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Joe Wikert
I'm director of strategy and business development at Olive Software (www.olivesoftware.com)
Interests: Hockey, baseball, football, science and technology
Recent Activity
A recent article in The Washington Post explained why most students prefer print textbooks over their digital equivalent. There’s no disputing the fact that print still dominates the textbook sector. That article correctly identified the “what” but I’m not convinced... Continue reading
You’ve undoubtedly heard all the hype by now. Sensors will be everywhere and we’re about to sink in the sea of data they’ll produce. Don’t just view the Internet of Things (IoT) as how your coffeemaker connects to the web... Continue reading
The date was April 8, 1927 and the front page of The New York Times featured this headline: FAR-OFF SPEAKERS SEEN AS WELL AS HEARD HERE IN A TEST OF TELEVISION. Click here to read a PDF version. As I... Continue reading
Which is better at assessing your content interests: a display ad on a random website or the app you spend hours reading magazines in each month? If my recent experience is any indication, the display ad is the winner, hands... Continue reading
My magazine reading is almost exclusively limited to what’s offered in my Next Issue subscription. If you’re not familiar with Next Issue, it’s an all-you-can-read e-zine service featuring more than 140 titles. Sports Illustrated, BusinessWeek and Wired are just a... Continue reading
I used to buy ebooks from Amazon but now I read almost exclusively on Oyster Books. Years ago I subscribed to a bunch of magazines and now I read all but one of them through Next Issue (The Week is... Continue reading
Most publishers cringe at the thought of crowdsourcing. Publishers often believe they exclusively own the art of content curation and they feel threatened when they sense others encroaching on their turf. It’s hard to argue with that logic, especially in... Continue reading
The Pew Research Center released a report last year called Digital Life in 2025. You’ll find a summary of it here and the downloadable PDF is here. I should point out that the report is now almost a year old,... Continue reading
Publishing is a pretty slow-moving business. That statement is solidly supported by the fact that the Kindle is now more than 7 years old and the majority of digital content revenue still comes from “print under glass” format. We’re still... Continue reading
Have you ever heard the quote, “everything that can be invented has been invented”? It was once believed that a U.S. Patent Office commissioner uttered those words but that claim has since been refuted. Regardless of whoever said (or didn’t... Continue reading
You’re probably familiar with Moore’s Law, which states that computing power doubles every couple of years. I think there should be a similar law for the amount of information and expertise most workers have to acquire in each generation. In... Continue reading
Yes, I'm assuming Evernote scans your entries looking for keywords they can match up to headlines/stories in the WSJ.
I’m addicted to Evernote. I use it throughout the day to capture my meeting notes and other thoughts. I was recently joking with a fellow Evernote user and colleague about how the tool makes us smarter and dumber; smarter because... Continue reading
The cost of scanning, converting and digitizing content seems to decline every year. As a result, we’re seeing all sorts of print archives being converted to digital products. The problem is that too many publishers are applying the “if you... Continue reading
Hi Steve. This concept has nothing to do with DRM, which is why DRM wasn't mention in the article. Rather, this is all about turning indirect customers into direct customers, something more and more publishers are looking to accomplish.
Thanks Michael. The key here, of course, is to get as many major retailers as possible to support this, especially Amazon. This has the potential to be a game-changer, but only if the biggest retailer participates. And since there's no incentive for Amazon to participate, they'd have to be forced into it.
Tired of dealing with the fragmented mobile marketplace that iOS and Android represent? The imagineers at Disney have come up with a terrific way to address that problem. It’s both a much-needed solution for consumers and also a clever way... Continue reading
I was at an event last week where an attendee described the following scenario: She discovered an author on the Oyster unlimited ebook subscription service, she read one of their books and then realized the author’s other books aren’t included... Continue reading
If you’re overly concerned about data privacy you’ll want to stop reading right now because I’m about to give you a glimpse of the future that will make you bristle. For the rest of you, I’d like to describe a... Continue reading
Every digital newspaper, magazine and book I’ve ever purchased from an e-retailer share something in common: None of them included a pitch from the publisher to lure me away from the e-retailer and go direct. Not a single one. This,... Continue reading
In the print-only days, once content was published it was rarely considered for reuse. Sure, there were the occasional “greatest hits” or “all-in-one” products, but for the most part the original content was published and forgotten about. In the digital... Continue reading
Why are publishers so scared of free and sample content? Sure, most publishers offer at least one way to test drive their content but they could be doing so much more. I think free/sample content is the single most under-utilized... Continue reading
My wife and I recently returned from an anniversary trip to Puerto Vallarta, Mexico. If you ever have the opportunity to go there, do it; we have nothing but terrific things to say about the city, people and food. The... Continue reading
That’s a question a few people asked me via email after a webinar I co-presented last week. I briefly mentioned it on one of my webinar slides but I didn’t spend a lot of time digging into it. I talked... Continue reading
If you missed yesterday's webinar, where we unveiled Olive's new SmartLayers technology, you'll want to watch the recorded version below. It was a great discussion about where digital content is today and where it's likely heading tomorrow. Check it out... Continue reading