David, this sounds like one of those amazing journeys that few get to take. I like all the aspects you are combining into this once in a lifetime travel location. I'm interested in going, but not sure it's even remotely possible this year. However, Kendall PRess is glad to offer support and participation by broadcasting, blogging, re-tweeting and amplifying photos (sigh)and whatever real-time-connections that do work out from Antarctica if I can't be on your end of the expedition. Every expedition needs a base camp. Can we be base camp Kendall Square for you? Here's your first volunteer. Keith

We are enjoying both the legacy of Gutenberg and the excitement of the revolution here at KendallPRess. Our oldest equipment uses the same basic principles as the original press and we are continually exploring the Communications Revolution, as you so aptly stated it, daily. Fresh out of college, I had heard of Arpanet because of my dealings with Lincoln Labs. I saw Mosaic (or NCSA Mosaic) but could barely fathom how it worked. Netscape Navigator was indeed easy and a whole generation of us adapted to it with interest and wonder. So, yes, 1995 is a good point in time to peg the start of this amazing revolution. Coming from a Mobile Madness conference in NYC yesterday, I can see and touch these changes. Anyone can. Look at Windows 8 on a tablet and sidestep its other controversies and some of us can see the increasing and relentless pace fueling the need for Real Time Web communications, awareness and fast response teams in business. You continue to lead the way with your finger right on the pulse of where business, communications, and media (formerly known as newspapers, tv, and the 'other' press) need to get to!

David, your words are singing in my ears right now. "Your product comes first and must be created with passion. You’ve got to engage with your customers on a human level." And you are so right about learning from Amanda. I first heard of her from my son who told me - "dad, you're in trouble" - you're the speaker following Amanda Palmer at the #140 conference. Jeff Pulver invited me because he was curious about why I wanted to speak and how a print shop guy could invoke Marshall Mcluhan and Sesame street in the same breath while talking about real time engagement. This was in 2010; I was newly armed with your "new rules" and suddenly I had a problem. The conclusion of my presentation can be seen here with Amanda Palmer and Jeff Pulver, my new found friends, helping me out. http://www.youtube.com/watch?v=Bw32mWcTzOg I have been on her distribution list ever since. I learned from her then and I continue today to learn from her as I cheer her on. She is a musician, business person, entrepreneur, innovator. The embodiment of real time in everything she touches and creates, she leads with unending passion. All the ingredients you mentioned! So, yes, we are all the media - just waiting to be engaged.

David, actually I thought it was a great choice of words - and inspired what was meant to be humorous if not a little snarky blog post of mine commenting on those who abandon print altogether at their peril. You have consistently driven home the importance of responding in Real Time and your books and guidance help guide the way we are reshaping an otherwise old world print business into a fast moving business communications company. So we thank you most sincerely. Please do stop by when you are next in Cambridge and I'll gladly give you a tour! best regards Keith at Kendall PRess where #DeadTreesFightBack

Hi David, So many well deserved and positive comments here on the blog about speed to access and instant downloading and newsjacking as a well crafted art, but I linger on your statement "Newsjacking will not be printed on dead trees." I shudder to consider some of the alternatives that come to mind. (printing on live trees for example:) You might just kindle a new kind of rebellion if http://bit.ly/w5aBXX #DeadTreesFightBack with talk like that. We're all big fans of your approach to marketing and PR here in the shop and we can't wait to get a hold of these new and important pixels of truth to implement where they best fit our business model. Congrats and thank you.

yes indeed, Mr. Green. Not even simply a devil's advocate position, but truly you have stated some compelling reasons to consider paper over eReaders. Sensible use of recyclable resources vs. electronic devices with limited safety recovery records. We are not Luddites either. My mom was a lifelong Sierra Club member - from a big city. We look at the ECONOMIC imperatives. ASK for paper and you signal that trees are a good investment. Paper recycled = more recycled paper products and more trees. Only buy electronic devices and you signal build more factories on your valuable land, there is less economic imperative to save trees. Electronic devices - partly recycled = toxic landfills and waste.

paper and pixels will be a point of contention for at least one full generation. We use that term frequently as we work with our green customers who wrestle with sustainability and environmentally responsible actions. But, one new MAJOR point we see missing from the conversation is the economic driver. This is particularly important with the economy overshadowing so many issues these days. Here is our environmental statement, to be found as a tag line on our emails: want to save a tree? ask for paper Requesting paper signals that trees are a good investment; encourages planting of more trees and supports recyling of paper back into forests. What happens when you request an electronic device and don't use paper? You don't save a tree- you instead find forests leveled to make way for manufacturing plants for more digital devices which when discarded, we all call toxic landfill. Think about it. here's a link to our blog with references cited discussing this point further: http://blog.kendall-press.com/2010/05/print-it-outand-save-tree.html and use paper and pixels wisely to be green!

K Thornron got a lot of it right. I've got a couple of Groupons and former providers who haven't earned our repeat business. Missed opportunities for everyone. Groupon - no thanks. we'll pass

I used to work at an organization that fretted over closures and would strand employees for the sake of a mantra of '__ is never closing' Using Common Sense and technology is so much more productive and invigorating. We have a common sense weather guide here that carries over into and is applied to work needing to be done. A happy and productive crew does more and brings more smiles to clients faces. With snowstorms every Weds so far this year, there is still time for others to get your message and apply it. My blog the other day got created from the comfort of a bus 'snarled' in gridlock- but I never noticed it. That blog post is here if you'e interested. We're starting to sound a bit like you, David. Better yet, we're adopting much of your good guidance. Thank you. http://bit.ly/eO8umk

Thank you all for playing out this entire discussion on David Meerman Scott's blog. It is indeed an interesting group of responses coming from different perspectives. Like it or not, we are all much more visible these days and need to be more aware of how we respond to situations. The world is more and more like a glass house everyday. So Lessons from Kindergarten are good rules to live by as is an understanding that failure to respond opens the door to escalation as the aggrieved party sees fit. I vote for humor properly used to defuse a situation when possible though this is not always going to work. But clearly, good communication will always make the difference.

this was SO much better than the dreary safety videos or droning (from boredom) flight attendants. This is the first airplane safety pitch that had me paying full attention. And those closing credits are a great touch. GO TEAM. nicely done.