled Olive's new SmartLayers technology, you'll want to watch the recorded version below. It was a great discussion about where digital content is today and where it's likely heading tomorrow. Check it out... Continue reading
Savas Beatie is an innovative publisher of military history books. In fact, they have the distinction of being the first publisher to release an ebook featuring the SmartLayers technology we've developed here at Olive Software. If you'd like to get... Continue reading
The original Amazon Kindle is almost seven years old and the first iPad was released more than four years ago. Plenty of other e-readers and tablets have followed and the digital content marketplace is vibrant. So why do we spend... Continue reading
Once upon a time the broadcast model was the only viable option for content distribution. The newspapers, magazines and books we read were the same regardless of our personal interests or where we lived. The web and other digital models... Continue reading
Thanks Michael. I couldn't have said it better. And the question you ask in your first sentence is exactly what we plan to address in the webinar. I hope you'll join us!
Disruption has radically altered the book publishing industry and the rate of change shows no signs of slowing down. Publishers have developed a love/hate relationship with Amazon, particularly as they struggle with the mega-retailer’s annual demands for more favorable terms.... Continue reading
comScore recently published a 15-page report on the state of mobile apps. It’s well worth reading in its entirety, but if you don’t have the time, here are the three big takeaways for content publishers: Mobile apps are the new... Continue reading
Today’s sports fan has a seemingly infinite number of resources for news, commentary and long-form reading. I often use the Bleacher Report for scores, ESPN for short-form articles and Oyster for books. It’s nice having all those options but it... Continue reading
We’re all intimately familiar with the cell phone business model. Buy the phone today at a reduced price that’s subsidized by what’s typically a two-year commitment with that carrier. Other options have emerged in the cell phone arena but this... Continue reading
Hi Carl. You're absolutely right that there are plenty of questions to still be answered with this model. There's not just the work involved but the rights management and who owns the final product. I don't think any of these will prevent experimentation here but yes, this is unchartered territory that will require more factors to be considered than what publishers have to manage today.
Publishers need to take a page out of the retailer playbook. You’ve undoubtedly noticed how good certain online retailers are at suggesting additional products related to the one you’re about to purchase. Amazon is arguably the king here with their... Continue reading