I think you hit the nail on the head with the comments: "Simplicity is necessary for excellent execution. Excellent execution is necessary for bringing a product to market. The flash of insight that starts the ball rolling is the critical big bang, but that same insight adds complexity, which is anathema to excellent execution." Right now, I am struggling with restraining the exuberance of the members of my innovation team who have come up with great ideas, but need to focus on coming up with a MVP (minimum viable product) that can help us launch the solution into the market.