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Joe Wikert
I'm director of strategy and business development at Olive Software (
Interests: Hockey, baseball, football, science and technology
Recent Activity
Every type of content is facing downward pricing pressure. Free online news has disrupted the newspaper industry. Free article-length content has impacted the magazine model. Free and cheap ebooks have completely upended the book publishing world. It’s time for publishers... Continue reading
There are so many op-eds these days on when or if to self-publish but more so, features on the inferiority of self-published works just by virtue of fact they are self-published. This premise is applied even if the self-publishing author... Continue reading
For many years publishers created content, used it once and never considered its value beyond that initial use. Some publishers created remixes in the print-only era but everyone needs to explore content reuse in the digital age. At its heart,... Continue reading
As the saying goes, “when all you have is a hammer, everything looks like a nail.” I believe that’s the state of the digital content industry and it’s all because print preceded digital. When you look at a digital newspaper,... Continue reading
Have you seen the “Seat Monitors” ad by Southwest Airlines? They recognize the fact that most travelers already have a laptop or tablet with them, so why install all those expensive (and heavy) seat back video screens? United Airlines is... Continue reading
When recently being interviewed for the release of my urban fantasy novel Dying for a Living, I was struck by this question: You give away a lot of free books…Why? It is a legitimate question. After all, why wouldn’t people... Continue reading
Getty Images made an interesting content-usage model announcement last week. After years of playing whack-a-mole with everyone who’s ever stolen one of their images, Getty decided to embrace the free model for a portion of their library. You’ll find additional... Continue reading
Remember how disruptive the $9.99 ebook pricing model was when the Kindle launched in 2007? It set the standard for how much consumers expected to pay for an ebook. It was also a price far less than consumers were accustomed... Continue reading
Hi Henry. Why should we have to accept the limitations of print when the digital platform has so many more capabilities? Frankly, I think that's one of the big problems in the publishing industry: It's always trying to emulate print in digital. That only limits the results and is one of the reasons I'm so glad so many startups are being created by people *outside* publishing, so we don't limit the possibilities.
Why is Google so popular and how does it quickly help you find what you’re looking for? It’s all about their algorithm. Google uses a variety of metrics, including how many inbound links a site has, to determine what’s in... Continue reading
A few weeks ago, Joe discussed the importance of placing content "where the eyes already are", and creating an experience for readers that is "fully integrated" – or at least, as close to that as possible. His article struck a... Continue reading
As we move forward into the ever-changing digital content world, publishers have to ask themselves what type of subscription model will dominate in the future. Publishers are used to the simple individual model, where a consumer buys access for a... Continue reading
The digital content industry is infatuated with a paywall pendulum that keeps swinging back and forth, from one extreme to the other. Remember when paywalls were considered a roadblock to achieving the broadest reach possible and all the revenue problems... Continue reading
I love the concept of reselling your digital assets. Bought a bunch of songs you no longer care for? Resell them. Ebooks you've read and have no use for? Resell them. The used CD and bookstore model that works in... Continue reading
We’re sinking in a sea of content. It’s impossible to keep up. Even very narrow, niche-oriented topics seem to have an endless supply of new content produced about them every day. How do you keep up? If you’re like me... Continue reading
What’s your strategy to get your content discovered and read? Most publishers follow the “if you build it, they will come” philosophy. Many of those same publishers won’t be around in a few years. I used to be a publisher... Continue reading
Still think DRM is good for IP owners? Have you bought into all the fear, uncertainty and doubt to believe DRM protects sales by keeping freeloaders away from your content? If so, I’ve got a report you need to read.... Continue reading
Can it really be done? Can you take a brand that’s well established in the print world and move it to digital? You might think that’s a silly question as it’s already been done many times. I’ll bet you can... Continue reading
It’s been several years now since the numbers of online book sales in a month out-did the traditional bookstores. I’ve read more than one hundred articles since then that have reported that the publishing industry is dying. Then, of course,... Continue reading
Why do we continue trying to mimic the print version when that same content is presented digitally? Why do app developers marvel at how good a job they’ve done simulating the print experience on-screen? Read more... Continue reading
Are you familiar with The Magazine? It’s published every couple of weeks for the iOS platform and it offers plenty of terrific lessons for anyone looking to remain relevant in the digital content world. Here are a few of the... Continue reading
In the old days of product development customers didn’t see a new product until it was finished. Everything was polished and the bugs were (mostly) worked out. Sometimes the finished product wasn’t really what the customer had in mind though,... Continue reading
Remember when newspaper and magazine publishers said they can’t keep giving their content away for free so they started putting it behind paywalls? Then they got disappointed by the low number of subscribers, reversed course and paywalls began to come... Continue reading
Now that I'm in the broader digital content industry and no longer in the book publishing sector I've realized something very important: Amazon isn't killing book publishers. Publishers are killing themselves. Book publishers, or more accurately, their products, are becoming... Continue reading
Habits are hard to break, especially for book publishers. How else can you explain the industry's insistence on sticking with rigid, tightly synchronized release dates for new publications? It made sense in the old days when print ruled and the... Continue reading