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Kevin McMullin
Seattle, WA
Kevin is the founder and president of Collegewise.
Recent Activity
How to stand out in a crowded market
There are approximately 25,000 drivers of yellow cabs in New York City. But only one has been featured in The New York Times, the New York Daily News and The Huffington Post. Mansoor Khalid turned his taxi into a "candy... Continue reading
Posted 57 minutes ago at Collegewise
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How to learn anything faster
Posted yesterday at Collegewise
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Can you list the differences you’ve made?
Here’s an effective way to tell if you’re making an impact in your primary activity (or your job). If you were asked to list on a résumé the differences you’ve made, what could you say? Not just to list the... Continue reading
Posted 2 days ago at Collegewise
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Help wanted: Directors of college counseling--$1,000 bounty
We're hiring 5-6 directors of college counseling to open our new offices in New Jersey and Texas. All the details are here. If you send us someone we successfully hire, we'll pay you $1,000 after the person completes three months... Continue reading
Posted 3 days ago at Collegewise
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Why I love the new Common Application essay prompts
Since I started Collegewise, I’d estimate I’ve helped over 500 students find their best stories for college essays. During our essay brainstorming meeting with a Collegewise student, we spend the entire hour listening to stories about the student’s life, asking... Continue reading
Posted 4 days ago at Collegewise
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For counselors: uncover the reason behind the question
Good college counseling happens when you’re able to quickly and accurately answer families’ questions. Great college counseling happens when you first uncover the reasons they're asking what they’re asking. A student asks, Will my chances be better if I apply... Continue reading
Posted 5 days ago at Collegewise
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On the value and necessity of college
Here’s another great post by Patrick O'Connor, Associate Dean of College Counseling at the Cranbrook-Kingswood School, this one addressing a swell of thinking that college is too expensive and offers too little in the way of a return on the... Continue reading
Posted 6 days ago at Collegewise
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You’ll never out-copy somebody else
Twice in the last week, someone has forwarded me an example of a competitor aping what I’ve written. One took an employment ad we’d run, changed a few words and phrases, and ran it as their own. Another posted a... Continue reading
Posted 7 days ago at Collegewise
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If you want good results...
If you want: Less anxiety during the application process More offers of admission from which to choose More opportunities to celebrate your college future More (even unsolicited) money in financial aid and scholarships More control over a process that's spun... Continue reading
Posted May 17, 2013 at Collegewise
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Homework for parents of juniors
There's a lot going on as juniors close out 11th grade with final exams, AP tests, and spring SAT/ACT exams. While they're busy doing their homework, here's a homework assignment for parents. Visit the websites of the colleges your student... Continue reading
Posted May 16, 2013 at Collegewise
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Statistical evidence
According to a little research project undertaken by Jay Mathews at the Washington Post, there are approximately 30,500 high schools in the United States. And in an endearingly Collegewise-nerdy project undertaken by my colleague, Arun, there are approximately 30,000 spots... Continue reading
Posted May 15, 2013 at Collegewise
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Welcome Sara Kratzok to Collegewise
The Northeast is about to get even more Collegewise soon, as we’ve just hired Sara Kratzok to open our second office in the Boston area. Who’s Sara? Since graduating from Wellesley College in 2006, Sara has worked as an associate... Continue reading
Posted May 14, 2013 at Collegewise
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Advice for selecting courses
There's some good insight on The Choice blog this morning from a dean of admissions about how to select high school courses. If you're planning your classes for next year, it's worth checking out his advice. Continue reading
Posted May 13, 2013 at Collegewise
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It’s not where you go
High school senior Kevin Cao was admitted to Princeton, Stanford and Harvard, but decided to attend the University of Virginia. So many people in his life were surprised by the decision that he wrote a publicly posted essay entitled, “Why... Continue reading
Posted May 12, 2013 at Collegewise
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More advice for (hopeful) leaders
Seth Godin's post today has some great advice for just about anyone who'd like to have more impact. You don't need to have a leadership position or a boss who gives you the OK. You just need to: Do it... Continue reading
Posted May 11, 2013 at Collegewise
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The best way to leave a legacy
Jim Collins, a professor at Stanford Business School, argues in Good to Great that the great leaders who built enduring companies wanted the company to thrive long after they were gone. To accomplish that goal, they went to great lengths... Continue reading
Posted May 10, 2013 at Collegewise
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Bring your traits with you
Posted May 9, 2013 at Collegewise
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Affordability is part of fit
I preach a lot on the value of the right college fit. A school where a student will be happy is also where she will be most likely to take full advantage of what’s available to her while she’s there.... Continue reading
Posted May 8, 2013 at Collegewise
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For seniors who still need colleges
If you still need a college to attend this fall, NACAC just released their 2013 Space Availability Survey listing 210 colleges that still have space, financial aid and housing available for qualified students. According to the survey, 28% of the... Continue reading
Posted May 7, 2013 at Collegewise
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Improve your positive to negative ratio
According to psychologist Marcial Losada, negative interactions have more lasting effect than do positive ones. In fact, Losada’s research showed that it takes three positive comments, experiences, or expressions to overcome the lasting effects of one negative interaction. That means... Continue reading
Posted May 6, 2013 at Collegewise
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Free college admissions seminars in Marin County, California
Now that our new Mill Valley, California office is up and running, we're kicking off our arrival to the San Francisco Bay Area with two free "Secrets of College Admissions" seminars in the next week. All of the info is... Continue reading
Posted May 5, 2013 at Collegewise
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A testing assignment for juniors
Juniors, May 7 is the last day to register for the June 1 SAT or SAT Subject Tests. While I don’t recommend taking the SAT on that date unless you’ve yet to take it (juniors tend to be exhausted at... Continue reading
Posted May 5, 2013 at Collegewise
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Course selection considerations for seniors
As the juniors wrap up 11th grade and prepare to rule the roost at school, here are four course considerations when planning your senior year classes: Will you be: …taking A.P English? …taking a fourth year of math? …taking a... Continue reading
Posted May 4, 2013 at Collegewise
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Start a conversation
One of the best ways a private counselor, college, or even a student can market themselves is to earn the right to have a conversation with someone. You might meet someone you don’t know at a dinner party and start... Continue reading
Posted May 3, 2013 at Collegewise
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Welcome Shantá Lindo to Collegewise
Today, I’m excited to welcome Shantá Lindo to Collegewise as the director of our soon-to-be-opening office in Syosset, Long Island. Who is Shantá? Since graduating from Middlebury College in 2010 (where she attended on a full tuition scholarship from the... Continue reading
Posted May 2, 2013 at Collegewise
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