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Queen of Measurement
I'm the CEO of KDPaine & Partners, a NH-based company that provides customized research that measures public relationships and brand image.
Interests: cooking, writing, photography, pr measurement, social media measurement
Recent Activity
SocialEyez Sweeps AMEC International Communications Effectiveness Awards 2013
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For the second year in a row, SocialEyez, a global leader in social media analytics and marketing services, has won one of the highly acclaimed Grand Prix Awards at the annual International Communications Effectiveness Awards organized by the Association for... Continue reading
Posted 6 hours ago at The Measurement Standard: Blog Edition
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The Members of the Conclave Are the Measurement Mavens of the Month
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Back in 2011, when a dozen people gathered at my home in Durham at something I dubbed “The Conclave,” all we knew was that there was a desperate need for standards for social media measurement and that a bunch of... Continue reading
Posted 8 hours ago at The Measurement Standard: Blog Edition
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"Measuring the Networked Nonprofit" Chosen As Terry McAdam Book Award Finalist
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Measuring the Networked Nonprofit: Using Data to Change the World by Beth Kanter and Katie Delahaye Paine has been chosen as one of four finalists for the 2013 Terry McAdam Book Award of the Alliance for Nonprofit Management. The award... Continue reading
Posted yesterday at The Measurement Standard: Blog Edition
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Bill Nye the Science Guy's Objective: Change the World
In the PR measurement geek's pantheon of popular culture heros, Bill Nye the Science Guy is right up there with MacGyver. (And, speaking for myself, just below Sherlock Holmes yet nowhere near the inimitable Doctor.) No doubt many of us... Continue reading
Posted yesterday at The Measurement Standard: Blog Edition
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Improve Your Newsletters and Blogs with Stories: Video Advice from Ira Glass
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Daphne Gray-Grant's Rapid Writing As a kid I was so desperate to have print in front of my eyeballs that I'd read the cereal box at the breakfast table -- in French. (I’m Canadian and all our packaging is bilingual.)... Continue reading
Posted 2 days ago at The Measurement Standard: Blog Edition
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Perhaps the most important Social Media launch of the year -- Measurement Standards
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It's boat launching season here in New England. Everyone I know is madly getting their boats ready to put in the water so they can be on the water for as many of the few short weeks of a New... Continue reading
Posted Jun 6, 2013 at KDPaine's PR Measurement Blog
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Its not how big your data is, its how you use it
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Right now Big Data is alot like breast implants. There is a wide spread belief that plastic surgery to improve ones figure gives you an advantage in the dating game. But what if every woman magically was exactly the same... Continue reading
Posted Jun 5, 2013 at KDPaine's PR Measurement Blog
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A Proud Mom Has an Important Announcement
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As someone who never had kids of her own, I’ll readily admit that I tend to “momify” pretty much everything I take on. Since I just spent a week in my garden, lets start there. Every year between December and... Continue reading
Posted Jun 3, 2013 at KDPaine's PR Measurement Blog
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KDPaine & Partners Merger With Salience Insight Now Complete
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Last year, KDPaine & Partners joined News Group International (NGI), a global provider of business intelligence and media resource services. As of June 3, 2013, the KDPaine & Partners brand will be fully integrated into NGI’s measurement arm, under its... Continue reading
Posted Jun 3, 2013 at The Measurement Standard: Blog Edition
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13 Questions Every New PR or Comms School Graduate Should Be Prepared To Answer
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So, how much have you really learned over that four-or-so-years you spent in higher education? Below are 13 questions every new PR or communications school graduate should be able to answer. At least if you want to get a decent... Continue reading
Posted May 28, 2013 at The Measurement Standard: Blog Edition
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The 10 Questions You Must Ask On The First Day Of Your New Public Relations Job
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by Katie Delahaye Paine Congrats! You survived the application and interview process, and you beat out everyone else to land the public relations job of your dreams. Now it's your first day in your cubicle or office or at some... Continue reading
Posted May 28, 2013 at The Measurement Standard: Blog Edition
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How's that exchange relationship working for you?
Pam Moore has written a great post about the nature of content marketing and social media Her premise is that the best social media is done out of generosity not out of expectatition of return. Essentially, although she may not... Continue reading
Posted May 28, 2013 at KDPaine's PR Measurement Blog
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Jack Felton is the Measurement Maven of the Month
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Jack Felton by Katie Delahaye Paine This is one of those months when we have an over-abundance of Measurement Mavens to celebrate. The long list of praiseworthy people includes: inductees into the PR Measurement Hall of Fame, members of The... Continue reading
Posted May 28, 2013 at The Measurement Standard: Blog Edition
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When Bad Research Made America Freakout: Crack Babies
It's important to be reminded from time to time that research is only as good as how it gets used. Remember crack babies, the 1980s epidemic of children with birth defects born to cocaine-abusing mothers that was going to overwhelm... Continue reading
Posted May 28, 2013 at The Measurement Standard: Blog Edition
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Podcast: Global Communication in the Social Era
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Here's a podcast by our publisher, Katie Delahaye Paine, speaking on "Global Communication in the Social Era." It's a preview of her address to the 2013 IABC World Conference, June 23-26 in NYC. From the World Conference page: "With the... Continue reading
Posted May 28, 2013 at The Measurement Standard: Blog Edition
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Social Media and Ecommerce: Still Not Hooking Up
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Look, nobody ever said social media was supposed to drive traffic to ecommerce sites. But that hasn't stopped people from expecting it to, and looking to see if it does. The latest monetate Ecommerce Quarterly (register here to download it... Continue reading
Posted May 27, 2013 at The Measurement Standard: Blog Edition
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Who's Afraid of Big Data? 7 Tips to Avoid Bad Data
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"Big data." by Katie Delahaye Paine If someone decided to do a 2013 remake of Mike Nichols' film The Graduate, Mr. McGuire would be whispering to Benjamin, “Big data,” instead of “Plastics.” Google the phrase and you get 1.6 billion... Continue reading
Posted May 27, 2013 at The Measurement Standard: Blog Edition
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Great Minds on Measurement: 100+ Quotations to Inspire Your Research and Your Life
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For just about every month of our 11-year existence The Measurement Standard has featured an inspirational research-related quotation from a great thinker. Now we've gathered them all together in the hope that these great thoughts will live on to encourage... Continue reading
Posted May 27, 2013 at The Measurement Standard: Blog Edition
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What You REALLY Need to Learn: KD Paine's Commencement Address to Recent Graduates in Public Relations and Social Media
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The Paine of Measurement I haven’t been asked to give a commencement speech in awhile, probably because in the last one I told graduates that, "You’re never wrong, you're just early," and,"'Tis better to beg forgiveness than ask permission.” As... Continue reading
Posted May 25, 2013 at The Measurement Standard: Blog Edition
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A Measurement Makeover for Brown + Dutch Public Relations
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by Katie Delahaye Paine Alyson Dutch of Brown + Dutch Public Relations I recently had the pleasure of being part of a Bulldog Webinar entitled “The Great PR Measurement Debate: The Truth about AVE, Clip Counts and the Barcelona Principles.”... Continue reading
Posted May 25, 2013 at The Measurement Standard: Blog Edition
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"Geography of Hate" Map of Offensive Tweets
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Here's an interesting presentation of research by Dr. Monica Stephens of Humboldt State University (HSU): a interactive map identifying the geographic origins of hate Tweets. The data is based on every geocoded tweet in the U.S. from June 2012 -... Continue reading
Posted May 21, 2013 at The Measurement Standard: Blog Edition
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LOVES ME SOME DATA!
You have got to watch this love letter to infographics and data visualization from PBS. (A big thanks to kingdanglerbk; I used his comment on this video as the title above.) Continue reading
Posted May 21, 2013 at The Measurement Standard: Blog Edition
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Video: How Roger Craig Used Statistics To Win On Jeopardy!
From the SAS Voices blog comes this video of Jeopardy! champ Roger Craig at the SAS Global Forum. He describes how he reverse-engineered the game to predict which questions would be asked and devised an optimal training strategy. Includes some... Continue reading
Posted May 17, 2013 at The Measurement Standard: Blog Edition
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Social Media Is Going More and More Mobile
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Here's an eye-opening chart from Business Insider: "U.S. Share Of Time Spent On Social Media By Device." (Click on it to see it bigger.) I would have guessed, more or less, how mobile most of the social networks are. But... Continue reading
Posted May 17, 2013 at The Measurement Standard: Blog Edition
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What Your Favorite Social Network Reveals About Your Feelings Of Inferiority
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Why is it that social media sites like Facebook, Pinterest, and LinkedIn are so powerfully addictive? Maureen O'Connor's article in New York Magazine, "The Six Major Anxieties of Social Media," pins their popularity on our insecurities and the sites' abilities... Continue reading
Posted May 16, 2013 at The Measurement Standard: Blog Edition
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