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Joe Wikert
I'm director of strategy and business development at Olive Software (www.olivesoftware.com)
Interests: Hockey, baseball, football, science and technology
Recent Activity
Why are publishers so scared of free and sample content? Sure, most publishers offer at least one way to test drive their content but they could be doing so much more. I think free/sample content is the single most under-utilized... Continue reading
My wife and I recently returned from an anniversary trip to Puerto Vallarta, Mexico. If you ever have the opportunity to go there, do it; we have nothing but terrific things to say about the city, people and food. The... Continue reading
That’s a question a few people asked me via email after a webinar I co-presented last week. I briefly mentioned it on one of my webinar slides but I didn’t spend a lot of time digging into it. I talked... Continue reading
If you missed yesterday's webinar, where we unveiled Olive's new SmartLayers technology, you'll want to watch the recorded version below. It was a great discussion about where digital content is today and where it's likely heading tomorrow. Check it out... Continue reading
Savas Beatie is an innovative publisher of military history books. In fact, they have the distinction of being the first publisher to release an ebook featuring the SmartLayers technology we've developed here at Olive Software. If you'd like to get... Continue reading
The original Amazon Kindle is almost seven years old and the first iPad was released more than four years ago. Plenty of other e-readers and tablets have followed and the digital content marketplace is vibrant. So why do we spend... Continue reading
Once upon a time the broadcast model was the only viable option for content distribution. The newspapers, magazines and books we read were the same regardless of our personal interests or where we lived. The web and other digital models... Continue reading
Thanks Michael. I couldn't have said it better. And the question you ask in your first sentence is exactly what we plan to address in the webinar. I hope you'll join us!
Disruption has radically altered the book publishing industry and the rate of change shows no signs of slowing down. Publishers have developed a love/hate relationship with Amazon, particularly as they struggle with the mega-retailer’s annual demands for more favorable terms.... Continue reading
comScore recently published a 15-page report on the state of mobile apps. It’s well worth reading in its entirety, but if you don’t have the time, here are the three big takeaways for content publishers: Mobile apps are the new... Continue reading
Today’s sports fan has a seemingly infinite number of resources for news, commentary and long-form reading. I often use the Bleacher Report for scores, ESPN for short-form articles and Oyster for books. It’s nice having all those options but it... Continue reading
We’re all intimately familiar with the cell phone business model. Buy the phone today at a reduced price that’s subsidized by what’s typically a two-year commitment with that carrier. Other options have emerged in the cell phone arena but this... Continue reading
Hi Carl. You're absolutely right that there are plenty of questions to still be answered with this model. There's not just the work involved but the rights management and who owns the final product. I don't think any of these will prevent experimentation here but yes, this is unchartered territory that will require more factors to be considered than what publishers have to manage today.
Publishers need to take a page out of the retailer playbook. You’ve undoubtedly noticed how good certain online retailers are at suggesting additional products related to the one you’re about to purchase. Amazon is arguably the king here with their... Continue reading
Hi Aalbc. Print will certainly outlive me, my kids, their kids, etc. Horses have survived the last 100+ years despite the availability of automobiles; they're just not used as frequently, especially not as everyone's primary mode of transportation.
It’s a textbook example of The Innovator’s Dilemma. The crazy part is we all know it’s a big problem and yet very few publishers are taking evasive action. I’m talking about the reliance on print, even at the expense of... Continue reading
One of the worst kept secrets in recent history was finally unveiled last Friday when Amazon announced their Kindle Unlimited program. It has the potential to become yet another terrific service for consumers but many publishers and authors are less... Continue reading
Last week I wrote about why I believe econtent prices will continue to drop in the future. The feedback I got in a couple of LinkedIn groups and via email was mixed. Some readers agreed and others seemed to think... Continue reading
If you think econtent prices are too low today, well, in the immortal words of Bachman Turner Overdrive, you ain’t seen nothing yet. In fact, “nothing” is precisely where more and more econtent prices are heading. Here are a few... Continue reading
Unless your organization is a startup it’s highly likely you’re using a strategy and business model that’s worked for many years. That same strategy and business model might span multiple generations. Even though you’ve embraced the latest technologies and devices,... Continue reading
At any given point in time it’s easy to assume that search engines have evolved as much as they’re ever going to. Sometimes it’s hard to avoid falling into the logic that was allegedly uttered long ago by Charles Duell:... Continue reading
Google is terrific but it doesn’t help me answer the question, “where did I read about that?”. I’m running into that question more frequently these days, partly because I’m reading so many short bursts of content from so many sources.... Continue reading
This month marks the 118th anniversary of a milestone in the life of Henry Ford. It’s not the Model T, which is 106 years old later this summer. I’m talking about Ford’s very first vehicle, the one that came before... Continue reading
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On May 15, 2013, Apple celebrated 5 years of the App Store and released some astounding statistics. Over 50 billion apps have been downloaded and that number jumped to 60 billion just 5 months after that announcement. That’s an average... Continue reading
My last article asked four important questions about your content’s brand and how it’s positioned. Let’s build on that with four critical factors you need to consider as you look to extend or reinforce your brand: Community – I believe... Continue reading