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Kevin Dugan
Cincinnati, OH
Director of marketing communications and so much more:
Recent Activity
This infographic shows how, from strategy to publishing and measurement, social media can improve the content marketing process. Continue reading
Posted yesterday at Strategic Public Relations
Did you know the average consumer attention span is only eight seconds? It's no surprise in today's world. But it's alarming when you consider the average goldfish attention span is nine seconds. It's one of the reasons I was compelled to write a guest post for the Spin Sucks blog.... Continue reading
Posted Mar 9, 2015 at Strategic Public Relations
Content curation is sometimes described as a "short cut" to creating content. Well, if you're doing it right, this assumption is incorrect. It can certainly be less resource-intensive over time -- by integrating tools like PublishThis into your CMS for example. But if you think it's as simple as copying... Continue reading
Posted Feb 2, 2015 at Strategic Public Relations
Facebook research has found that the emotions of others on your news feed can affect your mood. The social network did not inform users their news feeds were being manipulated as part of this study. And users are expressing outrage over the study's ethics. Should Facebook have done things differently?... Continue reading
Posted Jun 30, 2014 at Strategic Public Relations
The How I Met Your Mother #HIMYM series finale is one of many TV finales from which content marketing can learn as many as five lessons. Continue reading
Posted Apr 2, 2014 at Strategic Public Relations
A recent BuzzFeed presentation inspired me to consider how marketers and publishers are tapping into nostalgia to push engagement online. Appealing to a consumer's sense of nostalgia is just one approach BuzzFeed recommends to crafting content readers will share with their friends. This is not a subjective statement considering that... Continue reading
Posted Feb 25, 2014 at Strategic Public Relations
When the Daily Show first aired, Jon Stewart was a comedian hosting a parody show on Comedy Central. Now he's a satirist for a news show that just happens to run on Comedy Central. While Comedy Central’s Daily Show is an example of niche cable brands expanding programming to attract... Continue reading
Posted Nov 18, 2013 at Strategic Public Relations
Content, and our roles in creating it, are more broadly defined than ever before. We need to do more than simply confirm our content can be shared, we need to work with the design and development folks to make it work more intuitively acrosss platforms. Continue reading
Posted Nov 8, 2013 at Strategic Public Relations
Can you define snackable content? Many marketers asked the same question will use the infamous quote: “I know it when I see it.” This is because the definition of snackable content lacks clearly defined parameters. This can give the term a subjective meaning. Even I’ll define it here in simple... Continue reading
Posted Sep 30, 2013 at Strategic Public Relations
Samsung teamed up with Foursquare to create “Time Machine,” a co-branded microsite that turns a consumer’s Foursquare history into content. Users can watch their history unfold in real time, get recommendations on “the next big thing” to visit and share their history in infographic form. While the approach is familiar,... Continue reading
Posted Jun 21, 2013 at Strategic Public Relations
"Story drives the form. Form does not drive the story." A local journalist instilled this mantra in me recently. And it would appear this mantra is being applied to annual reports. Over the last decade, annual reports have gone from dry as toast financial documents to become a brand's "secret... Continue reading
Posted Jun 13, 2013 at Strategic Public Relations
Twitter’s new Lead Generation Cards are the latest example of convergence in the advertising industry as social media and search create more in-stream opportunities for brands to connect with consumers. According to Mashable, the cards let users “easily and securely share their email address with a business without leaving Twitter... Continue reading
Posted May 24, 2013 at Strategic Public Relations
LinkedIn's new Contacts app is designed to help users stay in touch with important business contacts and build contacts with others. According to Mashable: "LinkedIn Contacts integrates into your email, mobile address book and calendar to create a one stop shop of sorts for all of your contacts that is... Continue reading
Posted Apr 28, 2013 at Strategic Public Relations
Read enough industry opinion on content marketing, and you can start to determine each author’s professional background. If their point of view is focused on: Interactive: the author tends to be in digital marketing or may work with a digital agency; Creative: a traditional marketer might be chief storyteller, perhaps... Continue reading
Posted Mar 6, 2013 at Strategic Public Relations
At the recent, inaugural #solopr conference, I really enjoyed the other speakers' presentations. One of those individuals, Tom Martin, served up a simple but powerful tip regarding content creation. Whether you're blogging, part of a brand newsroom or just creating content - think in terms of cornerstones and not just... Continue reading
Posted Mar 6, 2013 at Strategic Public Relations
While this infographic has five tips to help brands create content,** the tips apply to anyone -- including you. We encounter multiple stories on a daily basis, regardless of our job. We just need to look at things from a different, content marketing, perspective. Full-Sized Version is Available for Download... Continue reading
Posted Feb 5, 2013 at Strategic Public Relations
Less than 10 days after it's debut, news about the Vine app is a lot like Super Bowl pre-game commentary. We've got so-called experts everywhere weighing in on who will win and who will lose. Whether you like Vine, hate it or couldn't care less whether it thrives or withers,... Continue reading
Posted Feb 2, 2013 at Strategic Public Relations
Instagram changed its terms of service earlier this week, unleashing a vocal and fast-emerging online protest. For brands, the “Instadrama” raises a more important question. As brands and their loyal consumers become invested in free online platforms like Facebook, Twitter and Instagram, what should brands do as these platforms evolve... Continue reading
Posted Dec 19, 2012 at Strategic Public Relations
Storify’s new site design makes it easier to find relevant content on the site. As part of the more cosmetic changes to the site, Storify also became the latest social platform to add landscape header photos to its users’ profiles. The changes might also be designed to make Storify less... Continue reading
Posted Dec 17, 2012 at Strategic Public Relations
Three pieces of content driving some serious sharing online last week are "year in review" stories from Facebook, Twitter and Google. Perhaps stories doesn't do their projects justice. More than just breezy content, each story also holds lessons for brands and their approach to content marketing. It's Not About You:... Continue reading
Posted Dec 16, 2012 at Strategic Public Relations
Facebook just changed its privacy controls, making it impossible to hide from Facebook Search. Unfortunately, the bulk of users that are even aware of these changes will probably spend more time complaining about it instead of either learning about the changes or doing something about it. Learn According to Mashable,... Continue reading
Posted Dec 12, 2012 at Strategic Public Relations
Two of Guy Kawasaki's favorite topics are Google+ and Apple. But it was great to hear new perspectives about for him and for me. Continue reading
Posted Nov 12, 2012 at Strategic Public Relations
Living in a battleground state, I've been subject to a long and noisy 2012 election season that started in May. But only two different yard signs, for a single candidate, have stood out for me this election season. And it’s all due to the impact of font and color choice - and perhaps my profession. Continue reading
Posted Nov 3, 2012 at Strategic Public Relations
Like any professional industry, social media discussions can become unnecessarily “confrontational.” The air quotes are to emphasize this confrontation isn’t heated by any means. It’s usually a keyboard-based back and forth that starts when someone makes a point and someone else splits hairs to create a counterpoint. That’s what happened... Continue reading
Posted Sep 21, 2012 at Strategic Public Relations
Lately I've noticed my more heavily edited pics are getting more likes. To assume that more apps/edits equate to more attention is short-sighted. Format is no substitute for content, and likes aren't the best engagement metric. But these are the apps I've used to create my five most-liked photos on Instagram. Continue reading
Posted Sep 12, 2012 at Strategic Public Relations