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Katie Watson
Oregon
do the right thing.
Recent Activity
Kelis: 4th of July (Fireworks) Love it, hate it, embrace it, feel it or whatever it is this song has constantly been on repeat on my ipod. Play this at the gym and you will have an amazing 5 min workout. I promise you! Can't wait to hear the rest of her album on July 2nd. Continue reading
Posted Jun 16, 2010 at youthful wisdom
Puma has teamed up with fuseproject to find a solution to reduce cardboard shoe boxes. The outcome is Clever Little Bag. This idea is a simple, yet innovative solution to reduce the carbon footprint of Puma and also reduce the waste of cardboard and paper. In today's business world, its important for companies to step back and look at how they can improve their sustainability practices. To succeed, you must be innovative, creative and fearless. Puma does just that. Continue reading
Posted Jun 16, 2010 at youthful wisdom
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With the World Cup just around the corner, you'll find that I'll be posting more content about my favorite sporting event. While reading through Fast Company, I found this beautiful slideshow from 14 artists that have created their own interpretation of the World Cup through art. I'll keep this post simple and sweet but look for the beauty of some of the simplicity, complexity, colors and design of these beautiful pieces of work. Also, let these beautiful pieces of art get you get excited for a gathering of culture, people, talent, music and love for the game of soccer! Continue reading
Posted Jun 1, 2010 at youthful wisdom
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Okay there will not be another bike post after this but I couldn't help it. Kickstand Coffee made its debut in Brooklyn this past weekend with great success. Why is this worth blogging about? Well, this coffee is transported and powered completely by bicycles. The bicyclists/Kickstand Crew/baristas travel wherever they please throughout the city while providing environmentally friendly transported coffee. Traveling isn't easy, but the Kickstand crew manages to transport 160 pounds each on a cart. And the good news is the coffee is great too! Next time your in New York try to locate the mobile Kickstand Coffee. Continue reading
Posted May 19, 2010 at youthful wisdom
For a majority of Americans, riding our bikes everywhere we go isn't a reality. Our constant need for cars is a habitat we can't seem to break. Although many people use public transportation in the U.S., its still not our first choice for transportation to and from wherever we need to go. Imagine if we had rush hour bike traffic when we headed to work? Crazy thought right? Well in Utrecht, Holland they deal with rush hour bike traffic everyday. In this bike friendly city, 33% of all trips are made by bicycle. Watch this video in awe and think... Continue reading
Posted May 19, 2010 at youthful wisdom
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David McCandless has created a beautiful info-graphic of each country's individual claim to #1 rank. The rankings range from demographics, crime, commodities, and technology. A lot of these #1's are not something countries should be proud of. The United States for example is ranked #1 in the World for serial killlers. Uhhh...yikes! But if you like pistachios then I highly recommend you go visit Iran or if you're just seeking happiness then take a trip to Costa Rica. Either way, this infographic will give you great insight the next time you leave the country. Check it out and see what... Continue reading
Posted May 19, 2010 at youthful wisdom
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I recently had the amazing opportunity to go to NYC with 40 students and an amazing professor from the University of Oregon. Our Advertising program got to partake in the One Show events and also explore some of the most recognizable ad agencies in the world. While listening to Craig Damrauer at JWT talk about making yourself become interesting and passionate about life, he told us about the infamously popular garage artist of New York City. Justin Gignac sells packaged garbage as art. I know what your thinking...take a moment to process. Are people really buying packaged NYC garbage to... Continue reading
Posted May 18, 2010 at youthful wisdom
W+K is the best at making inspiring stories through sports. Their latest inspiring ad is "United" for ESPN, which will be covering the World Cup this June. The message is to put aside all world differences and conflicts to united all nations together for one event, the World Cup. Watch this great commercial and get pumped for the World's biggest event! Enjoy. Continue reading
Posted Apr 29, 2010 at youthful wisdom
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Imagine if we just cleaned the sides of buildings? Could we make art out of it? Definitely. Check out this great graffiti art made by students in Durban, South Africa. Continue reading
Posted Mar 16, 2010 at youthful wisdom
If you have noticed that I have been writing about Ecuador and Chevron in a lot of my posts its for a purpose. In my Green Brand Strategies my group decided to focus on this issue. If you want to learn more, we have created a blog that we plan to keep updated with information about the trial, Chevron and what is happening with the cleanup. Here's the link and go check it out! Continue reading
Posted Mar 16, 2010 at youthful wisdom
This video shed light to millions that watch 60 minutes about what exactly is happening in Chevron dealing with the 16 year long trial driven by Steven Donziger, lead attorney in favor of Ecuador. Although this trial is only now becoming aware by the general public, the destruction of Ecuador's Amazon jungle has been going on since the 60's. Watch Chevron's spokeswomen, Silvia Garago, stumble over her words when interviewed. There is nothing better than watching a billion dollar conglomerate choking pressure... Continue reading
Posted Mar 16, 2010 at youthful wisdom
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The Eco-Dentist Association is setting sustainable dentistry guidelines to help improve the process of cleaning your teeth. The EDA has initiated a GreenDOC Dental Office Certification Program for dental practices to strive for. In order to receive this certification, a green-certified dental practice has to meet these following guidelines... Sustainable Location: The building of the dental practice has to be in a certified green building and within close proximity to public transportation Waste Reduction: Reducing all waste within activities within the dental practice. Pollution Prevention: Includes sterilization methods of cleaning, indoor air quality, using green cleaning products to clean and... Continue reading
Posted Mar 10, 2010 at youthful wisdom
Last week for my Green Brand Strategies class at the U of O, I did a presentation with my group about Chevron's inabilities to stand up and take action for their past failures with the environment. Over the past 20 years oil is destroying the rainforest and the people of the small town of San Carlos, Ecuador. Chevron is not taking action to clean up their leftover oil pools. Chevron refuses to stand up for damages they have caused and are currently causing right now. To get more research on this issue, I suggest visiting ChevronToxico. It's a great website... Continue reading
Posted Mar 7, 2010 at youthful wisdom
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This is why Nike is a leader in innovation. Recycled plastic bottles will make Nike sponsored World Cup jerseys? How crazy is that? Its great to see Nike pushing sustainability and innovation for one of the most popular worldwide sporting events. The countries that will be wearing these recycled jerseys include the United States, The Netherlands, England, Brazil, Portugal and the rest of the Nike sponsored teams. Each shirt will contain 100% recycled polyester and will consist of eight plastic bottles for each jersey. The jerseys are slightly more expensive to produce but Nike claims the cost evens out because... Continue reading
Posted Mar 7, 2010 at youthful wisdom
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Good news Portland, we're still continually doing great things! Fast Company just posted a short article two days ago about the greenest cities in the United States. The Top 5 cities are....drumroll please..... 1. San Francisco 2. Boston 3. Portland 4. New York City 5. Detroit Here's some explanation why. Continue reading
Posted Mar 4, 2010 at youthful wisdom
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Remember when we used to have floppy disks on our school supply lists as a kid? Now hearing the word "floppy disk" seems so old and ancient. Its like it belongs with the time of dinosaurs. I guess we should be asking ourselves; where are they now? I found this really cool artist, Nick Gentry from inhabitat.com who uses recycled floppy disks to make beautiful art. Gentry keeps the labels of the disks and incorporates them into his portrait paintings. He is making beauty out of what we consider trash. Anyone who can do that is thinking not only sustainable... Continue reading
Posted Feb 28, 2010 at youthful wisdom
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I recently got the opportunity to meet and listen to Kevin Tuerff of Enviromedia in my Green Brand Strategies class at the University of Oregon. Listening to what Kevin had to say about our environment, sustainability, the change in the ad industry, and just about everything else as mind blowing. Kevin has been in the ad industry for about 11 years, but what makes him stand out is his practice for working with businesses that are using sustainable practices. Coming up with a green strategy in advertising is not a easy thing to do. Kevin is doing this everyday. I... Continue reading
Posted Feb 22, 2010 at youthful wisdom
Oh Dubai Dubai Dubai....where to start? The city of Dubai is an innovative city in their ways of thinking architecturally and design aesthetics BUT their environmental thinking sucks! Over the past five to six years, Dubai has been creating "The World", which is over 300 man made islands shaped to look like the world. They are located just off the coast of the city of Dubai. The problem with these islands is they are detrimental to the environment! The builders dug up 11 billion cubic feet of sand from there coastal shallow waters to make these islands. That fact alone... Continue reading
Posted Feb 22, 2010 at youthful wisdom
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Artist Sakaya Kajita Ganz crafted these beautiful installations pieces using consumer plastic waste. It's inspiring to see such innovative work from our society's inability to recycle their plastic waste. Took and look and find the beauty in Ganz's work! Continue reading
Posted Feb 22, 2010 at youthful wisdom
Here we go again...another disturbing story about the poultry industry. This time the intelligent people who run Tyson Foods and Cargill decided it would be beneficial to dispose millions of tons of chicken litter as fertilizer to local farmers in the midwest. I know what your thinking...Eww? But this so-called pro-bono act to help local farmers has actually affected and harmed the watershed in Illinois, Oklahoma and Arkansas. If you want to learn more about Tyson Foods and Cargill I highly suggest that you watch FOOD INC. It will definitely change your perspective about the United States meat industry. Here's... Continue reading
Posted Feb 22, 2010 at youthful wisdom
I love to see my hometown continue to take steps to make every part of the city environmentally better. If your unfamiliar with Portland, you should research, visit, and learn about this city. I know I have a bias opinion but right now it is leading the nation in its efforts for sustainability. Just recently, administrators of the Rose Garden arena, which is home to the NBA's Portland Trailblazers just announced that they have and continue to go under a range of efficiency improvements. Two of the electricity efficiency projects will have the potential to save 771,000 kilowatt hours in... Continue reading
Posted Feb 15, 2010 at youthful wisdom
Such a precious commercial isn't it? Well...until you realize its for Ford FlexiFuel. I guess we should be asking ourselves what the hell is Ford FlexiFuel and why are animals in the womb used to represent Ford? I understand the concept of reaching out to a new generation but this commercial does nothing to inform the audience about what is FlexiFuel. Is it good for the environment? Is it bad? Are animals helping the cause? I mean come on Ford step it up a little. The imagery and lullaby music will catch people's attention but there is more Ford can... Continue reading
Posted Feb 15, 2010 at youthful wisdom
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Burt's Bees is doing great things! Over the past year they were able to decrease their landfill waste by 51.5%! It great to see companies raising the bar as a leader to set high standards to better efficiency. More businesses need to follow Burt's lead and start setting goals to make their company better. Continue reading
Posted Feb 8, 2010 at youthful wisdom
People Tree Clothing Company is a great establishing leader in eco-friendly fashion. All their clothing and accessories are handmade and have very little carbon footprint. They also promote natural and organic cotton farming and try to avoid using damaging chemicals for production (if used, they are usually recycled or biodegradable substances). Clothing is not the first thing we think about as having large carbon footprints. But in reality when we look at the whole picture you will realize that none of your clothes are made from the United States. Instead they are made and produce in some of the poorest... Continue reading
Posted Feb 2, 2010 at youthful wisdom
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City of Toronto is proud of their clean water and they are doing great things in their city to show the importance of reducing plastic waste. They have created the HTO 2 Go, which is a mobile water trailer that serves as a large drinking fountain. It is there to help educate the people of Toronto about taking care of their clean water and also reducing their use of plastic water bottles. Best part of all...it's FREE! I encourage you to read more about this and also look into ways your city and come up with creative and innovative ways... Continue reading
Posted Feb 2, 2010 at youthful wisdom