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Kevinbriody
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Hi Valeria - Great list. While I work in a relatively small-ish agency now (40 ppl or so), I spent most of my career on the client side hiring agencies. I agree that most of what you listed can be serious problems in the client-agency relationship, however I don't feel that even in aggregate they are a sign that the agency model as a whole is broken. Rather, they nicely highlight how *certain agencies* are broken. Pretty much everything on that list can be corrected within the current client-agency model by the good agencies out there. Most agencies are guilty of one or more at some point in their lives, but the good ones recognize the problem, address it, and grow. I think where the model is truly broken is in the increasingly artificial distinction among agency types: digital vs ad, PR vs marketing, and so on. Aside from some specialties, most of those legacy distinctions are a hindrance at best and the clients increasingly don't care. Look at social - I just saw that MRM WW (direct marketing shop) is building GM's Facebook pages. Every agency is diving in, and the artificial slotting of agencies into this mold or that is where things are truly flat broke.
I wish I could have been there, but alas, work on the other side of the country came calling. I will definitely try to make the next one on the 15th!
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Mar 15, 2010